9 Best Cold Email Software for Agencies in 2025

Low reply rates and endless manual personalization are stalling your agency’s client acquisition.

You’re spending too much time trying to avoid the spam folder.

High-volume cold campaigns risk trashing your sender reputation, and traditional outreach just isn’t scaling in 2025.

You need a reliable, high-performing system.

The 9 Best Cold Email Software for Agencies use powerful AI features, like IT Autopilot and AI Copilot, alongside superior deliverability tools to ensure your messages land and convert.

Read this guide to learn how to achieve consistent 10%+ reply rates and scale your agency.

What Is the Best Cold Email Software for Agencies?

Trying to figure out the right software for your agency is tough.

You need high volume, great deliverability, and client management features.

The best tools today use AI Copilot and IT Autopilot to делать this easy.

We ranked the platforms based on agency-specific needs like unlimited inboxes and multi-client support.

This list tells you exactly which tools the top agencies are using right now.

1. Instantly (⭐️4.6)

Instantly is great for agencies. It lets you connect unlimited email accounts for one price.

This saves money. It uses IT Autopilot to warm up all accounts.

This keeps emails out of spam. An AI Copilot helps write great copy fast.

It is perfect for safely managing high volume and many clients.

Наше мнение

Instantly — это ценный инструмент для компаний, желающих расширить свою деятельность по взаимодействию с аудиторией.

Попробуйте мгновенно бесплатно Прочитать полный обзор проверить альтернативы Instantly

Основные преимущества

• Многоканальный охват: 2025年に試すべきパイナップルビルダーの代替アプリ11選！15
• Персонализированные сообщения: Адаптируйте свои сообщения для каждого получателя.
• Автоматизированные последующие действия: Оставайтесь в центре внимания, не пошевелив и пальцем.
• Подробная аналитика: Отслеживайте свой прогресс и определите, что работает.

Попробуйте мгновенно БЕСПЛАТНО

Цены

• Рост CRM: 37,9 долл. США/месяц, неограниченное количество мест.
• Гипер CRM: 77,6 долл. США/месяц, неограниченное количество мест.

Попробуйте мгновенно БЕСПЛАТНО

Плюсы

• Отлично подходит для охвата аудитории и генерации лидов.
• Мощные функции автоматизации.
• Это помогает улучшить показатели реагирования.
• Легко персонализировать сообщения.

Минусы

• Массовый охват может оказаться дорогостоящим.
• Бесплатный план минимален.
• Не полноценная CRM.

Попробуйте мгновенно БЕСПЛАТНО

2. Smartlead (⭐️4.4)

Smartlead focuses on email safety. It offers unlimited mailboxes and warm-ups.

The SmartAI Bot reads replies for you. It can even answer simple questions.

It rotates sending for human-like outreach.

You manage all client replies in one Master Входящие. This saves your team a lot of time.

Наше мнение

Smartlead is a good option for businesses concerned about email deliverability. See smartlead boost your reply rates by over 20% and convert 50% of replies into closed deals! Join over 31,000 businesses finding success.

Try Smartlead for free Прочитать полный обзор Smartlead alternatives

Основные преимущества

• Improve email deliverability with AI-powered optimization.
• Automate email warm-up to build sender reputation.
• Personalize sending schedules to maximize engagement.
• Интегрируется с популярными سير العمل and sales automation tools.
• Offers a free trial to test the platform.

Цены

Smartlead offers three paid plans:

• Basic plan: $32.5 per month for 2000 active leads.
• План Pro: $78.3 per month for 30,000 active leads.

Try Smartlead for free

Плюсы

• Strong focus on deliverability.
• AI-powered optimization features.
• Gets your emails delivered
• Helpful support team
• Automates tasks

Минусы

• Ограниченные возможности охвата.
• Иногда это может быть медленно.
• Требуется время, чтобы освоить
• It doesn’t connect with as many other tools

Try Smartlead for free

3. Saleshandy (⭐️4.2)

This is a good, affordable tool. You can add unlimited email accounts.

This helps you scale easily without big costs.

It has an AI Copilot for quick email creation.

You can also find leads using its B2B Lead Finder. It is very user-friendly for any agency team.

Наше мнение

Saleshandy is a decent option for individuals and small businesses on a budget. However, some users may be concerned about its limited outreach features and potential for spam flagging.

Try Saleshandy for free Прочитать полный обзор Saleshandy alternatives

Основные преимущества

• Track email opens, clicks, and replies in real time.
• Automate follow-up emails to increase engagement.
• Personalize your emails with dynamic variables.
• Integrates with popular CRM and sales automation tools.
• Offers a free plan for basic needs.

Цены

Saleshandy offers a free plan and four paid plans:

• Outreach Starter: $25 per month.
• Outreach Pro: $69 per month.
• Outreach Scale: $139 per month.
• Outreach Scale Plus 100k: $209 per month.

Try Saleshandy for free

Плюсы

• Доступные ценовые варианты.
• Premium-Zustellbarkeit
• Предлагает бесплатный план.
• It is good for email tracking.

Минусы

• Ограниченные возможности охвата.
• It can be flagged as spam if not used carefully.
• Служба поддержки клиентов может быть медленной.

Try Saleshandy for free

4. Apollo (⭐️4.0)

Аполлон is a full sales tool, not just email. It has a huge contact database.

You can find leads and start campaigns here. It handles email, calls, and LinkedIn.

The AI Email Composer helps write emails. It is best for agencies that need lead data and sales features.

Наше мнение

Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.

Попробуйте Apollo бесплатно Прочитать полный обзор Apollo alternatives

Основные преимущества

• Mehr dazu erfährst du in diesem Leitfaden auf ihrer Website. Er bietet eine Schritt-für-Schritt-Anleitung für alle coolen Dinge, die du damit machen kannst.
• Mit diesen erweiterten Funktionen können Sie Ihre Arbeit automatisieren und Ihre Kampagnen noch effektiver gestalten.
• Automate your outreach with personalized sequences and follow-ups.
• Track your progress with detailed analytics & reporting.
• Интегрируется с популярными سير العمل and sales automation tools.

Цены

Apollo has a free plan and three paid plans:

• Бесплатно: Unlimited email credits.
• Базовый: $49 per month for 900 mobile credits/year.
• Профессионал: $79 per month for 1200 mobile credits/year.
• Denken Sie daran: Mit Mailshake können Sie E-Mails gleichzeitig an viele Personen senden. Das spart Ihnen Zeit und Energie. Sie können den Status Ihrer E-Mails verfolgen und bei Bedarf Änderungen vornehmen.

Попробуйте Apollo бесплатно

Плюсы

• Mailshake bietet sogar unglaubliche Funktionen, die Ihnen helfen, Ihre Arbeit zu automatisieren.
• Advanced filtering options.
• Отличные возможности автоматизации.
• Provides valuable insights.

Минусы

• Для больших команд это может оказаться дорогостоящим.
• Suchen Sie ein umfassendes Tool zur Kundenbindung? Klenty ist ein starker Konkurrent.
• Wir finden Mailshake ein unglaubliches Tool.

Попробуйте Apollo бесплатно

5. Reply IO (⭐️3.8)

Reply io is a strong multi-channel platform. It mixes email with LinkedIn and SMS.

It uses an AI SDR to help find leads and manage responses. It offers great deliverability tools.

This is ideal for agencies managing the whole sales cycle.

Наше мнение

Quillbot vs Paperguide

scite vs grammarly Прочитать полный обзор Smart vs. Quillbot

Основные преимущества

• scispace vs paperguide
• Paperpal vs Writesonic
• Hier sind einige Ideen für Dinge, die Sie testen können:
• Интегрируется с популярными سير العمل and sales automation tools.
• Offers a trial to test the platform.

scite vs grammarly

Цены

yomu vs paperguide

• yomu vs quillbot $49 per month for one user.
• Multichannel: $89 per month per user.
• High Jason AI SDR: $300 per month per user.

Плюсы

• Robust automation features
• Multichannel outreach
• AI-powered features
• Расширенные интеграции
• Отличная поддержка клиентов
• Comprehensive analytics

Минусы

• Может быть дорого
• Кривая обучения
• Limited customization in lower-tier plans
• Случайные сбои

scite vs grammarly

6. Lemlist (⭐️3.6)

Lemlist is known for unique personalization. You can add personalized images easily.

This raises reply rates. It uses ‘lemwarm’ for automatic warm-up.

This keeps your reputation good. It also automates LinkedIn steps in your email sequence.

Наше мнение

Engage with lemlist! Users report a 26% increase in reply rates and a +270% conversion rate with their advanced personalization. See your sales opportunities multiply!

Try Lemlist for free Прочитать полный обзор Lemlist alternatives

Основные преимущества

• Create personalized emails with custom landing pages and videos.
• Automate your outreach with personalized sequences.
• Hier sind einige Ideen für Dinge, die Sie testen können:
• Интегрируется с популярными سير العمل and sales automation tools.
• Offers a free trial to test the platform.

Try Lemlist for free

Цены

Lemlist offers four paid plans:

• Email Pro: $55 per month.
• Testen und Optimieren sind ein wesentlicher Bestandteil jeder erfolgreichen E-Mail-Kampagne. $79 per month.
• Предприятие: Индивидуальное ценообразование.

Плюсы

• Nutzung erweiterter Funktionen
• Simple to use.
• Reach people anywhere.
• Emails reach inboxes.
• Support is awesome.

Минусы

• The price is high.
• Бесплатный план ограничен.
• Credits could be clearer.

Try Lemlist for free

7. Mailshake (⭐️3.4)

Mailshake is a simple, effective cold email tool.

It has an easy sequence строитель. It includes an AI Email Писатель feature.

It offers solid deliverability tools. You can use its Data Finder for prospects.

It is reliable for simple, high-volume needs.

Наше мнение

Want more replies to your emails? Mailshake helped companies get 32% more replies & meetings.

Try Mailshake now Прочитать полный обзор Mailshake alternatives

Основные преимущества

• Create and send personalized email campaigns.
• Automate follow-up emails to increase engagement.
• Hier sind einige Ideen für Dinge, die Sie testen können:
• Integrates with popular CRM and sales automation tools.
• Offers a free trial to test the platform.

Цены

Mailshake offers three paid plans:

• Стартер: $25 per month per user.
• Email Outreach: $45 per month for 2 users.
• Sales Engagement: $85 per month for 5 users.

Try Mailshake now

Плюсы

• Легко использовать и настраивать.
• Effective for холодная рассылка по электронной почте.
• Доступные ценовые варианты.
• Хорошая поддержка клиентов.

Минусы

• Limited features compared to other tools.
• It can be flagged as spam if not used carefully.
• No free plan is available.

Try Mailshake now

8. Woodpecker (⭐️3.2)

Woodpecker is built just for deliverability. Its Agency Panel lets you manage many clients safely.

It includes a strong warm-up system. It also checks emails before sending.

It is perfect for agencies that need the best sender safety.

Наше мнение

Boost your outreach with Woodpecker! Users report seeing a 250% jump in email replies, with some campaigns achieving an impressive 80% open rate. Join thousands of businesses seeing real results. Try Woodpecker today!

Try Woodpecker for free Прочитать полный обзор Woodpecker alternatives

Основные преимущества

• Improve email deliverability with warm-up features.
• Personalize your emails with dynamic variables.
• A/B tests your campaigns to optimize performance.
• Интегрируется с популярными سير العمل and sales automation tools.
• Offers a free trial to test the platform.

Цены

Woodpecker offers a flexible pricing model based on the number of email accounts:

• 7-Day Free Trial: $0 – Try all features for the without any commitment.
• Стартер: $20/month – Stored prospects 2000.
• Рост: $126/month – Stored Prospects 40,000.
• Шкала: $903/month – Stored Prospects 400,000.
• Макс: $6,666/month -Unlimited Stored prospects.

Try Woodpecker for free

Плюсы

• Focuses on deliverability.
• Effective for cold email outreach.
• Flexible pricing options.
• Хорошая поддержка клиентов.

Минусы

• It can be complex to set up.
• Limited features compared to other tools.
• No free plan is available.

Try Woodpecker for free

9. Snov io (⭐️3.0)

Snov io is an all-in-one lead tool. It finds emails, verifies them, and sends campaigns.

You can run unlimited sender accounts. It uses AI to read prospect’s mood.

This helps you adjust your message. It covers the whole lead process in one tool.

Наше мнение

Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.

Try Snov for free Прочитать полный обзор Snov alternatives

Основные преимущества

• Find verified emails with 98% accuracy.
• Automate your outreach with personalized sequences.
• Track email opens, clicks, and replies in real time.
• Integrates seamlessly with popular سير العمل and sales tools.
• Forever-free plans are available for small businesses.

Цены

Snov offers a variety of plans to fit different needs and budgets.

• Пробный: $0/mo – Perfect for getting started, this plan includes 50 monthly credits.
• Стартер: $30 per month for 1,000 credits.
• Плюсы: $75 per month for 5,000 credits.

Try Snov For FREE

Плюсы

• Удобный интерфейс.
• Automated campaigns and drip sequences.
• Powerful email finding and verification.
• Удобное расширение для Chrome.
• Free plan to try it out.

Минусы

• It can be expensive for some.
• Occasional glitches or slowdowns.
• Limited email templates.

Try Snov For FREE

What to Look for When Buying Dedicated Cold Email Software?

Choosing the right cold email software for your agency is critical.

The best tool helps you run successful cold email campaigns and boosts your sales team’s performance.

Forget basic plan features—here’s what your dedicated cold email platform needs to do to keep your email deliverability high and prospects engaged:

• Agency-First Pricing: Look for unlimited email warm-up and the ability to connect multiple email accounts at a fair price. This protects your reputation as you scale your outreach efforts for different clients.
• Deliverability Protection: The software must include powerful features to keep emails out of spam filters and in the primary inbox. This includes automated email warm-up, domain monitoring, and the ability to verify email addresses.
• ИИ и Автоматизация: A modern sales engagement platform must offer an AI Copilot. This helps your team quickly create targeted cold emails and personalized cold email campaigns with a few clicks.
• Многоканальная стратегия: The top platforms support more than just email campaigns. They blend email outreach campaigns with LinkedIn automation and tasks for cold calling to execute a full cold email strategy.
• Пользовательский интерфейс: The right cold email tool must have a user-friendly interface. Your sales team needs to set up cold email campaigns quickly, not spend hours learning how to use the tool.
• Sales Enablement: The best cold email software tools include a unified inbox to manage replies from all clients. They track key metrics and integrate with your سير العمل to streamline your sales process and focus on closing deals.
• Compliance: Look for features that help you stay compliant. Tools should automatically include unsubscribe links and help you avoid actions that trigger spam filters.
• Поддерживать: Customer support should be top-notch. When running high-stakes cold email outreach, you need fast help to fix issues before they damage a client’s sender reputation.

How Can Cold Email Software Benefit You?

Using the best cold email tool is a game-changer for your agency.

It moves you from manual grunt work to smart, automated sales outreach.

An advanced sales engagement platform lets your team send personalized cold emails quickly.

This boosts your reply rates right away.

These cold email software options help you run successful drip campaigns across multiple channels.

You can stop worrying about deliverability.

The cold outreach tool automates this for unlimited team members.

This means fewer wasted hours and more time closing deals.

It is the smart way to scale your cold email marketing and cold outreach campaigns.

Ready to learn how to integrate this tool stack into your daily workflow?

Руководство покупателя

When doing our research to find the best cold email software for agencies, we determined using these factors.

Our goal was to find the platform that best balances scalability with deliverability protection.

We evaluated each tool based on its core purpose for a high-volume agency setting:

• Agency-Focused Pricing and Volume: We looked for solutions that offer unlimited team members and allow you to connect multiple email accounts or client inboxes without excessive per-seat fees, making it easy to scale.
• Deliverability Features: We critically assessed how well the platform helps your emails land in the primary inbox. This meant prioritizing tools with automated email warm-up, domain health checkers, and the ability to verify email addresses.
• AI Functionality and Automation: We focused on the presence of AI Copilot and IT Autopilot features. Specifically, we checked for the ability to generate personalized icebreakers, handle replies, and automate complex workflows using all the features of an advanced sales engagement platform.
• Platform Scope and Integrations: We determined if the software was a dedicated cold outreach tool or an all-in-one suite. We considered how well it integrated with your existing email service provider (like Gmail or Outlook) and if it provided other tools like LinkedIn automation or lead finding.
• User Interface and Support: We considered the ease of use for a new sales team member, the clarity of the reports, and the availability of responsive, agency-level customer support.

Подведение итогов

We finished looking at the 9 Best Cold Email Software for Agencies in 2025.

This guide showed you which tools are the strongest.

It is important to switch to a powerful cold email platform.

These newer tools use smart AI to help you.

They make sure your emails actually get delivered and opened.

This is called good email deliverability.

You want a tool that protects your account. It also makes your sales team much faster.

You can stop doing boring, manual work now.

The right tools help you run powerful cold outreach campaigns that actually work.

We did all the hard work to find these answers for you.

We studied the best tools so you can trust this guide and grow your бизнес Быстрее.

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