Szybki start
W tym przewodniku omówiono wszystkie funkcje GoHighLevel:
- Rozpoczęcie pracy — Create your HighLevel account and connect the core apps
- Jak korzystać z narzędzia Building The Digital Marketing Engine — Connect Twilio and Mailgun so every channel runs from one HighLevel account
- Jak korzystać z funkcji Capture New Leads — Build sales funnels, landing pages, and lead forms that pull in more leads
- Jak wykorzystać leady doradcze do pozyskiwania klientów — Run automated SMS and email campaigns from a single workflow builder
- Jak korzystać z w pełni zautomatyzowanej rezerwacji — Let prospects book calls straight into your calendar with zero back and forth
- Jak korzystać z funkcji Utwórz obszary członkowskie — Host courses and membership sites inside the same marketing platform
- Jak korzystać z funkcji Zamknij więcej ofert — Track every deal through visual pipelines and trigger review requests on autopilot
- How to Use White label — Resell HighLevel under your own brand with SaaS mode and rebill Twilio usage
Czas potrzebny: 5 minut na każdy film
Również w tym przewodniku: Profesjonalne porady | Typowe błędy | Rozwiązywanie problemów | Wycena | Alternatywy
Dlaczego warto zaufać temu przewodnikowi
I have run client work inside HighLevel for two years and tested every feature below.
These screenshots come from my own HighLevel admin panel, not vendor marketing.
GoHighLevel is an all-in-one sales and marketing platform built for agencies.
Most people log in, build one funnel, and never touch the automatyzacja.
That is where the real value sits.
Here is how to use GoHighLevel properly, from first login to reselling it under your own brand.
Samouczek GoHighLevel
This How to Use GoHighLevel tutorial walks through each feature step by step, with the setup work most gohighlevel tutorials skip.
Przejdź na wysoki poziom
Uruchom swoje CRM, funnels, calendars, and email campaigns from one login. GoHighLevel replaces six subscriptions for marketing agencies and small teams. Start the 14-day free trial with no credit card charge until day 15.
Wprowadzenie do GoHighLevel
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is what the platform looked like during my first month:
Przyjrzyjmy się teraz każdemu krokowi.
Krok 1: Utwórz swoje konto
Go to the HighLevel website and click Start 14-Day Free Trial.
Enter your email, then open the verification link sent to your skrzynka odbiorcza.
✓ Punkt kontrolny: Your new account loads the agency dashboard.
Krok 2: Połącz Twilio i Mailgun
Open the HighLevel admin panel, go to Settings, and click Twilio in the integrations list.
Paste the account SID and auth token from your Twilio admin dashboard.
HighLevel lets you create Twilio sub accounts for each client from the same screen, so billing stays separate.
Then open Mailgun, select API Keys, copy the private api key, and paste it in to switch on the email service.
✓ Punkt kontrolny: HighLevel gives you 100 free Twilio credits once the Twilio account connects.
Step 3: Create Sub Accounts
Add one sub-account per client from the agency view.
Sub accounts keep contacts, calendars, and raportowanie separate.
Connect other apps through Zapier or the marketplace when no native integration exists.
✅ Zrobione: Możesz już używać dowolnej funkcji poniżej.
Jak korzystać z silnika marketingu cyfrowego GoHighLevel
Budowanie silnika marketingu cyfrowego lets you wire Twilio and Mailgun into one HighLevel account so SMS, phone calls, and email run together.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Set Up Your Email Delivery App
Mailgun is the email delivery app HighLevel recommends for outbound mail.
SMTP, short for simple mail transfer protocol, is what actually pushes each message out.
A free Mailgun account sends up to 5,000 emails monthly for three months, and it cannot receive replies.
Step 2: Create Subdomains and Add DNS Records
Log into your DNS provider account and open the DNS settings for your main domain.
Mailgun asks you to create subdomains such as mail.yourdomain.com, then add DNS records it generates.
You manage DNS at your registrar, since HighLevel never touches those settings.
Oto jak to wygląda:
✓ Punkt kontrolny: Mailgun shows a green verified state for your smtp service.
Step 3: Verify and Test
Back in Mailgun, verify the newly created DNS records and send a test message.
HighLevel recommends one subdomain shared across all client sub accounts.
✅ Wynik: Tekst messages and email campaigns now send from your own domain.
💡 Wskazówka: A paid Mailgun account removes the daily sending cap once volume climbs past a few hundred contacts per day.
Jak korzystać z GoHighLevel Capture New Leads
Zdobądź nowe leady lets you build sales funnels, landing pages, and lead forms that turn traffic into more leads.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Create Funnels From a Template
Open Sites, click Funnels, and start from a native snapshot instead of a blank page.
Pre-built templates cut setup from a day to an hour.
Step 2: Add Your Form and Chat Widget
The HighLevel form budowniczy creates lead forms with drag and drop fields.
Drop a chat widget on the page so visitors can message you without leaving.
Oto jak to wygląda:
✓ Punkt kontrolny: A test submission appears in Contacts within seconds.
Step 3: Publish on a Custom Domain
Point a custom domain at the funnel, then send Google Ads traffic to it.
Need something the builder cannot do? Drop in a custom code element.
✅ Wynik: Every form fill lands in your HighLevel CRM with source tracking attached.
💡 Wskazówka: Optimise landing pages for mobile first, since most people who fill lead forms are on a phone.
How to Use GoHighLevel Leads Into Customers
Pielęgnuj potencjalnych klientów lets you run automated SMS and email sequences that manage customer relationships without manual follow-up.
Oto instrukcja krok po kroku, jak z niego korzystać.
Krok 1: Otwórz kreator przepływu pracy
Go to Automation and create a workflow triggered by a form submission.
Sending a personalised message the moment a user signs up can lift conversions sharply.
Step 2: Add Your Actions
Add actions like SMS, voicemail, email, messenger, wait timers, and tag updates.
Multi-channel drip sequences beat email-only follow-up every time.
Oto jak to wygląda:
✓ Punkt kontrolny: The workflow shows a live contact moving between steps.
Step 3: Segment With Smart Lists
Group contacts into Smart Lists by tag so each list gets relevant marketing messages.
Tag-based segmentation lifts engagement noticeably compared with one list for everyone.
✅ Wynik: Your automated SMS and welcome message fire without anyone touching a keyboard.
💡 Wskazówka: Engagement triggers based on real actions, such as a link click, can push response rates toward 40%.
Jak korzystać z w pełni zautomatyzowanej rezerwacji GoHighLevel
W pełni zautomatyzowane rezerwacje lets you hand prospects a calendar link and let HighLevel handle reminders and follow-up.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Build the Calendar
Open Calendars, set availability, buffer time, and how far ahead people can book.
Step 2: Attach It to a Funnel
Add the calendar to any funnel step or send it inside a workflow.
Oto jak to wygląda:
✓ Punkt kontrolny: A test booking appears on the calendar and in the contact record.
Step 3: Add Reminder Automation
Trigger an SMS reminder one day before and one hour before each call.
Reminders are the single cheapest way to cut no-shows.
✅ Wynik: Calls book themselves while you sleep, including a Zoom call link in the confirmation.
💡 Wskazówka: Route bookings round-robin across your team so no one gets buried while others sit idle.
Jak korzystać z GoHighLevel Tworzenie obszarów członkowskich
Utwórz obszary członkowskie turns HighLevel into a membership platform where you host courses, community, and client portals.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Create Your Product
Open Memberships, click New Product, then add categories and lessons.
Upload video, audio, PDFs, or text in the built-in content management system.
Step 2: Set Access Rules
Choose free or paid access, then connect Stripe for recurring billing.
Oto jak to wygląda:
✓ Punkt kontrolny: A test buyer receives login details and sees the course.
Step 3: Automate Enrolment
Grant access automatically when a payment clears, using a workflow action.
Offers can also be granted manually for beta users.
✅ Wynik: Membership sites run inside the same login as your funnels and CRM.
💡 Wskazówka: Drip lessons weekly instead of releasing everything at once, which keeps refund requests low.
Jak korzystać z GoHighLevel, aby zamykać więcej transakcji
Zamknij więcej transakcji gives you visual pipelines, invoicing, and reputation management so revenue stops leaking.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Build Your Pipeline
Create stages such as Lead, Qualified, Negotiation, and Won.
Drag each opportunity across as it progresses.
Step 2: Automate Stage Movement
Set conditions that advance a deal when a call is booked or a proposal is opened.
Oto jak to wygląda:
✓ Punkt kontrolny: Opportunities move stage without manual dragging.
Step 3: Request Reviews Automatically
Fire a review request one to two days after service completion.
That single automation is most of what reputation management needs.
✅ Wynik: Your pipeline shows real revenue forecasts instead of guesswork.
💡 Wskazówka: Rewizja pipelines quarterly and delete stages nobody uses, since stale stages distort every report.
How to Use GoHighLevel White label
Biała etykieta lets you resell the whole marketing app under your own brand using SaaS mode.
Oto instrukcja krok po kroku, jak z niego korzystać.
Step 1: Switch On SaaS Mode
SaaS mode sits in agency settings and needs the higher plan.
It lets you sell sub-accounts as your own software.
Step 2: Brand the Platform
Add your logo, custom domain, and colours so clients never see the HighLevel name.
Oto jak to wygląda:
✓ Punkt kontrolny: A client logs in and sees your brand, not HighLevel.
Step 3: Set Billing and Rebill Twilio
Connect Stripe, set your monthly price, then rebill Twilio and email usage with a markup.
Clients then cover their own expenses for messaging.
✅ Wynik: You own a recurring software biznes bez pisania kodu.
💡 Wskazówka: Price your SaaS tier at least triple your seat cost, because support time is the real expense.
Wskazówki i skróty GoHighLevel Pro
After two years of daily use, these are the shortcuts that saved me the most time.
Skróty klawiaturowe
| Działanie | Skrót |
|---|---|
| Wyszukiwanie globalne | Ctrl + K |
| Save funnel or page edits | Ctrl + S |
| Undo a builder change | Ctrl + Z |
| Duplicate a selected element | Ctrl + D |
Ukryte funkcje, których większość ludzi nie dostrzega
- Migawki: Clone a finished sub-account into every new client in one click.
- Trigger links: Tag a contact the moment they click, then branch the sequence.
- Manual actions queue: Batch your phone calls in one screen instead of hopping between records.
GoHighLevel Typowe błędy, których należy unikać
Błąd nr 1: pominięcie konfiguracji Twilio i Mailgun
❌ Źle: Building funnels first, then wondering why no messages send.
✅ Po prawej: Connect both apps on day one, since HighLevel never bundles messaging costs into the subscription.
Mistake #2: Building Everything From Scratch
❌ Źle: Designing every funnel, form, and workflow from a blank canvas.
✅ Po prawej: Start from templates and snapshots, then edit. Over-engineering is the top reason new agencies stall.
Mistake #3: One Messy Contact List
❌ Źle: Dumping every lead into one list and blasting the same email.
✅ Po prawej: Keep a clean CRM with tags and Smart Lists so each segment gets relevant marketing efforts.
Rozwiązywanie problemów GoHighLevel
Problem: E-maile trafiają do spamu
Przyczyna: DNS records were added to the root domain instead of the sending subdomain.
Naprawić: Recheck each record in your dns provider account, then re-verify inside Mailgun.
Problem: SMS Fails to Send
Przyczyna: Twilio numbers are unregistered for A2P 10DLC, or the sub-account has no credit.
Naprawić: Finish brand registration in Twilio, then top up the balance on that sub-account.
Problem: A Tutorial Does Not Match Your Screen
Przyczyna: HighLevel ships updates constantly, so older walkthroughs drift out of date.
Naprawić: Check the HighLevel support portal, then open chat. Their team will often jump on a Zoom call and walk you through it.
📌 Notatka: If none of these fix your issue, contact GoHighLevel support.
Czym jest GoHighLevel?
Przejdź na wysoki poziom is a marketing platform that helps marketing agencies manage customer relationships, funnels, and campaigns in one place.
Think of it as a CRM, an email service, a page builder, and a scheduler stitched into a single login.
Obejrzyj ten krótki przegląd:
Zawiera następujące kluczowe funkcje:
- Budowanie silnika marketingu cyfrowego: Twilio and Mailgun integration for messaging and email.
- Zdobądź nowe kontakty: Funnel builder, form builder, chat widget, and survey tools.
- Pielęgnuj potencjalnych klientów: Workflow automation across SMS, email, and voicemail.
- W pełni zautomatyzowane rezerwacje: Calendars with reminders and round-robin routing.
- Utwórz obszary członkowskie: Courses, communities, and client portals.
- Zamknij więcej transakcji: Pipelines, invoicing, analytics, and reputation management.
- White label: SaaS mode for reselling the platform under your brand.
The support portal, YouTube channel, and Onboarding Series cover anything this guide does not.
Aby zapoznać się z pełną recenzją, zobacz naszą Recenzja GoHighLevel.
Cennik GoHighLevel
Oto, ile kosztuje GoHighLevel w 2026 roku:
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Rozrusznik | 97 USD/miesiąc | Solo freelancers and single-location businesses |
| Nieograniczony | 297 USD/miesiąc | Agencies running unlimited sub accounts |
Bezpłatny okres próbny: Yes — 14 days, no charge until it ends. There is no permanently free account.
Gwarancja zwrotu pieniędzy: No standard refund window, so treat the trial as your test drive.
Pricing is seat and account based, not contact based, so growing your database costs nothing extra.
HighLevel has also marketed these tiers as the Starter Account, the Pracownik nieetatowy Account, and the Agency Pro Account. HIPAA compliance and white-label mobile apps sit above the entry tier.
SMS, phone calls, and email are billed separately through Twilio and Mailgun.
💰 Najlepszy stosunek jakości do ceny: Unlimited — the moment you have two clients, unlimited sub-accounts pays for itself.
GoHighLevel kontra alternatywy
How does GoHighLevel compare against the rest of the market?
| Narzędzie | Najlepsze dla | Cena | Ocena |
|---|---|---|---|
| Przejdź na wysoki poziom | Agencies wanting one platform | 97 USD/mies. | ⭐ 4.3 |
| HubSpot | Content and inbound | 20 USD/mies. | ⭐ 4,5 |
| Aktywna kampania | Email automation depth | 29 USD/mies. | ⭐ 4,5 |
| Pipedrive | Skupienie się na lejku sprzedaży | 24 USD/mies. | ⭐ 4,5 |
| Zachować | Kompleksowe rozwiązanie dla małych firm | 79 USD/mies. | ⭐ 4.2 |
| Lejki kliknięć | Funnels and checkouts | 97 USD/mies. | ⭐ 4.4 |
| Salesforce | Enterprise complexity | 25 USD/mies. | ⭐ 4.4 |
| Poniedziałkowy CRM | Visual team workflows | 12 USD/mies. | ⭐ 4.6 |
Szybkie typy:
- Najlepszy ogółem: GoHighLevel — nothing else bundles CRM, funnels, and white label at this price.
- Najlepszy budżet: Monday CRM — cheapest way to track deals for a small team.
- Najlepsze dla początkujących: Pipedrive — you will understand the whole app in an afternoon.
- Najlepsze do marketingu e-mailowego: ActiveCampaign — deeper segmentation and reporting than most rivals.
🎯 Alternatywy dla GoHighLevel
Szukasz alternatyw dla GoHighLevel? Oto najlepsze opcje:
- 🚀 Pipedrive: Clean sales pipelines and forecasting, without funnel or membership tools.
- 💰 Trzymaj: Small business CRM with built-in payments and simple automation.
- 📊 Aktywna kampania: Stronger email automation and reporting, weaker page building.
- 🌟 HubSpot: Deep inbound tooling and a generous free tier for wczesny zespoły.
- 🎨 ClickFunnels: Funnel and checkout specialist with polished templates.
- 👶 Ludowy: Lightweight contact CRM for founders who hate heavy software.
- ⚡ Natychmiast: Zimny e-mail at volume with inbox warm-up baked in.
- 🔧 Kliknij w górę: Project work and client delivery rather than marketing automation.
- 🔥 Poniedziałkowy CRM: Colourful boards that non-technical teams actually adopt.
- 💼 Kapsułkowy CRM: Simple, affordable contact management for small service firms.
- 🎯 Wnikliwie: CRM plus project delivery for teams that ship client work.
- ⭐ Freshsales CRM: Built-in phone and AI scoring at a fair monthly cost.
- 🏢 Salesforce: Endless customisation for enterprises with admin budget.
- 🔒 Zendesk: Support-first platform when service tickets matter more than funnels.
Aby zobaczyć pełną listę, zobacz naszą Alternatywy dla GoHighLevel przewodnik.
⚔️ Porównanie GoHighLevel
Oto jak GoHighLevel wypada na tle konkurencji:
- GoHighLevel kontra Pipedrive: GoHighLevel wins on breadth. Pipedrive wins if you only need a sales pipeline.
- GoHighLevel vs Keap: GoHighLevel scales to multiple clients. Keap suits one business with simple needs.
- GoHighLevel kontra ActiveCampaign: ActiveCampaign has better email logic. GoHighLevel covers far more ground.
- GoHighLevel kontra HubSpot: HubSpot is friendlier and pricier at scale. GoHighLevel is flat-rate and agency-first.
- GoHighLevel kontra ClickFunnels: ClickFunnels builds prettier funnels. GoHighLevel adds CRM, calendars, and SMS.
- GoHighLevel kontra Folk: Folk is lighter and faster to learn. GoHighLevel does the automation Folk skips.
- GoHighLevel vs Instantly: Instantly owns cold sięgać dalej niż ktoś coś. GoHighLevel owns everything after the reply.
- GoHighLevel kontra ClickUp: ClickUp manages delivery. GoHighLevel manages acquisition. Many agencies run both.
- GoHighLevel kontra poniedziałek CRM: Monday looks better and costs less. GoHighLevel replaces more subscriptions.
- GoHighLevel kontra kapsuła CRM: Capsule is simpler. GoHighLevel is the right call once automation matters.
- GoHighLevel kontra Insightly: Insightly blends CRM and projects. GoHighLevel blends CRM and marketing.
- GoHighLevel kontra Freshsales CRM: Freshsales has a stronger dialler. GoHighLevel has funnels and memberships.
- GoHighLevel kontra Salesforce: Salesforce fits enterprise. GoHighLevel fits agencies that need results this quarter.
- GoHighLevel kontra Zendesk: Zendesk handles support queues. GoHighLevel handles growth. Different jobs entirely.
Zacznij korzystać z GoHighLevel już teraz
You now know how to use GoHighLevel across every major feature:
- ✅ Budowanie silnika marketingu cyfrowego
- ✅ Zdobądź nowe leady
- ✅ Pielęgnuj potencjalnych klientów
- ✅ W pełni zautomatyzowana rezerwacja
- ✅ Utwórz obszary członkowskie
- ✅ Zamykaj więcej transakcji
- ✅ Biała etykieta
Następny krok: Connect Twilio and Mailgun, then build one funnel.
Most people start with Capture New Leads.
It takes less than an hour, and all the tools sit behind one login.
Często zadawane pytania
Jak działa GoHighLevel?
It connects a CRM, funnel builder, calendar, and automation engine to one database. Triggers move contacts through workflows that send messages, book calls, and update pipelines automatically.
Czy nauka GoHighLevel jest trudna?
The basics take a weekend. Workflows and SaaS mode take longer. Start with templates, then use the HighLevel support portal and the Onboarding Series videos.
Jak zarabiać pieniądze z GoHighLevel?
Charge clients a monthly retainer, or switch on SaaS mode and resell sub accounts under your brand. You can also rebill Twilio and email usage.
Jak rozpocząć korzystanie z GHL?
Start the 14-day free trial, connect a Twilio account and Mailgun, then create one sub-account. Build a funnel from a template before touching automation.
Czy GoHighLevel jest łatwy do nauczenia?
Yes for funnels and contacts. Automation has a real learning curve. Following gohighlevel tutorials in order beats clicking around the highlevel admin panel randomly.
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