Come utilizzare GoHighLevel per la crescita aziendale nel 2026?

Avvio rapido

Questa guida illustra tutte le funzionalità di GoHighLevel:

• Iniziare — Create your HighLevel account and connect the core apps
• Come utilizzare la creazione del motore di marketing digitale — Connect Twilio and Mailgun so every channel runs from one HighLevel account
• Come utilizzare Capture New Leads — Build sales funnels, landing pages, and lead forms that pull in more leads
• Come utilizzare i lead nurturing per trasformarli in clienti — Run automated SMS and email campaigns from a single workflow builder
• Come utilizzare la prenotazione completamente automatizzata — Let prospects book calls straight into your calendar with zero back and forth
• Come utilizzare la funzione Crea aree riservate ai membri — Host courses and membership sites inside the same marketing platform
• Come utilizzare Close More Deals — Track every deal through visual pipelines and trigger review requests on autopilot
• How to Use White label — Resell HighLevel under your own brand with SaaS mode and rebill Twilio usage

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have run client work inside HighLevel for two years and tested every feature below.

These screenshots come from my own HighLevel admin panel, not vendor marketing.

GoHighLevel is an all-in-one sales and marketing platform built for agencies.

Most people log in, build one funnel, and never touch the automazione.

That is where the real value sits.

Here is how to use GoHighLevel properly, from first login to reselling it under your own brand.

Tutorial GoHighLevel

This How to Use GoHighLevel tutorial walks through each feature step by step, with the setup work most gohighlevel tutorials skip.

GoHighLevel

Esegui il tuo CRM, funnels, calendars, and email campaigns from one login. GoHighLevel replaces six subscriptions for marketing agencies and small teams. Start the 14-day free trial with no credit card charge until day 15.

PROVA GOHIGHLEVEL ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE DI ALTO LIVELLO →

Guida introduttiva a GoHighLevel

Before any feature works, finish this one-time setup.

It takes about ten minutes.

Here is what the platform looked like during my first month:

Ora analizziamo ogni passaggio.

Passaggio 1: crea il tuo account

Go to the HighLevel website and click Start 14-Day Free Trial.

Enter your email, then open the verification link sent to your posta in arrivo.

✓ Punto di controllo: Your new account loads the agency dashboard.

Passaggio 2: collega Twilio e Mailgun

Open the HighLevel admin panel, go to Settings, and click Twilio in the integrations list.

Paste the account SID and auth token from your Twilio admin dashboard.

HighLevel lets you create Twilio sub accounts for each client from the same screen, so billing stays separate.

Then open Mailgun, select API Keys, copy the private api key, and paste it in to switch on the email service.

✓ Punto di controllo: HighLevel gives you 100 free Twilio credits once the Twilio account connects.

Step 3: Create Sub Accounts

Add one sub-account per client from the agency view.

Sub accounts keep contacts, calendars, and segnalazione separate.

Connect other apps through Zapier or the marketplace when no native integration exists.

Come utilizzare il motore di marketing digitale GoHighLevel

Costruire il motore del marketing digitale lets you wire Twilio and Mailgun into one HighLevel account so SMS, phone calls, and email run together.

Ecco come usarlo passo dopo passo.

Step 1: Set Up Your Email Delivery App

Mailgun is the email delivery app HighLevel recommends for outbound mail.

SMTP, short for simple mail transfer protocol, is what actually pushes each message out.

A free Mailgun account sends up to 5,000 emails monthly for three months, and it cannot receive replies.

Step 2: Create Subdomains and Add DNS Records

Log into your DNS provider account and open the DNS settings for your main domain.

Mailgun asks you to create subdomains such as mail.yourdomain.com, then add DNS records it generates.

You manage DNS at your registrar, since HighLevel never touches those settings.

Ecco come si presenta:

✓ Punto di controllo: Mailgun shows a green verified state for your smtp service.

Step 3: Verify and Test

Back in Mailgun, verify the newly created DNS records and send a test message.

HighLevel recommends one subdomain shared across all client sub accounts.

Come utilizzare GoHighLevel per acquisire nuovi contatti

Cattura nuovi contatti lets you build sales funnels, landing pages, and lead forms that turn traffic into more leads.

Ecco come usarlo passo dopo passo.

Step 1: Create Funnels From a Template

Open Sites, click Funnels, and start from a native snapshot instead of a blank page.

Pre-built templates cut setup from a day to an hour.

Step 2: Add Your Form and Chat Widget

The HighLevel form costruttore creates lead forms with drag and drop fields.

Drop a chat widget on the page so visitors can message you without leaving.

Ecco come si presenta:

✓ Punto di controllo: A test submission appears in Contacts within seconds.

Step 3: Publish on a Custom Domain

Point a custom domain at the funnel, then send Google Ads traffic to it.

Need something the builder cannot do? Drop in a custom code element.

How to Use GoHighLevel Leads Into Customers

La fidelizzazione dei clienti si trasforma in clienti effettivi. lets you run automated SMS and email sequences that manage customer relationships without manual follow-up.

Ecco come usarlo passo dopo passo.

Passaggio 1: Apri Workflow Builder

Go to Automation and create a workflow triggered by a form submission.

Sending a personalised message the moment a user signs up can lift conversions sharply.

Step 2: Add Your Actions

Add actions like SMS, voicemail, email, messenger, wait timers, and tag updates.

Multi-channel drip sequences beat email-only follow-up every time.

Ecco come si presenta:

✓ Punto di controllo: The workflow shows a live contact moving between steps.

Step 3: Segment With Smart Lists

Group contacts into Smart Lists by tag so each list gets relevant marketing messages.

Tag-based segmentation lifts engagement noticeably compared with one list for everyone.

Come utilizzare il sistema di prenotazione completamente automatizzato GoHighLevel

Prenotazione completamente automatizzata lets you hand prospects a calendar link and let HighLevel handle reminders and follow-up.

Ecco come usarlo passo dopo passo.

Step 1: Build the Calendar

Open Calendars, set availability, buffer time, and how far ahead people can book.

Step 2: Attach It to a Funnel

Add the calendar to any funnel step or send it inside a workflow.

Ecco come si presenta:

✓ Punto di controllo: A test booking appears on the calendar and in the contact record.

Step 3: Add Reminder Automation

Trigger an SMS reminder one day before and one hour before each call.

Reminders are the single cheapest way to cut no-shows.

Come utilizzare GoHighLevel per creare aree riservate ai membri

Creare aree riservate ai membri turns HighLevel into a membership platform where you host courses, community, and client portals.

Ecco come usarlo passo dopo passo.

Step 1: Create Your Product

Open Memberships, click New Product, then add categories and lessons.

Upload video, audio, PDFs, or text in the built-in content management system.

Step 2: Set Access Rules

Choose free or paid access, then connect Stripe for recurring billing.

Ecco come si presenta:

✓ Punto di controllo: A test buyer receives login details and sees the course.

Step 3: Automate Enrolment

Grant access automatically when a payment clears, using a workflow action.

Offers can also be granted manually for beta users.

Come utilizzare GoHighLevel per concludere più affari

Concludi più affari gives you visual pipelines, invoicing, and reputation management so revenue stops leaking.

Ecco come usarlo passo dopo passo.

Step 1: Build Your Pipeline

Create stages such as Lead, Qualified, Negotiation, and Won.

Drag each opportunity across as it progresses.

Step 2: Automate Stage Movement

Set conditions that advance a deal when a call is booked or a proposal is opened.

Ecco come si presenta:

✓ Punto di controllo: Opportunities move stage without manual dragging.

Step 3: Request Reviews Automatically

Fire a review request one to two days after service completion.

That single automation is most of what reputation management needs.

How to Use GoHighLevel White label

Etichetta bianca lets you resell the whole marketing app under your own brand using SaaS mode.

Ecco come usarlo passo dopo passo.

Step 1: Switch On SaaS Mode

SaaS mode sits in agency settings and needs the higher plan.

It lets you sell sub-accounts as your own software.

Step 2: Brand the Platform

Add your logo, custom domain, and colours so clients never see the HighLevel name.

Ecco come si presenta:

✓ Punto di controllo: A client logs in and sees your brand, not HighLevel.

Step 3: Set Billing and Rebill Twilio

Connect Stripe, set your monthly price, then rebill Twilio and email usage with a markup.

Clients then cover their own expenses for messaging.

Suggerimenti e scorciatoie di GoHighLevel Pro

After two years of daily use, these are the shortcuts that saved me the most time.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Istantanee: Clone a finished sub-account into every new client in one click.
• Trigger links: Tag a contact the moment they click, then branch the sequence.
• Manual actions queue: Batch your phone calls in one screen instead of hopping between records.

Errori comuni da evitare su GoHighLevel

Errore n. 1: Saltare la configurazione di Twilio e Mailgun

Mistake #2: Building Everything From Scratch

Mistake #3: One Messy Contact List

Risoluzione dei problemi di GoHighLevel

Problema: le email finiscono nella cartella spam.

Causa: DNS records were added to the root domain instead of the sending subdomain.

Aggiustare: Recheck each record in your dns provider account, then re-verify inside Mailgun.

Problem: SMS Fails to Send

Causa: Twilio numbers are unregistered for A2P 10DLC, or the sub-account has no credit.

Aggiustare: Finish brand registration in Twilio, then top up the balance on that sub-account.

Problem: A Tutorial Does Not Match Your Screen

Causa: HighLevel ships updates constantly, so older walkthroughs drift out of date.

Aggiustare: Check the HighLevel support portal, then open chat. Their team will often jump on a Zoom call and walk you through it.

📌 Nota: If none of these fix your issue, contact GoHighLevel support.

Che cos'è GoHighLevel?

GoHighLevel is a marketing platform that helps marketing agencies manage customer relationships, funnels, and campaigns in one place.

Think of it as a CRM, an email service, a page builder, and a scheduler stitched into a single login.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Costruire il motore del marketing digitale: Twilio and Mailgun integration for messaging and email.
• Acquisisci nuovi contatti: Funnel builder, form builder, chat widget, and survey tools.
• Coltivare i contatti porta alla conversione in clienti: Workflow automation across SMS, email, and voicemail.
• Prenotazione completamente automatizzata: Calendars with reminders and round-robin routing.
• Creare aree riservate ai membri: Courses, communities, and client portals.
• Chiudi più affari: Pipelines, invoicing, analytics, and reputation management.
• White label: SaaS mode for reselling the platform under your brand.

The support portal, YouTube channel, and Onboarding Series cover anything this guide does not.

Per una recensione completa, consulta la nostra Recensione di GoHighLevel.

Prezzi GoHighLevel

Ecco quanto costerà GoHighLevel nel 2026:

Prova gratuita: Yes — 14 days, no charge until it ends. There is no permanently free account.

Garanzia di rimborso: No standard refund window, so treat the trial as your test drive.

Pricing is seat and account based, not contact based, so growing your database costs nothing extra.

HighLevel has also marketed these tiers as the Starter Account, the Libero professionista Account, and the Agency Pro Account. HIPAA compliance and white-label mobile apps sit above the entry tier.

SMS, phone calls, and email are billed separately through Twilio and Mailgun.

💰 Miglior rapporto qualità-prezzo: Unlimited — the moment you have two clients, unlimited sub-accounts pays for itself.

GoHighLevel contro le alternative

How does GoHighLevel compare against the rest of the market?

Scelte rapide:

• Il migliore in assoluto: GoHighLevel — nothing else bundles CRM, funnels, and white label at this price.
• Miglior budget: Monday CRM — cheapest way to track deals for a small team.
• Ideale per principianti: Pipedrive — you will understand the whole app in an afternoon.
• ActiveCampaign: automazioni di alto livello a partire da 15 $ al mese. ActiveCampaign — deeper segmentation and reporting than most rivals.

🎯 Alternative a GoHighLevel

Cerchi alternative a GoHighLevel? Ecco le migliori opzioni:

• 🚀 Pipedrive: Clean sales pipelines and forecasting, without funnel or membership tools.
• 💰 Mantenere: Small business CRM with built-in payments and simple automation.
• 📊 Campagna attiva: Stronger email automation and reporting, weaker page building.
• 🌟 HubSpot: Deep inbound tooling and a generous free tier for Presto squadre.
• 🎨 ClickFunnels: Funnel and checkout specialist with polished templates.
• 👶 Popolare: Lightweight contact CRM for founders who hate heavy software.
• ⚡ Immediatamente: E-mail fredda at volume with inbox warm-up baked in.
• 🔧 ClickUp: Project work and client delivery rather than marketing automation.
• 🔥 CRM del lunedì: Colourful boards that non-technical teams actually adopt.
• 💼 CRM a capsule: Simple, affordable contact management for small service firms.
• 🎯 Approfondito: CRM plus project delivery for teams that ship client work.
• ⭐ CRM Freshsales: Built-in phone and AI scoring at a fair monthly cost.
• 🏢 Salesforce: Endless customisation for enterprises with admin budget.
• 🔒 Zendesk: Support-first platform when service tickets matter more than funnels.

Per l'elenco completo, consultare il nostro Alternative a GoHighLevel guida.

⚔️ GoHighLevel a confronto

Ecco come GoHighLevel si posiziona rispetto a ciascun concorrente:

• GoHighLevel vs Pipedrive: GoHighLevel wins on breadth. Pipedrive wins if you only need a sales pipeline.
• GoHighLevel contro Keap: GoHighLevel scales to multiple clients. Keap suits one business with simple needs.
• GoHighLevel vs ActiveCampaign: ActiveCampaign has better email logic. GoHighLevel covers far more ground.
• GoHighLevel contro HubSpot: HubSpot is friendlier and pricier at scale. GoHighLevel is flat-rate and agency-first.
• GoHighLevel contro ClickFunnels: ClickFunnels builds prettier funnels. GoHighLevel adds CRM, calendars, and SMS.
• GoHighLevel contro Folk: Folk is lighter and faster to learn. GoHighLevel does the automation Folk skips.
• GoHighLevel vs Instantly: Instantly owns cold sensibilizzazione. GoHighLevel owns everything after the reply.
• GoHighLevel vs ClickUp: ClickUp manages delivery. GoHighLevel manages acquisition. Many agencies run both.
• GoHighLevel contro lunedì CRM: Monday looks better and costs less. GoHighLevel replaces more subscriptions.
• GoHighLevel vs Capsule CRM: Capsule is simpler. GoHighLevel is the right call once automation matters.
• GoHighLevel vs Insightly: Insightly blends CRM and projects. GoHighLevel blends CRM and marketing.
• GoHighLevel contro Freshsales CRM: Freshsales has a stronger dialler. GoHighLevel has funnels and memberships.
• GoHighLevel contro Salesforce: Salesforce fits enterprise. GoHighLevel fits agencies that need results this quarter.
• GoHighLevel contro Zendesk: Zendesk handles support queues. GoHighLevel handles growth. Different jobs entirely.

Inizia subito a usare GoHighLevel

You now know how to use GoHighLevel across every major feature:

• ✅ Costruire il motore del marketing digitale
• ✅ Acquisisci nuovi contatti
• ✅ Coltiva i lead per trasformarli in clienti
• ✅ Prenotazione completamente automatizzata
• ✅ Crea aree riservate ai membri
• ✅ Concludi più affari
• ✅ Etichetta bianca

Passo successivo: Connect Twilio and Mailgun, then build one funnel.

Most people start with Capture New Leads.

It takes less than an hour, and all the tools sit behind one login.

Domande frequenti

Come funziona GoHighLevel?

It connects a CRM, funnel builder, calendar, and automation engine to one database. Triggers move contacts through workflows that send messages, book calls, and update pipelines automatically.

È difficile imparare a usare GoHighLevel?

The basics take a weekend. Workflows and SaaS mode take longer. Start with templates, then use the HighLevel support portal and the Onboarding Series videos.

Come guadagnare con GoHighLevel?

Charge clients a monthly retainer, or switch on SaaS mode and resell sub accounts under your brand. You can also rebill Twilio and email usage.

Come iniziare a usare GHL?

Start the 14-day free trial, connect a Twilio account and Mailgun, then create one sub-account. Build a funnel from a template before touching automation.

GoHighLevel è facile da imparare?

Yes for funnels and contacts. Automation has a real learning curve. Following gohighlevel tutorials in order beats clicking around the highlevel admin panel randomly.