⚡ Veredito rápido:
- Preços: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Ideal para: Keap suits marketing automação, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Principal diferença: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Nossa escolha: Pipedrive para a maioria pequenas empresas, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Mas eles foram construídos para duas funções diferentes.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your negócios.
Visão geral
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
Everything else comes from published specs, documentation and G2 reviews.
O que é Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Keap
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Preços de manutenção
Keap keeps its pricing simple with one published tier.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | US$ 299/mês (cobrança anual) | Small teams that need crm plus marketing in one account |
Preços verificados em julho de 2026.
Teste grátis: Yes. Keap offers a 14-day trial with no credit card required.
Garantia de reembolso: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Observação: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified dados lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Principais benefícios do Keap
Here is what makes Keap worth considering:
- Construtor de Automação: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Marketing por e-mail: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Faturamento e Pagamentos: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Interface moderna: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Aplicativo móvel: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
O que nossa equipe observou
Nosso escritor set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Prós e contras do Keap
✅ Prós
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Contras
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
O que é Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and reportagem Em ação.
🏆 Vencedor: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Preços do Pipedrive
Pipedrive charges per user, so cost tracks team size.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Solo sellers tracking new deals |
| Crescimento | US$ 24 por usuário por mês | Small teams that need automation |
| Premium | US$ 49 por usuário por mês | Teams needing forecasting and projects |
| Final | US$ 69 por usuário por mês | Equipes maiores com segurança precisa |
Preços verificados em julho de 2026.
Teste grátis: Yes. Pipedrive offers a 14-day trial with no credit card required.
Garantia de reembolso: Pipedrive refunds unused time on annual plans in most regions.
📌 Observação: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Principais benefícios do Pipedrive
Eis o que torna o Pipedrive uma opção a ser considerada:
- Funil de Vendas Visual: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Contatos ilimitados: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Mais de 400 integrações: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- CRM com IA: Surfaces which prospects deserve attention first.
- Informações detalhadas: Dashboards track win rates by sales stage and rep.
O que nossa equipe observou
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Prós e contras do Pipedrive
✅ Prós
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Mais de 400 integrações de terceiros através do Marketplace
- Mobile app works offline for scheduling and customer records
❌ Contras
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Sem processamento nativo de faturamento ou pagamento.
Comparação de recursos
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific negócios precisa.
| Recurso | Keap | Pipedrive |
|---|---|---|
| Preço inicial | US$ 299/mês | US$ 14 por usuário por mês |
| Plano Gratuito | ❌ | ❌ |
| Funil de Vendas Visual | ✅ | ✅ |
| Contatos ilimitados | ❌ | ✅ |
| Automação de marketing | ✅ | ✅ |
| Páginas de destino | ✅ | ❌ |
| Faturamento e Pagamentos | ✅ | ❌ |
| Integrações nativas | ❌ | ✅ Mais de 400 |
| Offline Mobile Access | ❌ | ✅ |
| Ideal para | Empresas orientadas para o marketing | Equipes lideradas por vendas |
1. Gestão do Pipeline de Vendas
Keap: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Gestão de Contatos
Keap: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Gestão de Leads
Keap: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Caixa de entrada keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Automação de Marketing
Keap: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Marketing por e-mail
Keap: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Keap: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. Recursos de IA
Keap: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Relatórios e Análises
Keap: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Integrações
Keap: Keap leans on Zapier to reach outside apps. Email and texto messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | Keap | Pipedrive |
|---|---|---|
| Entrada | US$ 299/mês (cobrança anual) | Versão Lite: US$ 14/usuário/mês |
| Meio | ❌ Single tier | Crescimento: US$ 24 por usuário por mês |
| Avançado | ❌ Single tier | Premium: US$ 49/usuário/mês |
| Principal | ❌ Single tier | Ultimate: US$ 69/usuário/mês |
| Billing basis | Users and contacts | Users only |
Keap: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Pipedrive | Starts at $14 per seat |
| Rastreamento visual de ofertas | Pipedrive | Quadro Kanban com recurso de arrastar e soltar |
| Landing pages and billing | Keap | Both are built in |
| Grande banco de dados de contatos | Pipedrive | Contatos ilimitados em todos os planos. |
| Automação de marketing avançada | Keap | Branching visual sequences |
| Configuração fácil para iniciantes | Pipedrive | Curva de aprendizado mais curta |
💰 Seu orçamento
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Seu conjunto de tecnologias
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Seu Processo de Vendas
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Seu nível de experiência
Both platforms need setup time. Keap’s deeper automation creates more cedo confusion for teams without a marketing specialist.
🆓 Testes e demonstrações grátis
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Opções de suporte
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Mudando do Keap para o Pipedrive?
✅ O que você vai ganhar:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ O que você perderá:
- Processamento de faturamento e pagamento integrados
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Como mudar:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Mudando do Pipedrive para o Keap?
✅ O que você vai ganhar:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ O que você perderá:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Como mudar:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
O que nossa avaliação não abordou
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Pipedrive |
| 🚀 Funil de Vendas | Pipedrive |
| 📣 Automação de Marketing | Keap |
| 🎯 Gestão de Contatos | Pipedrive |
| 👶 Facilidade de uso | Pipedrive |
| 🔌 Integrações | Pipedrive |
| 💳 Billing & Landing Pages | Keap |
| 🏆 Vencedor Geral | Pipedrive |
🏆 VENCEDOR: PIPEDRIVE
Pipedrive vence em 5 das 7 categorias.
Ideal para: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Mais de Keap em comparação
Here is how Keap stacks up against other competitors:
Keap vence com base em: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
A HubSpot vence em: A usable free tier, far deeper reporting, a much larger app marketplace
Keap vence com base em: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign vitórias em: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap vence com base em: Cleaner interface, steadier support, less setup work for a single business
GoHighLevel vitórias em: Agency sub-accounts, white labelling, lower cost per client managed
Mais comparações do Pipedrive
Here is how Pipedrive stacks up against other competitors:
Pipedrive vence em: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce vitórias em: Custom object modelling, territory management, enterprise governance controls
Pipedrive vence em: Purpose-built deal stages, sales forecasting, email sync out of the box
Vitórias do CRM na segunda-feira em: Cross-department boards, flexible column types, project work beside sales work
Pipedrive vence em: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
O Freshsales CRM se destaca em: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Perguntas frequentes
O que é melhor que Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Qual CRM é melhor que o Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Para que serve o Keap?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Qual é o nome atual do Infusionsoft?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Por que não usar o Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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