Ever feel like you’re juggling flaming torches while trying to keep up with real estate leads?
Managing contacts, properties, and deals can be chaos.
Imagine having a super-organized assistant who never forgets details and helps you close more deals.
That’s what the best CRM for real estate can do.
This article will help you find the perfect one for your business.
We’ll compare top platforms, discuss key features, and even discuss pricing.
Ready to ditch the spreadsheets and boost your sales? Let’s dive in!
What is the Best CRM for Real Estate?
Choisir le bon CRM can feel overwhelming.
There are so many options! Don’t worry; we’ve done the hard work for you.
We’ve researched and compared the top platforms to find the best CRM for real estate pros.
Ready to see our recommendations?
1. Monday CRM (⭐️ 4.75)
Lundi CRM is a customizable work operating system.
It includes CRM functionality.
It helps you manage leads, deals, and projects.
Libérez son potentiel grâce à notre Monday tutorial.
Notre point de vue
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Principaux avantages
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Fonctionnalités de collaboration : Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Tarification
- Gratuit : $0 free forever.
- De base: $9/seat/month.
- Standard: $12/seat/month.
- Pro: $19/seat/month.
- Entreprise: Custom Pricing based on your needs.
Pour
Cons
2. Gohighlevel (⭐️ 4.50)
GoHighLevel is an all-in-one platform.
It’s designed for marketing agencies and businesses. It combines many tools into one.
Think CRM, landing pages, email marketing, and more.
It’s built to help you automate and scale.
Libérez son potentiel grâce à notre Gohighlevel tutorial.
Notre point de vue
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Principaux avantages
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Tarification
- Démarrage: $97/month.
- Illimité: $297/month.
Pour
Cons
3. ClickUp (⭐️ 4.25)
ClickUp is an all-in-one productivity platform.
It includes CRM features. It’s highly customizable.
Libérez son potentiel grâce à notre ClickUp tutorial.
Notre point de vue
Il est incroyablement puissant et flexible. Le plan gratuit est très généreux et il offre de nombreuses fonctionnalités pour la gestion de projets. Cependant, en raison de ses nombreuses options, il peut être accablant au début et la courbe d'apprentissage peut être abrupte pour les nouveaux utilisateurs.
Principaux avantages
- Espace de travail centralisé pour les tâches.
- Offre un plan permanent gratuit.
- Prend en charge plus de 1 000 intégrations.
- Des flux de travail et des vues personnalisables.
- Fonctionnalités complètes de reporting.
Tarification
- Gratuit: Utilisation optimale à des fins personnelles.
- Illimité: $7/utilisateur.
- Entreprises: $12/utilisateur.
- Entreprise: Contactez-les pour une tarification personnalisée en fonction de vos besoins.
Pour
Cons
4. HubSpot (⭐️ 3.75)
HubSpot is a popular CRM and marketing platform with a wide ramany.
It’s a good choice for businesses of all sizes.
Unlock its potential with our HubSpot tutorial.
Notre point de vue
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Principaux avantages
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Tarification
- Free Tools: Free for up to two users.
- Marketing Hub Starter: $15/seat/month.
- Starter Customer Platform: $15/seat/month.
- Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
Pour
Cons
5. Keap (⭐️ 3.75)
Keap (formerly Infusionsoft) is a CRM and marketing automation platform.
It’s designed for small businesses.
It helps you automate your sales & marketing.
Great for managing leads and nurturing relationships.
Libérez son potentiel grâce à notre Keap tutorial.
Notre point de vue
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Principaux avantages
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Tarification
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pour
Cons
6. Pipedrive (⭐️ 3.75)
Pipedrive is a sales-focused CRM designed to help you visualize your sales pipeline.
It’s simple to use and has excellent reporting features, perfect for tracking deals and closing more sales.
Libérez son potentiel grâce à notre Pipedrive tutorial.
Notre point de vue
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Principaux avantages
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Tarification
- Essential: $14/user/month.
- Avancé: $24/user/month.
- Professionnel: $49/user/month.
- Power: $59/user/month.
- Entreprise: $79/user/month.
Pour
Cons
7. ActiveCampaign (⭐️ 3.75)
ActiveCampaign is a very powerful marketing automation platform with CRM features.
It’s known for its advanced email marketing, perfect for nurturing leads and building relationships.
Libérez son potentiel grâce à notre ActiveCampaign tutorial.
Notre point de vue
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Principaux avantages
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Tarification
- Démarrage: $15/month.
- Plus: $49/month.
- Pro: $79/month.
- Entreprise: $145/month.
Pour
Cons
8. Instantly (⭐️ 3.50)
Instantly is an outbound sales automation platform.
It helps you find and contact leads. It’s designed to boost your outreach efforts.
Libérez son potentiel grâce à notre Instantly tutorial.
Notre point de vue
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Principaux avantages
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Tarification
- Growth CRM: $37.9/month, unlimited seats.
- Hyper CRM: $77.6/month, unlimited seats.
Pour
Cons
9. Freshsales CRM (⭐️ 3.25)
Freshsales CRM is a sales-focused CRM that is part of the Freshworks suite.
It is known for its ease of use and is excellent for small—to medium-sized businesses.
Libérez son potentiel grâce à notre Freshsales tutorial.
Notre point de vue
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Principaux avantages
- Interface conviviale : Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Des prix abordables : Offers a free plan and competitive paid plans.
Tarification
- Growth + 500 Marketing Contacts: $9/user/month.
- Pro + 500 Marketing Contacts: $39/user/month.
- Enterprise + 500 Marketing Contacts: $59/user/month.
Pour
Cons
What to Look for When Buying the Best CRM for Real Estate?
- Intégration : Does it integrated with your existing tools (MLS, email, etc.)?
- Accès mobile : Is there a robust mobile app for on-the-go access?
- Lead Capture: How does it help you capture leads from various sources?
- Personnalisation : Can you customize the CRM to fit your specific workflow?
- Évolutivité : Va-t-il évoluer avec votre entreprise ?
- Training & Support: What level of training and support do they offer?
- Rapport : Does it provide the reports you need to track your progress?
- Budget : Does it fit within your budget? Consider both upfront and ongoing costs.
- User Reviews: What are other real estate professionals saying about the CRM?
How Can the Best CRM for Real Estate Benefit You?
A good CRM is a powerful tool. It helps you manage customer relationships and boost sales.
It acts as an all in one CRM platform to keep track of customer contact information and purchase history.
This lets you gain insights into customer behavior.
You can use this data to improve customer engagement and make smarter marketing plans.
The right CRM solution helps you streamline processes and reduce manual work.
It uses automated workflows to handle repetitive tasks.
This frees up your time to focus on your existing customers and on lead generation.
This focus can lead to increased sales and improved customer satisfaction by giving your team access to data and advanced analytics.
Ultimately, the best CRM tools help you better manage sales tasks, improving your entire business.
Guide de l'acheteur
We conducted extensive research to find the best CRM software by focusing on factors critical to the real estate industry.
We looked at dozens of CRM software options to give you a complete picture. Here’s how we did it:
- Prix : We checked how much each CRM solution cost. We looked for free plans and how the price changed as you added more people to your sales team. We wanted to find the best value for your business needs.
- Caractéristiques : We dug deep into the advanced features each platform offered. We looked for things that help real estate agents like lead scoring, workflow automation, and predictive analytics. We also checked for communication tools that handle phone calls and other interactions across multiple channels. We even considered what made each CRM tool unique.
- Négatifs : We found what was missing from each product. For example, some CRM tools may lack deal insights or struggle with data management. We looked for common complaints about a CRM system from users to understand potential customer issues.
- Soutien ou remboursement : We researched if companies offered good support team help and training. Did they have a community or a clear refund policy? This is important for customer satisfaction.
Conclusion
Picking the right customer relationship management software is a big step.
We have looked at many CRM software options.
This guide shows you how to find a solution that works for you.
A good CRM helps you keep track of all the data about your current customers and sales leads.
It lets you manage customer relationships better.
A great CRM solution helps you with marketing efforts and marketing campaigns.
It uses customer data and customer information to help you understand customer behavior and build brand loyalty.
It also helps with contact management and makes sales processes easier.
The right CRM software can save you time on repetitive tasks and data entry.
This frees up your entire team to focus on customer interactions and deliver great customer experiences, leading to increased sales.
Questions fréquemment posées
What’s the best free real estate CRM for new agents?
If you’re new and want a free CRM, try HubSpot. It offers the basics for agents and small teams and allows you to get started for free. Agile CRM is another good free option. It helps you get leads and has marketing tools.
What are the best real estate CRMs in 2025?
Wise Agent and Zoho CRM are great for realtors. They won’t break the bank and have features just for real estate. They help with things like managing leads and marketing.
What should I look for in a real estate CRM?
You want a CRM that captures leads, manages contacts, and tracks deals. Look for features like marketing automation and a dialer. It should be easy to use and help you stay organized.
How can a CRM help my real estate business?
A CRM helps you keep track of everything. It organizes your leads and enables you to stay in touch. This can lead to more deals and a better business.
What’s the best CRM for teams and big agencies?
If you have a small team, try Freshsales CRM. It’s easy to use, and you can customize it. For large agencies, Real Geeks is a popular choice. It has lots of features to help agents.
French 
English 
Spanish 
Chinese 
German 
Arabic