9 Best Cold Email Software for Agencies in 2025

Low reply rates and endless manual personalization are stalling your agency’s client acquisition.

You’re spending too much time trying to avoid the spam folder.

High-volume cold campaigns risk trashing your sender reputation, and traditional outreach just isn’t scaling in 2025.

You need a reliable, high-performing system.

The 9 Best Cold Email Software for Agencies use powerful AI features, like IT Autopilot and AI Copilot, alongside superior deliverability tools to ensure your messages land and convert.

Read this guide to learn how to achieve consistent 10%+ reply rates and scale your agency.

What Is the Best Cold Email Software for Agencies?

Trying to figure out the right software for your agency is tough.

You need high volume, great deliverability, and client management features.

The best tools today use AI Copilot and IT Autopilot to faire this easy.

We ranked the platforms based on agency-specific needs like unlimited inboxes and multi-client support.

This list tells you exactly which tools the top agencies are using right now.

1. Instantanément (⭐️4,6)

Instantly is great for agencies. It lets you connect unlimited email accounts for one price.

This saves money. It uses IT Autopilot to warm up all accounts.

This keeps emails out of spam. An AI Copilot helps write great copy fast.

It is perfect for safely managing high volume and many clients.

Notre avis

Instantly est un outil précieux pour les entreprises qui souhaitent intensifier leurs efforts de sensibilisation.

Try Instantly For free Lire la critique complète check Instantly alternatives

Principaux avantages

• Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
• Personalized messaging: Tailor your messages to each recipient.
• Automated follow-ups: Stay top-of-mind without lifting a finger.
• Detailed analytics: Track your progress and identify what’s working.

Essayez instantanément GRATUITEMENT

Tarifs

• Growth CRM: $37.9/month, unlimited seats.
• Hyper CRM: $77.6/month, unlimited seats.

Essayez instantanément GRATUITEMENT

Avantages

• Great for outreach and lead generation.
• Fonctionnalités d'automatisation puissantes.
• It helps improve response rates.
• Easy to personalize messages.

Inconvénients

• It can be expensive for high-volume outreach.
• The free plan is minimal.
• Not a full-fledged CRM.

Essayez instantanément GRATUITEMENT

2. Smartlead (⭐️4.4)

Smartlead focuses on email safety. It offers unlimited mailboxes and warm-ups.

The SmartAI Bot reads replies for you. It can even answer simple questions.

It rotates sending for human-like outreach.

You manage all client replies in one Master Boîte de réception. This saves your team a lot of time.

Notre avis

Smartlead est une excellente option pour les entreprises soucieuses de la délivrabilité de leurs e-mails. Découvrez comment Smartlead peut augmenter vos taux de réponse de plus de 20 % et convertir 50 % des réponses en ventes conclues ! Rejoignez plus de 31 000 entreprises qui réussissent.

Essayez Smartlead gratuitement Lire la critique complète Alternatives à Smartlead

Principaux avantages

• Améliorez la délivrabilité des e-mails grâce à l'optimisation basée sur l'IA.
• Automatisez le préchauffage des e-mails pour renforcer la réputation de l'expéditeur.
• Personnalisez les calendriers d'envoi pour maximiser l'engagement.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Smartlead propose trois formules payantes :

• Plan de base : 32,5 $ par mois pour 2 000 prospects actifs.
• Plan Pro : 78,3 $ par mois pour 30 000 prospects actifs.

Essayez Smartlead gratuitement

Avantages

• Une attention particulière est portée à la délivrabilité.
• Fonctionnalités d’optimisation basées sur l’IA.
• Recevez vos e-mails
• Équipe de soutien utile
• Automatise les tâches

Inconvénients

• Fonctionnalités de sensibilisation limitées.
• Cela peut être lent parfois.
• Il faut du temps pour maîtriser
• Il ne se connecte pas à autant d'autres outils

Essayez Smartlead gratuitement

3. Saleshandy (⭐️4.2)

This is a good, affordable tool. You can add unlimited email accounts.

This helps you scale easily without big costs.

It has an AI Copilot for quick email creation.

You can also find leads using its B2B Lead Finder. It is very user-friendly for any agency team.

Notre avis

Saleshandy est une option décente pour les particuliers et les petites entreprises disposant d'un budget limité. Toutefois, certains utilisateurs peuvent s'inquiéter de ses fonctions de sensibilisation limitées et de son risque de marquage par le spam.

Essayez Saleshandy gratuitement Lire la critique complète Alternatives à Saleshandy

Principaux avantages

• Track email opens, clicks, and replies in real time.
• Automatisez les e-mails de suivi pour augmenter l'engagement.
• Personalize your emails with dynamic variables.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.
• Offre un plan gratuit pour les besoins de base.

Tarifs

Saleshandy propose un plan gratuit et quatre plans payants :

• Démarrage de l'action sociale : $25 par mois.
• Outreach Pro: $69 par mois.
• Échelle de sensibilisation: $139 par mois.
• Barème de proximité Plus Análise do D-ID 2025: Crie vídeos com IA em segundos! 7 $209 par mois.

Essayez Saleshandy gratuitement

Avantages

• Options de tarification abordables.
• Facile à utiliser et à naviguer.
• Propose un plan gratuit.
• C'est un bon outil pour le suivi des courriels.

Inconvénients

• Fonctionnalités de sensibilisation limitées.
• Il peut être signalé comme spam s'il n'est pas utilisé avec précaution.
• Le support client peut être lent.

Essayez Saleshandy gratuitement

4. Apollo (⭐️4.0)

Apollon is a full sales tool, not just email. It has a huge contact database.

You can find leads and start campaigns here. It handles email, calls, and LinkedIn.

The AI Email Composer helps write emails. It is best for agencies that need lead data and sales features.

Notre avis

Apollo est très apprécié pour sa base de données étendue et ses fonctionnalités puissantes. Toutefois, la complexité de la plateforme et son coût potentiellement élevé peuvent constituer des obstacles pour certains utilisateurs.

2025 年に試すべき 9 つの Kling 代替品! Lire la critique complète Alternatives à Apollo

Principaux avantages

• US$ 40/mês
• Utilisez des filtres avancés pour trouver les clients idéaux.
• Automatisez votre prise de contact avec des séquences et des suivis personnalisés.
• Suivez vos progrès grâce à des analyses et des rapports détaillés.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.

Tarifs

Apollo propose une formule gratuite et trois formules payantes :

• Eis o que achamos útil ao usar o ElevenLabs: Crédits e-mail illimités.
• Basique: $49 par mois pour 900 crédits mobiles/an.
• Professionnel: $79 par mois pour 1200 crédits mobiles/an.
• Organisation: $119 par mois pour 2400 crédits mobiles/an.

2025 年に試すべき 9 つの Kling 代替品!

Avantages

• Base de données massive de contacts.
• Options de filtrage avancées.
• Excellentes fonctionnalités d'automatisation.
• Fournit des informations précieuses.

Inconvénients

• Cela peut être coûteux pour les grandes équipes.
• L'interface peut être écrasante.
• L'utilisation du crédit peut être déroutante.

2025 年に試すべき 9 つの Kling 代替品!

5. Réponse IO (⭐️3.8)

Reply io is a strong multi-channel platform. It mixes email with LinkedIn and SMS.

It uses an AI SDR to help find leads and manage responses. It offers great deliverability tools.

This is ideal for agencies managing the whole sales cycle.

Notre avis

Um estúdio de IA para geração de vídeos, narrações e imagens com foco em humanos de IA realistas e

Try Reply IO for free Lire la critique complète Reply IO alternatives

Principaux avantages

• Automate multi-channel outreach across email, LinkedIn, and WhatsApp.
• Personalize your messages with dynamic variables.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Offers a trial to test the platform.

Try Reply IO for free

Tarifs

Reply IO offers three paid plans:

• Email Volume: $49 per month for one user.
• Multichannel: $89 per month per user.
• High Jason AI SDR: Лучший общий рейтинг: 4,8 Лучшая цена: 4,5 Самый популярный рейтинг: 4,0 Вас не устраивает ваше текущее приложение для заметок? Возможно, оно слишком простое, слишком сложное или просто не соответствует потребностям вашей команды. Этот цифровой беспорядок может сильно замедлить вашу работу. Из-за него сложно найти то, что нужно...

Avantages

• Robust automation features
• Multichannel outreach
• AI-powered features
• Extensive integrations
• Excellent customer support
• Comprehensive analytics

Inconvénients

• Peut être coûteux
• Learning curve
• Limited customization in lower-tier plans
• Problèmes occasionnels

Try Reply IO for free

6. Lemlist (⭐️3.6)

Lemlist is known for unique personalization. You can add personalized images easily.

This raises reply rates. It uses ‘lemwarm’ for automatic warm-up.

This keeps your reputation good. It also automates LinkedIn steps in your email sequence.

Notre avis

Engage with lemlist! Users report a 26% increase in reply rates and a +270% conversion rate with their advanced personalization. See your sales opportunities multiply!

Essayez Lemlist gratuitement Lire la critique complète Alternatives à Lemlist

Principaux avantages

• Create personalized emails with custom landing pages and videos.
• Automate your outreach with personalized sequences.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Essayez Lemlist gratuitement

Tarifs

Lemlist offers four paid plans:

• Email Pro: $55 per month.
• Multichannel Expert: $79 per month.
• Entreprise: Tarification personnalisée.

Avantages

• La personnalisation est facile.
• Simple à utiliser.
• Atteignez les gens partout.
• Les e-mails arrivent dans les boîtes de réception.
• Le support est génial.

Inconvénients

• Le prix est élevé.
• Le plan gratuit est limité.
• Les crédits pourraient être plus clairs.

Essayez Lemlist gratuitement

7. Mailshake (⭐️3.4)

Mailshake is a simple, effective cold email tool.

It has an easy sequence constructeur. It includes an AI Email Écrivain feature.

It offers solid deliverability tools. You can use its Data Finder for prospects.

It is reliable for simple, high-volume needs.

Notre avis

Vous souhaitez recevoir plus de réponses à vos e-mails ? Mailshake a aidé les entreprises à obtenir 32 % de réponses et de rendez-vous en plus.

Essayez Mailshake maintenant Lire la critique complète Alternatives à Mailshake

Principaux avantages

• Créez et envoyez des campagnes email personnalisées.
• Automatisez les e-mails de suivi pour augmenter l'engagement.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Mailshake propose trois forfaits payants :

• Démarreur: 25 $ par mois par utilisateur.
• Sensibilisation par courrier électronique : 45$ par mois pour 2 utilisateurs.
• Engagement commercial : 85$ par mois pour 5 utilisateurs.

Essayez Mailshake maintenant

Avantages

• Facile à utiliser et à configurer.
• Efficace pour sensibilisation par courrier électronique à froid.
• Options de tarification abordables.
• Bon support client.

Inconvénients

• Fonctionnalités limitées par rapport à d’autres outils.
• Il peut être signalé comme spam s'il n'est pas utilisé avec précaution.
• Aucun plan gratuit n'est disponible.

Essayez Mailshake maintenant

8. Woodpecker (⭐️3.2)

Woodpecker is built just for deliverability. Its Agency Panel lets you manage many clients safely.

It includes a strong warm-up system. It also checks emails before sending.

It is perfect for agencies that need the best sender safety.

Notre avis

Boost your outreach with Woodpecker! Users report seeing a 250% jump in email replies, with some campaigns achieving an impressive 80% open rate. Join thousands of businesses seeing real results. Try Woodpecker today!

Try Woodpecker for free Lire la critique complète Woodpecker alternatives

Principaux avantages

• Improve email deliverability with warm-up features.
• Personalize your emails with dynamic variables.
• A/B tests your campaigns to optimize performance.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Woodpecker offers a flexible pricing model based on the number of email accounts:

• 7-Day Free Trial: $0 – Try all features for the without any commitment.
• Démarreur: $20/month – Stored prospects 2000.
• Croissance: $126/month – Stored Prospects 40,000.
• Échelle: $903/month – Stored Prospects 400,000.
• Max: $6,666/month -Unlimited Stored prospects.

Try Woodpecker for free

Avantages

• Focuses on deliverability.
• Effective for cold email outreach.
• Flexible pricing options.
• Bon support client.

Inconvénients

• つまり、Rank Math が技術的な詳細を処理している間、素晴らしいコンテンツの作成に集中できるということです。
• Fonctionnalités limitées par rapport à d’autres outils.
• Aucun plan gratuit n'est disponible.

Try Woodpecker for free

9. Snov io (⭐️3.0)

Snov io is an all-in-one lead tool. It finds emails, verifies them, and sends campaigns.

You can run unlimited sender accounts. It uses AI to read prospect’s mood.

This helps you adjust your message. It covers the whole lead process in one tool.

Notre avis

Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.

Try Snov for free Lire la critique complète Snov alternatives

Principaux avantages

• Find verified emails with 98% accuracy.
• Automate your outreach with personalized sequences.
• Track email opens, clicks, and replies in real time.
• D-id vs Synthesia CRM and sales tools.
• Forever-free plans are available for small businesses.

Tarifs

Snov offers a variety of plans to fit different needs and budgets.

• Trial: $0/mo – Perfect for getting started, this plan includes 50 monthly credits.
• Démarreur: $30 per month for 1,000 credits.
• Pro: D-id vs Veed

Try Snov For FREE

Avantages

• Interface conviviale.
• Automated campaigns and drip sequences.
• Powerful email finding and verification.
• Handy Chrome extension.
• D-id vs Vidnoz

Inconvénients

• It can be expensive for some.
• D-id vs Deepbrain
• Limited email templates.

Try Snov For FREE

What to Look for When Buying Dedicated Cold Email Software?

Choosing the right cold email software for your agency is critical.

The best tool helps you run successful cold email campaigns and boosts your sales team’s performance.

Forget basic plan features—here’s what your dedicated cold email platform needs to do to keep your email deliverability high and prospects engaged:

• Agency-First Pricing: Look for unlimited email warm-up and the ability to connect multiple email accounts at a fair price. This protects your reputation as you scale your outreach efforts for different clients.
• Deliverability Protection: The software must include powerful features to keep emails out of spam filters and in the primary inbox. This includes automated email warm-up, domain monitoring, and the ability to verify email addresses.
• IA et L'automatisation: A modern sales engagement platform must offer an AI Copilot. This helps your team quickly create targeted cold emails and personalized cold email campaigns with a few clicks.
• Stratégie multicanal : The top platforms support more than just email campaigns. They blend email outreach campaigns with LinkedIn automation and tasks for cold calling to execute a full cold email strategy.
• Interface utilisateur : The right cold email tool must have a user-friendly interface. Your sales team needs to set up cold email campaigns quickly, not spend hours learning how to use the tool.
• Activation des ventes : The best cold email software tools include a unified inbox to manage replies from all clients. They track key metrics and integrate with your CRM to streamline your sales process and focus on closing deals.
• Conformité : Look for features that help you stay compliant. Tools should automatically include unsubscribe links and help you avoid actions that trigger spam filters.
• Soutien: Customer support should be top-notch. When running high-stakes cold email outreach, you need fast help to fix issues before they damage a client’s sender reputation.

How Can Cold Email Software Benefit You?

Using the best cold email tool is a game-changer for your agency.

It moves you from manual grunt work to smart, automated sales outreach.

An advanced sales engagement platform lets your team send personalized cold emails quickly.

This boosts your reply rates right away.

These cold email software options help you run successful drip campaigns across multiple channels.

You can stop worrying about deliverability.

The cold outreach tool automates this for unlimited team members.

This means fewer wasted hours and more time closing deals.

It is the smart way to scale your cold email marketing and cold outreach campaigns.

Ready to learn how to integrate this tool stack into your daily workflow?

Ouvir um robô que não consegue entender o que você precisa é frustrante. Esse é um grande problema para muitas empresas e clientes. E se houvesse uma maneira melhor? Uma forma de automatizar chamadas sem perder o toque humano? Apresentamos o Botphonic. Essa ferramenta promete...

When doing our research to find the best cold email software for agencies, we determined using these factors.

Our goal was to find the platform that best balances scalability with deliverability protection.

We evaluated each tool based on its core purpose for a high-volume agency setting:

• Agency-Focused Pricing and Volume: We looked for solutions that offer unlimited team members and allow you to connect multiple email accounts or client inboxes without excessive per-seat fees, making it easy to scale.
• Deliverability Features: We critically assessed how well the platform helps your emails land in the primary inbox. This meant prioritizing tools with automated email warm-up, domain health checkers, and the ability to verify email addresses.
• AI Functionality and Automation: We focused on the presence of AI Copilot and IT Autopilot features. Specifically, we checked for the ability to generate personalized icebreakers, handle replies, and automate complex workflows using all the features of an advanced sales engagement platform.
• Platform Scope and Integrations: We determined if the software was a dedicated cold outreach tool or an all-in-one suite. We considered how well it integrated with your existing email service provider (like Gmail or Outlook) and if it provided other tools like LinkedIn automation or lead finding.
• User Interface and Support: We considered the ease of use for a new sales team member, the clarity of the reports, and the availability of responsive, agency-level customer support.

Pour conclure

We finished looking at the 9 Best Cold Email Software for Agencies in 2025.

This guide showed you which tools are the strongest.

It is important to switch to a powerful cold email platform.

These newer tools use smart AI to help you.

They make sure your emails actually get delivered and opened.

This is called good email deliverability.

You want a tool that protects your account. It also makes your sales team much faster.

You can stop doing boring, manual work now.

The right tools help you run powerful cold outreach campaigns that actually work.

We did all the hard work to find these answers for you.

We studied the best tools so you can trust this guide and grow your entreprise plus rapide.

Questions fréquemment posées