Démarrage rapide
Ce guide couvre toutes les fonctionnalités d'ActiveCampaign :
- Commencer — Create your new account and set up your first list
- Comment utiliser le marketing par e-mail — Build and send your first email campaign with a drag-and-drop editor
- Comment utiliser les pages de destination personnalisées — Capture new contacts on a hosted page without a separate website builder
- Comment utiliser le contenu dynamique — Show different blocks to different readers inside one single email
- Comment utiliser l'IA intégrée — Draft copy and predict the best send date for every contact
- Comment utiliser la segmentation et le ciblage — Group contacts by behavior, tags, and custom fields in seconds
- Comment utiliser un CRM avancé — Track deals and customers in a pipeline linked to email data
- Comment utiliser le marketing autonome — Run always-on automated workflows triggered by real contact behavior
- Comment utiliser la création de contenu — Store reusable brand assets, blocks, and copy your whole team shares
- Comment utiliser l'analyse et le reporting — See opens, clicks, revenue, and automation performance in one dashboard
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have run my own ActiveCampaign account for over three years.
I tested every feature in this full tutorial on live campaigns.
Nothing here is copied from vendor marketing pages.
ActiveCampaign is one of the most capable marketing automation platforms available today.
Most users only ever touch the campaign builder.
This How to Use ActiveCampaign tutorial shows you how to use every major feature.
Étape par étape, avec captures d'écran et conseils de pro.
Tutoriel ActiveCampaign
This article walks you through the whole ActiveCampaign platform.
You get started with your first email campaign, then move to advanced automated workflows.
ActiveCampaign
Turn one contact list into automated revenue. ActiveCampaign pairs email marketing with a real CRM, so every message reacts to what your customers actually do. Start free — no credit card required.
Premiers pas avec ActiveCampaign
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is my personal experience with the platform first:
Maintenant, décomposons chaque étape.
Étape 1 : Créez votre compte
Go to the ActiveCampaign website and click Essai gratuit.
Enter your email, business name, and the other necessary information.
No credit card required for the trial period.
Don’t worry if your first list is still empty.
✓ Point de contrôle: Check your inbox for the confirmation email.
Step 2: Create Your First List
Cliquez Lists in the top menu, then Create a list.
Keep a few high-level lists like General Marketing and Newsletter.
Voici à quoi ressemble le tableau de bord :
✓ Point de contrôle: Your new list should appear on the Lists page.
Step 3: Add Tags and Import Contacts
Cliquez Contacts, alors Étiquettes, to create your first tag.
Tags label your contacts, which makes organizing your audience simple.
Once created, a tag works across every list you own.
Then import contacts from a CSV file and map your fields.
Add an import tag so you can find information about that group later.
Follow the on-screen instructions to finish the import.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
How to Use ActiveCampaign Email Marketer
Marketing par e-mail lets you build a full email campaign without touching code.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez l’onglet Campagnes
Cliquez Campagnes in the left menu, then Créer une campagne.
Choisir E-mail as your campaign type and name it clearly.
Étape 2 : Concevez votre e-mail
Pick a template, then edit the text, images, and buttons.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your email preview should render cleanly on mobile and desktop.
Step 3: Test and Send
Send a test email to yourself, then click Send Now.
✅ Résultat : Your first email campaign is live and tracking opens and clicks.
💡 Conseil de pro : Always include one clear call-to-action per email so subscribers know the next step.
Comment utiliser les pages de destination personnalisées d'ActiveCampaign
Pages de destination personnalisées lets you collect contacts without building anything on your own site.
Voici comment l'utiliser étape par étape.
Step 1: Open the Pages Builder
Allez à Site web, alors Pages, and click Créer.
Pick a goal such as lead capture or a product offer.
Step 2: Customize the Layout
Drag blocks to edit headlines, images, and the signup form.
Voici à quoi cela ressemble :
✓ Point de contrôle: The live page URL should load and accept a test submission.
Step 3: Publish and Connect
Publish the page and connect the form to your first list.
✅ Résultat : You have a working landing page feeding contacts into your account.
💡 Conseil de pro : Add a tag on submission to see which page sent each contact.
How to Use ActiveCampaign Dynamic Content Creator
Contenu dynamique shows each reader a version of your email that fits them.
Voici comment l'utiliser étape par étape.
Step 1: Select a Content Block
Open any email, then click the block you want to vary.
Look for the conditional content icon in the block settings.
Step 2: Add Your Conditions
Set a rule based on a tag, list, or custom field.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each preview should swap correctly when you change the test contact.
Step 3: Preview Each Version
Use preview mode to check every variation before sending.
✅ Résultat : One campaign now speaks to several audience groups at once.
💡 Conseil de pro : Start with two variations only, then add more once the results make sense.
Comment utiliser l'IA intégrée d'ActiveCampaign
IA intégrée helps you write faster and send at smarter times.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez l’assistant IA
Click the AI icon inside the campaign or automation editor.
Describe your offer, audience, and tone in one short prompt.
Step 2: Review the Draft
Edit the generated subject lines and body copy in your own voix.
Voici à quoi cela ressemble :
✓ Point de contrôle: The send settings panel should show predictive sending as active.
Step 3: Turn On Predictive Sending
Enable predictive sending so each contact gets the email at their best time.
✅ Résultat : Your campaigns now go out when each person is most likely to open.
💡 Conseil de pro : Never publish AI copy unedited, since generic wording hurts reply rates badly.
Comment utiliser la segmentation et le ciblage d'ActiveCampaign
Segmentation et ciblage turns one big contact database into focused audience groups.
Voici comment l'utiliser étape par étape.
Step 1: Open Contacts
Cliquez Contacts in the top menu, then open the search filters.
The platform uses a master list, so tags do most of the sorting.
Step 2: Build Your Conditions
Add filters like opened an email, clicked a link, or has tag.
For example, group everyone interested in one product line.
Voici à quoi cela ressemble :
✓ Point de contrôle: The contact count should update as soon as you add each filter.
Étape 3 : Enregistrer le segment
Name and save the segment so you can reuse it in campaigns.
✅ Résultat : You can now target campaigns at people who actually want them.
💡 Conseil de pro : Segment on recent activity dates, not just tags, to protect email deliverability.
Comment utiliser ActiveCampaign Advanced CRM
CRM avancé is the ActiveCampaign CRM, and it turns contacts into a sales pipeline.
Voici comment l'utiliser étape par étape.
Step 1: Open the Deals Area
Cliquez Offres and create your first pipeline.
Name each stage after a real step in your sales process.
Step 2: Add Your Deals
Create deals from existing contacts and assign an owner and value.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each deal card should show the linked contact and its stage.
Step 3: Automate Stage Moves
Set rules that move deals when a contact takes an action.
✅ Résultat : Your sales team and your email marketing now share one record.
💡 Conseil de pro : Log every call and note on the deal so nothing depends on memory.
How to Use ActiveCampaign Autonomous Marketer
Autonome Commercialisation keeps your marketing automation running while you work on other things.
Voici comment l'utiliser étape par étape.
Step 1: Create Your First Automation
Cliquez Automatisations, alors Create an automation.
The Setup Wizard walks you through the starting trigger.
Étape 2 : Choisir un déclencheur
Pick a trigger like subscriber joins list or contact clicks a link.
Voici à quoi cela ressemble :
✓ Point de contrôle: The automation map should show a clear path from trigger to exit.
Étape 3 : Ajouter des actions et activer
Add emails, waits, and tags, then switch the automation on.
✅ Résultat : Your first automation now runs If This, Then That logic on its own.
💡 Conseil de pro : Test the entire automation path with a dummy contact before you activate it.
How to Use ActiveCampaign Content Creator
Création de contenu keeps your brand assets in one place instead of scattered files.
Voici comment l'utiliser étape par étape.
Step 1: Open the Content Library
Find the content manager inside the campaign editor sidebar.
Upload your logo, colors, and product images once.
Step 2: Save a Reusable Block
Build a block, then save it to reuse in future campaigns.
Voici à quoi cela ressemble :
✓ Point de contrôle: Saved blocks should appear in the sidebar of any new email.
Étape 3 : Partagez avec votre équipe
Set permissions so teammates can edit approved assets only.
✅ Résultat : Every campaign now starts from on-brand pieces instead of a blank page.
💡 Conseil de pro : Name saved blocks by where they are used, like footer or product grid.
How to Use ActiveCampaign Analyzer & Reporter
Analysis & Reporting shows you which campaigns actually earn money.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrir les rapports
Cliquez Rapports in the left menu of the platform.
Start with campaign reports before moving to automation reports.
Step 2: Pick Your Report Type
Choose campaign, automation, deal, or contact trend reports.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your report should show opens, clicks, and revenue per campaign.
Étape 3 : Connecter Google Analytics
Enable Google Analytics and check that conversion tracking is active.
✅ Résultat : You can now prove which emails grow your business and which do not.
💡 Conseil de pro : Compare reports by send date, since seasonality moves open rates more than copy.
Conseils et astuces pour ActiveCampaign Pro
After three years on this platform, here are the tips I actually use.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Save the current email | Ctrl + S |
| Annuler la dernière modification | Ctrl + Z |
| Recherche de contacts | / |
| Duplicate a selected block | Ctrl + D |
Fonctionnalités cachées que la plupart des gens ignorent
- Link Click actions: Apply a tag when someone clicks a link, then trigger a follow-up automation.
- Sunset automations: Automatically unsubscribe contacts who have not engaged in 90 or more days.
- Free migration: Support will move your données over from another provider at no cost.
- Bibliothèque de formation : Multilingual courses, webinaire replays, and quick videos build your knowledge fast.
- App directory: Connect the apps and services you already pay for, like Shopify or Stripe.
Erreurs courantes à éviter avec ActiveCampaign
Mistake #1: Creating a New List for Everything
❌ Faux : Building a separate list for each offer, lead magnet, and event.
✅ À droite : Use one master list and sort people with tags and segments instead.
Mistake #2: Emailing Contacts Who Never Opted In
❌ Faux : Uploading a bought list and sending your first campaign to it.
✅ À droite : Only send to contacts who consented, which protects your sender reputation.
Mistake #3: Never Cleaning the Database
❌ Faux : Keeping every contact forever because the numbers look better.
✅ À droite : Remove inactive contacts regularly to keep email deliverability healthy.
Dépannage d'ActiveCampaign
Problem: Emails Land in the Spam Folder
Cause: Missing domain authentication or a list with too many dead addresses.
Réparer: Add your DKIM and SPF records, then remove contacts who never open.
Problem: My Automation Never Triggers
Cause: The automation is still in draft, or the trigger only fires once per contact.
Réparer: Switch the automation to active and check the runs multiple times setting.
Problem: Imported Contacts Are Missing Details
Cause: Your CSV columns were not mapped to the matching custom fields.
Réparer: Re-import the same file and map every column before you confirm.
📌 Note: Si aucune de ces solutions ne résout votre problème, contactez le support d'ActiveCampaign.
Qu'est-ce qu'ActiveCampaign ?
ActiveCampaign is a marketing automation and CRM platform for businesses that sell to a list.
Think of it like a mailing list that watches what people do and reacts.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Marketing par e-mail : Send broadcast and follow-up emails from a drag-and-drop builder
- Pages de destination personnalisées : Build hosted pages that collect contacts and feed your lists
- Contenu dynamique : Swap blocks inside one email based on tags or contact details
- IA intégrée : Draft subject lines and pick send times with built-in AI
- Segmentation et ciblage : Filter contacts into groups using behavior, tags, and fields
- CRM avancé : Manage deals and customers in a pipeline tied to email data
- Marketing autonome : Run always-on workflows triggered by real contact behavior
- Création de contenu : Store reusable blocks, images, and brand assets in one library
- Analyse et rapports : Track opens, clicks, revenue, and automation results in one place
Pour une analyse complète, consultez notre Avis sur ActiveCampaign.
Tarification d'ActiveCampaign
Voici le coût d'ActiveCampaign en 2026 :
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 15 $/mois | New users testing email campaigns |
| Plus | 49 $/mois | Small teams needing the CRM and landing pages |
| Pro | 79 $/mois | Growing brands using predictive sending |
| Entreprise | 145 $/mois | Large teams needing support and custom reporting |
Essai gratuit : Yes, with no credit card required at signup.
Garantie de remboursement : No, but you can cancel before the trial ends.
💰 Meilleur rapport qualité-prix : Plus — it adds the CRM, landing pages, and deeper automation.
ActiveCampaign vs Alternatives
Comment ActiveCampaign se compare-t-il ? Voici le paysage concurrentiel :
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| ActiveCampaign | Email marketing plus CRM | 15 $/mois | ⭐ 4.0 |
| HubSpot | Reporting and scale | 20 $/mois | ⭐ 4,5 |
| GoHighLevel | Agences | 97 $/mois | ⭐ 4,4 |
| Gardez | petite entreprise ventes | 249 $/mois | ⭐ 4.1 |
| Pipedrive | Pipeline tracking | 14 $/mois | ⭐ 4,5 |
| CRM du lundi | Débutants | 12 $/mois | ⭐ 4,6 |
| Salesforce | Équipes d'entreprise | 25 $/mois | ⭐ 4,4 |
| Immédiatement | prospection à froid | 37 $/mois | ⭐ 4,5 |
Sélection rapide :
- Meilleur résultat global : ActiveCampaign — automation depth at a small business price.
- Meilleur budget : Pipedrive — cheap seats if you only need a pipeline.
- Idéal pour les débutants : Monday CRM — visual boards need almost no training.
- Idéal pour les agences : GoHighLevel — client accounts and channels bundled together.
🎯 Alternatives à ActiveCampaign
Vous cherchez des alternatives à ActiveCampaign ? Voici les meilleures options :
- 🚀 GoHighLevel : All-in-one agency platform with CRM, funnels, and SMS bundled under one flat account fee.
- 💰 Pipedrive : Cheaper pipeline-first CRM for small sales teams that send few marketing campaigns.
- 🎨 Keap : Small business automation with built-in invoicing and payments alongside email.
- ⚡ HubSpot : Free CRM tier and deep reporting, but marketing seats get costly fast.
- 🔒 ClickFunnels : Funnel building first, email second, best for course and offer launches.
- 🧠 Populaire: Lightweight contact manager for relationship-led teams that hate heavy CRM setup.
- 👶 Immédiatement: Cold outreach at scale with inbox warm-up and strong email deliverability tooling.
- 🏢 ClickUp : Project work plus basic CRM views, good if tasks matter more than campaigns.
- 🔧 CRM du lundi : Visual boards your whole team can read without any CRM training.
- 🌟 Capsule CRM : Simple, low-cost CRM for service businesses tracking a handful of deals.
- ⭐ Perspicace : CRM with project delivery built in, useful after the sale closes.
- 🎯 CRM Freshsales : Built-in phone, chat, and AI scoring for inside sales teams.
- 💼 Salesforce : Enterprise power and endless apps, at enterprise price and setup effort.
- 📊 Zendesk : Support-led choice when ticket volume matters more than marketing automation.
Pour la liste complète, consultez notre Alternatives à ActiveCampaign guide.
⚔️ Comparaison avec ActiveCampaign
Voici comment ActiveCampaign se compare à chacun de ses concurrents :
- ActiveCampaign vs GoHighLevel: GoHighLevel bundles more channels for agencies, but ActiveCampaign wins on email deliverability and automation depth.
- ActiveCampaign vs Pipedrive: Pipedrive is the better pure sales CRM, while ActiveCampaign wins when email marketing drives the pipeline.
- ActiveCampaign contre Keap: Keap adds invoicing and payments, but ActiveCampaign offers cleaner automated workflows and lower entry pricing.
- ActiveCampaign vs HubSpot: HubSpot has stronger reporting, though ActiveCampaign delivers similar automation for a fraction of the cost.
- ActiveCampaign vs ClickFunnels: ClickFunnels builds better funnels, while ActiveCampaign handles ongoing customers and lifecycle campaigns far better.
- ActiveCampaign vs Folk: Folk is faster to set up, but ActiveCampaign scales when you need real marketing automation.
- ActiveCampaign vs Instantly: Instantly owns cold outreach, while ActiveCampaign is built for people who opted into your list.
- ActiveCampaign vs ClickUp: ClickUp manages the work, ActiveCampaign manages the customer, so most teams end up using both.
- ActiveCampaign vs Monday CRM: Monday CRM is friendlier for beginners, though ActiveCampaign gives you far more email and automation control.
- ActiveCampaign vs Capsule CRM: Capsule costs less per seat, but ActiveCampaign combines CRM and campaigns in one platform.
- ActiveCampaign vs Insightly: Insightly is stronger after the sale, while ActiveCampaign is stronger at winning the sale.
- ActiveCampaign vs Freshsales CRM: Freshsales includes calling, though ActiveCampaign remains ahead on email design and segmentation.
- ActiveCampaign vs Salesforce: Salesforce fits large enterprises, while ActiveCampaign suits teams who want value without a consultant.
- ActiveCampaign vs Zendesk: Zendesk is a support tool first, so pick ActiveCampaign when marketing automation is the goal.
Commencez à utiliser ActiveCampaign dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités d'ActiveCampaign :
- ✅ Marketing par e-mail
- ✅ Pages de destination personnalisées
- ✅ Contenu dynamique
- ✅ IA intégrée
- ✅ Segmentation et ciblage
- ✅ CRM avancé
- ✅ Marketing autonome
- ✅ Création de contenu
- ✅ Analyse et reporting
Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.
La plupart des gens commencent par le marketing par e-mail.
Cela prend moins de 5 minutes.
Foire aux questions
À quoi sert ActiveCampaign ?
ActiveCampaign is used for email marketing, marketing automation, and CRM work. Businesses send campaigns, score leads, and run automated workflows from one account.
ActiveCampaign est-il facile à utiliser ?
Yes, for basic campaigns. The Setup Wizard and templates get you sending fast. Automations and segmentation take a few hours of practice.
Comment utiliser ActiveCampaign comme CRM ?
Open Deals, create a pipeline, and name each stage after your sales process. Then add automations that move deals when contacts click or reply.
How to setup an ActiveCampaign?
Create your account, build your first list, and add tags. Then import contacts by CSV and create a form.
What is ActiveCampaign good for?
It is best for behavior-driven email marketing. Tags, segmentation, and automated workflows let small teams send personal campaigns without extra staff.
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