Best CRM for Nonprofits: Top CRM Software Choices in 2025?

by | Last updated Aug 7, 2025

Best Overall
Monday
4.75
  • Monday AI
  • Integrations Center
  • Smart Workflow Automation
  • Kanban Board
  • Gantt Chart
  • Free plan available
  • Paid Plans from $9/month
Best Value
gohighlevel logo
4.50
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • Free Plan Available
  • Paid Plan Starts at $97
Most Featured
clickup
4.25
  • Project Management
  • Product Development
  • Workflow
  • Resource Management
  • Knowledge Management
  • Free plan available
  • Paid Plans from $7
best crm for nonprofits

Ever feel like you’re juggling chainsaws while riding a unicycle?

Wouldn’t it be amazing if there was a magic tool to make it all easier? 

It’s like having a super-organized assistant who never forgets a thing.

This article will help you find the best CRM for nonprofits so you can focus on your mission. 

We’ll review the top options, compare features, and help you choose the best fit for your organization.

Get ready to ditch the chaos and embrace streamlined success!

What is the Best CRM for Nonprofits?

Finding the perfect CRM can feel overwhelming.

You need something that handles donations, volunteers, and fundraising without breaking the bank.

We get it. That’s why we’ve compiled this list of top CRM choices for nonprofits.

Check them out to find the best fit for your organization!

1. Monday CRM (⭐️ 4.75)

Monday CRM is a highly customizable platform.

It’s excellent for nonprofits that need a flexible solution.

Unlock its potential with our Monday tutorial

monday CRM homepage

Our Take

Monday CTA

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Free: $0 free forever.
  • Basic: $9/seat/month.
  • Standard: $12/seat/month.
  • Pro: $19/seat/month.
  • Enterprise: Custom Pricing based on your needs.
monday pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

2. Gohighlevel (⭐️ 4.50)

GoHighLevel is an all-in-one platform built to help nonprofits manage everything, including donor relations, fundraising, and marketing.

It’s pretty powerful and can save you a lot of time.

Unlock its potential with our Gohighlevel tutorial. 

Building digital marketing in GoHighLevel

Our Take

GoHighLevel

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.

Key Benefits

  • All-in-one marketing platform.
  • White-labeling available.
  • Automated campaigns.
  • Lead-nurturing tools.
  • Comprehensive reporting.

Pricing

  • Starter: $97/month.
  • Unlimited: $297/month.
GoHighLevel Pricing

Pros

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Cons

  • Steep learning curve.
  • It’s pricey for some.
  • Limited customization.

3. ClickUp (⭐️ 4.25)

ClickUp is an all-in-one productivity platform.

It includes CRM features. It’s highly customizable.

Unlock its potential with our ClickUp tutorial. 

clickup homepage

Our Take

Clickup CTA

It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects. However, due to its many options, it can be overwhelming at first, and the learning curve can be steep for new users.

Key Benefits

  • Centralized workspace for tasks.
  • Offers a free forever plan.
  • Supports over 1,000 integrations.
  • Customizable workflows and views.
  • Comprehensive reporting features.

Pricing

  • Free: Best for personal use.
  • Unlimited: $7/user.
  • Business: $12/user.
  • Enterprise: Contact them for custom pricing based on your requirements.
Clickup Pricing

Pros

  • All-in-One Platform.
  • Highly Customizable.
  • Robust Free Plan.
  • Strong Automation.
  • Collaborative Features.

Cons

  • Steep Learning Curve.
  • Feature Overload.
  • Mobile App Limitations.
  • Performance Issues.

4. HubSpot (⭐️ 3.75)

HubSpot is a popular CRM platform.

It’s known for its user-friendly interface and comprehensive features.

It offers a free version, which is great for small nonprofits.

They also have paid versions with more advanced features.

Unlock its potential with our HubSpot tutorial. 

What is Hubspot

Our Take

Hubspot

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: Free for up to two users.
  • Marketing Hub Starter: $15/seat/month.
  • Starter Customer Platform: $15/seat/month.
  • Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
HubSpot Pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

5. Keap (⭐️ 3.75)

Keap is designed for small businesses & offers a good mix of CRM and marketing automation.

Which can be helpful for nonprofits looking to expand their reach.

Unlock its potential with our Keap tutorial

What is Keap CRM

Our Take

Keap CRM

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Keap Pricing

Pros

  • Great for small businesses.
  • Easy to learn and use.
  • Powerful email marketing tools.
  • Excellent automation features.

Cons

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

6. ActiveCampaign (⭐️ 3.75)

ActiveCampaign is known for its advanced top email marketing and CRM features.

It can be a good option for nonprofits that focus on email communication.

Unlock its potential with our ActiveCampaign tutorial

ActiveCampaign

Our Take

ActiveCampaign

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

  • Starter: $15/month.
  • Plus: $49/month.
  • Pro: $79/month.
  • Enterprise: $145/month.
ActiveCampaign Pricing

Pros

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

7. Pipedrive (⭐️ 3.75)

Pipedrive is known for its visual of sales pipeline.

It’s excellent for tracking interactions and managing relationships.

While not specifically designed for nonprofits, its flexibility makes it a good option.

Unlock its potential with our Pipedrive tutorial

Pipedrive Homepage

Our Take

Pipedrive logo

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

  • Essential: $14/user/month.
  • Advanced: $24/user/month.
  • Professional: $49/user/month.
  • Power: $59/user/month.
  • Enterprise: $79/user/month.
Pipedrive Pricing

Pros

  • Easy to use and navigate.
  • It is a great visual pipeline.
  • Powerful automation features.
  • Excellent customer support.

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

8. Instantly (⭐️ 3.50)

Instantly is an outbound sales automation platform.

It helps you find and contact leads. It’s designed to boost your outreach efforts.

Unlock its potential with our Instantly tutorial

Instantly AI

Our Take

instantly CTA

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Key Benefits

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Pricing

  • Growth CRM: $37.9/month, unlimited seats.
  • Hyper CRM: $77.6/month, unlimited seats.
Instantly Pricing

Pros

  • Great for outreach and lead generation.
  • Powerful automation features.
  • It helps improve response rates.
  • Easy to personalize messages.

Cons

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

9. Freshsales CRM (⭐️ 3.25)

Freshsales CRM is a user-friendly platform.

It’s designed to be easy to learn and use.

This can be a good option for nonprofits with limited technical expertise.

Unlock its potential with our Freshsales tutorial

Freshsales Homepagee

Our Take

Freshsales CTA

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

  • Growth + 500 Marketing Contacts: $9/user/month.
  • Pro + 500 Marketing Contacts: $39/user/month.
  • Enterprise + 500 Marketing Contacts: $59/user/month.
Freshsales crm pricing

Pros

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

What to Look for When Buying the Best CRM for Nonprofits?

  • Scalability: Will the CRM grow with your organization? Consider future needs.
  • Integrations: Does it connect with existing tools (email marketing, accounting)?
  • Training & Support: Is training provided? What level of ongoing support is offered?
  • Mobile Access: Can you manage the CRM from your phone or tablet?
  • Security: How secure is your data? Look for strong security measures.
  • Customization: Can you customize the CRM to fit your specific workflows?
  • Reporting: Does it offer robust reporting features to track key metrics?
  • User Adoption: Is the CRM easy for your team to learn and use? Low adoption renders it useless.
  • Vendor Reputation: Research the vendor’s experience with nonprofits. Do they understand your needs?
  • Total Cost of Ownership: Consider all costs: setup, training, ongoing fees, and potential upgrades. Don’t just focus on the sticker price.

How Can the Best CRM for Nonprofits Benefit You?

A good CRM centralizes your data, saving you time and reducing errors.

This frees you to focus on your mission.

It helps build stronger supporter relationships through personalized communication.

Plus, reporting tools provide valuable insights, letting you make data-driven decisions to maximize your impact.

Ultimately, the best CRM empowers your nonprofit to grow and make a significant difference.

Buyer’s Guide

When researching the best CRM software, we focused on finding a CRM solution that truly helps businesses manage customer relationships and drive growth.

Here’s how we conducted our research to find the best CRM tools for a variety of business needs:

  • Pricing: We assessed the cost of each CRM platform, from free options to advanced enterprise plans. We considered the total cost, including setup fees and potential upgrades, to determine the value for money.
  • Features: We evaluated the core functionality of each CRM solution, looking for key features such as contact management, workflow automation, sales processes, marketing campaigns, and customer support. We also looked for more advanced features like predictive analytics and lead scoring to cater to different business needs.
  • Negatives: We didn’t just focus on the good. We also looked for what was missing from each CRM platform. This included checking for limited workflow automation capabilities, a steep learning curve, or a lack of integrations. We wanted to provide a complete picture of each product.
  • Support or refund: We investigated the level of support offered by each crm provider. This included looking for a strong support team, community forums, and comprehensive documentation. We also checked for any refund or trial policies to ensure you can test the right crm software before you commit.

Wrapping Up

Choosing the right crm solution is key to success.

We’ve shown you how to pick the best crm system for your needs.

A good CRM can manage all your customer data in one place. It helps with sales leads and your sales team.

A CRM can also streamline your business processes. This includes sales tasks and marketing efforts.

This is more than just a tutorial. It’s a guide to help you build better customer relationships.

You can also improve customer satisfaction and customer engagement.

By using a crm system, you can handle multiple channels and gain insights into customer behavior.

Stop wasting time on data entry and repetitive tasks.

Get a system that gives your entire team access data and helps with lead generation for increased sales.

We’ve done the hard work of research so you can find the perfect customer relationship management software.

Frequently Asked Questions

What are the best nonprofit CRMs for donor management and fundraising?

Some of the best nonprofit CRMs for managing donor relationships and fundraising campaigns include GoHighLevel, Salesforce NPSP, Bloomerang, Kindful, and NeonCRM. The best choice for you to depend on your specific needs & budget.

How can nonprofit CRM software improve fundraising?

Nonprofit CRM software can improve donor engagement and fundraising efforts by providing tools to find new donors, segment audiences, personalize communications, track donor giving, and analyze campaign performance.

How do I choose a CRM that integrates with my fundraising tools?

When choosing a CRM, consider its integration with existing fundraising tools and online fundraising platforms. Look for a provider that offers seamless connections with your existing tools and benefit CRM features for managing donors and programs. Essential nonprofit CRM features for managing program participants and donor interactions include donor management platform capabilities, communication tools, event management, volunteer management, and reporting and analytics.

How can a responsive nonprofit CRM help my team?

A responsive nonprofit CRM with a robust CRM database can help your nonprofit team better understand and connect with your donors by providing a central location for storing donor information, tracking donor interactions, and generating reports.

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