⚡ Quick Verdict:
- Preisgestaltung: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Ideal für: Keap suits marketing Automatisierung, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Hauptunterschied: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Our pick: Pipedrive for most kleine Unternehmen, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
But they were built for two different jobs.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your Geschäft.
Überblick
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Our writers spent hands-on time inside both platforms.
Those notes appear in the “What Our Team Noticed” sections below.
Everything else comes from published specs, documentation and G2 reviews.
Was ist Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Keap
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Keap-Preisgestaltung
Keap keeps its pricing simple with one published tier.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Keap | 299 $/Monat (jährliche Abrechnung) | Small teams that need crm plus marketing in one account |
Pricing verified July 2026.
Kostenlose Testversion: Yes. Keap offers a 14-day trial with no credit card required.
Geld-zurück-Garantie: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Notiz: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified Daten lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Wichtigste Vorteile von Keap
Here is what makes Keap worth considering:
- Automatisierungs-Generator: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- E-Mail-Marketing: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Rechnungsstellung und Zahlungen: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Moderne Schnittstelle: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Mobile App: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
What Our Team Noticed
Unser Schriftsteller set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Keap Vor- und Nachteile
✅ Vorteile
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Nachteile
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Was ist Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and Berichterstattung in Aktion.
🏆 Gewinner: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Pipedrive-Preise
Pipedrive charges per user, so cost tracks team size.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Lite | 14 $/Nutzer/Monat | Solo sellers tracking new deals |
| Wachstum | 24 $/Nutzer/Monat | Small teams that need automation |
| Prämie | 49 $/Nutzer/Monat | Teams needing forecasting and projects |
| Ultimativ | 69 $/Nutzer/Monat | Larger teams with Sicherheit Bedürfnisse |
Pricing verified July 2026.
Kostenlose Testversion: Yes. Pipedrive offers a 14-day trial with no credit card required.
Geld-zurück-Garantie: Pipedrive refunds unused time on annual plans in most regions.
📌 Notiz: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Hauptvorteile von Pipedrive
Here is what makes Pipedrive worth considering:
- Visuelle Vertriebspipeline: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Unbegrenzte Kontakte: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Mehr als 400 Integrationen: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- KI-CRM: Surfaces which prospects deserve attention first.
- Detaillierte Einblicke: Dashboards track win rates by sales stage and rep.
What Our Team Noticed
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Pipedrive – Vor- und Nachteile
✅ Vorteile
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Over 400 third party integrations through the Marketplace
- Mobile app works offline for scheduling and customer records
❌ Nachteile
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Keine native Rechnungsstellung oder Zahlungsabwicklung
Funktionsvergleich
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific Geschäft Bedürfnisse.
| Besonderheit | Keap | Pipedrive |
|---|---|---|
| Startpreis | 299 $/Monat | 14 $/Nutzer/Monat |
| Kostenloser Plan | ❌ | ❌ |
| Visuelle Vertriebspipeline | ✅ | ✅ |
| Unbegrenzte Kontakte | ❌ | ✅ |
| Marketing-Automatisierung | ✅ | ✅ |
| Landingpages | ✅ | ❌ |
| Rechnungsstellung & Zahlungen | ✅ | ❌ |
| Native Integrationen | ❌ | ✅ Über 400 |
| Offline Mobile Access | ❌ | ✅ |
| Am besten geeignet für | Marketingorientierte Unternehmen | Vertriebsgeführte Teams |
1. Vertriebspipeline-Management
Keap: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Kontaktmanagement
Keap: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Lead-Management
Keap: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Posteingang keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Marketingautomatisierung
Keap: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. E-Mail-Marketing
Keap: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Keap: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. KI-Funktionen
Keap: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Berichterstattung und Erkenntnisse
Keap: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Integrationen
Keap: Keap leans on Zapier to reach outside apps. Email and Text messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Preisgestaltung & Kosten
Lasst uns die Preispläne nebeneinander vergleichen.
| Planen | Keap | Pipedrive |
|---|---|---|
| Eintrag | 299 $/Monat (jährliche Abrechnung) | Lite: $14/user/month |
| Mitte | ❌ Single tier | Growth: $24/user/month |
| Fortschrittlich | ❌ Single tier | Premium: $49/user/month |
| Spitze | ❌ Single tier | Ultimate: $69/user/month |
| Billing basis | Users and contacts | Users only |
Keap: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| Knappes Budget | Pipedrive | Starts at $14 per seat |
| Visuelle Deal-Verfolgung | Pipedrive | Drag-and-Drop-Kanban-Board |
| Landing pages and billing | Keap | Both are built in |
| Große Kontaktdatenbank | Pipedrive | Unbegrenzte Kontakte in allen Tarifen |
| Tiefgreifende Marketingautomatisierung | Keap | Branching visual sequences |
| Anfängerfreundliche Einrichtung | Pipedrive | Kürzere Lernkurve |
💰 Ihr Budget
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Dein Tech-Stack
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Ihr Verkaufsprozess
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Dein Erfahrungslevel
Both platforms need setup time. Keap’s deeper automation creates more früh confusion for teams without a marketing specialist.
🆓 Kostenlose Testversionen und Demos
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Supportoptionen
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Umstellungsleitfaden
Nutzen Sie bereits eines dieser Tools? Hier erfahren Sie, was Sie beim Wechsel erwartet.
🔄 Switching from Keap to Pipedrive?
✅ Was Sie davon haben:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Was Sie verlieren werden:
- Integrierte Rechnungsstellung und Zahlungsabwicklung
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 So wechseln Sie:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Switching from Pipedrive to Keap?
✅ Was Sie davon haben:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Was Sie verlieren werden:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 So wechseln Sie:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
What Our Review Didn’t Cover
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preisgestaltung | Pipedrive |
| 🚀 Vertriebspipeline | Pipedrive |
| 📣 Marketing-Automatisierung | Keap |
| 🎯 Kontaktmanagement | Pipedrive |
| 👶 Benutzerfreundlichkeit | Pipedrive |
| 🔌 Integrationen | Pipedrive |
| 💳 Billing & Landing Pages | Keap |
| 🏆 Gesamtsieger | Pipedrive |
🏆 GEWINNER: PIPEDRIVE
Pipedrive gewinnt 5 von 7 Kategorien.
Ideal für: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Mehr von Keap im Vergleich
Here is how Keap stacks up against other competitors:
Keap gewinnt durch: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot punktet in folgenden Bereichen: A usable free tier, far deeper reporting, a much larger app marketplace
Keap gewinnt durch: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign Siege bei: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap gewinnt durch: Cleaner interface, steadier support, less setup work for a single business
GoHighLevel Siege bei: Agency sub-accounts, white labelling, lower cost per client managed
Mehr von Pipedrive im Vergleich
Here is how Pipedrive stacks up against other competitors:
Pipedrive gewinnt in: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce Siege bei: Custom object modelling, territory management, enterprise governance controls
Pipedrive gewinnt in: Purpose-built deal stages, sales forecasting, email sync out of the box
Montags-CRM-Erfolge bei: Cross-department boards, flexible column types, project work beside sales work
Pipedrive gewinnt in: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM punktet mit: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Häufig gestellte Fragen
Was ist besser als Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Welches CRM-System ist besser als Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Wozu ist Keap gut?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Wie heißt Infusionsoft jetzt?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Why not to use Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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