How to Use GoHighLevel for Business Growth in 2026?

Quick Start

This guide covers every GoHighLevel feature:

• Commencer — Create your account and complete initial setup
• How to Use the Digital Marketing Engine — Build your full marketing system
• How to Capture New Leads — Create landing pages and lead forms
• How to Nurture Leads Into Customers — Automate follow-up sequences
• How to Use Automated Booking — Set up calendars and appointments
• How to Create Membership Areas — Build courses and membership sites
• How to Close More Deals — Manage pipelines and track sales
• How to White Label GoHighLevel — Brand the platform as your own

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Dépannage | Tarification | Alternatives

Why Trust This Guide

I’ve used GoHighLevel for over two years and tested every feature covered here. This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

GoHighLevel is one of the most powerful all-in-one marketing platforms available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

GoHighLevel Tutorial

This complete GoHighLevel tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

GoHighLevel

Replace 10+ marketing tools with one platform. GoHighLevel gives you CRM, funnels, automation, email, SMS, and booking — all in one dashboard. Start your 14-day free trial today.

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Getting Started with GoHighLevel

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Watch this quick overview first:

Now let’s walk through each step.

Step 1: Create Your Account

Go to GoHighLevel’s website and click “Start Your Free Trial.”

Enter your name, email, and create a password.

You’ll get a 14-day free trial on any plan.

✓ Checkpoint: Vérifiez votre boîte de réception for a confirmation email from HighLevel.

Step 2: Set Up Your Agency Dashboard

Log in and you’ll land on the Agency Dashboard.

This is your command center for managing all sub-accounts.

Click “Sub-Accounts” in the left sidebar to create your first location.

✓ Checkpoint: You should see the main agency dashboard with the left sidebar menu.

Step 3: Connect Twilio and LC Email

GoHighLevel uses Twilio for SMS and phone calls.

Go to Settings and connect your Twilio account using your Account SID and Auth Token.

For email, GoHighLevel’s built-in LC Email costs just $0.675 per 1,000 emails.

You can also connect Mailgun if you prefer a third-party SMTP service.

How to Use GoHighLevel Digital Marketing Engine

The Digital Marketing Engine lets you build a complete marketing system in one platform.

Here’s how to use it step by step.

Step 1: Create a Sub-Account

Click “Sub-Accounts” then “Create Sub-Account” from your agency dashboard.

Choose a pre-built snapshot template or start from scratch.

Step 2: Configure Your Marketing Channels

Inside your sub-account, connect your phone number, email domain, and social accounts.

Here’s what this looks like:

✓ Checkpoint: You should see all connected channels in your sub-account settings.

Step 3: Launch Your First Campaign

Go to “Marketing” and select “Campaigns” to create your first automated sequence.

Choose from email, SMS, or multi-channel drip sequences.

How to Use GoHighLevel to Capture New Leads

Lead Capture lets you build landing pages, forms, and funnels that turn visitors into contacts.

Here’s how to use it step by step.

Step 1: Open the Funnel Builder

Navigate to “Sites” then “Funnels” in your sub-account sidebar.

Click “Create New Funnel” and choose a template or start blank.

Step 2: Build Your Landing Page

Use the drag-and-drop page constructeur to add headlines, images, and your lead form.

Here’s what this looks like:

✓ Checkpoint: Your landing page preview should show the form collecting name, email, and phone.

Step 3: Connect Your Form to a Workflow

Go to “Automations” and create a workflow triggered by form submission.

Add actions like sending a welcome SMS or adding the lead to a pipeline.

How to Use GoHighLevel to Nurture Leads Into Customers

Lead Nurturing lets you automate multi-channel follow-ups that turn cold leads into paying customers.

Here’s how to use it step by step.

Step 1: Create a Workflow

Go to “Automations” and click “Create Workflow.”

Select a trigger like “Contact Created” or “Pipeline Stage Changed.”

Step 2: Add Multi-Channel Actions

Add email, SMS, voicemail drops, and wait steps to your sequence.

Here’s what this looks like:

✓ Checkpoint: Your workflow should show a visual sequence with multiple channels connected.

Step 3: Activate and Monitor

Toggle your workflow to “Published” and monitor results in the reportage dashboard.

Track open rates, reply rates, and conversion metrics.

How to Use GoHighLevel Automated Booking

Réservation automatisée lets you set up calendars that let prospects schedule calls without back-and-forth emails.

Here’s how to use it step by step.

Step 1: Create a Calendar

Go to “Calendars” and click “Create Calendar.”

Set your availability, meeting duration, and tampon time between appointments.

Step 2: Configure Booking Settings

Add confirmation emails, SMS reminders, and custom booking questions.

Here’s what this looks like:

✓ Checkpoint: Your calendar preview should show available time slots with your custom branding.

Step 3: Embed or Share Your Calendar

Copy the booking link and add it to your funnels, emails, or website.

You can also embed the calendar widget directly on any page.

How to Use GoHighLevel Membership Areas

Membership Areas lets you create online courses and membership sites directly inside GoHighLevel.

Here’s how to use it step by step.

Step 1: Navigate to Memberships

Go to “Memberships” in your sub-account sidebar.

Click “Create New” to start building your course or membership site.

Step 2: Add Your Content

Create categories, add lessons with video or texte, and set drip schedules.

You can gate content behind payment or offer it free as a lead magnet.

✓ Checkpoint: Your membership area should show organized categories with published lessons.

Step 3: Set Access and Pricing

Connect Stripe for payments and set up one-time or recurring billing.

Configure user access levels for free, basic, and premium tiers.

💡 Conseil de pro : Use drip content to release lessons over time. This keeps members engaged and reduces cancellation rates compared to giving all content at once.

How to Use GoHighLevel to Close More Deals

Gestion des pipelines lets you track every deal from first contact to closed sale.

Here’s how to use it step by step.

Step 1: Create a Pipeline

Go to “Opportunities” and click “Create Pipeline.”

Add stages like Lead, Qualified, Proposal Sent, Negotiation, and Won.

Step 2: Add and Move Deals

Drag and drop contacts between pipeline stages as deals progress.

Here’s what this looks like:

✓ Checkpoint: Your pipeline should display deals organized by stage with dollar values visible.

Step 3: Automate Pipeline Movement

Create workflows that automatically advance leads through stages.

For example, move a contact to “Proposal Sent” when they open your pricing email.

How to Use GoHighLevel White Label

Marque blanche lets you brand GoHighLevel as your own software and resell it to clients.

Here’s how to use it step by step.

Step 1: Access White Label Settings

Go to “Settings” then “Company” in your agency dashboard.

You need the Unlimited ($297/month) or SaaS Pro ($497/month) plan for white labeling.

Step 2: Customize Your Branding

Upload your logo, set your custom domain, and choose your brand colors.

Here’s what this looks like:

✓ Checkpoint: When clients log in, they should see your branding — not GoHighLevel’s.

Step 3: Set Up Client Billing

On the SaaS Pro plan, connect Stripe to automate client billing.

Set your own pricing tiers and markup on SMS, email, and AI usage.

GoHighLevel Pro Tips and Shortcuts

After testing GoHighLevel for over two years, here are my best tips.

Raccourcis clavier

Hidden Features Most People Miss

• Smart Lists: Organize your database by tags and segments. Agencies report over 35% higher engagement when using smart lists for targeted sensibilisation.
• Snapshot Sharing: Export your entire sub-account setup as a snapshot and import it into new client accounts in seconds. This saves hours of manual configuration.
• Custom Values: Create dynamic fields that auto-populate in emails and SMS. Use contact names, appointment times, and pipeline stages without manual editing.

GoHighLevel Common Mistakes to Avoid

Mistake #1: Over-Engineering Workflows from Day One

Mistake #2: Ignoring CRM Hygiene

Mistake #3: Not Optimizing for Mobile

GoHighLevel Troubleshooting

Problem: Emails Landing in Spam

Cause: Your sending domain isn’t properly authenticated with SPF, DKIM, and DMARC records.

Réparer: Go to Settings, then Email Services. Add the required DNS records to your domain provider. Verify all records show green checkmarks before sending campaigns.

Problem: SMS Messages Not Delivering

Cause: Your Twilio account isn’t registered for A2P 10DLC, which is now required for US messaging.

Réparer: Complete the A2P 10DLC registration in your Twilio dashboard. Submit your brand and campaign information for approval. This usually takes 1-3 entreprise days.

Problem: Workflow Automation Not Triggering

Cause: The workflow is still in “Draft” mode, or the trigger conditions don’t match any contacts.

Réparer: Check that your workflow status is set to “Published.” Then verify the trigger conditions match your test contact’s données exactly. Test with a real contact first.

📌 Note: If none of these fix your issue, contact GoHighLevel support through the blue question mark icon in your dashboard. They also offer Zoom calls for complex problems.

Qu'est-ce que GoHighLevel ?

GoHighLevel is an all-in-one sales and marketing platform that replaces 10+ separate tools.

Think of it like a Swiss Army knife for digital marketing agencies.

Watch this quick overview:

It includes these key features:

• Digital Marketing Engine: Build complete marketing systems with CRM, email, SMS, and automation in one dashboard.
• Capture de prospects : Create landing pages, funnels, lead forms, and chat widgets that turn visitors into contacts.
• Lead Nurturing: Automate multi-channel drip sequences across email, SMS, and voicemail drops.
• Automated Booking: Set up calendars and appointment scheduling with automated reminders.
• Membership Areas: Build online courses and membership sites with drip content and payment collection.
• Pipeline Management: Track deals through visual stages from first contact to closed sale.
• White Label: Brand the entire platform as your own and resell it to clients.

For a full review, see our GoHighLevel review.

Tarification GoHighLevel

Here’s what GoHighLevel costs in 2026:

Essai gratuit : Yes, 14-day free trial on all plans. No credit card required to start.

Garantie de remboursement : No official money-back guarantee, but you can cancel anytime during the trial.

💰 Best Value: Unlimited Plan ($297/month) — It gives you unlimited sub-accounts and white labeling. Most agencies recoup the cost with just two clients paying $150/month each.

GoHighLevel vs Alternatives

How does GoHighLevel compare? Here’s the competitive landscape:

Quick picks:

• Best overall: GoHighLevel — All-in-one platform that replaces 10+ tools for agencies
• Best budget: ActiveCampaign — Powerful email automation starting at just $15/month
• Best for beginners: Pipedrive — Clean, visual pipeline that’s easy to learn in minutes
• Best for enterprise: Salesforce — Industry-standard CRM with deep customization options

🎯 GoHighLevel Alternatives

Looking for GoHighLevel alternatives? Here are the top options:

• 🚀 Pipedrive : Best visual sales pipeline CRM. Simple drag-and-drop deal management starting at $14/user/month with powerful reporting built in.
• 💰 Keap : All-in-one CRM and marketing automation for small businesses. Combines email marketing, payments, and appointment scheduling at $299/month.
• 🎨 Campagne active : Top-tier email automation with advanced workflow builder. Excellent deliverability rates and CRM features starting at $15/month.
• ⚡ HubSpot : Free CRM tier with powerful marketing hub add-ons. Ideal for teams that want a scalable ecosystem with hundreds of integrations.
• 🔒 ClickFunnels : Dedicated sales funnel builder with proven templates. Great for creating high-converting landing pages and checkout flows starting at $81/month.
• 🧠 Populaire: Modern CRM built for relationship management. Clean interface with réseaux sociaux enrichment and pipeline tracking starting at $17.50/member/month.
• 👶 Immédiatement: Courriel froid outreach tool with unlimited email accounts. Perfect for lead generation agencies running high-volume campaigns starting at $30/month.
• 🏢 ClickUp: Project management platform with built-in CRM features. Free plan available with task management, docs, and basic automation included.
• 🔧 CRM du lundi : Visual project and CRM hybrid. Customizable boards with automation recipes starting at $10/user/month for growing teams.
• 🌟 Capsule CRM: Lightweight CRM focused on contact management. Free plan for up to 250 contacts with paid plans starting at $18/user/month.
• ⭐ Perspicace : CRM with built-in project management features. Connects sales and delivery workflows starting at $29/user/month for growing businesses.
• 🎯 CRM Freshsales : AI-powered CRM with lead scoring and built-in phone. Free plan available with paid tiers starting at $15/user/month.
• 💼 Salesforce : Industry-leading enterprise CRM with endless customization. The gold standard for large teams starting at $25/user/month.
• 📊 Zendesk: Customer service platform with CRM and helpdesk features. Multi-channel support management starting at $55/agent/month.

For the full list, see our Alternatives à GoHighLevel guide.

⚔️ GoHighLevel Compared

Here’s how GoHighLevel stacks up against each competitor:

• GoHighLevel vs Pipedrive: GoHighLevel wins for agencies needing an all-in-one platform. Pipedrive wins for teams wanting a focused, easy-to-use sales pipeline.
• GoHighLevel contre Keap: GoHighLevel offers more features at a lower starting price. Keap is better for solopreneurs who want guided onboarding and phone support.
• GoHighLevel vs ActiveCampaign: GoHighLevel replaces more tools. ActiveCampaign delivers superior email automation and deliverability for email-focused teams.
• GoHighLevel contre HubSpot: GoHighLevel is more affordable for agencies. HubSpot offers a stronger free tier and a larger integration ecosystem for enterprises.
• GoHighLevel contre ClickFunnels: GoHighLevel includes CRM, email, and SMS beyond funnels. ClickFunnels has more polished funnel templates and checkout features.
• GoHighLevel vs Folk: GoHighLevel offers far more marketing tools. Folk wins for teams that prioritize clean contact management and social enrichment.
• GoHighLevel vs Instantly: GoHighLevel is a full marketing platform. Instantly is purpose-built for cold email outreach with superior échauffement par e-mail caractéristiques.
• GoHighLevel vs ClickUp: GoHighLevel is built for marketing agencies. ClickUp is better for project management with light CRM needs and team collaboration.
• GoHighLevel vs Monday CRM : GoHighLevel has deeper marketing automation. Monday CRM is better for visual project tracking with basic CRM functionality.
• GoHighLevel vs Capsule CRM: GoHighLevel is far more feature-rich. Capsule CRM wins for small teams that just need simple contact management and tracking.
• GoHighLevel vs Insightly: GoHighLevel covers more marketing channels. Insightly is better for teams that need CRM tied directly to project delivery workflows.
• GoHighLevel contre Freshsales CRM : GoHighLevel offers more tools in one platform. Freshsales wins on AI-powered lead scoring and a generous free plan.
• GoHighLevel vs Salesforce: GoHighLevel is simpler and more affordable for small agencies. Salesforce is the better choice for large enterprises needing deep customization.
• GoHighLevel vs Zendesk: GoHighLevel focuses on marketing and sales. Zendesk is built for customer support with ticketing, helpdesk, and multi-channel service tools.

Start Using GoHighLevel Now

You learned how to use every major GoHighLevel feature:

• ✅ Building the Digital Marketing Engine
• ✅ Capturing New Leads
• ✅ Nurturing Leads Into Customers
• ✅ Automated Booking
• ✅ Membership Areas
• ✅ Closing More Deals
• ✅ White Labeling

Next step: Pick one feature and try it now.

Most people start with building the Digital Marketing Engine.

It takes less than 5 minutes.

Foire aux questions

How does GoHighLevel work?

GoHighLevel works as an all-in-one marketing platform that combines CRM, funnels, email, SMS, booking, and automation into one dashboard. You create sub-accounts for each client or entreprise, then build marketing campaigns using the visual workflow builder. Everything from lead capture to deal closing happens inside one tool instead of ten separate apps.

Is GoHighLevel difficult to learn?

GoHighLevel has a learning curve because it replaces so many tools. Most users get comfortable with basic features within a week. The platform offers a detailed support portal, YouTube tutorials, and an onboarding video series to help new users. If you get stuck, their support team can walk you through any process on a Zoom call.

How to make money with GoHighLevel?

The most common way is white-labeling the platform and reselling it to clients as your own SaaS product. Agencies typically charge $199 to $497 per month per client while paying one flat GoHighLevel subscription. You can also earn by offering setup services, building funnels for clients, or managing their marketing automation campaigns.

How to get started with GHL?

Sign up for the 14-day free trial at GoHighLevel’s website. Create your agency account, then set up your first sub-account. Connect Twilio for SMS and configure LC Email for sending campaigns. Start with a simple workflow like an automated welcome sequence to learn the platform basics before building complex systems.

What is the difference between GoHighLevel and HighLevel?

GoHighLevel and HighLevel are the same platform — just two different names. The company’s official website is gohighlevel.com, and the product is commonly called “HighLevel” or “GHL” for short. The support portal uses “HighLevel” while marketing materials often use “GoHighLevel.” There is no difference in features or pricing between the two names.

GoHighLevel est-il facile à apprendre ?

The basics are easy to pick up within a few days. Building funnels, managing contacts, and creating simple automations are straightforward. Advanced features like complex workflow branching, SaaS mode setup, and API integrations take longer to master. Plan for about 2 to 4 weeks to feel confident with all major features.

How to get the most out of GoHighLevel?

Start with a clean CRM and proper tagging from day one. Use pre-built snapshots instead of building everything from scratch. Set up multi-channel drip sequences that combine email, SMS, and voicemail. Run quarterly audits of your workflows to remove stale content. And always test automations with a real contact before launching to your full list.

How long does it take to learn GoHighLevel?

Most users learn the core features in 1 to 2 weeks. The onboarding series covers the essentials in about 5 hours of video content. Becoming a power user with advanced workflows, white labeling, and SaaS mode typically takes 4 to 8 weeks of active use. The platform updates features frequently, so there’s always something new to learn.

What is a GoHighLevel platform?

GoHighLevel is a cloud-based marketing and sales platform designed primarily for agencies. It combines CRM, funnel builder, email marketing, SMS campaigns, appointment booking, membership sites, pipeline management, and reputation management into one subscription. Agencies can white-label the entire platform and resell it as their own branded software to clients.