⚡ Краткий вывод:
- Цены: Pipedrive paid plans start at $14/user/month. HubSpot has a free plan, with paid plans from $15/seat/month.
- Лучше всего подходит для: Pipedrive suits sales teams at small and medium businesses. HubSpot fits enterprise companies wanting an all-in-one platform.
- Ключевое отличие: Pipedrive — это компания, ориентированная на продажи. CRM with visual pipelines. HubSpot bundles sales, marketing, and service hubs together.
- Наш выбор: Pipedrive for most users. It is simpler, cheaper, and built around the sales process.
Choosing between Pipedrive and HubSpot comes down to one вопрос.
Do you want a focused sales CRM or a full all-in-one platform?
Pipedrive keeps things simple for sales teams.
HubSpot bundles sales, marketing, and service into one system.
Both promise better customer relationship management for growing companies.
Но они решают разные проблемы для разных команд.
Обзор
This HubSpot vs Pipedrive comparison covers pricing, features, and ease of use.
We look at how Pipedrive and HubSpot handle the sales process.
Our writers signed up for both tools and explored each one.
We also checked documentation, pricing pages, and user reviews.
We compare Pipedrive and HubSpot on the features that boost your team’s productivity.
By the end of this Pipedrive HubSpot CRM breakdown, you will know which CRM platform fits your sales team.
Что такое Pipedrive?
Pipedrive is a sales-focused CRM for managing sales workflows.
It helps sales teams track deals through clear pipeline stages.
The Kanban drag-and-drop pipeline gives a quick overview of priorities.
You get deal management, lead management, and email tracking in one place.
Most teams pick it for its clean, user friendly interface.
🏆 Победитель: Pipedrive
An effective CRM built around the sales pipeline. Pipedrive helps sales teams nurture leads and close more deals. The setup is fast and the interface stays simple.
Цены на Pipedrive
Here is what Pipedrive costs in 2026. Pipedrive plans use a per-user model with tiered pricing.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Лайт | 14 долларов США/пользователь/месяц | Solo reps and small teams |
| Рост | 24 доллара США/пользователь/месяц | Развитие отделов продаж |
| Премиум | 49 долларов США/пользователь/месяц | Командам, нуждающимся в расширенных функциях |
| Окончательный | 69 долларов США/пользователь/месяц | Full sales management at scale |
Pricing verified June 2026.
Бесплатная пробная версия: Yes. Pipedrive offers a free trial with no credit card required. It does not have a permanent free plan.
Гарантия возврата денег: Pipedrive offers refunds within its stated billing terms. Annual billing can save up to 5 months free on the entry-level plan.
📌 Примечание: Pipedrive features lower entry-level costs and smooth scaling through Essential, Advanced, and Professional-style tiers. Free webhooks are included in workflows.
⚠️ Предупреждение: Predictable pricing can climb with add-ons like LeadBooster or Campaigns. Check which extras your sales process actually needs before you commit to an annual commitment.
Основные преимущества Pipedrive
Here is what makes Pipedrive worth considering:
- Визуализация воронки продаж: The Kanban drag-and-drop view shows your sales priorities at a glance. It makes deal tracking simple for the entire team.
- Lead and Deal Management: Pipedrive offers end-to-end lead generation and deal qualification. You can build an unlimited contacts database with customizable pipelines.
- Smart Docs: This tool generates and sends trackable documents like proposals. You see when a prospect opens them.
- Предупреждения о срыве сделок: Pipedrive notifies you when a deal sits idle too long. No more leads slipping through the cracks.
- Custom Fields and Pipelines: Add custom fields and build pipeline stages that match how your sales team works.
- Простая настройка: The quick setup and intuitive user interface mean your sales team starts selling fast.
Here is a closer look at those top benefits in action.
Что заметила наша команда
Наш писатель signed up for Pipedrive and spent several days managing a test pipeline. Here is what stood out:
Преимущества и недостатки Pipedrive
✅ Плюсы
- Clean, user friendly interface that is easy to navigate
- Visual sales pipeline with Kanban drag-and-drop
- Lower entry-level pricing than HubSpot paid plans
- Strong customer support, praised by малый бизнес
❌ Минусы
- No permanent free plan, unlike HubSpot
- Fewer integrations than HubSpot at 300+ apps
- Add-ons like LeadBooster can raise the real cost
Что такое HubSpot?
HubSpot is an all-in-one platform for sales, marketing, and service.
The HubSpot CRM aligns sales, marketing, and service strategies in one account.
It bundles a Sales Hub, Marketing Hub, Service Hub, and Operations Hub.
This makes HubSpot a strong fit for scaling businesses and marketing teams.
It is best suited for larger companies with complex processes.
🥈 Runner Up: HubSpot
A powerful CRM that bundles marketing, sales, and service. HubSpot helps marketing teams run campaigns and nurture leads at scale. The free plan makes it easy to start.
Цены HubSpot
Here is what HubSpot costs in 2026. HubSpot offers a free plan plus paid Hubs that scale with your needs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатные инструменты | 0 долларов в месяц | Startups testing basic tools |
| Запуск маркетингового центра | 15 долларов за место в месяц | Небольшие маркетинговые команды |
| Стартовая клиентская платформа | 15 долларов за место в месяц | All hubs at a starter level |
| Специалист маркетингового центра | 800 долларов за место в месяц | Advanced features for scaling |
Pricing verified June 2026.
Бесплатная пробная версия: HubSpot offers a free plan with no credit card required. Paid Hubs add more advanced features as you grow.
Гарантия возврата денег: HubSpot bills monthly or on an annual commitment. Refund terms vary by Hub and plan.
📌 Примечание: The free plan is attractive for startups. HubSpot supports complex enterprise needs such as custom objects and advanced reporting on higher tiers.
⚠️ Pricing discrepancy: Our table uses the canonical figures from our данные sheet. Third-party reports list HubSpot Sales Hub from roughly $20 to $1,500 per user, a Professional tier near $1,335 per month, plus one-time onboarding fees of $1,500 to $3,500. Real costs rise sharply as you scale and add paid Hubs.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Универсальная платформа: HubSpot offers tools for inbound marketing, sales, service, and operations. It is ideal for scaling businesses that want one system.
- Бесплатный план: The HubSpot CRM is free to start. This lowers the entry barrier for startups and small teams.
- Более 800 интеграций: HubSpot integrates natively with over 800 apps with bi-directional sync. That covers e commerce integrations and more.
- Email Marketing Features: Email scheduling, email tracking, and personalized emails come built in. Marketing teams can run full marketing campaigns.
- AI-Powered Analytics: Reporting includes deep analytics on customer engagement and sales performance. It supports sales forecasting and deal tracking.
- Академия HubSpot: The online help center and Academy help your entire team learn the platform fast.
Что заметила наша команда
Our writer created a HubSpot account and tested the free CRM and Sales Hub. Here is what stood out:
This short walkthrough shows the same hands-on experience in action.
HubSpot Pros & Cons
✅ Плюсы
- Free CRM plan that lowers the entry barrier
- All-in-one tools for sales, marketing, and service
- Over 800 app integrations with bi-directional sync
- AI-powered analytics and advanced reporting
❌ Минусы
- Steeper learning curve due to its many features
- Costs rise sharply on higher tiers and paid Hubs
- Onboarding fees apply to Professional and Enterprise plans
Сравнение характеристик
Ready for a detailed look at Pipedrive vs HubSpot? We compare ten key areas to help you pick the right CRM for your sales team.
| Особенность | Пайпдрайв | HubSpot |
|---|---|---|
| Начальная цена | 14 долларов США/пользователь/мес. | Бесплатно / 15 долларов в месяц |
| Бесплатный план | ❌ | ✅ |
| Визуализация воронки продаж | ✅ | ✅ |
| Управление лидами | ✅ | ✅ |
| Email-маркетинг | ✅ (дополнение) | ✅ |
| Маркетинговый центр | ❌ | ✅ |
| Интеграция приложений | 300+ | 800+ |
| Функции ИИ | ✅ | ✅ |
| Sales Forecasting | ✅ | ✅ |
| Лучше всего подходит для | МСП отделы продаж | Предприятия |
1. Управление потенциальными клиентами
Pipedrive: Pipedrive offers end-to-end lead and deal management. It covers lead generation, lead qualification, and managing leads through every pipeline stage. The visual sales pipeline keeps each lead easy to find.
HubSpot: HubSpot handles lead management inside its CRM and Marketing Hub. You can nurture leads with automated workflows and personalized emails. It works well for marketing teams running large campaigns.
2. Deal Management and Sales Pipeline
Pipedrive: Deal management is where Pipedrive shines. The Kanban drag-and-drop pipeline gives a clear overview of sales priorities. The deal rotting tool flags any deal that sits idle too long.
HubSpot: HubSpot’s Sales Hub supports deal tracking across pipeline stages too. It adds custom objects and advanced reporting on higher tiers. This suits enterprise companies with complex sales processes.
3. Управление контактами
Pipedrive: Pipedrive lets you build an unlimited contacts database with customizable pipelines. Adding a new contact takes one simple form. Custom fields keep records tidy for the entire team.
HubSpot: Contact management sits at the heart of HubSpot’s CRM. Records sync across sales, marketing, and service. The data stays in one place for your whole HubSpot account.
4. Email Marketing and Tracking
Pipedrive: Pipedrive adds email marketing through its Campaigns add-on. You get email templates, email tracking, and scheduling. It is enough for sales teams that want light информационно-просветительская работа.
HubSpot: HubSpot includes deeper email marketing features built into the platform. Email scheduling, email tracking, and personalized emails ship across plans. This is a clear win for marketing teams.
⚠️ Предупреждение: Pipedrive’s email marketing lives in a paid add-on. Factor that into your budget if outreach matters to your sales process.
5. Marketing Campaigns
Pipedrive: Pipedrive offers easy campaigns for simple email blasts. It is built to support the sales team, not replace a full Marketing Hub. The focus stays on closing deals.
HubSpot: HubSpot’s Marketing Hub runs full marketing campaigns across channels. It offers a wider range of communication tools than Pipedrive. The CMS Hub and Service Hub round out the suite.
6. Automation and AI
Pipedrive: Pipedrive lets you automate parts of your workflow. You can send emails and manage deals with автоматизация templates. The AI CRM suggests next steps to win more sales.
HubSpot: HubSpot lets you automate every step of the sales process. Email automation ships across all plans. Customizable workflows scale with bigger teams and more advanced features.
7. Reporting, Analytics and Forecasting
Pipedrive: Pipedrive offers customizable dashboards and deal reports. Sales forecasting is accessible and easy to digest. Reports stay simple so reps can act fast.
HubSpot: HubSpot’s reporting is more complex but offers deeper insights. AI-powered analytics track customer engagement and sales performance. It is built for data-heavy enterprise plans.
8. Integrations and E-Commerce
Pipedrive: Pipedrive has a respectable library of over 300 integrations. The marketplace covers the main tools most sales teams use. Free webhooks help connect custom apps.
HubSpot: HubSpot integrates natively with over 800 apps with bi-directional sync. That includes deep e commerce integrations. It is the stronger choice for a complex tech stack.
9. Управление проектами
Pipedrive: Pipedrive adds light project management to track work after a deal closes. Tasks and stages keep delivery on schedule. It keeps the sales team and projects in one tool.
HubSpot: HubSpot leans on content arrangement and the CMS Hub for project-style work. The Operations Hub keeps existing data clean across teams. It fits companies that manage many moving parts.
10. Documents and Templates
Pipedrive: The Smart Docs tool generates and sends trackable proposals and quotes. You get a notification when a prospect opens a document. This speeds up the sales process.
HubSpot: HubSpot offers document tools inside the Sales Hub. Templates and snippets help reps send consistent emails. The free plan covers the basic tools to get started.
11. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | Пайпдрайв | HubSpot |
|---|---|---|
| Бесплатно | ❌ (только пробная версия) | ✅ Free Tools $0 |
| Вход | Lite $14/user/mo | Starter $15/seat/mo |
| Середина | Growth $24 / Premium $49 | Starter Customer Platform $15 |
| Вершина | Ultimate $69/user/mo | Marketing Hub Pro $800/seat/mo |
Pipedrive: Pipedrive’s pricing is more attractive for small to medium businesses. Paid plans run from $14 to $69 per user per month. There are no mandatory onboarding fees.
HubSpot: HubSpot starts free, which is great for startups. But paid Hubs and advanced features push the cost up fast. Higher tiers also carry onboarding fees.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| A simple sales CRM | Пайпдрайв | Cleaner, sales-focused design |
| An all-in-one platform | HubSpot | Sales, marketing, and service |
| Бесплатный план | HubSpot | Бесплатная CRM для начала работы |
| Наибольшее количество интеграций | HubSpot | 800+ apps vs 300+ |
| Low entry cost | Пайпдрайв | From $14/user/month |
| Простая в настройке настройка для начинающих. | Пайпдрайв | Faster, simpler onboarding |
💰 Ваш бюджет
Pipedrive features lower entry-level costs with smooth scaling. HubSpot starts free but can become costly as you add paid Hubs.
🔌 Ваш технологический стек
HubSpot integrates with over 800 apps, while Pipedrive integrates with over 300. For a complex stack, HubSpot’s CRM connects to more crm platforms.
📝 Ваш процесс продаж
Pipedrive focuses on fewer circumstances and pays close attention to detail. That focus makes managing sales and deal management feel effortless.
🎓 Ваш уровень опыта
HubSpot has a steeper learning curve due to its many features. Pipedrive is easier to adopt for a sales team new to a CRM platform.
🆓 Бесплатные пробные версии и демо-версии
HubSpot offers a free plan, while Pipedrive offers a free trial. Test both on a real sales pipeline before you commit.
🛟 Варианты поддержки
Pipedrive is praised for its customer support, especially for small businesses. HubSpot offers the HubSpot Academy and an online help center for the entire team. Both back this up with phone support on higher plans, and monthly billing keeps all the features flexible while you test the HubSpot Pipedrive fit.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Switching from Pipedrive to HubSpot?
✅ Что вы получите:
- A free plan and a full Marketing Hub
- 800+ app integrations with bi-directional sync
- AI-powered analytics and advanced reporting
❌ Что вы потеряете:
- The simple, sales-first user friendly interface
- Lower entry-level pricing per user
- The deal rotting tool and Smart Docs workflow
📋 Как переключиться:
- Export your contacts and deals from Pipedrive
- Create a HubSpot account and pick your Hubs
- Import data and rebuild your pipeline stages
🔄 Switching from HubSpot to Pipedrive?
✅ Что вы получите:
- A cleaner, sales-focused intuitive user interface
- Lower per-user cost and no onboarding fees
- The Kanban pipeline and deal rotting alerts
❌ Что вы потеряете:
- The free plan and full Marketing Hub
- Deeper email marketing features across all plans
- 800+ integrations and AI-powered analytics
📋 Как переключиться:
- Export your existing data from your HubSpot account
- Create a Pipedrive account and set up pipelines
- Import data and map your custom fields
Что не было рассмотрено в нашем обзоре
This comparison focused on small and medium businesses and growing sales teams. We did not test large enterprise rollouts, custom API builds, or every Hub on HubSpot’s enterprise plan. Our notes reflect the June 2026 versions, so features may have changed. If you manage 100+ seats or need deep data sync across many systems, your priorities may differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Пайпдрайв |
| 🚀 Sales Pipeline & Deals | Пайпдрайв |
| 👶 Простота использования | Пайпдрайв |
| ⚡ Скорость настройки | Пайпдрайв |
| 🧩 All-in-One Platform | HubSpot |
| 🔌 Интеграции | HubSpot |
| 🆓 Бесплатный план | HubSpot |
| 🏆 Общий победитель | Пайпдрайв |
🏆 ПОБЕДИТЕЛЬ: PIPEDRIVE
Компания Pipedrive побеждает в 4 из 7 категорий.
Лучше всего подходит для: Sales teams, small and medium businesses, and anyone who wants a simple sales pipeline.
Pipedrive and HubSpot are two very different products. Pipedrive is a focused sales CRM. HubSpot is an all-in-one platform for marketing, sales, and service.
HubSpot is excellent for enterprise companies and marketing teams that need every tool in one place. Its free plan and 800+ integrations are hard to beat.
But for most sales teams that want an effective CRM at a fair price, Pipedrive is the better choice. It keeps the sales process simple and helps you close more sales.
Больше информации о Pipedrive в сравнении с другими сервисами.
Here is how Pipedrive stacks up against other CRM platforms:
Pipedrive против Salesforce
Pipedrive побеждает в следующих условиях: faster setup, lower per-user cost, simpler sales pipeline
Salesforce побеждает по следующим параметрам: enterprise customization, deeper reporting, larger app marketplace
Пайпдрайв против понедельника CRM
Pipedrive побеждает в следующих условиях: sales-first design, deal rotting alerts, mature sales forecasting
В понедельник CRM-системы добились успеха в следующих областях: flexible boards, broader project management, colorful interface
Pipedrive против Freshsales CRM
Pipedrive побеждает в следующих условиях: cleaner pipeline view, Smart Docs, stronger small-business support
Freshsales побеждает по следующим показателям: built-in phone, free tier, native chat tools
Pipedrive против Кеап
Pipedrive побеждает в следующих условиях: easier learning curve, lower starting price, focused deal management
Кип побеждает по следующим пунктам: built-in marketing automation, invoicing, small-business e-commerce tools
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM platforms:
HubSpot побеждает по следующим показателям: free entry plan, gentler onboarding, built-in marketing hub
Salesforce побеждает по следующим параметрам: deep enterprise customization, a mature partner network, advanced admin controls
HubSpot против ActiveCampaign
HubSpot побеждает по следующим показателям: unified sales and service hubs, 800+ integrations, AI-powered analytics
ActiveCampaign побеждает по следующим показателям: lower-cost email automation, granular segmentation, cheaper mid-tier plans
HubSpot против Zendesk
HubSpot побеждает по следующим показателям: combined sales plus marketing, free CRM start, broader campaign tools
Zendesk побеждает по следующим показателям: dedicated support ticketing, help-desk depth, omnichannel service routing
HubSpot побеждает по следующим показателям: larger integration library, advanced reporting, scalable enterprise plans
Кип побеждает по следующим пунктам: simpler pricing, built-in invoicing, tighter focus on solopreneurs
Часто задаваемые вопросы
В чём разница между HubSpot и Pipedrive?
Pipedrive is a sales-focused CRM built around visual pipelines. HubSpot is an all-in-one platform that adds marketing, sales, and service hubs in one account.
Почему Pipedrive лучше, чем HubSpot?
For pure sales work, Pipedrive is simpler and cheaper. Its clean interface, fast setup, and visual deal management suit small and medium sales teams.
Можно ли использовать Pipedrive в качестве CRM-системы?
Yes. Pipedrive is a full customer relationship management tool. It handles contacts, leads, deals, and sales forecasting through customizable pipelines.
Какие недостатки у HubSpot CRM?
The main drawbacks are a steeper learning curve and rising costs. Paid Hubs, advanced features, and onboarding fees can make HubSpot expensive as you scale.
Интегрируется ли HubSpot с Pipedrive?
Yes. You can connect HubSpot and Pipedrive through third-party tools for data sync. Many teams use this to move existing data while they migrate.
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