Быстрый старт
В этом руководстве описаны все функции GoHighLevel:
- Начиная — Create your HighLevel account and connect the core apps
- Как использовать создание механизма цифрового маркетинга — Connect Twilio and Mailgun so every channel runs from one HighLevel account
- Как использовать функцию захвата новых лидов — Build sales funnels, landing pages, and lead forms that pull in more leads
- Как превратить потенциальных клиентов в реальных покупателей — Run automated SMS and email campaigns from a single workflow builder
- Как использовать полностью автоматизированное бронирование — Let prospects book calls straight into your calendar with zero back and forth
- Как использовать функцию создания личных кабинетов для участников — Host courses and membership sites inside the same marketing platform
- Как использовать функцию «Заключайте больше сделок» — Track every deal through visual pipelines and trigger review requests on autopilot
- How to Use White label — Resell HighLevel under your own brand with SaaS mode and rebill Twilio usage
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I have run client work inside HighLevel for two years and tested every feature below.
These screenshots come from my own HighLevel admin panel, not vendor marketing.
GoHighLevel is an all-in-one sales and marketing platform built for agencies.
Most people log in, build one funnel, and never touch the автоматизация.
That is where the real value sits.
Here is how to use GoHighLevel properly, from first login to reselling it under your own brand.
Учебное пособие GoHighLevel
This How to Use GoHighLevel tutorial walks through each feature step by step, with the setup work most gohighlevel tutorials skip.
GoHighLevel
Запустите свой CRM, funnels, calendars, and email campaigns from one login. GoHighLevel replaces six subscriptions for marketing agencies and small teams. Start the 14-day free trial with no credit card charge until day 15.
Начало работы с GoHighLevel
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is what the platform looked like during my first month:
Теперь давайте разберем каждый шаг.
Шаг 1: Создайте свою учетную запись
Go to the HighLevel website and click Start 14-Day Free Trial.
Enter your email, then open the verification link sent to your входящие.
✓ Контрольная точка: Your new account loads the agency dashboard.
Шаг 2: Подключите Twilio и Mailgun
Open the HighLevel admin panel, go to Settings, and click Twilio in the integrations list.
Paste the account SID and auth token from your Twilio admin dashboard.
HighLevel lets you create Twilio sub accounts for each client from the same screen, so billing stays separate.
Then open Mailgun, select API Keys, copy the private api key, and paste it in to switch on the email service.
✓ Контрольная точка: HighLevel gives you 100 free Twilio credits once the Twilio account connects.
Step 3: Create Sub Accounts
Add one sub-account per client from the agency view.
Sub accounts keep contacts, calendars, and отчетность separate.
Connect other apps through Запьер or the marketplace when no native integration exists.
✅ Готово: Вы готовы использовать любую из перечисленных ниже функций.
Как использовать инструмент цифрового маркетинга GoHighLevel
Создание механизма цифрового маркетинга lets you wire Twilio and Mailgun into one HighLevel account so SMS, phone calls, and email run together.
Вот пошаговая инструкция по его использованию.
Step 1: Set Up Your Email Delivery App
Mailgun is the email delivery app HighLevel recommends for outbound mail.
SMTP, short for simple mail transfer protocol, is what actually pushes each message out.
A free Mailgun account sends up to 5,000 emails monthly for three months, and it cannot receive replies.
Step 2: Create Subdomains and Add DNS Records
Log into your DNS provider account and open the DNS settings for your main domain.
Mailgun asks you to create subdomains such as mail.yourdomain.com, then add DNS records it generates.
You manage DNS at your registrar, since HighLevel never touches those settings.
Вот как это выглядит:
✓ Контрольная точка: Mailgun shows a green verified state for your smtp service.
Step 3: Verify and Test
Back in Mailgun, verify the newly created DNS records and send a test message.
HighLevel recommends one subdomain shared across all client sub accounts.
✅ Результат: Текст messages and email campaigns now send from your own domain.
💡 Полезный совет: A paid Mailgun account removes the daily sending cap once volume climbs past a few hundred contacts per day.
Как использовать GoHighLevel для привлечения новых потенциальных клиентов
Привлечение новых потенциальных клиентов lets you build sales funnels, landing pages, and lead forms that turn traffic into more leads.
Вот пошаговая инструкция по его использованию.
Step 1: Create Funnels From a Template
Open Sites, click Funnels, and start from a native snapshot instead of a blank page.
Pre-built templates cut setup from a day to an hour.
Step 2: Add Your Form and Chat Widget
The HighLevel form строитель creates lead forms with drag and drop fields.
Drop a chat widget on the page so visitors can message you without leaving.
Вот как это выглядит:
✓ Контрольная точка: A test submission appears in Contacts within seconds.
Step 3: Publish on a Custom Domain
Point a custom domain at the funnel, then send Google Ads traffic to it.
Need something the builder cannot do? Drop in a custom code element.
✅ Результат: Every form fill lands in your HighLevel CRM with source tracking attached.
💡 Полезный совет: Optimise landing pages for mobile first, since most people who fill lead forms are on a phone.
How to Use GoHighLevel Leads Into Customers
Забота о клиентах приводит к их привлечению. lets you run automated SMS and email sequences that manage customer relationships without manual follow-up.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте конструктор рабочих процессов.
Go to Automation and create a workflow triggered by a form submission.
Sending a personalised message the moment a user signs up can lift conversions sharply.
Step 2: Add Your Actions
Add actions like SMS, voicemail, email, messenger, wait timers, and tag updates.
Multi-channel drip sequences beat email-only follow-up every time.
Вот как это выглядит:
✓ Контрольная точка: The workflow shows a live contact moving between steps.
Step 3: Segment With Smart Lists
Group contacts into Smart Lists by tag so each list gets relevant marketing messages.
Tag-based segmentation lifts engagement noticeably compared with one list for everyone.
✅ Результат: Your automated SMS and welcome message fire without anyone touching a keyboard.
💡 Полезный совет: Engagement triggers based on real actions, such as a link click, can push response rates toward 40%.
Как использовать полностью автоматизированную систему бронирования GoHighLevel
Полностью автоматизированное бронирование lets you hand prospects a calendar link and let HighLevel handle reminders and follow-up.
Вот пошаговая инструкция по его использованию.
Step 1: Build the Calendar
Open Calendars, set availability, buffer time, and how far ahead people can book.
Step 2: Attach It to a Funnel
Add the calendar to any funnel step or send it inside a workflow.
Вот как это выглядит:
✓ Контрольная точка: A test booking appears on the calendar and in the contact record.
Step 3: Add Reminder Automation
Trigger an SMS reminder one day before and one hour before each call.
Reminders are the single cheapest way to cut no-shows.
✅ Результат: Calls book themselves while you sleep, including a Zoom call link in the confirmation.
💡 Полезный совет: Route bookings round-robin across your team so no one gets buried while others sit idle.
Как использовать GoHighLevel для создания пользовательских разделов
Создание разделов для участников turns HighLevel into a membership platform where you host courses, community, and client portals.
Вот пошаговая инструкция по его использованию.
Step 1: Create Your Product
Open Memberships, click New Product, then add categories and lessons.
Upload video, audio, PDFs, or text in the built-in content management system.
Step 2: Set Access Rules
Choose free or paid access, then connect Stripe for recurring billing.
Вот как это выглядит:
✓ Контрольная точка: A test buyer receives login details and sees the course.
Step 3: Automate Enrolment
Grant access automatically when a payment clears, using a workflow action.
Offers can also be granted manually for beta users.
✅ Результат: Membership sites run inside the same login as your funnels and CRM.
💡 Полезный совет: Drip lessons weekly instead of releasing everything at once, which keeps refund requests low.
Как использовать GoHighLevel для заключения большего количества сделок
Заключайте больше сделок gives you visual pipelines, invoicing, and reputation management so revenue stops leaking.
Вот пошаговая инструкция по его использованию.
Step 1: Build Your Pipeline
Create stages such as Lead, Qualified, Negotiation, and Won.
Drag each opportunity across as it progresses.
Step 2: Automate Stage Movement
Set conditions that advance a deal when a call is booked or a proposal is opened.
Вот как это выглядит:
✓ Контрольная точка: Opportunities move stage without manual dragging.
Step 3: Request Reviews Automatically
Fire a review request one to two days after service completion.
That single automation is most of what reputation management needs.
✅ Результат: Your pipeline shows real revenue forecasts instead of guesswork.
💡 Полезный совет: Аудит pipelines quarterly and delete stages nobody uses, since stale stages distort every report.
How to Use GoHighLevel White label
Белая этикетка lets you resell the whole marketing app under your own brand using SaaS mode.
Вот пошаговая инструкция по его использованию.
Step 1: Switch On SaaS Mode
SaaS mode sits in agency settings and needs the higher plan.
It lets you sell sub-accounts as your own software.
Step 2: Brand the Platform
Add your logo, custom domain, and colours so clients never see the HighLevel name.
Вот как это выглядит:
✓ Контрольная точка: A client logs in and sees your brand, not HighLevel.
Step 3: Set Billing and Rebill Twilio
Connect Stripe, set your monthly price, then rebill Twilio and email usage with a markup.
Clients then cover their own expenses for messaging.
✅ Результат: You own a recurring software бизнес без написания кода.
💡 Полезный совет: Price your SaaS tier at least triple your seat cost, because support time is the real expense.
Советы и сочетания клавиш GoHighLevel Pro
After two years of daily use, these are the shortcuts that saved me the most time.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Глобальный поиск | Ctrl + K |
| Save funnel or page edits | Ctrl + S |
| Undo a builder change | Ctrl + Z |
| Duplicate a selected element | Ctrl + D |
Скрытые функции, которые большинство людей упускают из виду.
- Снимки экрана: Clone a finished sub-account into every new client in one click.
- Trigger links: Tag a contact the moment they click, then branch the sequence.
- Manual actions queue: Batch your phone calls in one screen instead of hopping between records.
GoHighLevel: Распространенные ошибки, которых следует избегать
Ошибка №1: Пропуск настройки Twilio и Mailgun.
❌ Неправильно: Building funnels first, then wondering why no messages send.
✅ Справа: Connect both apps on day one, since HighLevel never bundles messaging costs into the subscription.
Mistake #2: Building Everything From Scratch
❌ Неправильно: Designing every funnel, form, and workflow from a blank canvas.
✅ Справа: Start from templates and snapshots, then edit. Over-engineering is the top reason new agencies stall.
Mistake #3: One Messy Contact List
❌ Неправильно: Dumping every lead into one list and blasting the same email.
✅ Справа: Keep a clean CRM with tags and Smart Lists so each segment gets relevant marketing efforts.
Устранение неполадок GoHighLevel
Проблема: письма попадают в папку «Спам».
Причина: DNS records were added to the root domain instead of the sending subdomain.
Исправить: Recheck each record in your dns provider account, then re-verify inside Mailgun.
Problem: SMS Fails to Send
Причина: Twilio numbers are unregistered for A2P 10DLC, or the sub-account has no credit.
Исправить: Finish brand registration in Twilio, then top up the balance on that sub-account.
Problem: A Tutorial Does Not Match Your Screen
Причина: HighLevel ships updates constantly, so older walkthroughs drift out of date.
Исправить: Check the HighLevel support portal, then open chat. Their team will often jump on a Zoom call and walk you through it.
📌 Примечание: If none of these fix your issue, contact GoHighLevel support.
Что такое GoHighLevel?
GoHighLevel is a marketing platform that helps marketing agencies manage customer relationships, funnels, and campaigns in one place.
Think of it as a CRM, an email service, a page builder, and a scheduler stitched into a single login.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Создание механизма цифрового маркетинга: Twilio and Mailgun integration for messaging and email.
- Привлечение новых потенциальных клиентов: Funnel builder, form builder, chat widget, and survey tools.
- Забота о клиентах приводит к их приобретению: Workflow automation across SMS, email, and voicemail.
- Полностью автоматизированное бронирование: Calendars with reminders and round-robin routing.
- Создание разделов для участников: Courses, communities, and client portals.
- Заключайте больше сделок: Pipelines, invoicing, analytics, and reputation management.
- White label: SaaS mode for reselling the platform under your brand.
The support portal, YouTube channel, and Onboarding Series cover anything this guide does not.
Полный обзор смотрите в нашем разделе Обзор GoHighLevel.
Цены GoHighLevel
Вот сколько будет стоить GoHighLevel в 2026 году:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 97 долларов в месяц | Solo freelancers and single-location businesses |
| Без ограничений | 297 долларов в месяц | Agencies running unlimited sub accounts |
Бесплатная пробная версия: Yes — 14 days, no charge until it ends. There is no permanently free account.
Гарантия возврата денег: No standard refund window, so treat the trial as your test drive.
Pricing is seat and account based, not contact based, so growing your database costs nothing extra.
HighLevel has also marketed these tiers as the Starter Account, the Фрилансер Account, and the Agency Pro Account. HIPAA compliance and white-label mobile apps sit above the entry tier.
SMS, phone calls, and email are billed separately through Twilio and Mailgun.
💰 Лучшее соотношение цены и качества: Unlimited — the moment you have two clients, unlimited sub-accounts pays for itself.
GoHighLevel против альтернатив
How does GoHighLevel compare against the rest of the market?
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| GoHighLevel | Agencies wanting one platform | 97 долларов в месяц | ⭐ 4.3 |
| HubSpot | Content and inbound | 20 долларов в месяц | ⭐ 4.5 |
| ActiveCampaign | Email automation depth | 29 долларов в месяц | ⭐ 4.5 |
| Пайпдрайв | Фокус на воронке продаж | 24 доллара в месяц | ⭐ 4.5 |
| Кеап | Комплексное решение для малого бизнеса | 79 долларов в месяц | ⭐ 4.2 |
| ClickFunnels | Funnels and checkouts | 97 долларов в месяц | ⭐ 4.4 |
| Salesforce | Enterprise complexity | 25 долларов в месяц | ⭐ 4.4 |
| Понедельник CRM | Visual team workflows | 12 долларов в месяц | ⭐ 4.6 |
Краткий выбор:
- Лучший вариант в целом: GoHighLevel — nothing else bundles CRM, funnels, and white label at this price.
- Оптимальный бюджет: Monday CRM — cheapest way to track deals for a small team.
- Лучший вариант для начинающих: Pipedrive — you will understand the whole app in an afternoon.
- Лучшее решение для email-маркетинга: ActiveCampaign — deeper segmentation and reporting than most rivals.
🎯 Альтернативы GoHighLevel
Ищете альтернативы GoHighLevel? Вот лучшие варианты:
- 🚀 Pipedrive: Clean sales pipelines and forecasting, without funnel or membership tools.
- 💰 Кеап: Small business CRM with built-in payments and simple automation.
- 📊 ActiveCampaign: Stronger email automation and reporting, weaker page building.
- 🌟 HubSpot: Deep inbound tooling and a generous free tier for рано команды.
- 🎨 ClickFunnels: Funnel and checkout specialist with polished templates.
- 👶 Народ: Lightweight contact CRM for founders who hate heavy software.
- ⚡ Немедленно: Холодные электронные письма at volume with inbox warm-up baked in.
- 🔧 ClickUp: Project work and client delivery rather than marketing automation.
- 🔥 CRM в понедельник: Colourful boards that non-technical teams actually adopt.
- 💼 Капсульная CRM: Simple, affordable contact management for small service firms.
- 🎯 Insightly: CRM plus project delivery for teams that ship client work.
- ⭐ Freshsales CRM: Built-in phone and AI scoring at a fair monthly cost.
- 🏢 Salesforce: Endless customisation for enterprises with admin budget.
- 🔒 Zendesk: Support-first platform when service tickets matter more than funnels.
Полный список смотрите в нашем Альтернативы GoHighLevel гид.
⚔️ Сравнение GoHighLevel
Вот как GoHighLevel выглядит в сравнении с каждым из конкурентов:
- GoHighLevel против Pipedrive: GoHighLevel wins on breadth. Pipedrive wins if you only need a sales pipeline.
- GoHighLevel против Keap: GoHighLevel scales to multiple clients. Keap suits one business with simple needs.
- GoHighLevel против ActiveCampaign: ActiveCampaign has better email logic. GoHighLevel covers far more ground.
- GoHighLevel против HubSpot: HubSpot is friendlier and pricier at scale. GoHighLevel is flat-rate and agency-first.
- GoHighLevel против ClickFunnels: ClickFunnels builds prettier funnels. GoHighLevel adds CRM, calendars, and SMS.
- GoHighLevel против Folk: Folk is lighter and faster to learn. GoHighLevel does the automation Folk skips.
- GoHighLevel vs Instantly: Instantly owns cold информационно-просветительская работа. GoHighLevel owns everything after the reply.
- GoHighLevel против ClickUp: ClickUp manages delivery. GoHighLevel manages acquisition. Many agencies run both.
- GoHighLevel против Monday CRM: Monday looks better and costs less. GoHighLevel replaces more subscriptions.
- GoHighLevel против Capsule CRM: Capsule is simpler. GoHighLevel is the right call once automation matters.
- GoHighLevel против Insightly: Insightly blends CRM and projects. GoHighLevel blends CRM and marketing.
- GoHighLevel против Freshsales CRM: Freshsales has a stronger dialler. GoHighLevel has funnels and memberships.
- GoHighLevel против Salesforce: Salesforce fits enterprise. GoHighLevel fits agencies that need results this quarter.
- GoHighLevel против Zendesk: Zendesk handles support queues. GoHighLevel handles growth. Different jobs entirely.
Начните использовать GoHighLevel прямо сейчас!
You now know how to use GoHighLevel across every major feature:
- ✅ Создание механизма цифрового маркетинга
- ✅ Привлечение новых потенциальных клиентов
- ✅ Забота о клиенте приводит к его приобретению.
- ✅ Полностью автоматизированное бронирование
- ✅ Создание зон для участников
- ✅ Заключайте больше сделок
- ✅ Под собственной торговой маркой
Следующий шаг: Connect Twilio and Mailgun, then build one funnel.
Most people start with Capture New Leads.
It takes less than an hour, and all the tools sit behind one login.
Часто задаваемые вопросы
Как работает GoHighLevel?
It connects a CRM, funnel builder, calendar, and automation engine to one database. Triggers move contacts through workflows that send messages, book calls, and update pipelines automatically.
Сложно ли освоить GoHighLevel?
The basics take a weekend. Workflows and SaaS mode take longer. Start with templates, then use the HighLevel support portal and the Onboarding Series videos.
Как заработать деньги с помощью GoHighLevel?
Charge clients a monthly retainer, or switch on SaaS mode and resell sub accounts under your brand. You can also rebill Twilio and email usage.
Как начать работу с GHL?
Start the 14-day free trial, connect a Twilio account and Mailgun, then create one sub-account. Build a funnel from a template before touching automation.
Легко ли освоить GoHighLevel?
Yes for funnels and contacts. Automation has a real learning curve. Following gohighlevel tutorials in order beats clicking around the highlevel admin panel randomly.
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