Choosing the right CRM can feel like navigating a maze.
Do you need something simple or a full-blown marketing machine? Two popular options often pop up: Keap and Pipedrive.
Both help you manage contacts and track leads, but they each have a unique flavor.
In this post, we’ll break down the key differences between Keap vs Pipedrive to help you decide which one will fuel your business growth.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and Pipedrive.
We dove deep into their features, explored their pricing plans, and even compared customer support experiences.
Now, we’re sharing our findings to help you make an informed decision.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Pricing: 14-day trial available. Paid plan starts at $249/month
Key Features:
- Email Marketing
- Sales Automation
- Payments
Ready to unleash your sales potential? Discover how Pipedrive can help you close up to 28% more deals.
Pricing: 14-day trial available. Paid plan starts at $14/month
Key Features:
- Deal Management
- Pipeline Visualization
- Sales Reporting
What is Keap?
Keap is like that friend who’s always got your back and helps you get things done.
It’s an all-in-one CRM, which means it combines sales and marketing tools in one place.
Think of it as your command center for attracting leads, nurturing them, and turning them into loyal customers.
Also, explore our favorite Keap alternatives…
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business.
Key Benefits
Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.
- Email marketing: Easily create and send targeted emails to your audience.
- Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
- Sales pipeline management: Visualize your sales process and track deals from start to finish.
- Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
- Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.
Pricing
Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is Pipedrive?
Ever wish you had a crystal ball to see your sales future?
Pipedrive is pretty close! It’s a CRM that focuses on your sales pipeline.
Think of it as a visual map of all your deals, where you can track progress and identify opportunities.
Also, explore our favorite Pipedrive alternatives…
Ready to unleash your sales potential? Discover how Pipedrive can help you close up to 28% more deals and skyrocket your team’s efficiency.
Key Benefits
Pipedrive is all about simplicity and ease of use. It helps you visualize your sales process and stay organized, so you can close more deals.
- Visual pipeline management: See all your deals in a clear, intuitive pipeline.
- Sales forecasting: Predict future revenue based on your current deals.
- Customizable reports: Track your progress and identify areas for improvement.
- Mobile app: Access your pipeline and manage deals on the go.
- Integrations: Connect Pipedrive with your favorite tools, like Google Apps and Mailchimp.
Pricing
- Essential: $14/user/month.
- Advanced: $24/user/month.
- Professional: $49/user/month.
- Power: $59/user/month.
- Enterprise: $79/user/month.
Pros
Cons
Feature Comparison
Now, let’s get down to the nitty-gritty and compare Keap and Pipedrive head-to-head across key features.
This will help you see how they stack up and which one comes out on top for your specific needs.
1. Contact Management
Both Keap and Pipedrive, as CRM systems, offer robust contact management features.
You can easily store and organize customer data, track interactions, and segment your audience for targeted marketing efforts.
However, Keap takes it a step further with more advanced segmentation options, allowing you to create highly targeted groups based on various criteria.
2. Lead Management
When it comes to lead management, both CRM systems provide tools to capture, track, and nurture leads.
Pipedrive focuses on visually guiding leads through the sales stage with its intuitive pipeline view.
Keap offers a more comprehensive approach with automation features that help you nurture leads with personalized emails and automated follow-ups.
3. Sales Automation
Keap excels in sales automation. You can automate repetitive tasks, such as sending welcome emails, assigning tasks, and following up with leads.
This frees up your support team to focus on more complex issues. Pipedrive offers some automation features, but they are not as extensive as Keap’s.
4. Email Marketing
Keap has built-in email marketing capabilities, allowing you to create and send professional email campaigns to your audience.
This makes it a true all-in-one solution for managing customer relationships.
Pipedrive, on the other hand, requires integration with third-party email marketing tools to achieve the same level of functionality.
5. Reporting and Analytics
Both CRM systems offer reporting and analytics features to track your progress and identify areas for improvement.
Pipedrive’s reporting is focused on sales performance, providing insights into your pipeline and deal flow.
Keap’s reporting is more comprehensive, covering both sales and marketing activities.
This allows you to analyze trends and make data-driven decisions to improve your marketing efforts over previous years.
6. Integrations
Both Keap and Pipedrive integrate with a variety of other tools to enhance their functionality.
However, Keap offers a wider range of integrations, connecting with popular platforms like Shopify, WordPress, and QuickBooks.
This flexibility makes it easier to connect Keap with the other software you rely on.
7. Web Forms
Both CRMs provide customizable web forms to capture leads on your website.
Keap offers a wider variety of form templates and more advanced customization options than Pipedrive.
This gives you more control over the look and feel of your forms, ensuring they align with your brand.
What to Look For When Choosing a CRM Tool?
- Your budget: CRM pricing can vary wildly. Figure out what you can comfortably afford.
- Your team’s tech skills: Some CRMs are more complex than others. Choose one that matches your team’s abilities.
- Specific features: Do you need built-in email marketing? Or maybe advanced reporting is a must-have? Make a list of your non-negotiables.
- Free trials: Most CRMs offer free trials. Take advantage of these to test-drive before you buy!
- Scalability: Think about your future needs. Will the CRM grow with your business?
- Customer support: Look for a CRM provider with excellent customer support in case you need assistance.
Final Verdict
So, which CRM comes out on top in this Pipedrive vs Keap showdown?
For us, it’s Keap! Why? It’s super easy to use and has a really clear way of showing your sales pipeline. Plus, it’s way more affordable, especially when you’re just starting.
That doesn’t mean Pipedrive is bad.
It’s a powerful CRM system with tons of features. But it can be a bit overwhelming and pricey, especially if you’re new to CRM software.
We’ve spent years testing different CRMs. We know what works and what doesn’t.
Keap’s simple design and focus on sales make it a winner for businesses that want to grow without breaking the bank.
Remember, both offer free trials. Give them a shot and see which one clicks for you!
More of Pipedrive
Here’s a comparison of Pipedrive against other CRM software:
- Pipedrive vs GoHighLevel: Pipedrive focuses on sales pipeline management, offering a clear visual flow, whereas GoHighLevel is an all-in-one platform with broader marketing and sales automation features.
- Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
- Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
- Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
- Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
- Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
- Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. ClickUp is a versatile work management platform that can also be used as a CRM and offers broader project management.
- Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
- Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
- Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
- Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
- Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
- Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
Frequently Asked Questions
Is Keap or Pipedrive better for small businesses?
Pipedrive is generally better for small businesses due to its lower price point and ease of use. Keap can be a good choice for small businesses with complex needs and the budget for a more robust solution.
Do Keap and Pipedrive offer month-to-month plans?
While both offer 14-day free trials, their paid plans are billed annually. This means you’ll typically pay for a full year of service upfront.
Can I import my existing contacts into Keap and Pipedrive?
Yes, both CRMs allow you to easily import your existing contact data from spreadsheets or other CRM systems.
Do Keap and Pipedrive have mobile apps?
Yes, both offer mobile apps for iOS and Android devices so that you can access your CRM data on the go.
Which CRM has better customer support?
Both Keap and Pipedrive offer good customer support. However, Keap is known for its exceptional support team, which offers various options like phone, email, and live chat.
