Ever feel like you’re juggling flaming torches while trying to keep up with real estate leads?
Managing contacts, properties, and deals can be chaos.
Imagine having a super-organized assistant who never forgets details and helps you close more deals.
That’s what the best 고객 관계 관리(CRM) for real estate can do.
This article will help you find the perfect one for your business.
We’ll compare top platforms, discuss key features, and even discuss pricing.
Ready to ditch the spreadsheets and boost your sales? Let’s dive in!
What is the Best CRM for Real Estate?
올바른 것을 선택하다 고객 관계 관리(CRM) 압도적으로 느껴질 수 있습니다.
There are so many options! Don’t worry; we’ve done the hard work for you.
We’ve researched and compared the top platforms to find the 최고의 CRM for real estate pros.
Ready to see our recommendations?
1. Monday CRM (⭐️ 4.75)
월요일 고객 관계 관리(CRM) is a customizable work operating system.
It includes 고객 관계 관리(CRM) functionality.
It helps you manage leads, deals, and projects.
우리의 잠재력을 발휘하세요 월요일 튜토리얼.
우리의 견해
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM.
주요 이점
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- 협업 기능: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
가격
- 무료: 영원히 무료 0달러.
- 기초적인: $9/seat/month.
- 기준: 1인당 월 12달러.
- 찬성: $19/seat/month.
- 기업: 귀하의 요구 사항에 따라 맞춤 가격을 책정합니다.
장점
단점
2. 고하이레벨 (⭐️ 4.50)
GoHighLevel is an all-in-one platform.
It’s designed for marketing agencies and businesses. It combines many tools into one.
Think 고객 관계 관리(CRM), landing pages, email marketing, and more.
It’s built to help you automate and scale.
우리의 잠재력을 발휘하세요 Gohighlevel tutorial.
우리의 견해
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong.
주요 이점
- 올인원 마케팅 플랫폼.
- 화이트 라벨링이 가능합니다.
- 자동화된 캠페인.
- 리드 육성 도구.
- 포괄적인 보고.
가격
- 기동기: 월 97달러.
- 제한 없는: 월 297달러.
장점
단점
3. ClickUp (⭐️ 4.25)
클릭업 is an all-in-one productivity platform.
It includes 고객 관계 관리(CRM) features. It’s highly customizable.
우리의 잠재력을 발휘하세요 ClickUp tutorial.
우리의 견해
정말 강력하고 유연합니다. 무료 플랜은 매우 풍성하고 프로젝트 관리에 필요한 다양한 기능을 제공합니다. 하지만 옵션이 너무 많아서 처음에는 어려울 수 있고, 신규 사용자에게는 학습 곡선이 가파를 수 있습니다.
주요 이점
- 업무를 위한 중앙 집중화된 작업 공간.
- 영구 무료 플랜을 제공합니다.
- 1,000개 이상의 통합을 지원합니다.
- 사용자 정의 가능한 워크플로 및 뷰.
- 포괄적인 보고 기능.
가격
- 무료: 개인용으로 가장 좋습니다.
- 제한 없는: 사용자당 7달러.
- 사업: 사용자당 12달러.
- 기업: 귀하의 요구 사항에 따라 맞춤형 가격을 책정해 드리니 문의해 주세요.
장점
단점
4. 허브스팟 (⭐️ 3.75)
HubSpot is a popular 고객 관계 관리(CRM) and marketing platform with a wide ramany.
It’s a good choice for businesses of all sizes.
Unlock its potential with our HubSpot tutorial.
우리의 견해
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
주요 이점
- 무료 CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
가격
- 무료 도구: 최대 2명의 사용자는 무료입니다.
- 마케팅 허브 스타터: 1인당 월 15달러.
- 스타터 고객 플랫폼: 1인당 월 15달러.
- 마케팅 허브 전문가 + 3석: 월 800달러, 추가 좌석은 월 45달러입니다.
장점
단점
5. Keap (⭐️ 3.75)
Keap (formerly Infusionsoft) is a 고객 관계 관리(CRM) and marketing automation platform.
It’s designed for 중소기업.
It helps you automate your sales & marketing.
Great for managing leads and nurturing relationships.
우리의 잠재력을 발휘하세요 구매한 튜토리얼.
우리의 견해
구입했다 is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
주요 이점
- 내장된 이메일 마케팅: 대상 고객에게 타겟팅된 이메일을 보내세요.
- 사용하기 쉬운 자동화: 후속 메시지 전송, 리드 할당 등의 작업을 자동화합니다.
- 영업 파이프라인 관리: 거래를 추적하고 기회를 파악하세요.
- 전자상거래 통합: Keap을 온라인 매장과 연결하여 주문과 고객을 관리하세요.
가격
Keap은 무료 체험판과 간단한 가격 구조를 제공하여 쉽게 시작할 수 있도록 도와줍니다.
- 간단한 계획: 월 249달러(연간 청구)부터 시작하며 2명의 사용자와 1,500개의 연락처를 제공합니다.
장점
단점
6. Pipedrive (⭐️ 3.75)
Pipedrive is a sales-focused CRM designed to help you visualize your sales pipeline.
It’s simple to use and has excellent 보고 features, perfect for tracking deals and closing more sales.
우리의 잠재력을 발휘하세요 파이프드라이브 튜토리얼.
우리의 견해
Pipedrive는 영업 중심 기업에 적합한 솔루션입니다. 사용자 친화적이고, 시각적으로 매력적이며, 유용한 기능들이 가득합니다. 10점 만점을 주지 못하는 유일한 이유는 저렴한 요금제에 몇 가지 제약이 있기 때문입니다.
주요 이점
- 판매에 레이저 집중: Pipedrive는 더 많은 거래를 성사시키는 데 도움이 되도록 만들어졌습니다.
- 시각적 파이프라인 관리: 각 거래의 현재 상황을 정확히 확인하세요.
- 강력한 자동화: 이메일 발송, 약속 일정 예약 등의 작업을 자동화합니다.
- 24시간 연중무휴 지원: 필요할 때마다 도움을 받으세요.
가격
- 필수적인: 사용자당 월 14달러.
- 고급의: 사용자당 월 24달러.
- 전문적인: 사용자당 월 49달러.
- 힘: 사용자당 월 59달러.
- 기업: 사용자당 월 79달러.
장점
단점
7. ActiveCampaign (⭐️ 3.75)
ActiveCampaign is a very powerful marketing automation platform with CRM features.
It’s known for its advanced email marketing, perfect for nurturing leads and building relationships.
우리의 잠재력을 발휘하세요 ActiveCampaign 튜토리얼.
우리의 견해
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
주요 이점
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in 고객 관계 관리(CRM): Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
가격
- 기동기: 월 15달러.
- 을 더한: 월 49달러.
- 찬성: 월 79달러.
- 기업: 월 145달러.
장점
단점
8. 즉시 (⭐️ 3.50)
Instantly is an outbound sales automation platform.
It helps you find and contact leads. It’s designed to boost your outreach efforts.
우리의 잠재력을 발휘하세요 즉시 튜토리얼.
우리의 견해
Instantly는 홍보 활동을 강화하고자 하는 기업에 귀중한 도구입니다.
주요 이점
- 다중 채널 아웃리치: 이메일, LinkedIn, Twitter 등을 통해 잠재 고객과 소통하세요.
- 개인화된 메시지: 각 수신자에게 맞게 메시지를 맞춤화하세요.
- 자동화된 후속 조치: 손가락 하나 까딱하지 않고도 항상 기억에 남습니다.
- 자세한 분석: 진행 상황을 추적하고 무엇이 효과적인지 파악하세요.
가격
- 성장 CRM: 월 37.9달러, 무제한 좌석.
- 하이퍼 CRM: 월 77.6달러, 무제한 좌석.
장점
단점
9. Freshsales CRM (⭐️ 3.25)
Freshsales CRM is a sales-focused CRM that is part of the Freshworks suite.
It is known for its ease of use and is excellent for small—to medium-sized businesses.
우리의 잠재력을 발휘하세요 Freshsales 튜토리얼.
우리의 견해
Freshsales CRM은 사용 편의성과 경제성을 중시하는 기업에 적합한 선택입니다. CRM을 배우는데 많은 시간이 걸리지 않고 사용할 수 있는 좋은 방법입니다.
주요 이점
- 사용자 친화적인 인터페이스: 탐색하고 배우기 쉽습니다.
- 전화 및 이메일 기능 내장: 플랫폼을 통해 고객과 직접 소통하세요.
- AI 기반 통찰력: 도움이 되는 제안과 예측을 받아보세요.
- 저렴한 가격: 무료 플랜과 경쟁력 있는 유료 플랜을 제공합니다.
가격
- 성장 + 500개 마케팅 연락처: 사용자당 월 9달러.
- Pro + 500 마케팅 연락처: 사용자당 월 39달러.
- 엔터프라이즈 + 500개 마케팅 연락처: 사용자당 월 59달러.
장점
단점
What to Look for When Buying the Best CRM for Real Estate?
- 완성: Does it integrated with your existing tools (MLS, email, etc.)?
- 모바일 접속: Is there a robust mobile app for on-the-go access?
- Lead Capture: How does it help you capture leads from various sources?
- 사용자 정의: Can you customize the CRM to fit your specific workflow?
- 확장성: Will it grow with your business?
- Training & Support: What level of training and support do they offer?
- 보고: Does it provide the reports you need to track your progress?
- 예산: Does it fit within your budget? Consider both upfront and ongoing costs.
- 사용자 리뷰: What are other real estate professionals saying about the CRM?
How Can the Best CRM for Real Estate Benefit You?
A good CRM is a powerful tool. It helps you manage customer relationships and boost sales.
It acts as an all in one CRM platform to keep track of customer contact information and purchase history.
This lets you gain insights into customer behavior.
You can use this data to improve customer engagement and make smarter marketing plans.
The right CRM solution helps you streamline processes and reduce manual work.
It uses automated workflows to handle repetitive tasks.
This frees up your time to focus on your existing customers and on lead generation.
This focus can lead to increased sales and improved customer satisfaction by giving your team access to data and advanced analytics.
Ultimately, the best CRM tools help you better manage sales tasks, improving your entire business.
구매자 가이드
We conducted extensive research to find the best CRM software by focusing on factors critical to the real estate industry.
We looked at dozens of CRM software options to give you a complete picture. Here’s how we did it:
- 가격: We checked how much each CRM solution cost. We looked for free plans and how the price changed as you added more people to your sales team. We wanted to find the best value for your business needs.
- 특징: We dug deep into the advanced features each platform offered. We looked for things that help real estate agents like lead scoring, workflow automation, and predictive analytics. We also checked for communication tools that handle phone calls and other interactions across multiple channels. We even considered what made each CRM tool unique.
- 부정적인 점: We found what was missing from each product. For example, some CRM tools may lack deal insights or struggle with data management. We looked for common complaints about a CRM system from users to understand potential customer issues.
- 지원 또는 환불: We researched if companies offered good support team help and training. Did they have a community or a clear refund policy? This is important for customer satisfaction.
마무리하기
Picking the right customer relationship management software is a big step.
We have looked at many CRM software options.
This guide shows you how to find a solution that works for you.
A good CRM helps you keep track of all the data about your current customers and sales leads.
It lets you manage customer relationships better.
A great CRM solution helps you with marketing efforts and marketing campaigns.
It uses customer data and customer information to help you understand customer behavior and build brand loyalty.
It also helps with contact management and makes sales processes easier.
The right CRM software can save you time on repetitive tasks and data entry.
This frees up your entire team to focus on customer interactions and deliver great customer experiences, leading to increased sales.
자주 묻는 질문
What’s the best free real estate CRM for new agents?
If you’re new and want a free CRM, try HubSpot. It offers the basics for agents and small teams and allows you to get started for free. 애자일 CRM is another good free option. It helps you get leads and has marketing tools.
What are the best real estate CRMs in 2025?
Wise Agent and Zoho CRM are great for realtors. They won’t break the bank and have features just for real estate. They help with things like managing leads and marketing.
What should I look for in a real estate CRM?
You want a CRM that captures leads, manages contacts, and tracks deals. Look for features like marketing automation and a dialer. It should be easy to use and help you stay organized.
How can a CRM help my real estate business?
A CRM helps you keep track of everything. It organizes your leads and enables you to stay in touch. This can lead to more deals and a better business.
What’s the best CRM for teams and big agencies?
If you have a small team, try Freshsales CRM. It’s easy to use, and you can customize it. For large agencies, Real Geeks is a popular choice. It has lots of features to help agents.
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