⚡ Quick Verdict:
- Pricing: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Best for: Keap suits marketing automation, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Key difference: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Our pick: Pipedrive for most small businesses, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
But they were built for two different jobs.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your business.
Overview
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Our writers spent hands-on time inside both platforms.
Those notes appear in the “What Our Team Noticed” sections below.
Everything else comes from published specs, documentation and G2 reviews.
What is Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Keap
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Keap Pricing
Keap keeps its pricing simple with one published tier.
| Plan | Price | Best For |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small teams that need crm plus marketing in one account |
Pricing verified July 2026.
Free trial: Yes. Keap offers a 14-day trial with no credit card required.
Money-back guarantee: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Note: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified data lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Key Benefits of Keap
Here is what makes Keap worth considering:
- Automation Builder: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Email Marketing: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Invoicing and Payments: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Modern Interface: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Mobile App: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
What Our Team Noticed
Our writer set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Keap Pros & Cons
✅ Pros
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Cons
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
What is Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and reporting in action.
🏆 Winner: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Pipedrive Pricing
Pipedrive charges per user, so cost tracks team size.
| Plan | Price | Best For |
|---|---|---|
| Lite | $14/user/month | Solo sellers tracking new deals |
| Growth | $24/user/month | Small teams that need automation |
| Premium | $49/user/month | Teams needing forecasting and projects |
| Ultimate | $69/user/month | Larger teams with security needs |
Pricing verified July 2026.
Free trial: Yes. Pipedrive offers a 14-day trial with no credit card required.
Money-back guarantee: Pipedrive refunds unused time on annual plans in most regions.
📌 Note: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Key Benefits of Pipedrive
Here is what makes Pipedrive worth considering:
- Visual Sales Pipeline: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Unlimited Contacts: Every plan holds unlimited records. Your data grows without a surprise invoice.
- 400+ Integrations: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- AI CRM: Surfaces which prospects deserve attention first.
- Detailed Insights: Dashboards track win rates by sales stage and rep.
What Our Team Noticed
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Pipedrive Pros & Cons
✅ Pros
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Over 400 third party integrations through the Marketplace
- Mobile app works offline for scheduling and customer records
❌ Cons
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- No native invoicing or payment processing
Feature Comparison
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific business needs.
| Feature | Keap | Pipedrive |
|---|---|---|
| Starting Price | $299/month | $14/user/month |
| Free Plan | ❌ | ❌ |
| Visual Sales Pipeline | ✅ | ✅ |
| Unlimited Contacts | ❌ | ✅ |
| Marketing Automation | ✅ | ✅ |
| Landing Pages | ✅ | ❌ |
| Invoicing & Payments | ✅ | ❌ |
| Native Integrations | ❌ | ✅ 400+ |
| Offline Mobile Access | ❌ | ✅ |
| Best For | Marketing-led businesses | Sales-led teams |
1. Sales Pipeline Management
Keap: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Contact Management
Keap: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Lead Management
Keap: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Inbox keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Marketing Automation
Keap: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Email Marketing
Keap: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Keap: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. AI Features
Keap: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Reporting and Insights
Keap: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Integrations
Keap: Keap leans on Zapier to reach outside apps. Email and text messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | Keap | Pipedrive |
|---|---|---|
| Entry | $299/month (Annually Billed) | Lite: $14/user/month |
| Mid | ❌ Single tier | Growth: $24/user/month |
| Advanced | ❌ Single tier | Premium: $49/user/month |
| Top | ❌ Single tier | Ultimate: $69/user/month |
| Billing basis | Users and contacts | Users only |
Keap: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Pipedrive | Starts at $14 per seat |
| Visual deal tracking | Pipedrive | Drag-and-drop Kanban board |
| Landing pages and billing | Keap | Both are built in |
| Large contact database | Pipedrive | Unlimited contacts on all plans |
| Deep marketing automation | Keap | Branching visual sequences |
| Beginner-friendly setup | Pipedrive | Shorter learning curve |
💰 Your Budget
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Your Tech Stack
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Your Sales Process
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Your Experience Level
Both platforms need setup time. Keap’s deeper automation creates more early confusion for teams without a marketing specialist.
🆓 Free Trials and Demos
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Support Options
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Keap to Pipedrive?
✅ What you’ll gain:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ What you’ll lose:
- Built-in invoicing and payment processing
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 How to switch:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Switching from Pipedrive to Keap?
✅ What you’ll gain:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ What you’ll lose:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 How to switch:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
What Our Review Didn’t Cover
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Pipedrive |
| 🚀 Sales Pipeline | Pipedrive |
| 📣 Marketing Automation | Keap |
| 🎯 Contact Management | Pipedrive |
| 👶 Ease of Use | Pipedrive |
| 🔌 Integrations | Pipedrive |
| 💳 Billing & Landing Pages | Keap |
| 🏆 Overall Winner | Pipedrive |
🏆 WINNER: PIPEDRIVE
Pipedrive wins 5 out of 7 categories.
Best for: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
More of Keap Compared
Here is how Keap stacks up against other competitors:
Keap wins on: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot wins on: A usable free tier, far deeper reporting, a much larger app marketplace
Keap wins on: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign wins on: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap wins on: Cleaner interface, steadier support, less setup work for a single business
GoHighLevel wins on: Agency sub-accounts, white labelling, lower cost per client managed
More of Pipedrive Compared
Here is how Pipedrive stacks up against other competitors:
Pipedrive wins on: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce wins on: Custom object modelling, territory management, enterprise governance controls
Pipedrive wins on: Purpose-built deal stages, sales forecasting, email sync out of the box
Monday CRM wins on: Cross-department boards, flexible column types, project work beside sales work
Pipedrive wins on: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM wins on: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Frequently Asked Questions
What is better than Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
What CRM is better than Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
What is Keap good for?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
What is Infusionsoft called now?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Why not to use Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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