⚡ Szybki werdykt:
- Wycena: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Najlepiej dla: Keap suits marketing automatyzacja, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Kluczowa różnica: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Nasz wybór: Pipedrive dla większości małe firmy, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Ale zostały zbudowane do dwóch różnych zadań.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your biznes.
Przegląd
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Nasi autorzy spędzili sporo czasu na testach na obu platformach.
Notatki te znajdują się poniżej w sekcjach „Co zauważył nasz zespół”.
Everything else comes from published specs, documentation and G2 reviews.
Czym jest Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Zachować
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Cennik Keap
Keap keeps its pricing simple with one published tier.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Zachować | 299 USD/miesiąc (rozliczane rocznie) | Small teams that need crm plus marketing in one account |
Ceny zweryfikowane w lipcu 2026 r.
Bezpłatny okres próbny: Yes. Keap offers a 14-day trial with no credit card required.
Gwarancja zwrotu pieniędzy: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Notatka: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified dane lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Główne korzyści Keap
Here is what makes Keap worth considering:
- Automation Builder: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Marketing e-mailowy: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Fakturowanie i płatności: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Nowoczesny interfejs: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Aplikacja mobilna: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
Co zauważył nasz zespół
Nasz pisarz set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Zalety i wady Keap
✅ Zalety
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Wady
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Czym jest Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and raportowanie w akcji.
🏆 Zwycięzca: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Cennik Pipedrive
Pipedrive charges per user, so cost tracks team size.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Lekki | 14 USD/użytkownik/miesiąc | Solo sellers tracking new deals |
| Wzrost | 24 USD/użytkownik/miesiąc | Small teams that need automation |
| Premia | 49 USD/użytkownik/miesiąc | Teams needing forecasting and projects |
| Ostateczny | 69 USD/użytkownik/miesiąc | Większe zespoły z bezpieczeństwo wymagania |
Ceny zweryfikowane w lipcu 2026 r.
Bezpłatny okres próbny: Yes. Pipedrive offers a 14-day trial with no credit card required.
Gwarancja zwrotu pieniędzy: Pipedrive refunds unused time on annual plans in most regions.
📌 Notatka: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Główne korzyści Pipedrive
Oto dlaczego warto rozważyć Pipedrive:
- Wizualny kanał sprzedaży: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Nieograniczone kontakty: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Ponad 400 integracji: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- CRM oparty na sztucznej inteligencji: Surfaces which prospects deserve attention first.
- Szczegółowe informacje: Dashboards track win rates by sales stage and rep.
Co zauważył nasz zespół
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Zalety i wady Pipedrive
✅ Zalety
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Ponad 400 integracji z rozwiązaniami innych firm za pośrednictwem Marketplace
- Mobile app works offline for scheduling and customer records
❌ Wady
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Brak natywnego fakturowania i przetwarzania płatności
Porównanie funkcji
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific biznes wymagania.
| Funkcja | Zachować | Pipedrive |
|---|---|---|
| Cena wywoławcza | 299 USD/miesiąc | 14 USD/użytkownik/miesiąc |
| Bezpłatny plan | ❌ | ❌ |
| Wizualny kanał sprzedaży | ✅ | ✅ |
| Nieograniczone kontakty | ❌ | ✅ |
| Automatyzacja marketingu | ✅ | ✅ |
| Strony docelowe | ✅ | ❌ |
| Fakturowanie i płatności | ✅ | ❌ |
| Integracje natywne | ❌ | ✅ 400+ |
| Offline Mobile Access | ❌ | ✅ |
| Najlepsze dla | Firmy oparte na marketingu | Zespoły kierowane sprzedażą |
1. Zarządzanie lejkiem sprzedaży
Trzymaj: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Zarządzanie kontaktami
Trzymaj: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Zarządzanie potencjalnymi klientami
Trzymaj: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Skrzynka odbiorcza keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Automatyzacja marketingu
Trzymaj: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Marketing e-mailowy
Trzymaj: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Trzymaj: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. Funkcje sztucznej inteligencji
Trzymaj: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Raportowanie i spostrzeżenia
Trzymaj: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Integracje
Trzymaj: Keap leans on Zapier to reach outside apps. Email and tekst messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Ceny i koszty
Porównajmy plany cenowe obok siebie.
| Plan | Zachować | Pipedrive |
|---|---|---|
| Wejście | 299 USD/miesiąc (rozliczane rocznie) | Lite: 14 USD/użytkownika/miesiąc |
| Średni | ❌ Single tier | Wzrost: 24 USD/użytkownika/miesiąc |
| Zaawansowany | ❌ Single tier | Premium: 49 USD/użytkownik/miesiąc |
| Szczyt | ❌ Single tier | Ultimate: 69 USD/użytkownika/miesiąc |
| Billing basis | Users and contacts | Users only |
Trzymaj: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Różne scenariusze
| Jeśli potrzebujesz… | Wybierać | Dlaczego |
|---|---|---|
| Ograniczony budżet | Pipedrive | Starts at $14 per seat |
| Wizualne śledzenie transakcji | Pipedrive | Przeciągnij i upuść tablicę Kanban |
| Landing pages and billing | Zachować | Both are built in |
| Duża baza kontaktów | Pipedrive | Nielimitowane kontakty we wszystkich planach |
| Głęboka automatyzacja marketingu | Zachować | Branching visual sequences |
| Przyjazna dla początkujących konfiguracja | Pipedrive | Krótsza krzywa uczenia się |
💰 Twój budżet
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Twój zestaw technologii
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Twój proces sprzedaży
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Twój poziom doświadczenia
Both platforms need setup time. Keap’s deeper automation creates more wczesny confusion for teams without a marketing specialist.
🆓 Bezpłatne wersje próbne i dema
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Opcje wsparcia
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Przewodnik po przełączaniu
Korzystasz już z jednego z tych narzędzi? Oto, czego możesz się spodziewać po zmianie.
🔄 Przechodzisz z Keap na Pipedrive?
✅ Co zyskasz:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Co stracisz:
- Wbudowane fakturowanie i przetwarzanie płatności
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Jak przełączyć:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Przechodzisz z Pipedrive na Keap?
✅ Co zyskasz:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Co stracisz:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Jak przełączyć:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
Czego nie objęła nasza recenzja
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Ostateczny werdykt
| Kategoria | Zwycięzca |
|---|---|
| 💰 Cennik | Pipedrive |
| 🚀 Lejek sprzedaży | Pipedrive |
| 📣 Automatyzacja marketingu | Zachować |
| 🎯 Zarządzanie kontaktami | Pipedrive |
| 👶 Łatwość użytkowania | Pipedrive |
| 🔌 Integracje | Pipedrive |
| 💳 Billing & Landing Pages | Zachować |
| 🏆 Zwycięzca klasyfikacji generalnej | Pipedrive |
🏆 ZWYCIĘZCA: PIPEDRIVE
Pipedrive wygrywa w 5 z 7 kategorii.
Najlepiej dla: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Więcej o Keap w porównaniu
Here is how Keap stacks up against other competitors:
Keap wygrywa w: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot wygrywa w kategoriach: A usable free tier, far deeper reporting, a much larger app marketplace
Keap wygrywa w: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
Aktywna kampania wygrywa na: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap wygrywa w: Cleaner interface, steadier support, less setup work for a single business
Przejdź na wysoki poziom wygrywa na: Agency sub-accounts, white labelling, lower cost per client managed
Więcej informacji na temat Pipedrive w porównaniu
Here is how Pipedrive stacks up against other competitors:
Pipedrive wygrywa w kategoriach: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce wygrywa na: Custom object modelling, territory management, enterprise governance controls
Pipedrive kontra poniedziałkowy CRM
Pipedrive wygrywa w kategoriach: Purpose-built deal stages, sales forecasting, email sync out of the box
Poniedziałkowy CRM wygrywa w kategoriach: Cross-department boards, flexible column types, project work beside sales work
Pipedrive kontra Freshsales CRM
Pipedrive wygrywa w kategoriach: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM wygrywa w następujących kategoriach: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Często zadawane pytania
Co jest lepsze niż Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Który CRM jest lepszy niż Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Do czego służy Keap?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Jak nazywa się teraz Infusionsoft?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Dlaczego nie warto używać Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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