Démarrage rapide
Ce guide couvre toutes les fonctionnalités de GoHighLevel :
- Commencer — Create your HighLevel account and connect the core apps
- Comment utiliser la construction du moteur de marketing numérique — Connect Twilio and Mailgun so every channel runs from one HighLevel account
- Comment utiliser Capture New Leads — Build sales funnels, landing pages, and lead forms that pull in more leads
- Comment transformer les prospects en clients — Run automated SMS and email campaigns from a single workflow builder
- Comment utiliser la réservation entièrement automatisée — Let prospects book calls straight into your calendar with zero back and forth
- Comment utiliser la fonction « Créer des espaces membres » — Host courses and membership sites inside the same marketing platform
- Comment utiliser Close More Deals — Track every deal through visual pipelines and trigger review requests on autopilot
- How to Use White label — Resell HighLevel under your own brand with SaaS mode and rebill Twilio usage
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have run client work inside HighLevel for two years and tested every feature below.
These screenshots come from my own HighLevel admin panel, not vendor marketing.
GoHighLevel is an all-in-one sales and marketing platform built for agencies.
Most people log in, build one funnel, and never touch the automation.
That is where the real value sits.
Here is how to use GoHighLevel properly, from first login to reselling it under your own brand.
Tutoriel GoHighLevel
This How to Use GoHighLevel tutorial walks through each feature step by step, with the setup work most gohighlevel tutorials skip.
GoHighLevel
Exécutez votre CRM, funnels, calendars, and email campaigns from one login. GoHighLevel replaces six subscriptions for marketing agencies and small teams. Start the 14-day free trial with no credit card charge until day 15.
Premiers pas avec GoHighLevel
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is what the platform looked like during my first month:
Maintenant, décomposons chaque étape.
Étape 1 : Créez votre compte
Go to the HighLevel website and click Start 14-Day Free Trial.
Enter your email, then open the verification link sent to your boîte de réception.
✓ Point de contrôle: Your new account loads the agency dashboard.
Étape 2 : Connectez Twilio et Mailgun
Open the HighLevel admin panel, go to Settings, and click Twilio in the integrations list.
Paste the account SID and auth token from your Twilio admin dashboard.
HighLevel lets you create Twilio sub accounts for each client from the same screen, so billing stays separate.
Then open Mailgun, select API Keys, copy the private api key, and paste it in to switch on the email service.
✓ Point de contrôle: HighLevel gives you 100 free Twilio credits once the Twilio account connects.
Step 3: Create Sub Accounts
Add one sub-account per client from the agency view.
Sub accounts keep contacts, calendars, and reportage separate.
Connect other apps through Zapier or the marketplace when no native integration exists.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
Comment utiliser le moteur de marketing numérique GoHighLevel
Construire le moteur du marketing numérique lets you wire Twilio and Mailgun into one HighLevel account so SMS, phone calls, and email run together.
Voici comment l'utiliser étape par étape.
Step 1: Set Up Your Email Delivery App
Mailgun is the email delivery app HighLevel recommends for outbound mail.
SMTP, short for simple mail transfer protocol, is what actually pushes each message out.
A free Mailgun account sends up to 5,000 emails monthly for three months, and it cannot receive replies.
Step 2: Create Subdomains and Add DNS Records
Log into your DNS provider account and open the DNS settings for your main domain.
Mailgun asks you to create subdomains such as mail.yourdomain.com, then add DNS records it generates.
You manage DNS at your registrar, since HighLevel never touches those settings.
Voici à quoi cela ressemble :
✓ Point de contrôle: Mailgun shows a green verified state for your smtp service.
Step 3: Verify and Test
Back in Mailgun, verify the newly created DNS records and send a test message.
HighLevel recommends one subdomain shared across all client sub accounts.
✅ Résultat : Texte messages and email campaigns now send from your own domain.
💡 Conseil de pro : A paid Mailgun account removes the daily sending cap once volume climbs past a few hundred contacts per day.
Comment utiliser GoHighLevel pour capturer de nouveaux prospects
Capturez de nouveaux prospects lets you build sales funnels, landing pages, and lead forms that turn traffic into more leads.
Voici comment l'utiliser étape par étape.
Step 1: Create Funnels From a Template
Open Sites, click Funnels, and start from a native snapshot instead of a blank page.
Pre-built templates cut setup from a day to an hour.
Step 2: Add Your Form and Chat Widget
The HighLevel form constructeur creates lead forms with drag and drop fields.
Drop a chat widget on the page so visitors can message you without leaving.
Voici à quoi cela ressemble :
✓ Point de contrôle: A test submission appears in Contacts within seconds.
Step 3: Publish on a Custom Domain
Point a custom domain at the funnel, then send Google Ads traffic to it.
Need something the builder cannot do? Drop in a custom code element.
✅ Résultat : Every form fill lands in your HighLevel CRM with source tracking attached.
💡 Conseil de pro : Optimise landing pages for mobile first, since most people who fill lead forms are on a phone.
How to Use GoHighLevel Leads Into Customers
La fidélisation mène à la clientèle lets you run automated SMS and email sequences that manage customer relationships without manual follow-up.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez le générateur de flux de travail
Go to Automation and create a workflow triggered by a form submission.
Sending a personalised message the moment a user signs up can lift conversions sharply.
Step 2: Add Your Actions
Add actions like SMS, voicemail, email, messenger, wait timers, and tag updates.
Multi-channel drip sequences beat email-only follow-up every time.
Voici à quoi cela ressemble :
✓ Point de contrôle: The workflow shows a live contact moving between steps.
Step 3: Segment With Smart Lists
Group contacts into Smart Lists by tag so each list gets relevant marketing messages.
Tag-based segmentation lifts engagement noticeably compared with one list for everyone.
✅ Résultat : Your automated SMS and welcome message fire without anyone touching a keyboard.
💡 Conseil de pro : Engagement triggers based on real actions, such as a link click, can push response rates toward 40%.
Comment utiliser GoHighLevel, système de réservation entièrement automatisé ?
Réservation entièrement automatisée lets you hand prospects a calendar link and let HighLevel handle reminders and follow-up.
Voici comment l'utiliser étape par étape.
Step 1: Build the Calendar
Open Calendars, set availability, buffer time, and how far ahead people can book.
Step 2: Attach It to a Funnel
Add the calendar to any funnel step or send it inside a workflow.
Voici à quoi cela ressemble :
✓ Point de contrôle: A test booking appears on the calendar and in the contact record.
Step 3: Add Reminder Automation
Trigger an SMS reminder one day before and one hour before each call.
Reminders are the single cheapest way to cut no-shows.
✅ Résultat : Calls book themselves while you sleep, including a Zoom call link in the confirmation.
💡 Conseil de pro : Route bookings round-robin across your team so no one gets buried while others sit idle.
Comment utiliser GoHighLevel pour créer des espaces membres
Créer des espaces membres turns HighLevel into a membership platform where you host courses, community, and client portals.
Voici comment l'utiliser étape par étape.
Step 1: Create Your Product
Open Memberships, click New Product, then add categories and lessons.
Upload video, audio, PDFs, or text in the built-in content management system.
Step 2: Set Access Rules
Choose free or paid access, then connect Stripe for recurring billing.
Voici à quoi cela ressemble :
✓ Point de contrôle: A test buyer receives login details and sees the course.
Step 3: Automate Enrolment
Grant access automatically when a payment clears, using a workflow action.
Offers can also be granted manually for beta users.
✅ Résultat : Membership sites run inside the same login as your funnels and CRM.
💡 Conseil de pro : Drip lessons weekly instead of releasing everything at once, which keeps refund requests low.
Comment utiliser GoHighLevel pour conclure plus de ventes
Conclure plus de transactions gives you visual pipelines, invoicing, and reputation management so revenue stops leaking.
Voici comment l'utiliser étape par étape.
Step 1: Build Your Pipeline
Create stages such as Lead, Qualified, Negotiation, and Won.
Drag each opportunity across as it progresses.
Step 2: Automate Stage Movement
Set conditions that advance a deal when a call is booked or a proposal is opened.
Voici à quoi cela ressemble :
✓ Point de contrôle: Opportunities move stage without manual dragging.
Step 3: Request Reviews Automatically
Fire a review request one to two days after service completion.
That single automation is most of what reputation management needs.
✅ Résultat : Your pipeline shows real revenue forecasts instead of guesswork.
💡 Conseil de pro : Audit pipelines quarterly and delete stages nobody uses, since stale stages distort every report.
How to Use GoHighLevel White label
Marque blanche lets you resell the whole marketing app under your own brand using SaaS mode.
Voici comment l'utiliser étape par étape.
Step 1: Switch On SaaS Mode
SaaS mode sits in agency settings and needs the higher plan.
It lets you sell sub-accounts as your own software.
Step 2: Brand the Platform
Add your logo, custom domain, and colours so clients never see the HighLevel name.
Voici à quoi cela ressemble :
✓ Point de contrôle: A client logs in and sees your brand, not HighLevel.
Step 3: Set Billing and Rebill Twilio
Connect Stripe, set your monthly price, then rebill Twilio and email usage with a markup.
Clients then cover their own expenses for messaging.
✅ Résultat : You own a recurring software entreprise sans écrire de code.
💡 Conseil de pro : Price your SaaS tier at least triple your seat cost, because support time is the real expense.
Conseils et astuces de pro GoHighLevel
After two years of daily use, these are the shortcuts that saved me the most time.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Recherche mondiale | Ctrl + K |
| Save funnel or page edits | Ctrl + S |
| Undo a builder change | Ctrl + Z |
| Duplicate a selected element | Ctrl + D |
Fonctionnalités cachées que la plupart des gens ignorent
- Instantanés : Clone a finished sub-account into every new client in one click.
- Trigger links: Tag a contact the moment they click, then branch the sequence.
- Manual actions queue: Batch your phone calls in one screen instead of hopping between records.
GoHighLevel Erreurs courantes à éviter
Erreur n° 1 : Négliger la configuration de Twilio et Mailgun
❌ Faux : Building funnels first, then wondering why no messages send.
✅ À droite : Connect both apps on day one, since HighLevel never bundles messaging costs into the subscription.
Mistake #2: Building Everything From Scratch
❌ Faux : Designing every funnel, form, and workflow from a blank canvas.
✅ À droite : Start from templates and snapshots, then edit. Over-engineering is the top reason new agencies stall.
Mistake #3: One Messy Contact List
❌ Faux : Dumping every lead into one list and blasting the same email.
✅ À droite : Keep a clean CRM with tags and Smart Lists so each segment gets relevant marketing efforts.
Dépannage GoHighLevel
Problème : Les e-mails atterrissent dans les spams
Cause: DNS records were added to the root domain instead of the sending subdomain.
Réparer: Recheck each record in your dns provider account, then re-verify inside Mailgun.
Problem: SMS Fails to Send
Cause: Twilio numbers are unregistered for A2P 10DLC, or the sub-account has no credit.
Réparer: Finish brand registration in Twilio, then top up the balance on that sub-account.
Problem: A Tutorial Does Not Match Your Screen
Cause: HighLevel ships updates constantly, so older walkthroughs drift out of date.
Réparer: Check the HighLevel support portal, then open chat. Their team will often jump on a Zoom call and walk you through it.
📌 Note: If none of these fix your issue, contact GoHighLevel support.
Qu'est-ce que GoHighLevel ?
GoHighLevel is a marketing platform that helps marketing agencies manage customer relationships, funnels, and campaigns in one place.
Think of it as a CRM, an email service, a page builder, and a scheduler stitched into a single login.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Construire le moteur du marketing numérique : Twilio and Mailgun integration for messaging and email.
- Capturez de nouveaux prospects : Funnel builder, form builder, chat widget, and survey tools.
- La fidélisation mène à la clientèle : Workflow automation across SMS, email, and voicemail.
- Réservation entièrement automatisée : Calendars with reminders and round-robin routing.
- Créer des espaces membres : Courses, communities, and client portals.
- Concluez plus de ventes : Pipelines, invoicing, analytics, and reputation management.
- White label: SaaS mode for reselling the platform under your brand.
The support portal, YouTube channel, and Onboarding Series cover anything this guide does not.
Pour une analyse complète, consultez notre Avis sur GoHighLevel.
Tarification GoHighLevel
Voici ce que coûte GoHighLevel en 2026 :
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 97 $/mois | Solo freelancers and single-location businesses |
| Illimité | 297 $/mois | Agencies running unlimited sub accounts |
Essai gratuit : Yes — 14 days, no charge until it ends. There is no permanently free account.
Garantie de remboursement : No standard refund window, so treat the trial as your test drive.
Pricing is seat and account based, not contact based, so growing your database costs nothing extra.
HighLevel has also marketed these tiers as the Starter Account, the travailleur indépendant Account, and the Agency Pro Account. HIPAA compliance and white-label mobile apps sit above the entry tier.
SMS, phone calls, and email are billed separately through Twilio and Mailgun.
💰 Meilleur rapport qualité-prix : Unlimited — the moment you have two clients, unlimited sub-accounts pays for itself.
GoHighLevel vs Alternatives
How does GoHighLevel compare against the rest of the market?
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| GoHighLevel | Agencies wanting one platform | 97 $/mois | ⭐ 4,3 |
| HubSpot | Content and inbound | 20 $/mois | ⭐ 4,5 |
| ActiveCampaign | Email automation depth | 29 $/mois | ⭐ 4,5 |
| Pipedrive | axe sur le pipeline des ventes | 24 $/mois | ⭐ 4,5 |
| Gardez | Petite entreprise tout-en-un | 79 $/mois | ⭐ 4.2 |
| ClickFunnels | Funnels and checkouts | 97 $/mois | ⭐ 4,4 |
| Salesforce | Enterprise complexity | 25 $/mois | ⭐ 4,4 |
| CRM du lundi | Visual team workflows | 12 $/mois | ⭐ 4,6 |
Sélection rapide :
- Meilleur résultat global : GoHighLevel — nothing else bundles CRM, funnels, and white label at this price.
- Meilleur budget : Monday CRM — cheapest way to track deals for a small team.
- Idéal pour les débutants : Pipedrive — you will understand the whole app in an afternoon.
- Idéal pour le marketing par e-mail : ActiveCampaign — deeper segmentation and reporting than most rivals.
🎯 Alternatives à GoHighLevel
Vous cherchez des alternatives à GoHighLevel ? Voici les meilleures options :
- 🚀 Pipedrive : Clean sales pipelines and forecasting, without funnel or membership tools.
- 💰 Keap : Small business CRM with built-in payments and simple automation.
- 📊 Campagne active : Stronger email automation and reporting, weaker page building.
- 🌟 HubSpot : Deep inbound tooling and a generous free tier for tôt équipes.
- 🎨 ClickFunnels : Funnel and checkout specialist with polished templates.
- 👶 Populaire: Lightweight contact CRM for founders who hate heavy software.
- ⚡ Immédiatement: Courriel froid at volume with inbox warm-up baked in.
- 🔧 ClickUp: Project work and client delivery rather than marketing automation.
- 🔥 CRM du lundi : Colourful boards that non-technical teams actually adopt.
- 💼 Capsule CRM: Simple, affordable contact management for small service firms.
- 🎯 Perspicace : CRM plus project delivery for teams that ship client work.
- ⭐ CRM Freshsales : Built-in phone and AI scoring at a fair monthly cost.
- 🏢 Salesforce : Endless customisation for enterprises with admin budget.
- 🔒 Zendesk: Support-first platform when service tickets matter more than funnels.
Pour la liste complète, consultez notre Alternatives à GoHighLevel guide.
⚔️ Comparaison avec GoHighLevel
Voici comment GoHighLevel se compare à chacun de ses concurrents :
- GoHighLevel vs Pipedrive: GoHighLevel wins on breadth. Pipedrive wins if you only need a sales pipeline.
- GoHighLevel contre Keap: GoHighLevel scales to multiple clients. Keap suits one business with simple needs.
- GoHighLevel vs ActiveCampaign: ActiveCampaign has better email logic. GoHighLevel covers far more ground.
- GoHighLevel contre HubSpot: HubSpot is friendlier and pricier at scale. GoHighLevel is flat-rate and agency-first.
- GoHighLevel contre ClickFunnels: ClickFunnels builds prettier funnels. GoHighLevel adds CRM, calendars, and SMS.
- GoHighLevel vs Folk: Folk is lighter and faster to learn. GoHighLevel does the automation Folk skips.
- GoHighLevel vs Instantly: Instantly owns cold sensibilisation. GoHighLevel owns everything after the reply.
- GoHighLevel vs ClickUp: ClickUp manages delivery. GoHighLevel manages acquisition. Many agencies run both.
- GoHighLevel contre lundi CRM : Monday looks better and costs less. GoHighLevel replaces more subscriptions.
- GoHighLevel vs Capsule CRM : Capsule is simpler. GoHighLevel is the right call once automation matters.
- GoHighLevel vs Insightly: Insightly blends CRM and projects. GoHighLevel blends CRM and marketing.
- GoHighLevel contre Freshsales CRM : Freshsales has a stronger dialler. GoHighLevel has funnels and memberships.
- GoHighLevel contre Salesforce: Salesforce fits enterprise. GoHighLevel fits agencies that need results this quarter.
- GoHighLevel contre Zendesk: Zendesk handles support queues. GoHighLevel handles growth. Different jobs entirely.
Commencez à utiliser GoHighLevel dès maintenant
You now know how to use GoHighLevel across every major feature:
- ✅ Construire le moteur du marketing numérique
- ✅ Capturez de nouveaux prospects
- ✅ Cultiver les prospects les transforme en clients
- ✅ Réservation entièrement automatisée
- ✅ Créer des espaces membres
- ✅ Concluez plus de ventes
- ✅ Marque blanche
Étape suivante : Connect Twilio and Mailgun, then build one funnel.
Most people start with Capture New Leads.
It takes less than an hour, and all the tools sit behind one login.
Foire aux questions
Comment fonctionne GoHighLevel ?
It connects a CRM, funnel builder, calendar, and automation engine to one database. Triggers move contacts through workflows that send messages, book calls, and update pipelines automatically.
GoHighLevel est-il difficile à apprendre ?
The basics take a weekend. Workflows and SaaS mode take longer. Start with templates, then use the HighLevel support portal and the Onboarding Series videos.
Comment gagner de l'argent avec GoHighLevel ?
Charge clients a monthly retainer, or switch on SaaS mode and resell sub accounts under your brand. You can also rebill Twilio and email usage.
Comment débuter avec GHL ?
Start the 14-day free trial, connect a Twilio account and Mailgun, then create one sub-account. Build a funnel from a template before touching automation.
GoHighLevel est-il facile à apprendre ?
Yes for funnels and contacts. Automation has a real learning curve. Following gohighlevel tutorials in order beats clicking around the highlevel admin panel randomly.
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