Low reply rates and endless manual personalization are stalling your agency’s client acquisition.
You’re spending too much time trying to avoid the spam folder.
High-volume cold campaigns risk trashing your sender reputation, and traditional outreach just isn’t scaling in 2025.
You need a reliable, high-performing system.
The 9 Best Cold Email Software for Agencies use powerful AI features, like IT Autopilot and AI Copilot, alongside superior deliverability tools to ensure your messages land and convert.
Read this guide to learn how to achieve consistent 10%+ reply rates and scale your agency.
What Is the Best Cold Email Software for Agencies?
Trying to figure out the right software for your agency is tough.
You need high volume, great deliverability, and client management features.
The best tools today use AI Copilot and IT Autopilot to robić this easy.
We ranked the platforms based on agency-specific needs like unlimited inboxes and multi-client support.
This list tells you exactly which tools the top agencies are using right now.
1. Instantly (⭐️4.6)
Instantly is great for agencies. It lets you connect unlimited email accounts for one price.
This saves money. It uses IT Autopilot to warm up all accounts.
This keeps emails out of spam. An AI Copilot helps write great copy fast.
It is perfect for safely managing high volume and many clients.
Nasze podejście
Instantly to cenne narzędzie dla firm, które chcą zwiększyć swoje wysiłki w zakresie dotarcia do klientów.
Kluczowe korzyści
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Wycena
- Growth CRM: $37.9/month, unlimited seats.
- Hyper CRM: $77.6/month, unlimited seats.
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2. Smartlead (⭐️4.4)
Smartlead focuses on email safety. It offers unlimited mailboxes and warm-ups.
The SmartAI Bot reads replies for you. It can even answer simple questions.
It rotates sending for human-like outreach.
You manage all client replies in one Master Skrzynka odbiorcza. This saves your team a lot of time.
Nasze podejście
Smartlead is a good option for businesses concerned about email deliverability. See smartlead boost your reply rates by over 20% and convert 50% of replies into closed deals! Join over 31,000 businesses finding success.
Kluczowe korzyści
- Improve email deliverability with AI-powered optimization.
- Automate email warm-up to build sender reputation.
- Personalize sending schedules to maximize engagement.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Wycena
Smartlead offers three paid plans:
- Basic plan: $32.5 per month for 2000 active leads.
- Pro plan: $78.3 per month for 30,000 active leads.
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3. Saleshandy (⭐️4.2)
This is a good, affordable tool. You can add unlimited email accounts.
This helps you scale easily without big costs.
It has an AI Copilot for quick email creation.
You can also find leads using its B2B Lead Finder. It is very user-friendly for any agency team.
Nasze podejście
Saleshandy is a decent option for individuals and small businesses on a budget. However, some users may be concerned about its limited outreach features and potential for spam flagging.
Kluczowe korzyści
- Track email opens, clicks, and replies in real time.
- Automate follow-up emails to increase engagement.
- Personalize your emails with dynamic variables.
- Integrates with popular CRM and sales automation tools.
- Offers a free plan for basic needs.
Wycena
Saleshandy offers a free plan and four paid plans:
- Outreach Starter: $25 per month.
- Outreach Pro: $69 per month.
- Outreach Scale: $139 per month.
- Outreach Scale Plus 100k: $209 per month.
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4. Apollo (⭐️4.0)
Apollo is a full sales tool, not just email. It has a huge contact database.
You can find leads and start campaigns here. It handles email, calls, and LinkedIn.
The AI Email Composer helps write emails. It is best for agencies that need lead data and sales features.
Nasze podejście
Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.
Kluczowe korzyści
- Access a database of over 250 million contacts with verified email addresses.
- Use advanced filters to find the ideal customers.
- Automate your outreach with personalized sequences and follow-ups.
- Track your progress with detailed analytics & reporting.
- Integrates with popular CRM and sales automation tools.
Wycena
Apollo has a free plan and three paid plans:
- Free: Unlimited email credits.
- Basic: $49 per month for 900 mobile credits/year.
- Professional: $79 per month for 1200 mobile credits/year.
- Organization: $119 per month for 2400 mobile credits/year.
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5. Reply IO (⭐️3.8)
Reply io is a strong multi-channel platform. It mixes email with LinkedIn and SMS.
It uses an AI SDR to help find leads and manage responses. It offers great deliverability tools.
This is ideal for agencies managing the whole sales cycle.
Nasze podejście
Drive sales with Reply.io! Clients report 80% open rates and 25% response rates in case studies. Some users even generate over $1,000,000 in sales opportunities. Join 10,000+ users.
Kluczowe korzyści
- Automate multi-channel outreach across email, LinkedIn, and WhatsApp.
- Personalize your messages with dynamic variables.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a trial to test the platform.
Wycena
Reply IO offers three paid plans:
- Email Volume: $49 per month for one user.
- Multichannel: $89 per month per user.
- High Jason AI SDR: $300 per month per user.
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6. Lemlist (⭐️3.6)
Lemlist is known for unique personalization. You can add personalized images easily.
This raises reply rates. It uses ‘lemwarm’ for automatic warm-up.
This keeps your reputation good. It also automates LinkedIn steps in your email sequence.
Nasze podejście
Engage with lemlist! Users report a 26% increase in reply rates and a +270% conversion rate with their advanced personalization. See your sales opportunities multiply!
Kluczowe korzyści
- Create personalized emails with custom landing pages and videos.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Wycena
Lemlist offers four paid plans:
- Email Pro: $55 per month.
- Multichannel Expert: $79 per month.
- Enterprise: Custom Pricing.
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7. Mailshake (⭐️3.4)
Mailshake is a simple, effective cold email tool.
It has an easy sequence budowniczy. It includes an AI Email Writer feature.
It offers solid deliverability tools. You can use its Data Finder for prospects.
It is reliable for simple, high-volume needs.
Nasze podejście
Want more replies to your emails? Mailshake helped companies get 32% more replies & meetings.
Kluczowe korzyści
- Create and send personalized email campaigns.
- Automate follow-up emails to increase engagement.
- Track your performance with detailed analytics.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Wycena
Mailshake offers three paid plans:
- Starter: $25 per month per user.
- Email Outreach: $45 per month for 2 users.
- Sales Engagement: $85 per month for 5 users.
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8. Woodpecker (⭐️3.2)
Woodpecker is built just for deliverability. Its Agency Panel lets you manage many clients safely.
It includes a strong warm-up system. It also checks emails before sending.
It is perfect for agencies that need the best sender safety.
Nasze podejście
Boost your outreach with Woodpecker! Users report seeing a 250% jump in email replies, with some campaigns achieving an impressive 80% open rate. Join thousands of businesses seeing real results. Try Woodpecker today!
Kluczowe korzyści
- Improve email deliverability with warm-up features.
- Personalize your emails with dynamic variables.
- A/B tests your campaigns to optimize performance.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Wycena
Woodpecker offers a flexible pricing model based on the number of email accounts:
- 7-Day Free Trial: $0 – Try all features for the without any commitment.
- Starter: $20/month – Stored prospects 2000.
- Growth: $126/month – Stored Prospects 40,000.
- Scale: $903/month – Stored Prospects 400,000.
- Max: $6,666/month -Unlimited Stored prospects.
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9. Snov io (⭐️3.0)
Snov io is an all-in-one lead tool. It finds emails, verifies them, and sends campaigns.
You can run unlimited sender accounts. It uses AI to read prospect’s mood.
This helps you adjust your message. It covers the whole lead process in one tool.
Nasze podejście
Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.
Kluczowe korzyści
- Find verified emails with 98% accuracy.
- Automate your outreach with personalized sequences.
- Track email opens, clicks, and replies in real time.
- Integrates seamlessly with popular CRM and sales tools.
- Forever-free plans are available for small businesses.
Wycena
Snov offers a variety of plans to fit different needs and budgets.
- Trial: $0/mo – Perfect for getting started, this plan includes 50 monthly credits.
- Starter: $30 per month for 1,000 credits.
- Pro: $75 per month for 5,000 credits.
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What to Look for When Buying Dedicated Cold Email Software?
Choosing the right cold email software for your agency is critical.
The best tool helps you run successful cold email campaigns and boosts your sales team’s performance.
Forget basic plan features—here’s what your dedicated cold email platform needs to do to keep your email deliverability high and prospects engaged:
- Agency-First Pricing: Look for unlimited email warm-up and the ability to connect multiple email accounts at a fair price. This protects your reputation as you scale your outreach efforts for different clients.
- Deliverability Protection: The software must include powerful features to keep emails out of spam filters and in the primary inbox. This includes automated email warm-up, domain monitoring, and the ability to verify email addresses.
- AI and Automatyzacja: A modern sales engagement platform must offer an AI Copilot. This helps your team quickly create targeted cold emails and personalized cold email campaigns with a few clicks.
- Multi-Channel Strategy: The top platforms support more than just email campaigns. They blend email outreach campaigns with LinkedIn automation and tasks for cold calling to execute a full cold email strategy.
- User Interface: The right cold email tool must have a user-friendly interface. Your sales team needs to set up cold email campaigns quickly, not spend hours learning how to use the tool.
- Sales Enablement: The best cold email software tools include a unified inbox to manage replies from all clients. They track key metrics and integrate with your CRM to streamline your sales process and focus on closing deals.
- Compliance: Look for features that help you stay compliant. Tools should automatically include unsubscribe links and help you avoid actions that trigger spam filters.
- Support: Customer support should be top-notch. When running high-stakes cold email outreach, you need fast help to fix issues before they damage a client’s sender reputation.
How Can Cold Email Software Benefit You?
Using the best cold email tool is a game-changer for your agency.
It moves you from manual grunt work to smart, automated sales outreach.
An advanced sales engagement platform lets your team send personalized cold emails quickly.
This boosts your reply rates right away.
These cold email software options help you run successful drip campaigns across multiple channels.
You can stop worrying about deliverability.
The cold outreach tool automates this for unlimited team members.
This means fewer wasted hours and more time closing deals.
It is the smart way to scale your cold email marketing and cold outreach campaigns.
Ready to learn how to integrate this tool stack into your daily workflow?
Przewodnik kupującego
When doing our research to find the best cold email software for agencies, we determined using these factors.
Our goal was to find the platform that best balances scalability with deliverability protection.
We evaluated each tool based on its core purpose for a high-volume agency setting:
- Agency-Focused Pricing and Volume: We looked for solutions that offer unlimited team members and allow you to connect multiple email accounts or client inboxes without excessive per-seat fees, making it easy to scale.
- Deliverability Features: We critically assessed how well the platform helps your emails land in the primary inbox. This meant prioritizing tools with automated email warm-up, domain health checkers, and the ability to verify email addresses.
- AI Functionality and Automation: We focused on the presence of AI Copilot and IT Autopilot features. Specifically, we checked for the ability to generate personalized icebreakers, handle replies, and automate complex workflows using all the features of an advanced sales engagement platform.
- Platform Scope and Integrations: We determined if the software was a dedicated cold outreach tool or an all-in-one suite. We considered how well it integrated with your existing email service provider (like Gmail or Outlook) and if it provided other tools like LinkedIn automation or lead finding.
- User Interface and Support: We considered the ease of use for a new sales team member, the clarity of the reports, and the availability of responsive, agency-level customer support.
Podsumowanie
We finished looking at the 9 Best Cold Email Software for Agencies in 2025.
This guide showed you which tools are the strongest.
It is important to switch to a powerful cold email platform.
These newer tools use smart AI to help you.
They make sure your emails actually get delivered and opened.
This is called good email deliverability.
You want a tool that protects your account. It also makes your sales team much faster.
You can stop doing boring, manual work now.
The right tools help you run powerful cold outreach campaigns that actually work.
We did all the hard work to find these answers for you.
We studied the best tools so you can trust this guide and grow your business faster.
Często zadawane pytania
What is cold email software?
Cold email software helps you automate outreach to prospects you haven’t contacted. It streamlines sending personalized emails, managing follow-ups, and tracking results, making your campaigns more efficient and effective.
Why do I need cold email software?
Cold email software saves you time & effort by automating repetitive tasks. It also improves deliverability, personalizes your messages, and provides valuable data insights to optimize your campaigns.
How much does cold email software cost?
Pricing varies depending on the platform & features. Many offer tiered plans based on the number of emails sent, users, or features. Some even have free trials or limited free plans.
Can cold email software guarantee responses?
While no software can guarantee replies, the right tool can significantly improve your chances. Features like personalization, deliverability optimization, and automated follow-ups help increase your open and response rates.
Is cold email still effective in 2025?
Yes, cold email remains a powerful tool for outreach, especially for B2B businesses and agencies. When done correctly, it can generate leads, build relationships, and win new clients.
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