Keap vs Salesforce: Which CRM is Right for You in 2025?

Choosing the right CRM can feel like picking out a new car. Overwhelmed by options?

You’re not alone.

Two of the biggest names in the game are Keap and Salesforce, and both offer potent tools.

This blog post breaks down the key differences between Keap Vs Salesforce, helping you make an informed decision.

We’ll compare pricing, features, and ease of use so you can choose the best CRM to boost your sales and improve customer relationships.

Overview

We’ve spent weeks testing both Keap and Salesforce to give you the most accurate comparison.

We’ve explored their features, analyzed their pricing plans, and even spoken to real users to understand each platform’s pros and cons.

What is Keap?

Keap is like your all-in-one business assistant. It helps you keep track of your customers and potential customers.

Think of it as organizing all your contacts and seeing where they are in your sales process.

Keap also lets you automate tasks, like sending emails, so you can save time and focus on what matters most.

Also, explore our favorite Keap alternatives…

Key Benefits

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $299/month and chat them to get their features.

What is Salesforce?

Have you ever heard of Salesforce? It’s a big deal in the CRM world.

Think of it as the ultimate tool for managing your sales, marketing, and customer service.

It’s used by many businesses, from small startups to giant corporations.

It’s super powerful and can be customized to fit any need.

Also, explore our favorite Salesforce alternatives…

Key Benefits

• Industry leader: Salesforce dominates the CRM market for a reason.
• Highly customizable: Tailor Salesforce to fit your exact needs.
• Massive ecosystem: Integrate with thousands of apps and services.
• Scalable solution: Grow your business without outgrowing your CRM.

Pricing

Salesforce offers a variety of plans to fit your budget:

• Starter Suite: $25/user/month.
• Pro Suite: $100/user/month.
• Enterprise: $165/user/month.
• Unlimited: $330/user/month.
• Einstein 1 Sales: $500/user/month.

Feature Comparison

Now, let’s dive into the nitty-gritty and compare Keap and Salesforce feature by feature.

This head-to-head matchup will help you see which platform excels in your business’s most important areas.

1. Contact Management

Both Keap and Salesforce offer robust contact management features.

You can store customer data, track interactions, and segment your audience for targeted marketing campaigns.

However, Salesforce provides more advanced segmentation options, allowing you to create particular lists based on broader criteria.

Keap: Offers essential contact management with easy organization and tagging.

Salesforce: Provides advanced segmentation and detailed customer profiles for more targeted marketing efforts.

2. Marketing Automation

Keap shines when it comes to marketing automation, especially for small businesses.

It makes it easy to create automated email sequences, landing pages, and forms.

While Salesforce offers more advanced automation capabilities through its Salesforce Marketing Cloud, it is more expensive and can be more complex to set up.

Keap: Simple and intuitive marketing automation tools for streamlining marketing processes.

Salesforce: Advanced automation options through Salesforce Marketing Cloud, ideal for larger businesses with complex needs.

3. Sales Automation

Salesforce is the clear winner for sales automation.

Its powerful features allow you to manage leads, track opportunities, and accurately forecast sales.

Keap offers basic sales automation features but is not as robust as Salesforce, especially for medium-sized businesses with complex sales processes.

Keap: Basic sales automation tools for managing leads and deals.

Salesforce: Advanced sales automation for managing pipelines, forecasting revenue, and improving sales performance.

4. Reporting and Analytics

Both platforms offer reporting and analytics to help you gain valuable insights into your business performance.

However, Salesforce provides more comprehensive reporting options, including customizable dashboards and the ability to create custom reports.

Keap’s reporting features are more basic but useful for tracking key metrics.

Keap: Basic reporting and analytics for tracking key performance indicators.

Salesforce: Advanced reporting and analytics with customizable dashboards and in-depth insights.

5. Integrations

Salesforce boasts a massive app marketplace with thousands of integrations, allowing you to connect it to virtually any additional software you use.

Keap also offers many integrations, but its selection is not as extensive as that of Salesforce.

Keap: Integrates with popular business tools and offers an open API.

Salesforce: Offers a vast app marketplace with integrations for almost any business need.

6. Customer Support

Keap provides excellent customer support, including phone support and a comprehensive knowledge base.

Salesforce also offers customer support, but access can be more challenging and may involve longer wait times, particularly for users on lower-priced plans.

Keap: Responsive and helpful customer support with various contact options.

Salesforce: Customer support is available but less accessible than Keap’s.

7. Scalability

Salesforce is designed to scale with your business, making it a good choice for growing enterprise companies.

Keap is also somewhat scalable, but it’s generally a better fit for small to medium-sized businesses with less complex needs.

Keap: Suitable for small to medium-sized businesses with room for growth.

Salesforce is a highly scalable platform ideal for growing businesses and large enterprises.

What to Look for When Choosing a CRM Platform?

• Ease of Use: How intuitive is the interface? Can you easily navigate the platform and find the features you need?
• Customization: Can you tailor the CRM to fit your specific workflow and business processes?
• Pricing: Does the pricing model align with your budget and the size of your business?
• Customer Support: What kind of support does the vendor offer? Is it easy to get help when you need it?
• Mobile Access: Does the CRM offer a mobile app? Can you access your data and manage your tasks on the go?
• Industry-Specific Features: Does the CRM offer specialized features for your industry, such as healthcare or real estate?
• Third-Party Integrations: Does the CRM integrate with the other tools you use, such as email marketing platforms or accounting software?
• Security: How secure is your data within the CRM? Does the vendor offer robust security measures to protect your information?
• Future Needs: Consider your future business needs. Will the CRM be able to scale with your growth?

Final Verdict

So, which CRM comes out on top? For us, Salesforce is the more powerful and versatile platform.

It offers a wider range of features, more customization options, and better scalability.

This makes it a great choice for businesses of all sizes, even service-based businesses.

However, Keap is still a solid option, especially for smaller businesses that need an easy-to-use and affordable CRM. It’s simpler to learn and offers excellent customer support.

Ultimately, the best CRM for you depends on your specific needs and budget.

We’ve given you the facts, the insights, and our honest opinions. Now it’s your turn to choose the right tool to help your business thrive.

If you’re still unsure, try out free trials of both Salesforce CRM andKeap to see which one you prefer!

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
• Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
• Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

More of Salesforce

Here’s a brief comparison of Salesforce with these software solutions:

• Salesforce vs Gohighlevel: Salesforce is an enterprise-level CRM with extensive customization, ideal for large organizations, whereas GoHighLevel offers an all-in-one marketing and sales platform, often favored by small businesses and agencies.
• Salesforce vs Keap: Salesforce offers a vast, customizable CRM ecosystem for businesses of all sizes; Keap provides integrated sales and marketing automation, particularly strong for smaller firms.
• Salesforce vs ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
• Salesforce vs Hubspot: Salesforce emphasizes deep customization and robust reporting for complex business needs, while HubSpot offers an integrated suite of marketing, sales, and service tools with a more user-friendly interface.
• Salesforce vs Clickfunnels: Salesforce is a comprehensive CRM for managing customer relationships and sales; ClickFunnels is specifically designed as a sales funnel builder to guide customers through a conversion path.
• Salesforce vs Folk: Salesforce is a highly scalable, feature-rich CRM for complex operations and large enterprises; Folk provides a simpler, collaborative contact management and relationship-building tool.
• Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated cold email outreach and lead generation for targeted campaigns.
• Salesforce vs ClickUp: Salesforce is a dedicated, powerful CRM for managing customer interactions and sales processes; ClickUp is a versatile work management platform that includes CRM functionalities within its broader project management tools.
• Salesforce vs Monday: Salesforce is a robust CRM with extensive data models for complex workflows across diverse industries; Monday CRM offers highly customizable visual workflows and is often used by companies already on Monday.com for project management.
• Salesforce vs Capsule: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
• Salesforce vs Insightly: Salesforce provides a comprehensive, highly customizable CRM for diverse business needs; Insightly offers a versatile CRM with integrated project management, often favored by small to mid-sized businesses for its ease of use.
• Salesforce vs Freshsales CRM: Salesforce is a highly customizable and scalable CRM with advanced features for large organizations; Freshsales CRM focuses on AI-driven sales insights and automation for streamlined sales management, often preferred by smaller teams.
• Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.

Frequently Asked Questions