Best CRM for Small Construction Business: Top Picks in 2025?

por | fev 22, 2025

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best crm for construction business

Ever feel like your construction projects are a bit… chaotic? 

Keep track of clients, jobs, and all that paperwork. It’s a mess. 

Imagine having a magic tool that organizes everything.

A tool that made your life easier. Well, good news!

We’re diving into the best CRM for small construction business options.

And trust me, you’ll want to see these. Think less stress, more cash. Who doesn’t want that?

What is the Best CRM for Your Small Construction Business?

Picking the right software can feel like finding a needle in a haystack.

You’ve got projects to finish, and who has time for endless research?

Don’t worry; we did the work for you. We looked at tons of options.

Here’s a list that cuts to the chase.

1. Monday CRM (⭐️ 4,75)

Monday.com CRM is flexible. It’s like a digital whiteboard, and you can customize it.

It’s also suitable for project management, not just sales.

Libere seu potencial com nosso Monday tutorial

monday CRM homepage

Nossa opinião

CTA de segunda-feira

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM.

Principais benefícios

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Recursos de colaboração: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Preços

  • Livre: $ 0 grátis para sempre.
  • Básico: $9/seat/month.
  • Padrão: US$ 12/assento/mês.
  • Pró: $19/seat/month.
  • Empresa: Preços personalizados com base em suas necessidades.
monday pricing

Prós

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Ótimo para colaboração em equipe.
  • Integrates with popular apps.

Contras

  • Pode ser caro para equipes grandes.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

2. Vá para o alto nível (⭐️ 4,50)

GoHighLevel is a beast. It’s an all-in-one platform.

It’s for agencies and marketers. It has everything. CRM, marketing, sales.

It’s powerful. It’s good for managing many clients.

Libere seu potencial com nosso Gohighlevel tutorial. 

Building digital marketing in GoHighLevel

Nossa opinião

Vá para o Alto Nível

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong.

Principais benefícios

  • Plataforma de marketing completa.
  • Marca branca disponível.
  • Campanhas automatizadas.
  • Ferramentas de nutrição de leads.
  • Relatórios abrangentes.

Preços

  • Iniciante: US$ 97/mês.
  • Ilimitado: US$ 297/mês.
GoHighLevel Pricing

Prós

  • All-in-one solution.
  • Interface amigável.
  • Powerful automation tools.
  • Integrações abrangentes.
  • Active community & support.

Contras

  • Curva de aprendizado íngreme.
  • É caro para alguns.
  • Personalização limitada.

3. ClickUp (⭐️ 4,25)

Clique para cima is an all-in-one productivity platform.

It includes CRM features. It’s highly customizable.

Libere seu potencial com nosso ClickUp tutorial. 

página inicial do clickup

Nossa opinião

CTA de clique

É incrivelmente poderoso e flexível. O plano gratuito é muito generoso e oferece muitos recursos para gerenciar projetos. No entanto, devido às suas muitas opções, pode ser desafiador no início, e a curva de aprendizado pode ser íngreme para novos usuários.

Principais benefícios

  • Espaço de trabalho centralizado para tarefas.
  • Oferece um plano gratuito para sempre.
  • Suporta mais de 1.000 integrações.
  • Fluxos de trabalho e visualizações personalizáveis.
  • Recursos de relatórios abrangentes.

Preços

  • Livre:Melhor para uso pessoal.
  • Ilimitado: US$ 7/usuário.
  • Negócios: US$ 12/usuário.
  • Empresa: Entre em contato com eles para obter preços personalizados com base em suas necessidades.
Preços do Clickup

Prós

  • Plataforma tudo-em-um.
  • Altamente personalizável.
  • Plano gratuito robusto.
  • Automação Forte.
  • Recursos colaborativos.

Contras

  • Curva de aprendizado íngreme.
  • Sobrecarga de recursos.
  • Limitações do aplicativo móvel.
  • Problemas de desempenho.

4. HubSpot (⭐️ 3,75)

HubSpot is a big name in the CRM world. It’s a complete platform.

It has tools for everything. CRM, marketing, sales, and service.

It’s powerful. It’s good for growing businesses.

Unlock its potential with our HubSpot tutorial. 

O que é Hubspot

Nossa opinião

Hubspot

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Principais benefícios

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Preços

  • Ferramentas gratuitas: Gratuito para até dois usuários.
  • Marketing Hub Starter: US$ 15/assento/mês.
  • Plataforma de Cliente Inicial: US$ 15/assento/mês.
  • Marketing Hub Professional + três licenças: US$ 800/mês, assentos adicionais por US$ 45/mês.
HubSpot Pricing

Prós

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Contras

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

We could all access and edit the presentation simultaneously, which streamlined our workflow and kept everyone on the same page. (⭐️ 3,75)

Comprado is for small businesses.

It focuses on marketing automation, helps with lead capture and follow-up, & is suitable for automating tasks.

Libere seu potencial com nosso Keap tutorial

O que é Keap CRM?

Nossa opinião

CRM de compra

Comprado is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

Principais benefícios

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Preços

Keap offers a free trial and a simple pricing structure to get you started.

  • Plano simples: Começa em US$ 249/mês (cobrado anualmente) e oferece dois usuários e 1.500 contatos.
Keap Pricing

Prós

  • Great for small businesses.
  • Fácil de aprender e usar.
  • Powerful email marketing tools.
  • Excelentes recursos de automação.

Contras

  • It can get expensive as you grow.
  • Opções de personalização limitadas.
  • Not ideal for large enterprises.

6. ActiveCampaign (⭐️ 3,75)

ActiveCampaign is powerful for email marketing and has CRM features that help with automation.

It’s suitable for complex campaigns.

Libere seu potencial com nosso ActiveCampaign tutorial

Campanha Ativa

Nossa opinião

Campanha Ativa

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Principais benefícios

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Construído em CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Preços

  • Iniciante: US$ 15/mês.
  • Mais: US$ 49/mês.
  • Pró: US$ 79/mês.
  • Empresa: US$ 145/mês.
ActiveCampaign Pricing

Prós

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Relatórios e análises detalhadas.
  • Great for growing businesses.

Contras

  • It can be complex to learn.
  • Os preços podem aumentar rapidamente.
  • It’s not as user-friendly as some options.

Tome AI is a powerful tool that can help you create amazing presentations. (⭐️ 3,75)

Pipedrive is built for sales.

It focuses on the sales pipeline and helps you see where deals are.

It’s simple and visual. You can drag and drop deals, making sales tracking easy.

Libere seu potencial com nosso Tutorial do Pipedrive

Página inicial do Pipedrive

Nossa opinião

Logotipo do Pipedrive

O Pipedrive é uma escolha sólida para empresas focadas em vendas. É fácil de usar, visualmente atraente e repleto de recursos úteis. A única razão pela qual não recebe nota 10 é que os planos mais baratos têm algumas limitações.

Principais benefícios

  • Foco total nas vendas: O Pipedrive foi criado para ajudar você a fechar mais negócios.
  • Gerenciamento visual de pipeline: Veja exatamente onde cada negócio está.
  • Automação poderosa: Automatize tarefas como enviar e-mails e agendar compromissos.
  • Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar.

Preços

  • Essencial: US$ 14/usuário/mês.
  • Avançado: US$ 24/usuário/mês.
  • Profissional: $49/user/month.
  • Poder: US$ 59/usuário/mês.
  • Empresa: US$ 79/usuário/mês.
Preços do Pipedrive

Prós

  • Fácil de usar e navegar.
  • É um ótimo canal visual.
  • Recursos poderosos de automação.
  • Excelente suporte ao cliente.

Contras

  • Personalização limitada em planos inferiores.
  • Pode ser caro para equipes grandes.
  • Reporting could be more robust.

Tome is best for people who want to make really engaging and professional presentations. (⭐️ 3,50)

It instantly focuses on outbound email, helping you find and contact leads.

It’s good for cold outreach.

Libere seu potencial com nosso Tutorial instantâneo

IA instantânea

Nossa opinião

CTA instantâneo

O Instantly é uma ferramenta valiosa para empresas que desejam aumentar seus esforços de divulgação.

Principais benefícios

  • Alcance multicanal: Conecte-se com clientes em potencial por e-mail, LinkedIn, Twitter e muito mais.
  • Mensagens personalizadas: Adapte suas mensagens a cada destinatário.
  • Acompanhamentos automatizados: Esteja sempre em evidência sem precisar levantar um dedo.
  • Análise detalhada: Acompanhe seu progresso e identifique o que está funcionando.

Preços

  • CRM de crescimento: US$ 37,9/mês, assentos ilimitados.
  • Hiper CRM: US$ 77,6/mês, assentos ilimitados.
Preços instantâneos

Prós

  • Ótimo para divulgação e geração de leads.
  • Recursos poderosos de automação.
  • Ajuda a melhorar as taxas de resposta.
  • Fácil de personalizar mensagens.

Contras

  • Pode ser caro para divulgação de alto volume.
  • O plano gratuito é mínimo.
  • Não é um CRM completo.

9. Freshsales CRM (⭐️ 3,25)

Freshsales is a CRM that’s refreshingly simple.

It’s designed for sales teams and focuses on helping you close deals.

It has a clean interface and built-in tools for phone and email.

You can easily manage your sales pipeline and track all client interactions.

It’s a good option for small businesses and those new to CRMs.

Libere seu potencial com nosso Freshsales tutorial

Freshsales Homepagee

Nossa opinião

CTA do Freshsales

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Principais benefícios

  • Interface amigável: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Preços acessíveis: Offers a free plan and competitive paid plans.

Preços

  • Crescimento + 500 contatos de marketing: US$ 9/usuário/mês.
  • Pro + 500 contatos de marketing: US$ 39/usuário/mês.
  • Empresa + 500 contatos de marketing: US$ 59/usuário/mês.
Freshsales crm pricing

Prós

  • Intuitivo e fácil de usar.
  • Opções de preços acessíveis.
  • Great for small businesses.
  • Helpful AI-powered features.

Contras

  • Opções de personalização limitadas.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

What to Look for When buying the best CRM for a small construction business?

  • Construction-Specific Features: Does it handle project tracking, estimates, and change orders?
  • Mobile Accessibility: Can your team access it from job sites?
  • Integration with Accounting: Does it connect with your software de contabilidade?
  • Facilidade de uso: Is it simple for your team to learn and use?
  • Escalabilidade: Can it grow with your business?
  • Suporte ao cliente: Does it offer good support for when you need help?
  • Custo: Does it fit your budget?
  • Relatórios: Can it produce reports that help you make decisions?

How Can Best CRM for Small Construction Businesses Benefit You?

Imagine having all your project details, client communication, and scheduling in one place.

A good CRM can make that a reality. It organizes your leads and tracks projects.

This means less time chasing paperwork and more time building.

You can see where your projects stand and predict future needs.

With a CRM, you can improve client relationships.

You can keep track of their preferences and needs.

This leads to better customer satisfaction & repeat business. 

You can assign tasks, track progress, and ensure everyone is on the same page.

This leads to better project outcomes & higher profits.

Guia do comprador

When doing our research to find the best CRM tools for small businesses, we used a structured approach.

We wanted to give you the most accurate and helpful information.

Foi assim que fizemos:

  • Looked at the Big Picture: We first researched what makes great customer relationship management software. This included understanding core concepts like customer behavior and how a good CRM can improve customer satisfaction.
  • Principais características identificadas: We looked for essential features that would truly help a pequenos negócios. These included:
    • Contact management to keep customer contact information and customer data in one place.
    • Workflow automation to handle repetitive tasks and streamline processes.
    • Tools for lead scoring and sales marketing to bring in sales leads and manage lead generation.
    • Reporting and analytics to gain insights into what’s working and what’s not.
    • Communication tools to manage customer interactions and phone calls across multiple channels.
  • Evaluated Pricing and Plans: We checked CRM pricing for each product, from the free version to paid plans with advanced features. We also considered any hidden costs.
  • Assessed Pros and Cons: We dug into what users liked and disliked. We looked for things like how easy the software was to use and if it could handle customer issues. We also looked at how each crm solution handled data entry.
  • Checked for Support and Community: We wanted to know what kind of support team was available. We also looked for things like user communities and refund policies.
  • Considered Integration: We researched how each crm application integrated with other popular tools, especially for marketing campaigns. We checked if the crm integrates with common platforms to give you an all-in-one crm solution.
  • Finalized Recommendations: After all that, we were able to create a list of the melhor software de CRM options and the 10 best solutions for running a small business. This process helped us find the right crm software for different business needs, from a simple tool like Cápsula CRM to more comprehensive platforms.
  • Reviewed Specific CRMs: We dove deep into specific solutions like Zoho CRM to see how they handled business processes and supported existing customers. Our goal was to find a crm platform that gives your entire team a complete picture and helps you achieve increased sales.
  • Looked at Advanced Capabilities: We also considered tools with advanced analytics and predictive analytics to give businesses an edge. We wanted a right crm solution that could help with customer engagement and build brand loyalty.
  • Evaluated Usability: We looked at how each crm software helped with sales tasks and marketing efforts and how easily you could access data to make informed business decisions.

Concluindo

Choosing the right CRM is essential to managing customer relationships effectively.

We’ve shown you that the best tools go beyond simple contact lists.

They provide data management for customer information, purchase history, and deal insights.

This gives you all the data you need to understand your current customers better.

By using automated workflows and intelligent CRM workflows.

You can streamline your sales processes and create better customer experiences.

We’ve done the hard work of sifting through all the options to find the best solutions for you.

Our goal is to empower you to make an informed decision that will save you time and help you grow your business.

Now you can confidently choose the CRM that will help you succeed.

Perguntas frequentes

What makes a CRM the best for construction companies?

The best CRM for construction companies helps them manage projects, clients, and estimates. It should also be designed to help construction businesses track construction process details. Good construction CRM software often integrates with accounting software like QuickBooks. It must also be suitable for construction sites, with a good mobile CRM option.

Can a CRM improve my construction project management?

Yes, a CRM system can help immensely. Project management and CRM work together. A good management software for construction helps track tasks, deadlines, and budgets. This ensures everyone, from construction managers to general contractors, stays informed. It helps construction teams remain organized throughout the construction process.

What features should I look for in construction CRM software?

Look for features like estimating, project tracking, client communication, and mobile access. The CRM should allow you to manage leads, contracts, and changes. Construction CRM systems should also offer reporting to see how your business is doing. Integrating CRM with other tools is also essential.

Is a free CRM option good for small contractors?

A free CRM can be a good start for small contractors. It lets you test the software. However, free versions often have limited features. As your business grows, you may need to upgrade to a paid plan. Consider choosing a CRM with scalable options.

How does a CRM help with client relationships in construction?

A CRM helps construction businesses build strong client relationships. It stores client information, communication history, and project details, allowing personalized service. A CRM also offers tools to track client interactions and follow-ups, leading to better customer satisfaction and repeat business.

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