Best CRM for Insurance Agents: Grow Sales Fast in 2025?

von | Letzte Aktualisierung Aug 7, 2025

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best crm for insurance agents 1

Ever feel like you’re juggling flaming chainsaws?

Are clients slipping through the cracks? Is paperwork piling up?

Yeah, insurance life can get wild. You’re not alone. Imagine if you could zap all that chaos away.

What if you had a secret weapon to track leads, manage clients, and close deals faster?

This article will show you how the best CRM for insurance agents can be your superhero cape.

Weโ€™ll cut through the noise and show you what works. 

No fluff, just real tips to boost your sales. Let’s get started.

What is the Best CRM for Insurance Agents?

Tired of endless searching? You need a CRM that fits your needs.

No more guessing. Weโ€™ve done the hard work.

Below, find a list of the top CRMs.

Each one will help you streamline your work and boost your sales.

1. Monday CRM

Monday.com CRM is a visual platform.

It helps manage sales and projects. It’s very customizable.

ErschlieรŸen Sie sein Potenzial mit unserem Monday tutorial

monday CRM homepage

Unsere Meinung

Monday CTA

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Wichtigste Vorteile

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Preisgestaltung

  • Frei: $0 free forever.
  • Grundlegend: $9/seat/month.
  • Standard: $12/seat/month.
  • Pro: $19/seat/month.
  • Unternehmen: Custom Pricing based on your needs.
monday pricing

Profis

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Nachteile

  • Fรผr groรŸe Teams kann es teuer werden.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

2. Gohighlevel

Gohighlevel is a powerful, all-in-one platform built for marketing agencies.

It helps manage clients and campaigns.

ErschlieรŸen Sie sein Potenzial mit unserem Gohighlevel tutorial. 

Building digital marketing in GoHighLevel

Unsere Meinung

GoHighLevel

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.

Wichtigste Vorteile

  • All-in-one marketing platform.
  • White-labeling available.
  • Automated campaigns.
  • Lead-nurturing tools.
  • Comprehensive reporting.

Preisgestaltung

  • Starter: $97/month.
  • Unbegrenzt: $297/month.
GoHighLevel Pricing

Profis

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Nachteile

  • Steep learning curve.
  • Itโ€™s pricey for some.
  • Limited customization.

3. ClickUp

ClickUp is an all-in-one productivity platform.

It includes CRM features. It’s highly customizable.

ErschlieรŸen Sie sein Potenzial mit unserem ClickUp tutorial. 

Clickup-Homepage

Unsere Meinung

Klickup CTA

Es ist unglaublich leistungsstark und flexibel. Der kostenlose Plan ist sehr groรŸzรผgig und bietet viele Funktionen fรผr die Verwaltung von Projekten. Aufgrund der vielen Optionen kann es jedoch anfangs รผberwรคltigend sein, und die Lernkurve kann fรผr neue Benutzer steil sein.

Wichtigste Vorteile

  • Zentraler Arbeitsbereich fรผr Aufgaben.
  • Bietet einen kostenlosen Plan fรผr immer.
  • Unterstรผtzt รผber 1.000 Integrationen.
  • Anpassbare Arbeitsablรคufe und Ansichten.
  • Umfassende Berichtsfunktionen.

Preisgestaltung

  • Kostenlos: Am besten fรผr den persรถnlichen Gebrauch.
  • Unbegrenzt: $7/Benutzer.
  • Business: $12/Benutzer.
  • Unternehmen: Setzen Sie sich mit ihnen in Verbindung, um individuelle Preise fรผr Ihre Anforderungen zu erhalten.
Clickup-Preise

Profis

  • All-in-One-Plattform.
  • Hochgradig anpassbar.
  • Robuster kostenloser Plan.
  • Starke Automatisierung.
  • Kollaborative Eigenschaften.

Nachteile

  • Steile Lernkurve.
  • Funktionsรผberlastung.
  • Einschrรคnkungen der mobilen App.
  • Performance-Probleme.

4. HubSpot

HubSpot is a popular CRM that offers many tools.

Itโ€™s great for inbound marketing and is very scalable.

Unlock its potential with our HubSpot tutorial. 

What is Hubspot

Unsere Meinung

Hubspot

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Wichtigste Vorteile

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Preisgestaltung

  • Free Tools: Free for up to two users.
  • Marketing Hub Starter: $15/seat/month.
  • Starter Customer Platform: $15/seat/month.
  • Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
HubSpot Pricing

Profis

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Nachteile

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

5. Keap

Keap is like a super-powered assistant. It helps you keep track of clients.

You can automate emails and texts. It’s built for small businesses.

Think less work, more sales.

ErschlieรŸen Sie sein Potenzial mit unserem Keap tutorial

What is Keap CRM

Unsere Meinung

Keap CRM

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Wichtigste Vorteile

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Preisgestaltung

Keap offers a free trial and a simple pricing structure to get you started.

  • Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Keap Pricing

Profis

  • Great for small businesses.
  • Easy to learn and use.
  • Powerful email marketing tools.
  • Ausgezeichnete Automatisierungsfunktionen.

Nachteile

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

6. ActiveCampaign

ActiveCampaign is more than just a CRM.

It’s great for email marketing and helps you build strong customer relationships.

Think smart automation.

ErschlieรŸen Sie sein Potenzial mit unserem ActiveCampaign tutorial

ActiveCampaign

Unsere Meinung

ActiveCampaign

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Wichtigste Vorteile

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Preisgestaltung

  • Starter: $15/month.
  • Plus: $49/month.
  • Pro: $79/month.
  • Unternehmen: $145/month.
ActiveCampaign Pricing

Profis

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Nachteile

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

7. Pipedrive

Pipedrive is a sales-focused CRM. Itโ€™s built for pipeline management.

It helps you visualize your sales. It’s easy to use.

ErschlieรŸen Sie sein Potenzial mit unserem Pipedrive tutorial

Pipedrive Homepage

Unsere Meinung

Pipedrive logo

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Wichtigste Vorteile

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Preisgestaltung

  • Wesentlich: $14/user/month.
  • Advanced: $24/user/month.
  • Professionell: $49/user/month.
  • Power: $59/user/month.
  • Unternehmen: $79/user/month.
Pipedrive Pricing

Profis

  • Einfach zu bedienen und zu navigieren.
  • It is a great visual pipeline.
  • Leistungsstarke Automatisierungsfunktionen.
  • Excellent customer support.

Nachteile

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

8. Instantly

Instantly focuses on outbound email.

It helps you find and connect with leads. Itโ€™s excellent for cold outreach.

ErschlieรŸen Sie sein Potenzial mit unserem Instantly tutorial

Instantly AI

Unsere Meinung

instantly CTA

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Wichtigste Vorteile

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Preisgestaltung

  • Growth CRM: $37.9/month, unlimited seats.
  • Hyper CRM: $77.6/month, unlimited seats.
Instantly Pricing

Profis

  • Great for outreach and lead generation.
  • Leistungsstarke Automatisierungsfunktionen.
  • It helps improve response rates.
  • Easy to personalize messages.

Nachteile

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

9. Freshsales CRM

Freshsales is a CRM. It’s built for sales teams. It’s simple to use.

It helps you track deals. It has built-in phone and email.

You can manage your pipeline. It’s good for small businesses.

ErschlieรŸen Sie sein Potenzial mit unserem Freshsales tutorial

Freshsales Homepagee

Unsere Meinung

Freshsales CTA

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Wichtigste Vorteile

  • Benutzerfreundliche Schnittstelle: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Preisgestaltung

  • Growth + 500 Marketing Contacts: $9/user/month.
  • Pro + 500 Marketing Contacts: $39/user/month.
  • Enterprise + 500 Marketing Contacts: $59/user/month.
Freshsales crm pricing

Profis

  • Intuitiv und einfach zu bedienen.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

Nachteile

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

What to look for when buying best CRM for insurance agents?

  • Benutzerfreundlichkeit: Is it simple to navigate?
  • Integration: Does it work with your existing tools?
  • Automatisierung: Can it automate tasks?
  • Mobiler Zugang: Can you use it on the go?
  • Berichterstattung: Does it provide valuable insights?
  • Customer Support: Is help readily available?
  • Skalierbarkeit: Can it grow with your Unternehmen?
  • Industry-Specific Features: Does it have features specific to the insurance industry?
  • Preisgestaltung: Passt es in Ihr Budget?

How Can a CRM Benefit You?

A great CRM can transform your marketing efforts and help you manage your existing customers better.

You can use automated workflows to handle repetitive tasks, from sending emails to scheduling follow-ups.

This cuts down on manual data entry and frees up your time.

By having all the data in one place, you can track sales tasks and see deal insights instantly.

CRMs offer advanced analytics and even predictive analytics to give you a clear picture of your business.

This helps you understand customer issues and improve brand loyalty.

With the ability to track interactions across multiple channels, from phone calls to emails, you can unify your sales processes and marketing efforts.

Ultimately, a CRM helps you work smarter.

It takes the chaos of managing customer relationships and makes it simple.

By streamlining your CRM workflows, you gain control and a deeper understanding of your business, which leads to better results.

Leitfaden fรผr Einkรคufer

To find the right CRM software, we conducted our research using a multi-faceted approach to give you the most accurate recommendations.

Hereโ€™s a look at our process:

  • Defining Business Needs: We first identified the core needs of a business looking for a customer relationship management software. This included managing sales leads, running marketing campaigns, and improving customer satisfaction. We focused on how a CRM solution can streamline processes and boost productivity.
  • Feature Analysis: We dived deep into the CRM features of each platform. We looked for things like workflow automation, lead scoring, and effective communication tools. We also assessed how each CRM platform handles customer contact information, purchase history, and other vital customer data. We examined features that help manage customer relationships and improve the overall customer experience.
  • Pricing and Value: We evaluated the CRM software options based on their pricing models. We considered the cost of different plans and what you get for the price, looking for the best value. This includes a look at what advanced features are included.
  • Erkennen von Negativen: Our research included a thorough look at the drawbacks of each CRM solution. We dug into user reviews to find common complaints, such as what was missing from each product or potential issues with the support team.
  • Support and Policies: We checked for the availability of a support team, community forums, and any refund policies. We also considered the quality of support offered.
  • Keyword Integration: We ensured our research incorporated critical industry terms like “customer relationship management,” “customer engagement,” “marketing automation,” and “all-in-one crm.” This helps to provide a complete picture of the market and aligns with how people search for these tools.

Einpacken

Choosing the right CRM solution is a game-changer.

We’ve shown you a range of CRM tools, from the full-featured Zoho CRM to the simpler Capsule CRM.

By using a good CRM, you can automate repetitive tasks and spend more time on what mattersโ€”your clients.

It’s about getting a complete picture of your current customers and improving customer information.

Youโ€™ll be able to access data, gain insights into customer behavior, and manage your sales pipeline more effectively.

This will help you with lead generation and, ultimately, lead to increased sales.

By following our guide, you can confidently find the best CRM tools to meet your business processes and get your entire team working smarter, not harder.

Hรคufig gestellte Fragen

Why are CRMs important for insurance agents?

CRMs help insurance agents manage client information and sales activities. A CRM system enables you toย stay on top of every client. It streamlines the insurance process. This allows agents to focused more on addressing client needs. It helps improve customer interactions, sales, and marketing.

What are the best CRMs for insurance agents?

The best CRM software for insurance varies depending on needs. Options include Keap, HubSpot, and Pipedrive. These CRMs for insurance agents offer features like sales automation and customer data management. They help agents manage their entire insurance workflow.

Can a CRM help manage multiple insurance policies?

Yes, a good insurance CRM system can manage multiple policies in a single system. This management solution allows agents to access all client information and policies in one place, soย clients donโ€™t have to wait for information.

How does CRM software help with insurance sales?

CRM software helps by tracking leads and managing sales activities. It automates follow-ups and provides insights into sales performance. A sales CRM can also help you identify trends in the insurance market. It makes insurance sales more efficient.

What should independent insurance agents look for when choosing a CRM?

Independent insurance agents should look forย CRM insurance that is easy to use and integrates with existing tools. CRMs offerย features like contact management, automation, and reporting. They should also helpย agents manage claims quickly and improve customer retention.

Fahim Joharder

Fahim Joharder

Autor

Ein Technik-Enthusiast und Autor mit einer Leidenschaft fรผr KI und Software-Innovationen. Er vereinfacht komplexe Themen, damit seine Leser in der digitalen Welt einen Schritt voraus sind.

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