Are you trying to make your website more visible online?
Do you want more people to find your việc kinh doanh through search engines?
It can be tough to know what words people actually search for.
This makes it hard to get your content seen.
But what if there were a way to find exactly what your audience is looking for?
Good keyword research tools can help you do just that.
This article will show you the 9 best keyword research tools out there.
We’ll help you pick the right one to boost your SEO success in 2025!
What Are the Best Keyword Research Tools?
Finding the right keywords is crucial for your website to appear in search results.
But with so many tools out there, how do you pick the best one?
We’ve done the hard work for you.
Here’s our list of the top 9 tools to help you succeed.
1. Semrush (⭐️4.50)
Semrush is like a Swiss Army knife for SEO.
It helps you find keywords, check out what your competitors are doing, and even audit your website for problems.
It’s great for getting a full picture of your online marketing.
Khai phá tiềm năng của nó với chúng tôi Semrush tutorial.
Lợi ích chính
- A very broad range of marketing tools.
- Offers excellent competitive analysis.
- Provides a holistic approach to SEO.
- Extensive keyword research.
- Detailed site audit capabilities.
Chạy
Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.
- Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
- Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
- Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Pros
Hằng
2. Surfer SEO (⭐️4.25)
Surfer SEO helps you write content that Google will love.
It analyzes what’s already ranking high and tells you what keywords to use.
It also suggests how long your content should be.
Khai phá tiềm năng của nó với chúng tôi Surfer SEO tutorial.
Lợi ích chính
- Focuses on on-page SEO.
- Provides real-time content suggestions.
- Offers data-driven recommendations.
- Content Editor for live optimization.
- Audit tool for existing content.
Chạy
All the plans are annually billed.
- Thiết yếu: 79 đô la/tháng
- Scale: $175/month
- Doanh nghiệp: Contact them for pricing.
Pros
Hằng
3. Ahrefs (⭐️4.00)
Ahrefs is super strong when it comes to checking out backlinks.
It helps you find what keywords your audience is searching for.
You can also see what content is doing well for others.
Khai phá tiềm năng của nó với chúng tôi Ahrefs tutorial.
Lợi ích chính
- Industry-leading backlink data.
- The second most active web crawler after Google.
- Offers deep competitor insights.
- Site Explorer for competitive analysis.
- Keyword Explorer with traffic values.
Chạy
Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.
- Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
- Tiêu chuẩn: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
- Trình độ cao: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Pros
Hằng
4. Ubersuggest (⭐️3.75)
Ubersuggest is a good tool for getting new keyword ideas.
It shows you how many people search for a term and how hard it might be to rank.
It’s pretty easy to use, even for beginners.
Unlock its potential with our Ubersuggest tutorial.
Lợi ích chính
- Giao diện rất thân thiện với người dùng.
- One-time payment options are available.
- Offers comprehensive keyword data.
- Robust keyword research.
- Website audit for quick fixes.
Chạy
- Individual ($120/Lifetime)
- Việc kinh doanh ($200/Lifetime)
- Doanh nghiệp ($400/Lifetime)
Pros
Hằng
5. Moz (⭐️3.75)
Moz helps you explore keywords and see how hard it is to rank for them.
It also shows you what words your site already ranks for.
Plus, it gives you tips to make your content better.
Unlock its potential with our Moz tutorial.
Lấy của chúng tôi
Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!
Lợi ích chính
- Industry-standard Domain Authority.
- Strong focus on link analysis.
- Offers detailed site crawl reports.
- Keyword Explorer for insights.
- Link Explorer for backlink data.
Chạy
Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.
- Starter ($39/month)
- Standard ($79/month)
- Medium ($143/month)
- Large ($239/month)
Pros
Hằng
6. Content Raptor (⭐️3.50)
Content Raptor helps you make your existing content better for SEO.
It gives you tips on what to add to your articles.
It also connects with Google Search Console for real-time insights.
Khai phá tiềm năng của nó với chúng tôi Content Raptor tutorial.
Lợi ích chính
- Excellent for content optimization.
- Integrates with Google Search Console.
- Provides unique entity coverage score.
- Content optimization engine.
- Daily keyword rank tracking.
Chạy
- Free ($0)
- Pro ($47/month)
- Enterprise (Contact them for custom pricing)
Pros
Hằng
7. SE Ranking (⭐️3.50)
SE Ranking is an all-in-one SEO tool.
It helps you track your keyword rankings and see what your competitors are up to.
It’s also great for checking your backlinks and making sure your website is healthy.
Khai phá tiềm năng của nó với chúng tôi SE Ranking tutorial.
Lợi ích chính
- Precise keyword rank tracking.
- Strong competitive research features.
- Offers white-label reporting.
- Comprehensive website audits.
- Backlink monitoring and analysis.
Chạy
SE Ranking offers a variety of pricing plans to suit your needs & budget (Thanh toán hàng năm)
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Pros
Hằng
8. Ranktracker (⭐️3.50)
Ranktracker focuses on showing you where your website ranks in search results.
You can track your keywords over time and see how your competitors are doing.
It’s good for seeing your progress.
Unlock its potential with our Ranktracker tutorial.
Lợi ích chính
- Precise keyword position tracking.
- Monitors 43K+ cities for local SEO.
- Offers AI-suggested keywords.
- Daily keyword rank updates.
- SERP feature tracking (snippets, videos).
Chạy
Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.
- Người mới bắt đầu: $14.00/month
- Double Data: $34.41/month
- Quad Data: $63.58/month
- Hex Data: $121.91/month
Pros
Hằng
9. Raven Tools (⭐️3.25)
Raven Tools is an all-around marketing platform.
It helps with SEO audits, tracking rankings, and finding keywords.
It can also help you keep an eye on your competitors and manage social media.
Unlock its potential with our Raven Tools tutorial.
Lợi ích chính
- Strong focus on customizable reports.
- Integrates many marketing channels.
- Offers a real-time social stream.
- SEO auditing and analysis.
- Backlink analysis (Majestic data).
Chạy
- Small Biz ($39/month)
- Start ($79/month)
- Grow ($139/month)
- Thrive ($249/month)
- Lead ($399/month)
Pros
Hằng
What to Look for When Choosing a Keyword Research Tool?
- Accurate Search Volume: Shows how many people search each month.
- Keyword Difficulty Score: Tells you how tough it is to rank.
- Search Intent Analysis: Helps understand why people search for specific terms.
- Competitor Insights: Reveals keywords your rivals are using.
- Long-Tail Keyword Ideas: Find less competitive, specific phrases.
- SERP Features Data: Shows if featured snippets are possible.
- Filtering Options: Easily narrow down your results.
- Giao diện thân thiện với người dùng: The tool features a clear & intuitive interface, making it very easy to navigate and understand.
- Cost-Effectiveness: Fits your budget, whether you’re looking for free or paid options.
- Regular Data Updates: Ensures you’re working with current information.
How Can Keyword Research Tools Boost Your SEO?
Keyword research tools are your secret weapon for getting more people to visit your website.
They help you find great keyword suggestions and related keywords that real people are searching for.
This means you can create content that truly matches what your audience wants.
These seo tools show you important key metrics like monthly search volume.
This tells you how many times a month people search for a certain phrase.
By finding target keywords with good search volume and lower competition, you can improve your website’s chances of ranking higher.
Tools like a keyword explorer tool or a free keyword tool can help you generate keyword ideas.
Even for google ads campaigns, understanding keyword research data is key.
This helps you build a strong keyword strategy, whether you use a free keyword tool or a paid one, and even if you link your google ads account.
Hướng dẫn người mua
We wanted to find the best tools out there. Here’s how we looked at each one:
Trong quá trình nghiên cứu để tìm ra sản phẩm tốt nhất, chúng tôi đã xác định dựa trên các yếu tố sau:
- Chạy: How much did each product cost, including details on any free keyword research tool options or free plan limitations.
- Đặc trưng: What were the best features of each platform hoặc phần mềm? We looked at how well they generated keyword suggestions, provided related keywords, offered a keyword magic tool, connected to google keyword planner or the google ads platform vì paid search campaigns, provided keyword search volume Và exact search volumes, helped identify keyword opportunities, allowed for building a keyword list, showed search volume data, supported organic keyword research, included serp analysis, found long tail keyword variations, assessed keyword competition, helped identify seed keyword options, showed average monthly searches, allowed unlimited searches, and assisted with more in depth research vì tiếp thị nội dung Và paid search. We also checked for keyword data, key metrics, and how they handled high volume keywords, niche keywords, relevant keywords, and the most relevant keywords.
- Nhược điểm: What was missing or difficult to use in each product?
- Support or refund: Do they offer a community, support, or refund policy? We also considered how well they helped analyze competitors rank Và group keywords, and if they provided insights into transactional keywords for a broader seo strategy for a given keyword hoặc website url. We also checked for integration with google trends.
Tóm lại
So, there you have it! We’ve talked about the top 9 best keyword research tools out there.
We also looked at what makes a good tool and how they can help your SEO.
These tools offer important keyword metrics and access to the largest keyword database to help you.
You can even find options for free searches to get started.
Understanding which keywords have high search volume is key to getting more eyes on your content.
We’ve gone through all the details to help you make a smart choice.
Our goal is to help you get more visitors to your site and grow your online presence.
Trust our guide to help you pick the perfect tool for your needs.
Câu hỏi thường gặp
What is keyword research?
Keyword research is finding words and phrases people type into search engines. It helps you understand what the audience wants. This way, you can create content that appears when they search, attracting more visitors to your website.
Why is keyword research important for SEO?
It’s extremely important for SEO because it enables you to target the right audience. By knowing what people search for, you can make content that answers their questions. This allows the website to rank higher in search results, driving more organic traffic.
How do I choose the best keyword research tool?
Look for tools that show accurate search volume and keyword difficulty. Additionally, verify if they provide competitor insights and assistance with long-tail keywords. A user-friendly interface and a good support system are also key factors to consider.
Can I do keyword research for free?
Yes, you can start with some free tools like Google Keyword Planner. While paid tools offer more in-depth data and features, free options are great for beginners. They help you get a basic understanding of keywords and start your SEO journey.
How often should I do keyword research?
Keyword research isn’t a one-time thing. Search trends change, so it’s essential to revisit your keywords regularly. Doing it every few months or when planning new content helps you stay updated and maintain a strong SEO.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese