⚡ 간단 평가:
- 가격: Salesforce starts at $25/user/month. Keap costs $299/month billed annually.
- 다음과 같은 경우에 가장 적합합니다: Keap suits small businesses that want sales automation in one system. Salesforce fits enterprise companies with complex sales processes.
- 주요 차이점: Keap bundles email marketing, 텍스트, landing pages, and invoicing. Salesforce CRM sells marketing as separate products inside Marketing Cloud.
- 저희가 선택한 제품: Salesforce, based on its 4.5 rating, 4000+ integrations, and deeper customization options.
이 두 사람 CRM platforms are not fighting over the same customer.
Keap is built for growing small businesses that need automation fast.
Salesforce is built for larger businesses with entire technology departments.
That single split explains almost every price and feature gap below.
Here is the full Keap vs Salesforce breakdown to help you decide.
개요
This Keap vs Salesforce comparison covers pricing, features, support, and ease of use.
We also break down which team size each platform serves best.
우리의 작가 spent hands-on time inside Keap directly.
Notes on Salesforce come from published documentation and G2 reviews.
By the end, you can make an informed decision about both platforms.
Keap이란 무엇인가요?
Keap is the CRM and business automation software built for growing small businesses.
It was called Infusionsoft before the 2019 rebrand.
One package covers email marketing, text marketing, and appointment scheduling.
You also get a sales pipeline, task management, quotes, contracts, and invoicing.
Keap suits consultants, coaches, and other service based businesses under $5 million in revenue.
Most accounts are run by the owner or one key team member.
The interface helps them automate marketing and sales processes without a steep learning curve.
킵
Keap customers save 10 hours a week. In as little as 3 minutes, you can automate a repetitive task.
가격 유지
Keap keeps its pricing simple. One plan, billed yearly, with contact limits attached.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킵 | 월 299달러 (연간 청구) | Small teams that want CRM, marketing, and invoicing in one system |
Pricing verified September 2026.
무료 체험: Yes. Keap offers a 14-day free trial. There is no free plan.
환불 보장: Keap does not publish a standard refund window. Cancel before renewal to avoid another year.
📌 메모: Setup usually adds a one-time onboarding fee of around $499. Legacy customers on Keap Max Classic sit on older pricing that new signups cannot access.
⚠️ Pricing conflict: Our CSV records a single $299/month plan billed annually. Third-party sources list a three-tier structure at $159, $229, and $279 per month for 1,500 contacts. Check the checkout page before you buy, since the cost climbs as your contact list grows.
Keap의 주요 이점
Here is what makes Keap worth a look for smaller teams:
- 간편 자동화 건축업자: Build workflows without code. Keap says a repetitive task can be automated in about three minutes.
- One System, Many Jobs: Capture a lead, add them to the CRM, send a welcome message, and create a sales task in one place.
- 업무 전용 전화 회선: Keap separates work texts from personal ones. Send 1:1 texts, automated 쭉 내밀다, and broadcasts from phone or desktop.
- Invoicing That Chases Itself: Keap automates follow up on past-due invoices. That removes an awkward job most owners delay.
- Built-In Sales Tools: Landing pages, quotes, and contracts ship inside the base plan. You avoid buying additional software for basic marketing campaigns.
- 입증된 결과: 84% of Keap customers saw an increase in clients. Customers report saving 10 hours a week.
- Mobile and Reporting Updates: An improved mobile app manages campaigns on the go. New dashboards track marketing performance and ROI.
우리 팀이 발견한 점
Our writer signed up for Keap and spent several days building automations and a test pipeline. Here is what stood out from that hands-on time:
Keap의 장점과 단점
✅ 장점
- Email marketing, SMS, and landing pages are included in the base plan
- User friendly interface with a short learning curve for new users
- Automation builder needs no coding knowledge
- Dedicated business phone line for texts and broadcasts
- Rated 9 out of 10 for customer service
❌ 단점
- Around 29 integrations, far behind Salesforce
- Cost escalates quickly as contact lists grow
- 무료 플랜은 없고, 14일 무료 체험만 가능합니다.
- Reporting is lighter than enterprise analytics tools
세일즈포스란 무엇인가요?
Salesforce is a CRM platform focused on mid-market and enterprise-level corporations.
The suite covers sales force automation, customer service, marketing automation, and analytics.
It is designed for larger companies that need an unlimited number of users.
Sales teams work inside Lightning Experience, the modern Salesforce CRM interface.
Marketing lives in Salesforce Marketing Cloud, sold as a separate product.
Salesforce also suits companies that must comply with strict data regulations.
🏆 우승: 세일즈포스
Salesforce scores a perfect 5/5 in data reporting research. Over 4000 integrations connect it to the rest of your stack.
세일즈포스 가격 책정
Salesforce charges per user, so the monthly total moves with your headcount.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 골자 | 사용자당 월 25달러 | 플랫폼을 테스트 중인 소규모 영업팀 |
| 전문적인 | 사용자당 월 75달러 | Growing teams that need forecasting and custom reports |
| 기업 | 사용자당 월 150달러 | Enterprise companies with complex sales processes |
Pricing verified September 2026.
무료 체험: Yes. Salesforce provides a 30-day free trial. There is no free plan.
환불 보장: Contracts are usually annual. Refunds depend on the terms your account executive signs off.
📌 메모: Setup is the hidden cost. Rollout can run from $10,000 to $40,000 for small businesses, and pricing reaches six or seven figures for large enterprises.
⚠️ Pricing conflict: Our CSV lists three tiers from $25 to $150 per user monthly. Some sources quote a Basic plan near $410 per month with unlimited users, billed annually. Add-on products change the total, so price your exact seat count first.
Salesforce의 주요 이점
Here is what the platform offers that smaller tools cannot match:
- 보도 심층도: Salesforce scores a perfect 5/5 in data reporting research. Its visualization tools turn raw pipeline data into valuable insights.
- 통합: Over 4000 integrations connect Salesforce to finance, support, and marketing tools. Keap offers around 29.
- 심층 맞춤 설정: Teams build tailored workflows, objects, and custom reports. Customization options extend to full app development.
- 무제한 사용자: The platform is designed for larger businesses that keep adding seats. Growth does not force a migration.
- Data Governance: Strong data management and 보안 features suit companies under strict regulations.
- Marketing at Scale: Salesforce Marketing Cloud and Journey Builder handle multi-step marketing campaigns for medium and large enterprises.
- 지원 접근: Paid tiers add phone support alongside email support and a large knowledge base.
우리 팀이 발견한 점
Note: We have not had extended hands-on time inside a live Salesforce org. The points above come from published documentation, pricing pages, and G2 reviews.
세일즈포스의 장점과 단점
✅ 장점
- Scores a perfect 5/5 in data reporting research
- Over 4000 integrations with other business software
- Deep customization for tailored workflows and reports
- Supports an unlimited number of users
- 30-day free trial before you commit
❌ 단점
- Takes at least a month to learn, so it is not beginner-friendly
- Rollout can cost $10,000 to $40,000 for small businesses
- Complex pricing that shifts with users and add-on products
- Email and SMS marketing require separate Marketing Cloud products
기능 비교
Ready for the detailed Keap vs Salesforce comparison?
We cover ten areas that decide which platform fits your operations.
| 특징 | 킵 | 세일즈포스 |
|---|---|---|
| 시작 가격 | 월 299달러 (연간 청구) | 사용자당 월 25달러 |
| 무료 플랜 | ❌ | ❌ |
| 무료 체험 | ✅ 14일 | ✅ 30일 |
| Email Marketing Included | ✅ | ❌ (마케팅 클라우드 추가 기능) |
| SMS & Business Phone Line | ✅ | ❌ |
| Landing Pages Included | ✅ | ❌ |
| 통합 | ~29 | 4000+ |
| 맞춤 보고서 및 분석 | Basic dashboards | ✅ 5/5 reporting score |
| 무제한 사용자 | ❌ | ✅ |
| 가장 적합한 대상 | 소규모 사업체 및 개인 사업자 | Enterprise companies and large sales teams |
1. CRM 및 연락처 관리
킵: Contacts, tasks, and notes sit in one simple record. You can capture a lead, add them to the CRM, send a welcome message, and create a sales task in the same system. Small teams can run it without a specialist.
세일즈포스: The CRM handles accounts, contacts, opportunities, and custom objects across large customer bases. It is built for businesses with complex sales processes. That power comes with more setup work.
2. 판매 자동화
킵: The Easy Automation Builder creates workflows without coding knowledge. Keap says you can automate a repetitive task in as little as 3 minutes. It is strong for lead nurturing sequences triggered by customer actions.
세일즈포스: Flow handles sales force automation, approvals, and record updates across departments. It can model rules that Keap cannot express. Admins usually build and maintain it.
💡 꿀팁: Map your three most common repetitive tasks before either trial. Automate those first, then judge the automation platform on real work.
3. 이메일 마케팅
킵: Native email marketing ships in the base plan. Broadcasts, sequences, and follow up all run beside the CRM record. No additional software is needed to send campaigns.
세일즈포스: Sales Cloud includes email templates for one-to-one selling. Bulk marketing efforts move to Salesforce Marketing Cloud, which is priced separately. That split raises cost for small teams.
4. Text Messaging and Customer Support Tracking
킵: You get a dedicated business phone line that keeps work and personal messages separate. Send 1:1 texts, automate text outreach when prospects act, and send broadcasts from phone or desktop.
세일즈포스: Service Cloud tracks cases, queues, and SLAs for support teams. It suits companies with dedicated support staff. Small businesses rarely need that structure.
5. Landing Pages and Marketing Campaigns
킵: Landing pages are built in, so you can create a capture form and connect it to automation the same day. This keeps marketing processes inside one login for small businesses.
세일즈포스: Marketing and advertising tools sit in Marketing Cloud, where Journey Builder maps multi-channel campaigns. It is designed for medium to large enterprises with substantial customer databases.
6. Sales Pipeline and Deal Tracking
킵: The drag-and-drop sales pipeline moves deals through stages and triggers automation at each step. Quotes, contracts, and invoicing attach to the same deal record.
세일즈포스: Visual analytics show pipeline health, forecast categories, and rep performance side by side. Managers can slice the same data several ways without exporting it.
7. Lead Management and Tracking
킵: Leads are captured, tagged, and scored inside the same workspace as sales and marketing tasks. Owners see the whole journey without switching platforms.
세일즈포스: Lead routing, scoring, and territory rules scale to hundreds of reps. Analytics then tie every lead source back to revenue.
8. AI 기능
킵: Keap AI helps draft emails and speed up campaign copy for owners writing everything themselves. It assists the work rather than restructuring it.
세일즈포스: AI automation runs across records, and Agentforce lets teams build AI 앱 on top of their own data. That depth needs developer time to pay off.
9. Reporting, Customization and Integrations
킵: New dashboards and customizable reports track marketing performance and ROI. Around 29 integrations cover common tools, so unusual stacks may need workarounds.
세일즈포스: A 5/5 reporting score, custom reports, and 4000+ integrations give analysts room to customize almost everything. You need someone who can maintain it.
⚠️ 경고: Deep customization creates maintenance debt. Every custom field and report needs an owner, or your data quality slips within a year.
10. 가격 및 비용
Here are both pricing structures side by side.
| 계획 수준 | 킵 | 세일즈포스 |
|---|---|---|
| 무료 | ❌ | ❌ |
| 기입 | 월 299달러 (연간 청구) | 필수 서비스: 사용자당 월 25달러 |
| 중간 | ❌ Single plan | 전문가용: 사용자당 월 75달러 |
| 맨 위 | ❌ Single plan | 기업용: 사용자당 월 150달러 |
| 재판 | 14일 | 30일 |
킵: One flat price covers the whole team plus marketing tools you would otherwise buy separately. Contact volume drives the cost up, not seat count. A one-time onboarding fee near $499 applies at setup.
세일즈포스: Entry pricing looks cheap at $25 per user, but marketing, support, and analytics products are priced on top. Rollout for a 소규모 사업 can run $10,000 to $40,000.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| All-in-one tools for a small team | 킵 | Email, SMS, and pages included |
| Advanced analytics and custom reports | 세일즈포스 | 완벽한 5/5점 만점의 보고서 점수 |
| Automation without a specialist | 킵 | No coding knowledge required |
| Unlimited users as you scale | 세일즈포스 | Built for large sales teams |
| Wide integration coverage | 세일즈포스 | 4000+ integrations versus 29 |
| Fastest time to first campaign | 킵 | 학습 곡선이 더 짧음 |
💰 예산
Keap’s flat monthly cost is easier to forecast than per-seat billing. Salesforce looks cheaper per user until add-on products and setup fees land.
🔌 사용 중인 기술 스택
Check your must-have tools against both integration lists first. With 4000+ options, Salesforce almost always connects.
📝 귀사의 영업 프로세스
Hands-on selling with follow-up sequences fits Keap. Multi-stage deals with approvals and territories fit Salesforce.
🎓 귀하의 경험 수준
Most users say Salesforce takes at least a month to learn. Onboarding can stretch from one to three months once setup work is included.
🆓 무료 체험 및 데모
Keap gives 14 days and Salesforce gives 30. Load real contacts during the trial so the test matches your specific needs.
🛟 지원 옵션
Keap is rated 9 out of 10 for customer service, which matters when nobody internally owns the system. Salesforce leans on its knowledge base, with premium tiers unlocking faster help.
전환 가이드
Already on one platform? Here is what changes if you move.
🔄 Keap에서 Salesforce로 전환하시나요?
✅ 얻게 될 이점:
- Reporting depth and dashboards that support real growth planning
- Over 4000 integrations instead of roughly 29
- Unlimited users and territory-level permissions
❌ 잃게 될 것:
- Included email and SMS marketing in the base plan
- The dedicated business phone line
- Built-in invoicing and past-due follow up
📋 전환 방법:
- Export contacts, tags, and deal history from Keap as CSV
- Start the 30-day Salesforce trial and map fields before import
- Rebuild your top automations in Flow, then budget for a marketing tool
🔄 Salesforce에서 Keap으로 전환하시나요?
✅ 얻게 될 이점:
- Email, text, landing pages, and invoicing in one price
- A shorter learning curve for non-technical owners
- Lower setup cost, with onboarding near $499 instead of five figures
❌ 잃게 될 것:
- Advanced analytics and granular custom reports
- Thousands of integrations and app development options
- Unlimited seats for large departments
📋 전환 방법:
- Export accounts, contacts, and open opportunities from Salesforce
- Open the 14-day Keap trial and import your list with tags
- Rebuild pipeline stages, then switch off the old org at renewal
저희 리뷰에서 다루지 않은 내용
This comparison focused on small teams and mid-market sales operations. We did not test Salesforce add-on products like Revenue Cloud, nor did we audit either API in depth. Nonprofit and education discounts sit outside our scope. If you manage a 200-seat rollout, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 투명성 | 킵 |
| 🚀 핵심 CRM 기능 | 세일즈포스 |
| ⚡ 영업 자동화 | 묶다 |
| 🎯 보고 및 분석 | 세일즈포스 |
| 👶 사용 편의성 | 킵 |
| 🔌 통합 | 세일즈포스 |
| 📣 Built-In Marketing | 킵 |
| 🏆 종합 우승 | 세일즈포스 |
🏆 우승: 세일즈포스
Salesforce wins 3 of 7 categories and takes the overall rating at 4.5 versus 4.2.
다음과 같은 경우에 가장 적합합니다: Enterprise companies, large sales teams, regulated industries, data-heavy operations
These are two different products aimed at two different buyers. Salesforce wins on depth, reporting, and integration coverage.
Keap wins on simplicity and on how much it includes for one price. For small service based businesses, it remains an excellent choice.
If you have a technology department, analysts, and complex sales processes, Salesforce is the stronger long-term system. If a business owner runs the CRM between client calls, Keap will get you live faster.
Keap 비교에서 더 많은 내용
Here is how Keap measures up against other small business platforms:
Keap은 계속해서 승리합니다: Included SMS and business phone line, invoicing built into deals, flat pricing with no per-seat math
HubSpot이 다음 분야에서 우위를 차지했습니다: Free starting tier, larger app marketplace, stronger content and blogging tools
Keap은 계속해서 승리합니다: Quotes and invoicing in the same record, appointment scheduling, phone-line texting
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper entry price, deeper email segmentation, wider integration list
Keap은 계속해서 승리합니다: Cleaner interface for non-technical owners, 9/10 customer service rating, steadier deliverability reputation
GoHighLevel이 다음에서 승리했습니다: Agency sub-accounts, white-label resale, lower cost per client managed
킵 대 파이프드라이브
Keap은 계속해서 승리합니다: Marketing automation included, e-commerce and checkout tools, one-system lead capture
Pipedrive는 다음 항목에서 승리했습니다: Lower per-user price, faster pipeline setup, lighter feel for pure sales teams
Salesforce와 비교했을 때 더 많은 정보
Salesforce competes with several platforms worth a look before you sign:
Salesforce가 다음 분야에서 우위를 점했습니다: Custom object modelling, forecast accuracy for large teams, governance controls for regulated data
HubSpot이 다음 분야에서 우위를 차지했습니다: Faster onboarding, marketing bundled with CRM, lower admin overhead
Salesforce가 다음 분야에서 우위를 점했습니다: Partner network depth, enterprise reporting, AI app development with Agentforce
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Much lower seat cost, bundled office suite, simpler admin for small teams
Salesforce가 다음 분야에서 우위를 점했습니다: Multi-department workflows, analytics depth, scale beyond a hundred reps
Pipedrive는 다음 항목에서 승리했습니다: Same-day setup, predictable pricing, less admin time per month
Salesforce가 다음 분야에서 우위를 점했습니다: Integration count, compliance tooling, customization for unusual processes
Freshsales가 다음 부문에서 승리했습니다: Built-in phone and chat, gentler learning curve, cheaper mid-tier plans
자주 묻는 질문
Keap보다 더 나은 것은 무엇일까요?
Salesforce is better for larger teams needing analytics and customization. HubSpot suits content-led marketing. Pipedrive fits pure sales teams that want a lighter tool.
Keap은 무엇에 유용합니까?
Keap is good for small service businesses that want lead capture, email, text, scheduling, and invoicing in one system. It automates routine sales tasks without coding.
Keap은 CRM 도구인가요?
Yes. Keap is a CRM with business automation built in. Alongside contact records, it handles marketing campaigns, sales pipelines, quotes, and payments.
세일즈포스의 최대 경쟁사는 누구인가요?
Microsoft Dynamics 365 is the closest enterprise rival. HubSpot competes hardest in the mid-market, while Zoho and Pipedrive pull budget-conscious teams away.
Salesforce는 최고의 CRM인가요?
Salesforce holds the largest CRM market share and the widest integration network. That makes it the default enterprise pick, though not automatically the right one for you.
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