Tired of juggling a dozen different tools to manage your customer relationships, marketing automation, and sales automation?
You’re not alone. Keap can be a powerful platform, but it’s not always the perfect fit.
Maybe you’re looking for something more affordable, more user-friendly, or with specific features Keap doesn’t offer.
Whatever your reason for seeking a change, you’ve come to the right place.
In this post, we’ll explore 9 of the best Keap alternatives available in 2025, each with its own strengths and specialties.
Let’s dive in!
What is the Best Keap Alternative?
Choosing the “best” really depends on your unique needs and priorities.
Do you prioritize affordability? Ease of use? Advanced automation?
To help you decide, we’ve compiled a list of top contenders, each with its own strengths and weaknesses.
1. Gohighlevel
GoHighLevel is an all-in-one platform built for agencies.
It helps manage leads, sales, and marketing efforts.
It bundles many essential business tools into one.
Unlock its potential with our GoHighLevel tutorial.
Also, explore our Keap vs GoHighLevel comparison!
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
2. Pipedrive
Pipedrive is a sales management tool.
It focuses on helping you track your deals.
It gives you a clear visual of your sales pipeline.
Unlock its potential with our Pipedrive tutorial.
Also, explore our Keap vs Pipedrive comparison!
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
- Essential: $14/user/month.
- Advanced: $24/user/month.
- Professional: $49/user/month.
- Power: $59/user/month.
- Enterprise: $79/user/month.
Pros
Cons
3. ActiveCampaign
ActiveCampaign excels at email marketing.
It also provides strong automation features.
This helps you send targeted messages at just the right time.
Unlock its potential with our ActiveCampaign tutorial.
Also, explore our GoHighLevel vs ActiveCampaign comparison!
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
- Starter: $15/month.
- Plus: $49/month.
- Pro: $79/month.
- Enterprise: $145/month.
Pros
Cons
4. HubSpot
HubSpot is a very popular platform.
It combines marketing, sales, and customer service tools.
This makes it a complete solution for many businesses.
Unlock its potential with our HubSpot tutorial.
Also, explore our Keap vs HubSpot comparison!
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: Free for up to two users.
- Marketing Hub Starter: $15/seat/month.
- Starter Customer Platform: $15/seat/month.
- Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
Pros
Cons
5. Freshsales CRM
Freshsales CRM is designed to help with sales.
It lets you easily manage customer information.
You can also track communications like calls and emails.
Unlock its potential with our Freshsales CRM tutorial.
Also, explore our Keap vs Freshsales comparison!
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
- Growth + 500 Marketing Contacts: $9/user/month.
- Pro + 500 Marketing Contacts: $39/user/month.
- Enterprise + 500 Marketing Contacts: $59/user/month.
Pros
Cons
6. Monday CRM
Monday CRM is a part of the Monday.com work OS.
It helps teams collaborate and manage tasks.
You can keep track of customer interactions and sales progress visually.
Unlock its potential with our Monday CRM tutorial.
Also, explore our Keap vs Monday CRM comparison!
Our Take
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Key Benefits
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Collaboration features: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Basic: $12/seat/month.
- Standard: $17/seat/month.
- Pro: $28/seat/month.
- Enterprise: Custom Pricing based on your needs.
Pros
Cons
7. Insightly
Insightly is a customer relationship management (CRM) tool for smaller companies.
It assists in managing projects and client information.
You can also link emails directly to customer records.
Unlock its potential with our Insightly tutorial.
Also, explore our Keap vs Insightly comparison!
Our Take
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user/month.
- Professional: $49/user/month.
- Enterprise: $99/user/month.
Pros
Cons
8. ClickFunnels
ClickFunnels helps you build effective sales funnels.
These are designed to guide customers through the buying process.
It’s especially useful for selling products or services online.
Unlock its potential with our ClickFunnels tutorial.
Also, explore our Keap vs ClickFunnels comparison!
Our Take
It’s great for building sales funnels quickly. It has many templates to get you started fast. However, its price can be high for new businesses. Also, its email marketing features are not as strong as other tools.
Key Benefits
- Streamlined funnel creation.
- Provides a 14-day trial period.
- Extensive third-party integrations.
- Access to a diverse template library.
- Built-in A/B testing capabilities.
Pricing
- Startup: $81/month, 3 Brand Workspace, 3 Team Members.
- Pro: $248/month, 10 Brand Workspace, 10 Team Members.
Pros
Cons
9. ClickUp
ClickUp is a versatile productivity tool.
It helps teams manage projects and tasks.
You can organize work in many different ways.
Unlock its potential with our ClickUp tutorial.
Also, explore our Keap vs ClickUp comparison!
Our Take
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects. However, due to its many options, it can be overwhelming at first, and the learning curve can be steep for new users.
Key Benefits
- Centralized workspace for tasks.
- Offers a free forever plan.
- Supports over 1,000 integrations.
- Customizable workflows and views.
- Comprehensive reporting features.
Pricing
- Free: Best for personal use.
- Unlimited: $7/user.
- Business: $12/user.
- Enterprise: Contact them for custom pricing based on your requirements.
Pros
Cons
Buyers Guide
To ensure we recommend the best Keap alternatives for you, we took a comprehensive approach to our research:
- Identified Key Features: We started by pinpointing the essential features businesses need in a CRM software, including customer data management, sales and marketing processes automation, task management, and robust reporting.
- Explored User Reviews: We delved into user reviews on platforms like G2, Capterra, and TrustRadius to understand real-world experiences with each CRM. This helped us gauge user satisfaction and identify any recurring issues.
- Compared Pricing: We analyzed the pricing structures of various CRM software options, considering factors like the number of users, features included, and contract lengths.
- Assessed Vendor Reputation: We investigated the reputation and track record of each vendor, looking for companies known for reliability, innovation, and excellent customer support.
- Tested Key Functionalities: Whenever possible, we tested the core functionalities of each platform, such as contact management, marketing automation platform capabilities, and sales team pipeline management.
- Evaluated Integrations: We examined the integration capabilities of each CRM with other essential business tools, including email marketing automation software, calendar apps, and project management platforms.
- Analyzed Customer Support: We assessed the availability and quality of customer support offered by each vendor, considering factors like response times, support channels, and helpfulness.
- Considered Scalability: We considered the scalability of each platform, ensuring it could accommodate the growing needs of businesses.
By following these steps, we were able to identify the best Keap alternatives that offer a strong combination of features, affordability, and user-friendliness.
Wrapping Up
That’s a wrap on exploring the best Keap alternatives in 2025!
We’ve covered a lot of ground, from big names like HubSpot and Salesforce to more niche options like Streak and Less Annoying CRM.
Remember, your best choice depends on your specific needs and budget.
Think about what matters most to your sales teams. Do they need strong lead management tools?
Is customer relationship management your top priority? Maybe you need a powerful marketing automation solution to streamline your campaigns.
We’ve done the research so that you can make an informed decision.
Now it’s time to choose the CRM to help you best manage customer relationships and grow your business. Good luck!
Frequently Asked Questions
What is the most affordable Keap alternative?
For budget-conscious businesses, HubSpot offers a generous free plan with basic CRM features. Less Annoying CRM and Capsule CRM are also known for their affordability and straightforward pricing.
Which Keap alternative is best for small businesses?
HubSpot, Zoho CRM, and Agile CRM are all excellent choices for small businesses due to their user-friendly interfaces, affordable pricing, and essential features.
What is the best Keap alternative for sales teams?
Pipedrive is specifically designed to optimize sales processes and improve deal closing rates. Freshsales also focuses on sales productivity with features like AI-powered insights and a visual sales pipeline.
Which Keap alternative offers the best marketing automation?
ActiveCampaign stands out with its advanced marketing automation capabilities, allowing for complex workflows and personalized messaging. Ontraport is another strong contender with a wide range of marketing automation tools.
Is there a Keap alternative that integrates with Google Workspace?
Copper is designed specifically for Google Workspace users, offering seamless integration with Gmail, Google Calendar, and other Google apps.
