⚡ Kort oordeel:
- Prijzen: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Het meest geschikt voor: Keap suits marketing automatisering, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Belangrijkste verschil: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Onze keuze: Pipedrive voor de meeste kleine bedrijven, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Maar ze waren gebouwd voor twee verschillende doeleinden.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your bedrijf.
Overzicht
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Onze schrijvers hebben beide platforms uitgebreid getest.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Everything else comes from published specs, documentation and G2 reviews.
Wat is Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Keap
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Keap-prijzen
Keap keeps its pricing simple with one published tier.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap | $299/maand (jaarlijks gefactureerd) | Small teams that need crm plus marketing in one account |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. Keap offers a 14-day trial with no credit card required.
Geld-terug-garantie: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Opmerking: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified gegevens lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Belangrijkste voordelen van Keap
Here is what makes Keap worth considering:
- Automation Builder: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- E-mailmarketing: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Facturering en betalingen: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Moderne interface: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Mobiele app: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
Wat ons team opmerkte
Ons schrijver set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Voordelen en nadelen van Keap
✅ Voordelen
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Nadelen
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Wat is Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and rapportage in actie.
🏆 Winnaar: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Pipedrive-prijzen
Pipedrive charges per user, so cost tracks team size.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Licht | $14 per gebruiker per maand | Solo sellers tracking new deals |
| Groei | $24 per gebruiker per maand | Small teams that need automation |
| Premie | $49 per gebruiker per maand | Teams needing forecasting and projects |
| Ultiem | $69 per gebruiker per maand | Grotere teams met beveiliging behoeften |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. Pipedrive offers a 14-day trial with no credit card required.
Geld-terug-garantie: Pipedrive refunds unused time on annual plans in most regions.
📌 Opmerking: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Belangrijkste voordelen van Pipedrive
Dit zijn de redenen waarom Pipedrive het overwegen waard is:
- Visuele verkooppijplijn: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Onbeperkt aantal contacten: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Meer dan 400 integraties: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- AI CRM: Surfaces which prospects deserve attention first.
- Gedetailleerde inzichten: Dashboards track win rates by sales stage and rep.
Wat ons team opmerkte
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Voordelen en nadelen van Pipedrive
✅ Voordelen
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Meer dan 400 integraties van derden via de Marketplace.
- Mobile app works offline for scheduling and customer records
❌ Nadelen
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Geen ingebouwde facturering of betalingsverwerking.
Functievergelijking
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific bedrijf behoeften.
| Functie | Keap | Pijpleiding |
|---|---|---|
| Startprijs | $299/maand | $14 per gebruiker per maand |
| Gratis plan | ❌ | ❌ |
| Visuele verkooppijplijn | ✅ | ✅ |
| Onbeperkt aantal contacten | ❌ | ✅ |
| Marketingautomatisering | ✅ | ✅ |
| Landingspagina's | ✅ | ❌ |
| Facturering en betalingen | ✅ | ❌ |
| Native integraties | ❌ | ✅ 400+ |
| Offline Mobile Access | ❌ | ✅ |
| Het beste voor | Marketinggedreven bedrijven | Verkoopgerichte teams |
1. Beheer van de verkooppijplijn
Keap: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pijpleiding: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Contactbeheer
Keap: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pijpleiding: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Leadmanagement
Keap: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pijpleiding: A separate Leads Inbox keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Marketingautomatisering
Keap: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pijpleiding: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. E-mailmarketing
Keap: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pijpleiding: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Keap: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pijpleiding: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. AI-functies
Keap: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pijpleiding: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Rapportage en inzichten
Keap: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pijpleiding: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Integraties
Keap: Keap leans on Zapier to reach outside apps. Email and tekst messaging are native, but native connections to other tools are limited.
Pijpleiding: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Prijsbepaling en kosten
Laten we de prijsplannen eens naast elkaar vergelijken.
| Plan | Keap | Pijpleiding |
|---|---|---|
| Invoer | $299/maand (jaarlijks gefactureerd) | Lite: $14 per gebruiker per maand |
| Midden | ❌ Single tier | Groei: $24 per gebruiker per maand |
| Geavanceerd | ❌ Single tier | Premium: $49 per gebruiker per maand |
| Bovenkant | ❌ Single tier | Ultimate: $69 per gebruiker per maand |
| Billing basis | Users and contacts | Users only |
Keap: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pijpleiding: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Krap budget | Pijpleiding | Starts at $14 per seat |
| Visuele dealtracking | Pijpleiding | Slepen en neerzetten Kanban-bord |
| Landing pages and billing | Keap | Both are built in |
| Grote contactdatabase | Pijpleiding | Onbeperkt aantal contacten bij alle abonnementen. |
| Diepgaande marketingautomatisering | Keap | Branching visual sequences |
| Beginnersvriendelijke installatie | Pijpleiding | Kortere leercurve |
💰 Jouw budget
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Jouw technologie-stack
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Jouw verkoopproces
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Jouw ervaringsniveau
Both platforms need setup time. Keap’s deeper automation creates more vroeg confusion for teams without a marketing specialist.
🆓 Gratis proefversies en demo's
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Ondersteuningsopties
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Overstaphandleiding
Gebruik je al een van deze tools? Dit kun je verwachten als je overstapt.
🔄 Overstappen van Keep naar Pipedrive?
✅ Wat je eraan hebt:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Wat je verliest:
- Geïntegreerde facturering en betalingsverwerking
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Zo schakel je over:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Overstappen van Pipedrive naar Keap?
✅ Wat je eraan hebt:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Wat je verliest:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Zo schakel je over:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
Wat onze recensie niet behandelde
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Pijpleiding |
| 🚀 Verkooppijplijn | Pijpleiding |
| 📣 Marketingautomatisering | Keap |
| 🎯 Contactbeheer | Pijpleiding |
| 👶 Gebruiksgemak | Pijpleiding |
| 🔌 Integraties | Pijpleiding |
| 💳 Billing & Landing Pages | Keap |
| 🏆 Algemene winnaar | Pijpleiding |
🏆 WINNAAR: PIPEDRIVE
Pipedrive wint in 5 van de 7 categorieën.
Het meest geschikt voor: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Meer over Keap vergeleken
Here is how Keap stacks up against other competitors:
Keap wint dankzij: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot wint op de volgende punten: A usable free tier, far deeper reporting, a much larger app marketplace
Keap wint dankzij: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign wint op: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap wint dankzij: Cleaner interface, steadier support, less setup work for a single business
Ga naar een hoger niveau wint op: Agency sub-accounts, white labelling, lower cost per client managed
Meer informatie over Pipedrive vergeleken
Here is how Pipedrive stacks up against other competitors:
Pipedrive wint op: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce wint op: Custom object modelling, territory management, enterprise governance controls
Pipedrive wint op: Purpose-built deal stages, sales forecasting, email sync out of the box
CRM wint maandag op de volgende punten: Cross-department boards, flexible column types, project work beside sales work
Pipedrive versus Freshsales CRM
Pipedrive wint op: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM scoort hoog op de volgende punten: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Veelgestelde vragen
Wat is er beter dan Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Welk CRM-systeem is beter dan Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Waar is Keap goed voor?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Hoe heet Infusionsoft tegenwoordig?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Waarom geen gebruik maken van Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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