⚡ Veredito rápido:
- Preços: Salesforce starts at $25/user/month. Keap costs $299/month billed annually.
- Ideal para: Keap suits small businesses that want sales automation in one system. Salesforce fits enterprise companies with complex sales processes.
- Principal diferença: Keap bundles email marketing, texto, landing pages, and invoicing. Salesforce CRM sells marketing as separate products inside Marketing Cloud.
- Nossa escolha: Salesforce, based on its 4.5 rating, 4000+ integrations, and deeper customization options.
Esses dois CRM platforms are not fighting over the same customer.
Keap is built for growing small businesses that need automation fast.
Salesforce is built for larger businesses with entire technology departments.
That single split explains almost every price and feature gap below.
Here is the full Keap vs Salesforce breakdown to help you decide.
Visão geral
This Keap vs Salesforce comparison covers pricing, features, support, and ease of use.
We also break down which team size each platform serves best.
Nosso escritor spent hands-on time inside Keap directly.
Notes on Salesforce come from published documentation and G2 reviews.
By the end, you can make an informed decision about both platforms.
O que é Keap?
Keap is the CRM and business automation software built for growing small businesses.
It was called Infusionsoft before the 2019 rebrand.
One package covers email marketing, text marketing, and appointment scheduling.
You also get a sales pipeline, task management, quotes, contracts, and invoicing.
Keap suits consultants, coaches, and other service based businesses under $5 million in revenue.
Most accounts are run by the owner or one key team member.
The interface helps them automate marketing and sales processes without a steep learning curve.
Keap
Keap customers save 10 hours a week. In as little as 3 minutes, you can automate a repetitive task.
Preços de manutenção
Keap keeps its pricing simple. One plan, billed yearly, with contact limits attached.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | US$ 299/mês (cobrança anual) | Small teams that want CRM, marketing, and invoicing in one system |
Pricing verified September 2026.
Teste grátis: Yes. Keap offers a 14-day free trial. There is no free plan.
Garantia de reembolso: Keap does not publish a standard refund window. Cancel before renewal to avoid another year.
📌 Observação: Setup usually adds a one-time onboarding fee of around $499. Legacy customers on Keap Max Classic sit on older pricing that new signups cannot access.
⚠️ Pricing conflict: Our CSV records a single $299/month plan billed annually. Third-party sources list a three-tier structure at $159, $229, and $279 per month for 1,500 contacts. Check the checkout page before you buy, since the cost climbs as your contact list grows.
Principais benefícios do Keap
Here is what makes Keap worth a look for smaller teams:
- Automação fácil Construtor: Build workflows without code. Keap says a repetitive task can be automated in about three minutes.
- One System, Many Jobs: Capture a lead, add them to the CRM, send a welcome message, and create a sales task in one place.
- Linha telefônica comercial dedicada: Keap separates work texts from personal ones. Send 1:1 texts, automated divulgação, and broadcasts from phone or desktop.
- Invoicing That Chases Itself: Keap automates follow up on past-due invoices. That removes an awkward job most owners delay.
- Built-In Sales Tools: Landing pages, quotes, and contracts ship inside the base plan. You avoid buying additional software for basic marketing campaigns.
- Resultados comprovados: 84% of Keap customers saw an increase in clients. Customers report saving 10 hours a week.
- Mobile and Reporting Updates: An improved mobile app manages campaigns on the go. New dashboards track marketing performance and ROI.
O que nossa equipe observou
Our writer signed up for Keap and spent several days building automations and a test pipeline. Here is what stood out from that hands-on time:
Prós e contras do Keap
✅ Prós
- Email marketing, SMS, and landing pages are included in the base plan
- User friendly interface with a short learning curve for new users
- Automation builder needs no coding knowledge
- Dedicated business phone line for texts and broadcasts
- Rated 9 out of 10 for customer service
❌ Contras
- Around 29 integrations, far behind Salesforce
- Cost escalates quickly as contact lists grow
- Sem plano gratuito, apenas um período de teste de 14 dias.
- Reporting is lighter than enterprise analytics tools
O que é Salesforce?
Salesforce is a CRM platform focused on mid-market and enterprise-level corporations.
The suite covers sales force automation, customer service, marketing automation, and analytics.
It is designed for larger companies that need an unlimited number of users.
Sales teams work inside Lightning Experience, the modern Salesforce CRM interface.
Marketing lives in Salesforce Marketing Cloud, sold as a separate product.
Salesforce also suits companies that must comply with strict data regulations.
🏆 Vencedor: Salesforce
Salesforce scores a perfect 5/5 in data reporting research. Over 4000 integrations connect it to the rest of your stack.
Preços do Salesforce
Salesforce charges per user, so the monthly total moves with your headcount.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 25 por usuário por mês | Pequenas equipes de vendas testando a plataforma |
| Profissional | US$ 75 por usuário por mês | Growing teams that need forecasting and custom reports |
| Empresa | US$ 150 por usuário por mês | Enterprise companies with complex sales processes |
Pricing verified September 2026.
Teste grátis: Yes. Salesforce provides a 30-day free trial. There is no free plan.
Garantia de reembolso: Contracts are usually annual. Refunds depend on the terms your account executive signs off.
📌 Observação: Setup is the hidden cost. Rollout can run from $10,000 to $40,000 for small businesses, and pricing reaches six or seven figures for large enterprises.
⚠️ Pricing conflict: Our CSV lists three tiers from $25 to $150 per user monthly. Some sources quote a Basic plan near $410 per month with unlimited users, billed annually. Add-on products change the total, so price your exact seat count first.
Principais benefícios do Salesforce
Here is what the platform offers that smaller tools cannot match:
- Profundidade do relatório: Salesforce scores a perfect 5/5 in data reporting research. Its visualization tools turn raw pipeline data into valuable insights.
- Integrações: Over 4000 integrations connect Salesforce to finance, support, and marketing tools. Keap offers around 29.
- Personalização profunda: Teams build tailored workflows, objects, and custom reports. Customization options extend to full app development.
- Usuários ilimitados: The platform is designed for larger businesses that keep adding seats. Growth does not force a migration.
- Data Governance: Strong data management and segurança features suit companies under strict regulations.
- Marketing at Scale: Salesforce Marketing Cloud and Journey Builder handle multi-step marketing campaigns for medium and large enterprises.
- Acesso ao suporte: Paid tiers add phone support alongside email support and a large knowledge base.
O que nossa equipe observou
Note: We have not had extended hands-on time inside a live Salesforce org. The points above come from published documentation, pricing pages, and G2 reviews.
Vantagens e Desvantagens do Salesforce
✅ Prós
- Scores a perfect 5/5 in data reporting research
- Over 4000 integrations with other business software
- Deep customization for tailored workflows and reports
- Supports an unlimited number of users
- 30-day free trial before you commit
❌ Contras
- Takes at least a month to learn, so it is not beginner-friendly
- Rollout can cost $10,000 to $40,000 for small businesses
- Complex pricing that shifts with users and add-on products
- Email and SMS marketing require separate Marketing Cloud products
Comparação de recursos
Ready for the detailed Keap vs Salesforce comparison?
We cover ten areas that decide which platform fits your operations.
| Recurso | Keap | Salesforce |
|---|---|---|
| Preço inicial | US$ 299/mês (cobrança anual) | US$ 25 por usuário por mês |
| Plano Gratuito | ❌ | ❌ |
| Teste grátis | ✅ 14 dias | ✅ 30 dias |
| Email Marketing Included | ✅ | ❌ (Complemento do Marketing Cloud) |
| SMS & Business Phone Line | ✅ | ❌ |
| Landing Pages Included | ✅ | ❌ |
| Integrações | ~29 | 4000+ |
| Relatórios e análises personalizados | Basic dashboards | ✅ 5/5 reporting score |
| Usuários ilimitados | ❌ | ✅ |
| Ideal para | Pequenas empresas e proprietários individuais | Enterprise companies and large sales teams |
1. CRM e Gestão de Contatos
Keap: Contacts, tasks, and notes sit in one simple record. You can capture a lead, add them to the CRM, send a welcome message, and create a sales task in the same system. Small teams can run it without a specialist.
Salesforce: The CRM handles accounts, contacts, opportunities, and custom objects across large customer bases. It is built for businesses with complex sales processes. That power comes with more setup work.
2. Automação de Vendas
Keap: The Easy Automation Builder creates workflows without coding knowledge. Keap says you can automate a repetitive task in as little as 3 minutes. It is strong for lead nurturing sequences triggered by customer actions.
Salesforce: Flow handles sales force automation, approvals, and record updates across departments. It can model rules that Keap cannot express. Admins usually build and maintain it.
💡 Dica profissional: Map your three most common repetitive tasks before either trial. Automate those first, then judge the automation platform on real work.
3. Marketing por e-mail
Keap: Native email marketing ships in the base plan. Broadcasts, sequences, and follow up all run beside the CRM record. No additional software is needed to send campaigns.
Salesforce: Sales Cloud includes email templates for one-to-one selling. Bulk marketing efforts move to Salesforce Marketing Cloud, which is priced separately. That split raises cost for small teams.
4. Text Messaging and Customer Support Tracking
Keap: You get a dedicated business phone line that keeps work and personal messages separate. Send 1:1 texts, automate text outreach when prospects act, and send broadcasts from phone or desktop.
Salesforce: Service Cloud tracks cases, queues, and SLAs for support teams. It suits companies with dedicated support staff. Small businesses rarely need that structure.
5. Landing Pages and Marketing Campaigns
Keap: Landing pages are built in, so you can create a capture form and connect it to automation the same day. This keeps marketing processes inside one login for small businesses.
Salesforce: Marketing and advertising tools sit in Marketing Cloud, where Journey Builder maps multi-channel campaigns. It is designed for medium to large enterprises with substantial customer databases.
6. Sales Pipeline and Deal Tracking
Keap: The drag-and-drop sales pipeline moves deals through stages and triggers automation at each step. Quotes, contracts, and invoicing attach to the same deal record.
Salesforce: Visual analytics show pipeline health, forecast categories, and rep performance side by side. Managers can slice the same data several ways without exporting it.
7. Lead Management and Tracking
Keap: Leads are captured, tagged, and scored inside the same workspace as sales and marketing tasks. Owners see the whole journey without switching platforms.
Salesforce: Lead routing, scoring, and territory rules scale to hundreds of reps. Analytics then tie every lead source back to revenue.
8. Recursos de IA
Keap: Keap AI helps draft emails and speed up campaign copy for owners writing everything themselves. It assists the work rather than restructuring it.
Salesforce: AI automation runs across records, and Agentforce lets teams build aplicativos de IA on top of their own data. That depth needs developer time to pay off.
9. Reporting, Customization and Integrations
Keap: New dashboards and customizable reports track marketing performance and ROI. Around 29 integrations cover common tools, so unusual stacks may need workarounds.
Salesforce: A 5/5 reporting score, custom reports, and 4000+ integrations give analysts room to customize almost everything. You need someone who can maintain it.
⚠️ Aviso: Deep customization creates maintenance debt. Every custom field and report needs an owner, or your data quality slips within a year.
10. Preços e Custos
Here are both pricing structures side by side.
| Nível do Plano | Keap | Salesforce |
|---|---|---|
| Livre | ❌ | ❌ |
| Entrada | US$ 299/mês (cobrança anual) | Essencial: US$ 25 por usuário por mês |
| Meio | ❌ Single plan | Profissional: US$ 75/usuário/mês |
| Principal | ❌ Single plan | Plano empresarial: US$ 150 por usuário por mês |
| Julgamento | 14 dias | 30 dias |
Keap: One flat price covers the whole team plus marketing tools you would otherwise buy separately. Contact volume drives the cost up, not seat count. A one-time onboarding fee near $499 applies at setup.
Salesforce: Entry pricing looks cheap at $25 per user, but marketing, support, and analytics products are priced on top. Rollout for a pequenas empresas can run $10,000 to $40,000.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| All-in-one tools for a small team | Keap | Email, SMS, and pages included |
| Advanced analytics and custom reports | Salesforce | Nota máxima de 5/5 no relatório. |
| Automation without a specialist | Keap | No coding knowledge required |
| Unlimited users as you scale | Salesforce | Built for large sales teams |
| Wide integration coverage | Salesforce | 4000+ integrations versus 29 |
| Fastest time to first campaign | Keap | Curva de aprendizado mais curta |
💰 Seu orçamento
Keap’s flat monthly cost is easier to forecast than per-seat billing. Salesforce looks cheaper per user until add-on products and setup fees land.
🔌 Seu conjunto de tecnologias
Check your must-have tools against both integration lists first. With 4000+ options, Salesforce almost always connects.
📝 Seu Processo de Vendas
Hands-on selling with follow-up sequences fits Keap. Multi-stage deals with approvals and territories fit Salesforce.
🎓 Seu nível de experiência
Most users say Salesforce takes at least a month to learn. Onboarding can stretch from one to three months once setup work is included.
🆓 Testes e demonstrações grátis
Keap gives 14 days and Salesforce gives 30. Load real contacts during the trial so the test matches your specific needs.
🛟 Opções de suporte
Keap is rated 9 out of 10 for customer service, which matters when nobody internally owns the system. Salesforce leans on its knowledge base, with premium tiers unlocking faster help.
Guia de Troca
Already on one platform? Here is what changes if you move.
🔄 Está pensando em migrar do Keap para o Salesforce?
✅ O que você vai ganhar:
- Reporting depth and dashboards that support real growth planning
- Over 4000 integrations instead of roughly 29
- Unlimited users and territory-level permissions
❌ O que você perderá:
- Included email and SMS marketing in the base plan
- The dedicated business phone line
- Built-in invoicing and past-due follow up
📋 Como mudar:
- Export contacts, tags, and deal history from Keap as CSV
- Start the 30-day Salesforce trial and map fields before import
- Rebuild your top automations in Flow, then budget for a marketing tool
🔄 Está pensando em migrar do Salesforce para o Keap?
✅ O que você vai ganhar:
- Email, text, landing pages, and invoicing in one price
- A shorter learning curve for non-technical owners
- Lower setup cost, with onboarding near $499 instead of five figures
❌ O que você perderá:
- Advanced analytics and granular custom reports
- Thousands of integrations and app development options
- Unlimited seats for large departments
📋 Como mudar:
- Export accounts, contacts, and open opportunities from Salesforce
- Open the 14-day Keap trial and import your list with tags
- Rebuild pipeline stages, then switch off the old org at renewal
O que nossa avaliação não abordou
This comparison focused on small teams and mid-market sales operations. We did not test Salesforce add-on products like Revenue Cloud, nor did we audit either API in depth. Nonprofit and education discounts sit outside our scope. If you manage a 200-seat rollout, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Transparência de preços | Keap |
| 🚀 Principais funcionalidades do CRM | Salesforce |
| ⚡ Automação de Vendas | Gravata |
| 🎯 Relatórios e análises | Salesforce |
| 👶 Facilidade de uso | Keap |
| 🔌 Integrações | Salesforce |
| 📣 Built-In Marketing | Keap |
| 🏆 Vencedor Geral | Salesforce |
🏆 VENCEDOR: SALESFORCE
Salesforce wins 3 of 7 categories and takes the overall rating at 4.5 versus 4.2.
Ideal para: Enterprise companies, large sales teams, regulated industries, data-heavy operations
These are two different products aimed at two different buyers. Salesforce wins on depth, reporting, and integration coverage.
Keap wins on simplicity and on how much it includes for one price. For small service based businesses, it remains an excellent choice.
If you have a technology department, analysts, and complex sales processes, Salesforce is the stronger long-term system. If a business owner runs the CRM between client calls, Keap will get you live faster.
Mais de Keap em comparação
Here is how Keap measures up against other small business platforms:
Keap vence com base em: Included SMS and business phone line, invoicing built into deals, flat pricing with no per-seat math
A HubSpot vence em: Free starting tier, larger app marketplace, stronger content and blogging tools
Keap vence com base em: Quotes and invoicing in the same record, appointment scheduling, phone-line texting
ActiveCampaign vence em: Cheaper entry price, deeper email segmentation, wider integration list
Keap vence com base em: Cleaner interface for non-technical owners, 9/10 customer service rating, steadier deliverability reputation
GoHighLevel vence em: Agency sub-accounts, white-label resale, lower cost per client managed
Keap vs Pipedrive
Keap vence com base em: Marketing automation included, e-commerce and checkout tools, one-system lead capture
Pipedrive vence em: Lower per-user price, faster pipeline setup, lighter feel for pure sales teams
Mais comparações da Salesforce
Salesforce competes with several platforms worth a look before you sign:
A Salesforce se destaca em: Custom object modelling, forecast accuracy for large teams, governance controls for regulated data
A HubSpot vence em: Faster onboarding, marketing bundled with CRM, lower admin overhead
A Salesforce se destaca em: Partner network depth, enterprise reporting, AI app development with Agentforce
O Zoho CRM se destaca em: Much lower seat cost, bundled office suite, simpler admin for small teams
A Salesforce se destaca em: Multi-department workflows, analytics depth, scale beyond a hundred reps
Pipedrive vence em: Same-day setup, predictable pricing, less admin time per month
A Salesforce se destaca em: Integration count, compliance tooling, customization for unusual processes
Freshsales vence em: Built-in phone and chat, gentler learning curve, cheaper mid-tier plans
Perguntas frequentes
O que é melhor que Keap?
Salesforce is better for larger teams needing analytics and customization. HubSpot suits content-led marketing. Pipedrive fits pure sales teams that want a lighter tool.
Para que serve o Keap?
Keap is good for small service businesses that want lead capture, email, text, scheduling, and invoicing in one system. It automates routine sales tasks without coding.
O Keap é uma ferramenta de CRM?
Yes. Keap is a CRM with business automation built in. Alongside contact records, it handles marketing campaigns, sales pipelines, quotes, and payments.
Quem é o maior concorrente da Salesforce?
Microsoft Dynamics 365 is the closest enterprise rival. HubSpot competes hardest in the mid-market, while Zoho and Pipedrive pull budget-conscious teams away.
O Salesforce é o CRM número 1?
Salesforce holds the largest CRM market share and the widest integration network. That makes it the default enterprise pick, though not automatically the right one for you.
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