Best CRM for Insurance Agents: Grow Sales Fast in 2025?

por | fev 22, 2025

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best crm for insurance agents 1

Ever feel like you’re juggling flaming chainsaws?

Are clients slipping through the cracks? Is paperwork piling up?

Yeah, insurance life can get wild. You’re not alone. Imagine if you could zap all that chaos away.

What if you had a secret weapon to track leads, manage clients, and close deals faster?

This article will show you how the best CRM for insurance agents can be your superhero cape.

We’ll cut through the noise and show you what works. 

No fluff, just real tips to boost your sales. Let’s get started.

What is the Best CRM for Insurance Agents?

Tired of endless searching? You need a CRM that fits seu precisa.

No more guessing. We’ve done the hard work.

Below, find a list of the top CRMs.

Each one will help you streamline your work and boost your sales.

1. Monday CRM

Monday.com CRM is a visual platform.

It helps manage sales and projects. It’s very customizable.

Libere seu potencial com nosso Monday tutorial

monday CRM homepage

Nossa opinião

CTA de segunda-feira

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM.

Principais benefícios

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Recursos de colaboração: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Preços

  • Livre: $ 0 grátis para sempre.
  • Básico: $9/seat/month.
  • Padrão: US$ 12/assento/mês.
  • Pró: $19/seat/month.
  • Empresa: Preços personalizados com base em suas necessidades.
monday pricing

Prós

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Ótimo para colaboração em equipe.
  • Integrates with popular apps.

Contras

  • Pode ser caro para equipes grandes.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

2. Vá para o alto nível

Gohighlevel is a powerful, all-in-one platform built for marketing agencies.

It helps manage clients and campaigns.

Libere seu potencial com nosso Gohighlevel tutorial. 

Building digital marketing in GoHighLevel

Nossa opinião

Vá para o Alto Nível

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong.

Principais benefícios

  • Plataforma de marketing completa.
  • Marca branca disponível.
  • Campanhas automatizadas.
  • Ferramentas de nutrição de leads.
  • Relatórios abrangentes.

Preços

  • Iniciante: US$ 97/mês.
  • Ilimitado: US$ 297/mês.
GoHighLevel Pricing

Prós

  • All-in-one solution.
  • Interface amigável.
  • Powerful automation tools.
  • Integrações abrangentes.
  • Active community & support.

Contras

  • Curva de aprendizado íngreme.
  • É caro para alguns.
  • Personalização limitada.

3. ClickUp

Clique para cima is an all-in-one productivity platform.

It includes CRM features. It’s highly customizable.

Libere seu potencial com nosso ClickUp tutorial. 

página inicial do clickup

Nossa opinião

CTA de clique

É incrivelmente poderoso e flexível. O plano gratuito é muito generoso e oferece muitos recursos para gerenciar projetos. No entanto, devido às suas muitas opções, pode ser desafiador no início, e a curva de aprendizado pode ser íngreme para novos usuários.

Principais benefícios

  • Espaço de trabalho centralizado para tarefas.
  • Oferece um plano gratuito para sempre.
  • Suporta mais de 1.000 integrações.
  • Fluxos de trabalho e visualizações personalizáveis.
  • Recursos de relatórios abrangentes.

Preços

  • Livre:Melhor para uso pessoal.
  • Ilimitado: US$ 7/usuário.
  • Negócios: US$ 12/usuário.
  • Empresa: Entre em contato com eles para obter preços personalizados com base em suas necessidades.
Preços do Clickup

Prós

  • Plataforma tudo-em-um.
  • Altamente personalizável.
  • Plano gratuito robusto.
  • Automação Forte.
  • Recursos colaborativos.

Contras

  • Curva de aprendizado íngreme.
  • Sobrecarga de recursos.
  • Limitações do aplicativo móvel.
  • Problemas de desempenho.

4. HubSpot

We started with a simple outline, and Tome’s AI features helped us flesh it out with images and text. CRM that offers many tools.

It’s great for inbound marketing and is very scalable.

Unlock its potential with our HubSpot tutorial. 

O que é Hubspot

Nossa opinião

Hubspot

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Principais benefícios

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Preços

  • Ferramentas gratuitas: Gratuito para até dois usuários.
  • Marketing Hub Starter: US$ 15/assento/mês.
  • Plataforma de Cliente Inicial: US$ 15/assento/mês.
  • Marketing Hub Professional + três licenças: US$ 800/mês, assentos adicionais por US$ 45/mês.
HubSpot Pricing

Prós

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Contras

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

We could all access and edit the presentation simultaneously, which streamlined our workflow and kept everyone on the same page.

Comprado is like a super-powered assistant. It helps you keep track of clients.

You can automate emails and texts. It’s built for pequenas empresas.

Think less work, more sales.

Libere seu potencial com nosso Keap tutorial

O que é Keap CRM?

Nossa opinião

CRM de compra

Comprado is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

Principais benefícios

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Preços

Keap offers a free trial and a simple pricing structure to get you started.

  • Plano simples: Começa em US$ 249/mês (cobrado anualmente) e oferece dois usuários e 1.500 contatos.
Keap Pricing

Prós

  • Great for small businesses.
  • Fácil de aprender e usar.
  • Powerful email marketing tools.
  • Excelentes recursos de automação.

Contras

  • It can get expensive as you grow.
  • Opções de personalização limitadas.
  • Not ideal for large enterprises.

6. ActiveCampaign

ActiveCampaign is more than just a CRM.

It’s great for email marketing and helps you build strong customer relationships.

Think smart automation.

Libere seu potencial com nosso ActiveCampaign tutorial

Campanha Ativa

Nossa opinião

Campanha Ativa

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Principais benefícios

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Construído em CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Preços

  • Iniciante: US$ 15/mês.
  • Mais: US$ 49/mês.
  • Pró: US$ 79/mês.
  • Empresa: US$ 145/mês.
ActiveCampaign Pricing

Prós

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Relatórios e análises detalhadas.
  • Great for growing businesses.

Contras

  • It can be complex to learn.
  • Os preços podem aumentar rapidamente.
  • It’s not as user-friendly as some options.

Tome AI is a powerful tool that can help you create amazing presentations.

Pipedrive is a sales-focused CRM. It’s built for pipeline management.

It helps you visualize your sales. It’s easy to use.

Libere seu potencial com nosso Tutorial do Pipedrive

Página inicial do Pipedrive

Nossa opinião

Logotipo do Pipedrive

O Pipedrive é uma escolha sólida para empresas focadas em vendas. É fácil de usar, visualmente atraente e repleto de recursos úteis. A única razão pela qual não recebe nota 10 é que os planos mais baratos têm algumas limitações.

Principais benefícios

  • Foco total nas vendas: O Pipedrive foi criado para ajudar você a fechar mais negócios.
  • Gerenciamento visual de pipeline: Veja exatamente onde cada negócio está.
  • Automação poderosa: Automatize tarefas como enviar e-mails e agendar compromissos.
  • Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar.

Preços

  • Essencial: US$ 14/usuário/mês.
  • Avançado: US$ 24/usuário/mês.
  • Profissional: $49/user/month.
  • Poder: US$ 59/usuário/mês.
  • Empresa: US$ 79/usuário/mês.
Preços do Pipedrive

Prós

  • Fácil de usar e navegar.
  • É um ótimo canal visual.
  • Recursos poderosos de automação.
  • Excelente suporte ao cliente.

Contras

  • Personalização limitada em planos inferiores.
  • Pode ser caro para equipes grandes.
  • Reporting could be more robust.

Tome is best for people who want to make really engaging and professional presentations.

Instantly focuses on outbound email.

It helps you find and connect with leads. It’s excellent for cold outreach.

Libere seu potencial com nosso Tutorial instantâneo

IA instantânea

Nossa opinião

CTA instantâneo

O Instantly é uma ferramenta valiosa para empresas que desejam aumentar seus esforços de divulgação.

Principais benefícios

  • Alcance multicanal: Conecte-se com clientes em potencial por e-mail, LinkedIn, Twitter e muito mais.
  • Mensagens personalizadas: Adapte suas mensagens a cada destinatário.
  • Acompanhamentos automatizados: Esteja sempre em evidência sem precisar levantar um dedo.
  • Análise detalhada: Acompanhe seu progresso e identifique o que está funcionando.

Preços

  • CRM de crescimento: US$ 37,9/mês, assentos ilimitados.
  • Hiper CRM: US$ 77,6/mês, assentos ilimitados.
Preços instantâneos

Prós

  • Ótimo para divulgação e geração de leads.
  • Recursos poderosos de automação.
  • Ajuda a melhorar as taxas de resposta.
  • Fácil de personalizar mensagens.

Contras

  • Pode ser caro para divulgação de alto volume.
  • O plano gratuito é mínimo.
  • Não é um CRM completo.

9. Freshsales CRM

Freshsales is a CRM. It’s built for sales teams. It’s simple to use.

It helps you track deals. It has built-in phone and email.

You can manage your pipeline. It’s good for small businesses.

Libere seu potencial com nosso Freshsales tutorial

Freshsales Homepagee

Nossa opinião

CTA do Freshsales

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Principais benefícios

  • Interface amigável: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Preços acessíveis: Offers a free plan and competitive paid plans.

Preços

  • Crescimento + 500 contatos de marketing: US$ 9/usuário/mês.
  • Pro + 500 contatos de marketing: US$ 39/usuário/mês.
  • Empresa + 500 contatos de marketing: US$ 59/usuário/mês.
Freshsales crm pricing

Prós

  • Intuitivo e fácil de usar.
  • Opções de preços acessíveis.
  • Great for small businesses.
  • Helpful AI-powered features.

Contras

  • Opções de personalização limitadas.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

What to look for when buying best CRM for insurance agents?

  • Facilidade de uso: Is it simple to navigate?
  • Integração: Does it work with your existing tools?
  • Automação: Can it automate tasks?
  • Acesso móvel: Can you use it on the go?
  • Relatórios: Does it provide valuable insights?
  • Suporte ao cliente: Is help readily available?
  • Escalabilidade: Can it grow with your negócios?
  • Características específicas do setor: Does it have features specific to the insurance industry?
  • Preços: Does it fit your budget?

How Can a CRM Benefit You?

A great CRM can transform your marketing efforts and help you manage your existing customers better.

You can use automated workflows to handle repetitive tasks, from sending emails to scheduling follow-ups.

This cuts down on manual data entry and frees up your time.

By having all the data in one place, you can track sales tasks and see deal insights instantly.

CRMs offer advanced analytics and even predictive analytics to give you a clear picture of your business.

This helps you understand customer issues and improve brand loyalty.

With the ability to track interactions across multiple channels, from phone calls to emails, you can unify your sales processes and marketing efforts.

Ultimately, a CRM helps you work smarter.

It takes the chaos of managing customer relationships and makes it simple.

By streamlining your CRM workflows, you gain control and a deeper understanding of your business, which leads to better results.

Guia do comprador

To find the right CRM software, we conducted our research using a multi-faceted approach to give you the most accurate recommendations.

Veja aqui como é o nosso processo:

  • Defining Business Needs: We first identified the core needs of a business looking for a customer relationship management software. This included managing sales leads, running marketing campaigns, and improving customer satisfaction. We focused on how a CRM solution can streamline processes and boost productivity.
  • Análise de recursos: We dived deep into the CRM features of each platform. We looked for things like workflow automation, lead scoring, and effective communication tools. We also assessed how each CRM platform handles customer contact information, purchase history, and other vital customer data. We examined features that help manage customer relationships and improve the overall customer experience.
  • Pricing and Value: We evaluated the CRM software options based on their pricing models. We considered the cost of different plans and what you get for the price, looking for the best value. This includes a look at what advanced features are included.
  • Identificando Negativos: Our research included a thorough look at the drawbacks of each CRM solution. We dug into user reviews to find common complaints, such as what was missing from each product or potential issues with the support team.
  • Support and Policies: We checked for the availability of a support team, community forums, and any refund policies. We also considered the quality of support offered.
  • Integração de palavras-chave: We ensured our research incorporated critical industry terms like “customer relationship management,” “customer engagement,” “marketing automation,” and “all-in-one crm.” This helps to provide a complete picture of the market and aligns with how people search for these tools.

Concluindo

Choosing the right CRM solution is a game-changer.

We’ve shown you a range of CRM tools, from the full-featured Zoho CRM to the simpler Cápsula CRM.

By using a good CRM, you can automate repetitive tasks and spend more time on what matters—your clients.

It’s about getting a complete picture of your current customers and improving customer information.

You’ll be able to access data, gain insights into customer behavior, and manage your sales pipeline more effectively.

This will help you with lead generation and, ultimately, lead to increased sales.

By following our guide, you can confidently find the best CRM tools to meet your business processes and get your entire team working smarter, not harder.

Perguntas frequentes

Why are CRMs important for insurance agents?

CRMs help insurance agents manage client information and sales activities. A CRM system enables you to stay on top of every client. It streamlines the insurance process. This allows agents to focused more on addressing client needs. It helps improve customer interactions, sales, and marketing.

What are the best CRMs for insurance agents?

The best CRM software for insurance varies depending on needs. Options include Keap, HubSpot, and Pipedrive. These CRMs for insurance agents offer features like sales automation and customer data management. They help agents manage their entire insurance workflow.

Can a CRM help manage multiple insurance policies?

Yes, a good insurance CRM system can manage multiple policies in a single system. This management solution allows agents to access all client information and policies in one place, so clients don’t have to wait for information.

How does CRM software help with insurance sales?

CRM software helps by tracking leads and managing sales activities. It automates follow-ups and provides insights into sales performance. A sales CRM can also help you identify trends in the insurance market. It makes insurance sales more efficient.

What should independent insurance agents look for when choosing a CRM?

Independent insurance agents should look for CRM insurance that is easy to use and integrates with existing tools. CRMs offer features like contact management, automation, and reporting. They should also help agents manage claims quickly and improve customer retention.

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