빠른 시작
이 가이드에서는 ActiveCampaign의 모든 기능을 다룹니다.
- 시작하기 — Create your new account and set up your first list
- 이메일 마케팅 활용 방법 — Build and send your first email campaign with a drag-and-drop editor
- 맞춤 랜딩 페이지 사용 방법 — Capture new contacts on a hosted page without a separate website builder
- 동적 콘텐츠 사용 방법 — Show different blocks to different readers inside one single email
- 통합 AI 사용 방법 — Draft copy and predict the best send date for every contact
- 세분화 및 타겟팅 사용 방법 — Group contacts by behavior, tags, and custom fields in seconds
- Advanced CRM 사용 방법 — Track deals and customers in a pipeline linked to email data
- 자율 마케팅 활용 방법 — Run always-on automated workflows triggered by real contact behavior
- 콘텐츠 제작 활용 방법 — Store reusable brand assets, blocks, and copy your whole team shares
- 분석 및 보고 기능 사용 방법 — See opens, clicks, revenue, and automation performance in one dashboard
소요 시간: 각 작품당 5분
이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안
이 가이드를 신뢰해야 하는 이유
I have run my own ActiveCampaign account for over three years.
I tested every feature in this full tutorial on live campaigns.
Nothing here is copied from vendor marketing pages.
ActiveCampaign is one of the most capable marketing automation platforms available today.
Most users only ever touch the campaign builder.
This How to Use ActiveCampaign tutorial shows you how to use every major feature.
단계별 설명과 스크린샷, 전문가 팁을 함께 제공합니다.
ActiveCampaign 튜토리얼
This article walks you through the whole ActiveCampaign platform.
You get started with your first email campaign, then move to advanced automated workflows.
액티브캠페인
Turn one contact list into automated revenue. ActiveCampaign pairs email marketing with a real CRM, so every message reacts to what your customers actually do. Start free — no credit card required.
ActiveCampaign 시작하기
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is my personal experience with the platform first:
이제 각 단계를 자세히 살펴보겠습니다.
1단계: 계정 생성
Go to the ActiveCampaign website and click 무료 체험 시작하기.
Enter your email, business name, and the other necessary information.
No credit card required for the trial period.
Don’t worry if your first list is still empty.
✓ 검문소: Check your inbox for the confirmation email.
Step 2: Create Your First List
딸깍 하는 소리 Lists in the top menu, then Create a list.
Keep a few high-level lists like General Marketing and Newsletter.
대시보드는 다음과 같습니다.
✓ 검문소: Your new list should appear on the Lists page.
Step 3: Add Tags and Import Contacts
딸깍 하는 소리 콘택트 렌즈, 그 다음에 태그, to create your first tag.
Tags label your contacts, which makes organizing your audience simple.
Once created, a tag works across every list you own.
Then import contacts from a CSV file and map your fields.
Add an import tag so you can find information about that group later.
Follow the on-screen instructions to finish the import.
✅ 완료: 이제 아래의 모든 기능을 사용할 준비가 되었습니다.
How to Use ActiveCampaign Email Marketer
이메일 마케팅 lets you build a full email campaign without touching code.
다음은 단계별 사용 방법입니다.
1단계: 캠페인 탭을 엽니다.
딸깍 하는 소리 캠페인 in the left menu, then 캠페인을 만드세요.
선택하다 이메일 as your campaign type and name it clearly.
2단계: 이메일 디자인하기
Pick a template, then edit the text, images, and buttons.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: Your email preview should render cleanly on mobile and desktop.
Step 3: Test and Send
Send a test email to yourself, then click Send Now.
✅ 결과: Your first email campaign is live and tracking opens and clicks.
💡 꿀팁: Always include one clear call-to-action per email so subscribers know the next step.
ActiveCampaign 맞춤 랜딩 페이지 사용 방법
맞춤형 랜딩 페이지 lets you collect contacts without building anything on your own site.
다음은 단계별 사용 방법입니다.
Step 1: Open the Pages Builder
가다 웹사이트, 그 다음에 페이지, and click 만들다.
Pick a goal such as lead capture or a product offer.
Step 2: Customize the Layout
Drag blocks to edit headlines, images, and the signup form.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: The live page URL should load and accept a test submission.
Step 3: Publish and Connect
Publish the page and connect the form to your first list.
✅ 결과: You have a working landing page feeding contacts into your account.
💡 꿀팁: Add a tag on submission to see which page sent each contact.
How to Use ActiveCampaign Dynamic Content Creator
동적 콘텐츠 shows each reader a version of your email that fits them.
다음은 단계별 사용 방법입니다.
Step 1: Select a Content Block
Open any email, then click the block you want to vary.
Look for the conditional content icon in the block settings.
Step 2: Add Your Conditions
Set a rule based on a tag, list, or custom field.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: Each preview should swap correctly when you change the test contact.
Step 3: Preview Each Version
Use preview mode to check every variation before sending.
✅ 결과: One campaign now speaks to several audience groups at once.
💡 꿀팁: Start with two variations only, then add more once the results make sense.
ActiveCampaign 통합 AI 사용 방법
통합 AI helps you write faster and send at smarter times.
다음은 단계별 사용 방법입니다.
1단계: AI 어시스턴트를 엽니다.
Click the AI icon inside the campaign or automation editor.
Describe your offer, audience, and tone in one short prompt.
Step 2: Review the Draft
Edit the generated subject lines and body copy in your own 목소리.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: The send settings panel should show predictive sending as active.
Step 3: Turn On Predictive Sending
Enable predictive sending so each contact gets the email at their best time.
✅ 결과: Your campaigns now go out when each person is most likely to open.
💡 꿀팁: Never publish AI copy unedited, since generic wording hurts reply rates badly.
ActiveCampaign의 세분화 및 타겟팅 사용 방법
세분화 및 타겟팅 turns one big contact database into focused audience groups.
다음은 단계별 사용 방법입니다.
Step 1: Open Contacts
딸깍 하는 소리 콘택트 렌즈 in the top menu, then open the search filters.
The platform uses a master list, so tags do most of the sorting.
Step 2: Build Your Conditions
Add filters like opened an email, clicked a link, or has tag.
For example, group everyone interested in one product line.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: The contact count should update as soon as you add each filter.
3단계: 세그먼트 저장
Name and save the segment so you can reuse it in campaigns.
✅ 결과: You can now target campaigns at people who actually want them.
💡 꿀팁: Segment on recent activity dates, not just tags, to protect email deliverability.
ActiveCampaign Advanced CRM 사용 방법
고급 CRM is the ActiveCampaign CRM, and it turns contacts into a sales pipeline.
다음은 단계별 사용 방법입니다.
Step 1: Open the Deals Area
딸깍 하는 소리 할인 and create your first pipeline.
Name each stage after a real step in your sales process.
Step 2: Add Your Deals
Create deals from existing contacts and assign an owner and value.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: Each deal card should show the linked contact and its stage.
Step 3: Automate Stage Moves
Set rules that move deals when a contact takes an action.
✅ 결과: Your sales team and your email marketing now share one record.
💡 꿀팁: Log every call and note on the deal so nothing depends on memory.
How to Use ActiveCampaign Autonomous Marketer
자발적인 마케팅 keeps your marketing automation running while you work on other things.
다음은 단계별 사용 방법입니다.
Step 1: Create Your First Automation
딸깍 하는 소리 자동화, 그 다음에 Create an automation.
The Setup Wizard walks you through the starting trigger.
2단계: 트리거 선택
Pick a trigger like subscriber joins list or contact clicks a link.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: The automation map should show a clear path from trigger to exit.
3단계: 작업 추가 및 활성화
Add emails, waits, and tags, then switch the automation on.
✅ 결과: Your first automation now runs If This, Then That logic on its own.
💡 꿀팁: Test the entire automation path with a dummy contact before you activate it.
How to Use ActiveCampaign Content Creator
콘텐츠 제작 keeps your brand assets in one place instead of scattered files.
다음은 단계별 사용 방법입니다.
Step 1: Open the Content Library
Find the content manager inside the campaign editor sidebar.
Upload your logo, colors, and product images once.
Step 2: Save a Reusable Block
Build a block, then save it to reuse in future campaigns.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: Saved blocks should appear in the sidebar of any new email.
3단계: 팀과 공유하기
Set permissions so teammates can edit approved assets only.
✅ 결과: Every campaign now starts from on-brand pieces instead of a blank page.
💡 꿀팁: Name saved blocks by where they are used, like footer or product grid.
How to Use ActiveCampaign Analyzer & Reporter
Analysis & Reporting shows you which campaigns actually earn money.
다음은 단계별 사용 방법입니다.
1단계: 보고서 열기
딸깍 하는 소리 보고서 in the left menu of the platform.
Start with campaign reports before moving to automation reports.
Step 2: Pick Your Report Type
Choose campaign, automation, deal, or contact trend reports.
이것이 어떤 모습인지 보여드리겠습니다:
✓ 검문소: Your report should show opens, clicks, and revenue per campaign.
3단계: Google Analytics 연결
Enable Google Analytics and check that conversion tracking is active.
✅ 결과: You can now prove which emails grow your business and which do not.
💡 꿀팁: Compare reports by send date, since seasonality moves open rates more than copy.
ActiveCampaign 전문가 팁 및 바로가기
After three years on this platform, here are the tips I actually use.
키보드 단축키
| 행동 | 지름길 |
|---|---|
| Save the current email | Ctrl + S |
| 마지막 편집 취소 | Ctrl + Z |
| 연락처 검색 | / |
| Duplicate a selected block | Ctrl + D |
대부분의 사람들이 놓치는 숨겨진 기능들
- Link Click actions: Apply a tag when someone clicks a link, then trigger a follow-up automation.
- Sunset automations: Automatically unsubscribe contacts who have not engaged in 90 or more days.
- Free migration: Support will move your 데이터 over from another provider at no cost.
- 교육 자료 라이브러리: Multilingual courses, 웹 세미나 replays, and quick videos build your knowledge fast.
- App directory: Connect the apps and services you already pay for, like Shopify or Stripe.
ActiveCampaign에서 흔히 저지르는 실수들을 피하는 방법
Mistake #1: Creating a New List for Everything
❌ 틀림: Building a separate list for each offer, lead magnet, and event.
✅ 오른쪽: Use one master list and sort people with tags and segments instead.
Mistake #2: Emailing Contacts Who Never Opted In
❌ 틀림: Uploading a bought list and sending your first campaign to it.
✅ 오른쪽: Only send to contacts who consented, which protects your sender reputation.
Mistake #3: Never Cleaning the Database
❌ 틀림: Keeping every contact forever because the numbers look better.
✅ 오른쪽: Remove inactive contacts regularly to keep email deliverability healthy.
ActiveCampaign 문제 해결
Problem: Emails Land in the Spam Folder
원인: Missing domain authentication or a list with too many dead addresses.
고치다: Add your DKIM and SPF records, then remove contacts who never open.
Problem: My Automation Never Triggers
원인: The automation is still in draft, or the trigger only fires once per contact.
고치다: Switch the automation to active and check the runs multiple times setting.
Problem: Imported Contacts Are Missing Details
원인: Your CSV columns were not mapped to the matching custom fields.
고치다: Re-import the same file and map every column before you confirm.
📌 메모: 이러한 방법으로도 문제가 해결되지 않으면 ActiveCampaign 지원팀에 문의하십시오.
ActiveCampaign이란 무엇인가요?
액티브캠페인 is a marketing automation and CRM platform for businesses that sell to a list.
Think of it like a mailing list that watches what people do and reacts.
이 간단한 리뷰를 보세요:
이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.
- 이메일 마케팅: Send broadcast and follow-up emails from a drag-and-drop builder
- 맞춤형 랜딩 페이지: Build hosted pages that collect contacts and feed your lists
- 동적 콘텐츠: Swap blocks inside one email based on tags or contact details
- 통합 AI: Draft subject lines and pick send times with built-in AI
- 세분화 및 타겟팅: Filter contacts into groups using behavior, tags, and fields
- 고급 CRM: Manage deals and customers in a pipeline tied to email data
- 자율 마케팅: Run always-on workflows triggered by real contact behavior
- 콘텐츠 제작: Store reusable blocks, images, and brand assets in one library
- 분석 및 보고: Track opens, clicks, revenue, and automation results in one place
자세한 내용은 저희 웹사이트를 참조하세요. ActiveCampaign 리뷰.
ActiveCampaign 가격
ActiveCampaign의 2026년 비용은 다음과 같습니다.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | New users testing email campaigns |
| 을 더한 | 월 49달러 | Small teams needing the CRM and landing pages |
| 찬성 | 월 79달러 | Growing brands using predictive sending |
| 기업 | 월 145달러 | Large teams needing support and custom reporting |
무료 체험: Yes, with no credit card required at signup.
환불 보장: No, but you can cancel before the trial ends.
💰 최고의 가성비: Plus — it adds the CRM, landing pages, and deeper automation.
ActiveCampaign과 다른 대안들 비교
ActiveCampaign은 다른 제품과 어떻게 비교될까요? 경쟁 구도는 다음과 같습니다.
| 도구 | 가장 적합한 대상 | 가격 | 평가 |
|---|---|---|---|
| 액티브캠페인 | Email marketing plus CRM | 월 15달러 | ⭐ 4.0 |
| 허브스팟 | Reporting and scale | 월 20달러 | ⭐ 4.5 |
| 고하이레벨 | 기관 | 월 97달러 | ⭐ 4.4 |
| 킵 | 소규모 사업체 매상 | 월 249달러 | ⭐ 4.1 |
| 파이프드라이브 | Pipeline tracking | 월 14달러 | ⭐ 4.5 |
| 월요일 CRM | 초보자 | 월 12달러 | ⭐ 4.6 |
| 세일즈포스 | 엔터프라이즈 팀 | 월 25달러 | ⭐ 4.4 |
| 곧 | 콜드 아웃리치 | 월 37달러 | ⭐ 4.5 |
빠른 추천:
- 종합 최고상: ActiveCampaign — automation depth at a small business price.
- 최고의 가성비: Pipedrive — cheap seats if you only need a pipeline.
- 초보자에게 가장 적합: Monday CRM — visual boards need almost no training.
- 에이전시에 가장 적합합니다: GoHighLevel — client accounts and channels bundled together.
🎯 액티브캠페인 대안
ActiveCampaign 대안을 찾고 계신가요? 다음은 최고의 옵션들입니다.
- 🚀 고하이레벨: All-in-one agency platform with CRM, funnels, and SMS bundled under one flat account fee.
- 💰 파이프드라이브: Cheaper pipeline-first CRM for small sales teams that send few marketing campaigns.
- 🎨 킵: Small business automation with built-in invoicing and payments alongside email.
- ⚡ 허브스팟: Free CRM tier and deep reporting, but marketing seats get costly fast.
- 🔒 클릭퍼널즈: Funnel building first, email second, best for course and offer launches.
- 🧠 사람들: Lightweight contact manager for relationship-led teams that hate heavy CRM setup.
- 👶 곧: Cold outreach at scale with inbox warm-up and strong email deliverability tooling.
- 🏢 클릭업: Project work plus basic CRM views, good if tasks matter more than campaigns.
- 🔧 월요일 CRM: Visual boards your whole team can read without any CRM training.
- 🌟 캡슐 CRM: Simple, low-cost CRM for service businesses tracking a handful of deals.
- ⭐ 통찰력 있게: CRM with project delivery built in, useful after the sale closes.
- 🎯 프레쉬세일즈 CRM: Built-in phone, chat, and AI scoring for inside sales teams.
- 💼 세일즈포스: Enterprise power and endless apps, at enterprise price and setup effort.
- 📊 젠데스크: Support-led choice when ticket volume matters more than marketing automation.
전체 목록은 다음을 참조하세요. ActiveCampaign 대안 가이드.
⚔️ 액티브캠페인 비교
ActiveCampaign이 각 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
- ActiveCampaign vs GoHighLevel: GoHighLevel bundles more channels for agencies, but ActiveCampaign wins on email deliverability and automation depth.
- ActiveCampaign vs Pipedrive: Pipedrive is the better pure sales CRM, while ActiveCampaign wins when email marketing drives the pipeline.
- ActiveCampaign vs Keap: Keap adds invoicing and payments, but ActiveCampaign offers cleaner automated workflows and lower entry pricing.
- ActiveCampaign vs HubSpot: HubSpot has stronger reporting, though ActiveCampaign delivers similar automation for a fraction of the cost.
- ActiveCampaign vs ClickFunnels: ClickFunnels builds better funnels, while ActiveCampaign handles ongoing customers and lifecycle campaigns far better.
- ActiveCampaign vs Folk: Folk is faster to set up, but ActiveCampaign scales when you need real marketing automation.
- ActiveCampaign vs Instantly: Instantly owns cold outreach, while ActiveCampaign is built for people who opted into your list.
- ActiveCampaign vs ClickUp: ClickUp manages the work, ActiveCampaign manages the customer, so most teams end up using both.
- ActiveCampaign vs Monday CRM: Monday CRM is friendlier for beginners, though ActiveCampaign gives you far more email and automation control.
- ActiveCampaign vs Capsule CRM: Capsule costs less per seat, but ActiveCampaign combines CRM and campaigns in one platform.
- ActiveCampaign vs Insightly: Insightly is stronger after the sale, while ActiveCampaign is stronger at winning the sale.
- ActiveCampaign과 Freshsales CRM 비교: Freshsales includes calling, though ActiveCampaign remains ahead on email design and segmentation.
- ActiveCampaign vs Salesforce: Salesforce fits large enterprises, while ActiveCampaign suits teams who want value without a consultant.
- ActiveCampaign vs Zendesk: Zendesk is a support tool first, so pick ActiveCampaign when marketing automation is the goal.
지금 바로 ActiveCampaign을 사용해 보세요.
ActiveCampaign의 주요 기능을 모두 사용하는 방법을 배웠습니다.
- ✅ 이메일 마케팅
- ✅ 맞춤형 랜딩 페이지
- ✅ 동적 콘텐츠
- ✅ 통합 AI
- ✅ 세분화 및 타겟팅
- ✅ 고급 CRM
- ✅ 자율 마케팅
- ✅ 콘텐츠 제작
- ✅ 분석 및 보고
다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.
대부분의 사람들은 이메일 마케팅으로 시작합니다.
5분도 채 걸리지 않습니다.
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
ActiveCampaign is used for email marketing, marketing automation, and CRM work. Businesses send campaigns, score leads, and run automated workflows from one account.
ActiveCampaign은 사용하기 쉬운가요?
Yes, for basic campaigns. The Setup Wizard and templates get you sending fast. Automations and segmentation take a few hours of practice.
ActiveCampaign을 CRM으로 사용하는 방법은 무엇인가요?
Open Deals, create a pipeline, and name each stage after your sales process. Then add automations that move deals when contacts click or reply.
How to setup an ActiveCampaign?
Create your account, build your first list, and add tags. Then import contacts by CSV and create a form.
What is ActiveCampaign good for?
It is best for behavior-driven email marketing. Tags, segmentation, and automated workflows let small teams send personal campaigns without extra staff.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 