⚡ Nhận định nhanh:
- Chạy: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Phù hợp nhất cho: Keap suits marketing tự động hóa, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Điểm khác biệt chính: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Lựa chọn của chúng tôi: Pipedrive cho hầu hết các trường hợp doanh nghiệp nhỏ, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Nhưng chúng được chế tạo để phục vụ hai công việc khác nhau.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your việc kinh doanh.
Toàn cảnh
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Các cây bút của chúng tôi đã có thời gian trải nghiệm thực tế cả hai nền tảng.
Những ghi chú đó xuất hiện trong phần "Những điều nhóm chúng tôi nhận thấy" bên dưới.
Everything else comes from published specs, documentation and G2 reviews.
Keap là gì?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Keap
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Giá cả hợp lý
Keap keeps its pricing simple with one published tier.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Keap | 299 đô la/tháng (Thanh toán hàng năm) | Small teams that need crm plus marketing in one account |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Yes. Keap offers a 14-day trial with no credit card required.
Đảm bảo hoàn tiền: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Ghi chú: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified dữ liệu lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Những lợi ích chính của Keap
Here is what makes Keap worth considering:
- Công cụ xây dựng tự động hóa: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Tiếp thị qua email: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Lập hóa đơn và thanh toán: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Giao diện hiện đại: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Ứng dụng di động: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
Những điều nhóm chúng tôi nhận thấy
Của chúng tôi nhà văn set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Ưu điểm và nhược điểm của Keap
✅ Ưu điểm
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Nhược điểm
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Pipedrive là gì?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and báo cáo trong thực tế.
🏆 Nhà vô địch: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Bảng giá Pipedrive
Pipedrive charges per user, so cost tracks team size.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Lite | 14 đô la/người dùng/tháng | Solo sellers tracking new deals |
| Sự phát triển | 24 đô la/người dùng/tháng | Small teams that need automation |
| Phần thưởng | 49 đô la/người dùng/tháng | Teams needing forecasting and projects |
| Tối thượng | 69 đô la/người dùng/tháng | Các đội lớn hơn với bảo vệ nhu cầu |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Yes. Pipedrive offers a 14-day trial with no credit card required.
Đảm bảo hoàn tiền: Pipedrive refunds unused time on annual plans in most regions.
📌 Ghi chú: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Những lợi ích chính của Pipedrive
Dưới đây là những lý do khiến Pipedrive đáng để bạn cân nhắc:
- Sơ đồ quy trình bán hàng trực quan: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Số liên lạc không giới hạn: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Hơn 400 tích hợp: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- CRM AI: Surfaces which prospects deserve attention first.
- Thông tin chi tiết: Dashboards track win rates by sales stage and rep.
Những điều nhóm chúng tôi nhận thấy
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Ưu điểm và nhược điểm của Pipedrive
✅ Ưu điểm
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Hơn 400 tích hợp bên thứ ba thông qua Marketplace.
- Mobile app works offline for scheduling and customer records
❌ Nhược điểm
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Không có chức năng lập hóa đơn hoặc xử lý thanh toán tích hợp sẵn.
So sánh tính năng
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific việc kinh doanh nhu cầu.
| Tính năng | Keap | Truyền động đường ống |
|---|---|---|
| Giá khởi điểm | 299 đô la/tháng | 14 đô la/người dùng/tháng |
| Gói miễn phí | ❌ | ❌ |
| Quy trình bán hàng trực quan | ✅ | ✅ |
| Số liên lạc không giới hạn | ❌ | ✅ |
| Tự động hóa tiếp thị | ✅ | ✅ |
| Trang đích | ✅ | ❌ |
| Lập hóa đơn và thanh toán | ✅ | ❌ |
| Tích hợp gốc | ❌ | ✅ Hơn 400 |
| Offline Mobile Access | ❌ | ✅ |
| Tốt nhất cho | Doanh nghiệp định hướng tiếp thị | Đội ngũ bán hàng |
1. Quản lý quy trình bán hàng
Keap: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Quản lý liên hệ
Keap: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Quản lý khách hàng tiềm năng
Keap: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Hộp thư đến keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Tự động hóa tiếp thị
Keap: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Tiếp thị qua email
Keap: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Keap: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. Tính năng AI
Keap: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Báo cáo và Thông tin chi tiết
Keap: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Sự tích hợp
Keap: Keap leans on Zapier to reach outside apps. Email and chữ messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Định giá & Chi phí
Hãy cùng so sánh các gói giá cạnh nhau.
| Kế hoạch | Keap | Truyền động đường ống |
|---|---|---|
| Lối vào | 299 đô la/tháng (Thanh toán hàng năm) | Phiên bản Lite: 14 đô la/người dùng/tháng |
| Giữa | ❌ Single tier | Tăng trưởng: 24 đô la/người dùng/tháng |
| Trình độ cao | ❌ Single tier | Gói Premium: 49 đô la/người dùng/tháng |
| Đứng đầu | ❌ Single tier | Phiên bản cao cấp: 69 đô la/người dùng/tháng |
| Billing basis | Users and contacts | Users only |
Keap: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Ngân sách eo hẹp | Truyền động đường ống | Starts at $14 per seat |
| Theo dõi giao dịch trực quan | Truyền động đường ống | Bảng Kanban kéo và thả |
| Landing pages and billing | Keap | Both are built in |
| Cơ sở dữ liệu liên hệ lớn | Truyền động đường ống | Số lượng liên lạc không giới hạn trên tất cả các gói cước. |
| Tự động hóa tiếp thị chuyên sâu | Keap | Branching visual sequences |
| Thiết lập thân thiện với người mới bắt đầu | Truyền động đường ống | Đường cong học tập ngắn hơn |
💰 Ngân sách của bạn
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Bộ công nghệ của bạn
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Quy trình bán hàng của bạn
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Trình độ kinh nghiệm của bạn
Both platforms need setup time. Keap’s deeper automation creates more sớm confusion for teams without a marketing specialist.
🆓 Dùng thử và bản demo miễn phí
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Các tùy chọn hỗ trợ
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Hướng dẫn chuyển đổi
Bạn đã sử dụng một trong những công cụ này rồi? Dưới đây là những điều bạn cần biết nếu chuyển sang sử dụng công cụ khác.
🔄 Chuyển từ Keap sang Pipedrive?
✅ Những lợi ích bạn sẽ nhận được:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Những gì bạn sẽ mất:
- Tích hợp chức năng lập hóa đơn và xử lý thanh toán.
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Cách chuyển đổi:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Chuyển từ Pipedrive sang Keap?
✅ Những lợi ích bạn sẽ nhận được:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Những gì bạn sẽ mất:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Cách chuyển đổi:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
Những điều mà bài đánh giá của chúng tôi chưa đề cập
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | Truyền động đường ống |
| 🚀 Quy trình bán hàng | Truyền động đường ống |
| 📣 Tự động hóa tiếp thị | Keap |
| 🎯 Quản lý liên hệ | Truyền động đường ống |
| 👶 Dễ sử dụng | Truyền động đường ống |
| 🔌 Tích hợp | Truyền động đường ống |
| 💳 Billing & Landing Pages | Keap |
| 🏆 Người chiến thắng chung cuộc | Truyền động đường ống |
🏆 NGƯỜI CHIẾN THẮNG: PIPEDRIVE
Pipedrive thắng 5 trong số 7 hạng mục.
Phù hợp nhất cho: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
So sánh thêm về Keap
Here is how Keap stacks up against other competitors:
Keap thắng nhờ: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot thắng nhờ: A usable free tier, far deeper reporting, a much larger app marketplace
So sánh Keap và ActiveCampaign
Keap thắng nhờ: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign thắng nhờ: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap thắng nhờ: Cleaner interface, steadier support, less setup work for a single business
GoHighLevel thắng nhờ: Agency sub-accounts, white labelling, lower cost per client managed
So sánh thêm về Pipedrive
Here is how Pipedrive stacks up against other competitors:
Pipedrive thắng nhờ: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce thắng nhờ: Custom object modelling, territory management, enterprise governance controls
Pipedrive thắng nhờ: Purpose-built deal stages, sales forecasting, email sync out of the box
CRM thắng lớn vào thứ Hai nhờ: Cross-department boards, flexible column types, project work beside sales work
Pipedrive so với Freshsales CRM
Pipedrive thắng nhờ: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM chiến thắng nhờ: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Câu hỏi thường gặp
Còn gì tốt hơn Keap nữa?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Hệ thống CRM nào tốt hơn Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Cây Keap có công dụng gì?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Hiện tại Infusionsoft có tên là gì?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Tại sao không nên sử dụng Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 