GoHighLevel vs Pipedrive: Which CRM is Best in 2025?

Are you overwhelmed by CRM choices?

GoHighLevel and Pipedrive are famous, but how do you know which is right for your business?

The wrong CRM can be costly, leading to wasted time, frustration, and even lost sales.

This post compares GoHighLevel vs Pipedrive.

We’ll examine their features, pricing, and unique strengths to help you make the right choice for your business in 2025.

Overview

We’ve spent weeks testing GoHighLevel and Pipedrive to give you the most accurate comparison.

We’ve explored their features, analyzed their pricing plans, and even spoken to users of both platforms.

Now, let’s dive into the details!

What is GoHighLevel?

Have you ever wished for an all-in-one marketing and sales platform? That’s GoHighLevel.

It’s like having a Swiss Army knife for your business.

You get tools to build websites, run ads, and automate your marketing.

Plus, it has a robust CRM to manage all your customer interactions.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

GoHighLevel is packed with features. Here are a few standouts:

• Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
• Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
• Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
• Website builder: Create professional websites without needing any coding skills.
• White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.

Pricing

• Starter: $97/month.
• Unlimited: $297/month.

What is Pipedrive?

Need a simple way to manage your sales? Pipedrive might be for you.

It helps you visualize your sales pipeline. Think of it like a Kanban board for your deals.

You can track leads, schedule follow-ups, and see where each deal stands.

It’s designed to be intuitive and easy to use, even if you’re new to CRMs.

Also, explore our favorite Pipedrive alternatives…

Key Benefits

Pipedrive keeps things straightforward. Here’s what it does best:

• Visual sales pipeline: See all your deals in one place, from initial contact to closing.
• Activity reminders: Never miss a follow-up with automated reminders and notifications.
• Customizable reports: Track your sales performance with detailed reports and insights.
• Mobile app: Manage your deals and contacts on the go with their mobile app.
• Integrations: Connect Pipedrive with other tools you use, like email marketing platforms and calendars.

Pricing

All the plans will be billed annually.

• Essential: $14/user/month.
• Advanced: $24/user/month.
• Professional: $49/user/month.
• Power: $59/user/month.
• Enterprise: $79/user/month.

Feature Comparison

Let’s get down to brass tacks. How do GoHighLevel and Pipedrive stack up feature by feature?

We’ll compare their core functionalities to help you see which platform aligns best with your sales process and marketing efforts.

1. CRM and Contact Management

Both platforms offer robust contact management.

You can store customer details, track interactions, and segment your audience.

However, GoHighLevel’s CRM is more comprehensive, allowing for deeper segmentation and lead generation tracking.

Pipedrive focuses on simplifying the management of sales pipelines and providing a clear visual overview of your sales processes.

2. Sales Pipeline Management

Pipedrive excels in sales pipeline management.

Its intuitive drag-and-drop interface makes it easy to visualize and track deals.

GoHighLevel also offers sales pipeline management, but it could be more visually intuitive.

Pipedrive is a strong choice if your primary focus is streamlining your sales pipelines.

3. Marketing Automation

GoHighLevel is the clear winner when it comes to marketing campaigns.

It offers a full suite of marketing tools, including email marketing, SMS marketing, landing page builders, and social media management.

You can automatically e your marketing effort, not a single platform.

Pipedrive has limited marketing automation features and relies on integrations with third-party tools.

4. Website Builder

GoHighLevel offers a built-in website builder, allowing you to create landing pages and even entire websites without coding skills.

This is a significant advantage for businesses that want an all-in-one platform.

Pipedrive does not offer a website builder.

5. Reporting and Analytics

Both platforms provide reporting and analytics to track your marketing and sales performance.

However, GoHighLevel offers more comprehensive reporting options.

You can track key metrics across all your marketing and sales efforts, giving you a holistic view of your business performance.

Pipedrive’s reporting focuses primarily on sales performance.

6. Integrations

Both platforms integrate with a wide range of third-party tools.

However, GoHighLevel has a slight edge with its broader selection of integrations, especially for marketing agencies that need to connect with various marketing services.

7. Customer Support

Both GoHighLevel and Pipedrive offer excellent customer support.

GoHighLevel provides live chat support, while Pipedrive offers email and phone support.

The best choice for you will depend on your preferred communication style.

This comparison highlights the strengths of each platform.

GoHighLevel is a powerful all-in-one platform for businesses that want to streamline their sales and marketing efforts.

Pipedrive is a more focused tool for sales teams that want to improve their sales processes and efficiently manage their sales pipelines.

What to Look for When Choosing a CRM Platform?

Here are a few more things to consider when making your decision:

• Ease of Use: How intuitive is the platform? Can you easily navigate and find the features you need?
• Scalability: Can the CRM grow with your business? Does it offer plans and features that can accommodate your future needs?
• Customization: Can you customize the CRM to fit your workflows and sales processes?
• Mobile Access: Do you need to access your CRM on the go? Does the platform offer a mobile app or a responsive design?
• Budget: Consider your budget and the pricing plans of each platform. Choose a CRM that offers the best value for your needs.
• Industry-Specific Features: Some CRMs cater to specific industries. Look for a platform that offers features relevant to your business needs.
• Free Trial: Use free trials to test the platforms and see which one you prefer.

Final Verdict

Choosing between GoHighLevel and Pipedrive depends on your needs.

If you’re looking for an all-in-one marketing and sales tools powerhouse, GoHighLevel is the winner.

Its comprehensive features, automation capabilities, and website builder make it a top choice for businesses wanting to streamline their operations.

However, if your primary focus is sales pipeline management and you prefer a more straightforward, more focused tool, Pipedrive is the way to go.

Its intuitive interface and powerful sales pipeline features make it ideal for managing deals and boosting sales performance.

We’ve spent weeks testing these platforms, and our insights are based on real-world experience.

We’re confident this guide has given you the information you need to make the best choice for your business.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Pipedrive

Here’s a comparison of Pipedrive against other CRM software:

• Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
• Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
• Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
• Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
• Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
• Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
• Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. ClickUp is a versatile work management platform that can also be used as a CRM and offers broader project management.
• Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
• Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
• Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
• Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
• Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
• Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.

Frequently Asked Questions