Best CRM Software for Hotels: Top CRM Compared in 2025

Are you tired of sticky notes and spreadsheets for managing guest information?

Do you wish you could personalize every guest’s experience without pulling your hair out?

Imagine knowing your guests’ preferences before they arrive & anticipating their needs.

That’s the power of a great CRM.

It’s not just about storing data; it’s about building relationships and boosting your bottom line.

In this guide, we’ll dive deep into hotel CRM Инструменты для совместной работы: 

Exploring what it is, why your hotel needs one, and how to choose the right platform.

What is the Best CRM Software for Hotels?

Encontrando o perfeito CRM for your hotel can feel like to searching for a tiny needle in a haystack.

So many options exist! Don’t worry; we’ve done the hard work for you.

Below, you’ll find our top picks for hotel CRM software to help you boost guest loyalty and streamline your operations.

Let’s find the perfect fit for your hotel!

1. Monday CRM

Monday.com is a flexible work operating system that can be adapted for CRM purposes.

It’s highly customizable & can be tailored to your specific needs.

Libere seu potencial com nosso Monday tutorial. 

Principais benefícios

• Visually appealing interface: Easy to navigate and understand.
• Flexible and customizable: Adapt the platform to your specific needs.
• Recursos de colaboração: Work seamlessly with your team.
• Integrations with popular apps: Connect with your favorite business tools.

Preços

• Livre: $0/ 2 seats per month
• Básico: $9/ seat per month
• Padrão: $12/seat per month
• Pró: $19/ seat per month
• Empresa: Preços personalizados.

2. Vá para o alto nível

GoHighLevel is like having a whole marketing team in one platform.

It’s designed for marketing agencies and businesses that want to do everything in one place.

You can use it to build websites, create funnels, send emails, and even make calls.

It’s a powerful tool, but it might be overkill if you’re just looking for a simple CRM.

Libere seu potencial com nosso Gohighlevel tutorial. 

Principais benefícios

• Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
• White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
• Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.

Preços

• Iniciante: $97/seat per month.
• Ilimitado: Craft vs Obsidian: 2025 年に勝利するのはどちらのブレインストーミング アプリでしょうか?

3. HubSpot

HubSpot is a well-known CRM platform that offers many features, including marketing, sales, and customer service tools.

It’s a good, all-in-one solution.

Unlock its potential with our HubSpot tutorial. 

Principais benefícios

• Free CRM: Start with a free plan with basic CRM features.
• All-in-one platform: Access a marketing, sales, and service tools suite.
• Extensive community and resources: Benefit from a wealth of knowledge and support.
• Inbound marketing focus: Attract and engage leads with valuable content.

Preços

• Free Tools: us$0 Free for up to 2 users.
• Marketing Hub Starter: $15/month/seat
• Starter Custom Platform: $15/month/seat
• Marketing Hub Professional: $800/month/seat

4. Keap

Comprado is a popular CRM and marketing automation platform designed to help small businesses grow.

It’s an all-in-one tool for managing contacts, sales, and marketing campaigns, and it’s pretty user-friendly, too.

Libere seu potencial com nosso Keap tutorial. 

Principais benefícios

• Construído em email marketing: Send targeted emails to your audience.
• Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
• Sales pipeline management: Track your deals and identify opportunities.
• Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Preços

Keap offers a free trial and a simple pricing structure to get you started.

• Starting at $249/month for 2 users and 1500 contacts.

5. Pipedrive

Pipedrive is a sales-focused CRM known for its visual pipeline management.

It’s a good choice if you want to focus on tracking deals and sales progress.

Libere seu potencial com nosso Tutorial do Pipedrive. 

Principais benefícios

• Foco total nas vendas: O Pipedrive foi criado para ajudar você a fechar mais negócios.
• Gerenciamento visual de pipeline: Veja exatamente onde cada negócio está.
• Automação poderosa: Automatize tarefas como enviar e-mails e agendar compromissos.
• Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar.

Preços

Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:

• Essencial: $14/seat per month.
• Avançado: $24/seat per month.
• Profissional: $49/seat per month.
• Power: $59/seat per month.
• Empresa: $79/seat per month.

6. ActiveCampaign

ActiveCampaign is another strong contender in the CRM and marketing automation space.

It’s known for its robust email marketing features and automation capabilities.

Making it a good choice if email marketing is a significant part of your hotel’s strategy.

Libere seu potencial com nosso ActiveCampaign tutorial. 

Principais benefícios

• Advanced automation: Create complex workflows to nurture leads and automate tasks.
• Email marketing powerhouse: Send beautiful and effective email campaigns.
• Built-in CRM: Manage contacts and track interactions.
• Segmentation and personalization: Target specific groups of contacts with personalized messages.

Preços

ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:

• Iniciante: $15/month for 1 user.
• Mais: $49/month for 1 user.
• Pró: $79/month for 3 user.
• Empresa: $145/month for 5 user.

7. Instantly

Instantly focuses on outreach and lead generation.

It can help your hotel connect with potential guests and build relationships.

Libere seu potencial com nosso Tutorial instantâneo. 

Principais benefícios

• Alcance multicanal: Conecte-se com clientes em potencial por e-mail, LinkedIn, Twitter e muito mais.
• Mensagens personalizadas: Adapte suas mensagens a cada destinatário.
• Acompanhamentos automatizados: Esteja sempre em evidência sem precisar levantar um dedo.
• Análise detalhada: Acompanhe seu progresso e identifique o que está funcionando.

Preços

• Crescimento: $30/month for 1000 Contacts.
• Hypergrowth: $77.6/month for 25,000 contacts.
• Light Speed: $286.3/month for 500000 emails.
• Personalizado: Contact them for pricing.

8. Freshsales CRM

Freshsales CRM is a user-friendly CRM part of the Freshworks suite of products.

It’s known for its ease of use and affordability, making it a good option for smaller hotels.

Libere seu potencial com nosso Freshsales tutorial. 

Principais benefícios

• Interface amigável: Easy to navigate and learn.
• Built-in phone and email: Connect with customers directly from the platform.
• AI-powered insights: Get helpful suggestions and predictions.
• Preços acessíveis: Offers a free plan and competitive paid plans.

Preços

Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:

• Livre: Basic CRM features for small teams.
• Crescimento: $9/user per month
• Pró: $39/user per month
• Empresa: $59/user per month

9. Insightly

Insightly is a CRM that combines sales and project management features.

It’s a good option if you need to manage projects alongside your guest relationships.

Libere seu potencial com nosso Insightly tutorial. 

Principais benefícios

• Scalable for growth: Adapt the platform as your business expands.
• Project management features: Keep your projects organized and on track.
• Customizable dashboards and reports: Get the insights you need to make informed decisions.
• Integrations with popular apps: Connect with your favorite business tools.

Preços

• Mais: $29/user per month
• Profissional: $49/user per month
• Empresa: $99/user per month

10. Clickfunnels

ClickFunnels is a tool for building sales funnels, which are like paths your guests want to follow.

They start with seeing an ad and end with booking a room.

ClickFunnels makes it easy to create these paths.

Its templates and tools help you build landing pages, email sequences, and more.

Libere seu potencial com nosso tutorial do ClickFunnels. 

Principais benefícios

ClickFunnels focuses on building high-converting sales funnels. It offers a 14-day free trial.

• Drag-and-Drop 프레지: Easily create landing pages and funnels.
• Modelos: Choose from pre-designed templates.
• A/B Testing: Test different versions of your funnels.
• Email Marketing: Integrate with email marketing platforms.
• Membership Sites: Create membership sites.

Preços

• Comece: $81/month for 3 Brand workspaces, 3 Team Members, Unlimited Funnels, and Unlimited Courses.
• Pró: $248/month for 10 Brand workspaces, 10 Team Members, unlimited Funnels, and Unlimited Courses.

11. Capsule

Capsule CRM is a simple, affordable, and user-friendly CRM.

It’s a good option for smaller hotels looking for a straightforward solution.

Unlock its potential with our Capsule tutorial. 

Principais benefícios

Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.

• Contact Management: Organize all your customer details.
• Sales Pipeline: Track deals and opportunities.
• Tasks and Calendar: Stay organized with reminders and deadlines.
• Colaboração: Share contacts and deals with your team.
• Integrações: Connect with other business tools like Google Workspace.

Preços

• Iniciante: $18/month for 30,000 Contacts
• Crescimento: $36/month for 60,000 Contacts.
• Avançado: $54/month for 120,000 Contacts.
• Final: $72/mo For 240,000 Contacts, Custom Training.

What to Look for When Buying the Best CRM Software for Hotels?

• Integration with PMS: Seamless connection is crucial for real-time data flow.
• Mobile Accessibility: Essential for staff on the go.
• Escalabilidade: Choose a CRM that can grow with your hotel.
• Training and Support: Adequate resources are vital for successful implementation.
• Opções de personalização: Tailor the CRM to your specific workflows.
• Segurança: Protecting guest data is paramount.
• Reporting and Analytics: Gain insights into guest behavior and trends.
• Facilidade de uso: Easy for your staff to learn and use.
• Orçamento: Balance features with affordability.
• Reviews and Reputation: Check what other hoteliers are saying.

How Can Best CRM Software for Hotels Benefit You?

• Imagine knowing what your guests like antes they even arrive.
• A good hotel CRM helps you do that. It keeps all your guest info in one place.
• You’ll know their past stays, special requests, and more.
• This lets you make their stay memorable. Happy guests mean good reviews.
• Good reviews bring more guests.
• A CRM also makes your job easier. It automates tedious tasks.
• It helps your team talk to each other better. It shows you what’s working and what’s not.
• You can see what guests like. You can find ways to improve.
• Tome 与 Prezi 的对比

Guia do comprador

We dove deep into the world of hospitality CRM to bring you the best recommendations.

Here’s our process:

• Preços: We carefully examined the cost of each product, considering different tiers and what you get for the price.
• Características: We explored the features offered by each hotel CRM system, looking for essential tools like guest profile management, booking integration, and reporting. We focused on features that enhance guest experience and improve customer loyalty.
• Negativos: We didn’t just focus on the good stuff. We also looked at what each product was missing, considering potential drawbacks for hotel management and the hotel industry.
• Suporte ou Reembolso: We checked whether each company offered helpful support, a community forum, or a refund policy, recognizing the importance of these factors for hotel business success.
• Avaliações de usuários: We read reviews from real users in the hospitality industry to get a sense of their experiences with each hotel CRM system. We wanted to see how each CRM for hotels affected guest satisfaction.
• Expert Opinions: We consulted with experts in customer relationship management and the hospitality industry to get their insights on the best management software options. 

Concluindo

Choosing the right CRM is a big deal for your hotel.

It can change how you do business. The right CRM solution helps you improve guest stays.

It helps your hotel staff give fantastic customer support. You can build a great loyalty program.

A good CRM helps with customer engagement and even reputation management.

It gives you the hotel management tools you need to boost customer satisfaction.

We’ve explored many CRM tools in this guide.

We looked at everything, from email marketing to customer journey mapping.

We’re here to help you find the perfect CRM. Please improve the guest experience and grow your hotel.

Perguntas frequentes