HubSpot vs Pipedrive: Find Which CRM is Best in 2025

Struggling to pick the right CRM? You’re not alone.

Imagine your sales are stuck, and you’re wasting time on stuff that should be easy.

That’s the problem. Everyone says a CRM will fix it, but which one?

HubSpot vs Pipedrive—it’s a tough call.

Let’s clearly break down HubSpot and Pipedrive, understand the differences, and pick the one that best suits your business. 

Overview

We’ve put both HubSpot and Pipedrive through their paces.

Our team explored each platform’s features and tested workflows.

Analyzed user feedback to bring you a practical, real-world comparison.

What is HubSpot?

HubSpot. It’s a big name. You’ve probably heard of it.

Think of it as an all-in-one platform.

It helps with sales, marketing, and customer service.

Basically, it tries to do everything.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at                        $45/month.

What is Pipedrive?

Pipedrive. It’s built for sales. Think of it as a sales-focused CRM.

It’s all about closing deals. It keeps things simple and visual.

Also, explore our favorite Pipedrive alternatives…

Key Benefits

Pipedrive keeps things straightforward. Here’s what it does best:

• Visual sales pipeline: See all your deals in one place, from initial contact to closing.
• Activity reminders: Never miss a follow-up with automated reminders and notifications.
• Customizable reports: Track your sales performance with detailed reports and insights.
• Mobile app: Manage your deals and contacts on the go with their mobile app.
• Integrations: Connect Pipedrive with other tools you use, like email marketing platforms and calendars.

Pricing

All the plans will be billed annually.

• Essential: $14/user/month.
• Advanced: $24/user/month.
• Professional: $49/user/month.
• Power: $59/user/month.
• Enterprise: $79/user/month.

Feature Comparison

Let’s break down the key differences.

We’ll examine crucial features, show how each platform handles core CRM tasks, and help you decide which best suits your specific business needs.

1. Ease of Use and User Experience

• HubSpot:
  • It offers a comprehensive but sometimes complex interface. The dashboard is highly customizable but can feel overwhelming.
  • HubSpot CRM provides many advanced features, but this can impact ease of use for new users.
• Pipedrive:
  • Pipedrive has a simpler, more intuitive design. The visual pipeline makes it easy to understand your sales process.
  • Pipedrive received high marks for its clean and user-friendly crm platform.

2. Sales Management and Automation

• HubSpot:
  • The hubspot sales hub offers robust sales automation and sales management tools.
  • Helps sales teams streamline their sales activities and track sales performance.
• Pipedrive:
  • Focuses on visual sales management, making it easy to manage sales and sales activities.
  • Sales automation software within pipedrive helps to boost productivity.

3. CRM Features and Customization

• HubSpot:
  • It offers a wide range of CRM features, including extensive customizable options.
  • Suitable for businesses of all sizes that need to scale.
• Pipedrive:
  • It provides core CRM features with a focus on simplicity and visual sales process management.
  • Pipedrive vs hubspot crm shows a difference in the number of features, whereas Hubspot has a much larger number.

4. Marketing and Lead Generation

• HubSpot:
  • Excel in marketing and sales alignment, with powerful lead generation and email marketing tools.
  • HubSpot CRM is a strong email marketing software option.
• Pipedrive:
  • Focuses primarily on sales, with add-on options for email marketing and lead generation.
  • It is a CRM software that can use email marketing, if wanted, as an add-on.

5. Integration and Marketplace

• HubSpot:
  • Features a vast marketplace with seamless integration with 1000+ apps.
  • Allows you to personalize your crm platform to fit unique business needs.
• Pipedrive:
  • Offers a solid marketplace with essential integrations, though not as extensive as HubSpot.
  • Offers a seamless integration with 300+ applications.

6. Reporting and Analytics

• HubSpot:
  • Provides in-depth reporting and analytics, offering detailed insights into sales performance and marketing and sales efforts.
  • It helps you effectively grow your business with data-driven decisions.
• Pipedrive:
  • Offers solid reporting features, primarily focused on tracking sales activities and pipeline progress.
  • Makes it easy to visualize sales performance.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Mobile Access: Is the mobile app user-friendly and functional?
• Customer Support: How responsive is their support team?
• Training and Onboarding: Are there adequate training and onboarding resources?
• Security: Does the CRM meet your security requirements?
• Industry-Specific Features: Does the CRM offer features tailored to your industry?
• Data Migration: How easy is it to migrate your existing data?
• Workflow Automation: Can you automate repetitive tasks to boost efficiency?
• Reporting and Analytics: Does it provide the insights you need to make informed decisions?
• Third-Party Integrations: Does it seamlessly integrate with your existing tools?
• Budget: Does the CRM fit within your budget, considering both initial and ongoing costs?

Final Verdict

So, which one wins? It depends on your needs.

For sales and marketing teams wanting a full suite, HubSpot is powerful.

But it gets pricey. If you’re sales-focused and want easy, visual pipelines, Pipedrive is great.

Its pipedrive pricing plans are simpler.

We lean towards Pipedrive for its ease of use and strong sales focus, especially for smaller teams.

Both offer good customer relationship management.

Consider your business growth and customer satisfaction goals.

We’ve tested both, so we know what works. Pick the one that fits your style and budget.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Pipedrive

Here’s a comparison of Pipedrive against other CRM software:

• Pipedrive vs GoHighLevel: Pipedrive focuses on sales pipeline management, offering a clear visual flow, whereas GoHighLevel is an all-in-one platform with broader marketing and sales automation features.
• Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
• Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
• Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
• Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
• Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
• Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. ClickUp is a versatile work management platform that can also be used as a CRM and offers broader project management.
• Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
• Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
• Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
• Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
• Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
• Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.

Frequently Asked Questions