13 Best Cold Email Automation Software in 2025

Tired of sending cold emails one by one?

Do you wish there was a faster way to reach more people and get better results?

That’s where cold email automation software comes in!

These tools are like superpowers for your inbox.

It helps you send personalized emails to potential customers, track who’s opening them, and schedule follow-ups automatically. 

Dans cet article, nous allons décomposer les 13 best cold email automation software options for 2025 to help you find the perfect fit for your business.

What is the Best Cold Email Automation Software?

Il est difficile de choisir juste un “best” because different tools work better for others. 

Mais ne vous inquiétez pas, nous sommes là pour vous.

We looked at what matters most, such as the software’s ease of use, cost, and unique features. 

Here’s our list of the top cold email automation software options to check out:

1. Instantly

Want to scale your cold email outreach without getting flagged as spam?

Instantly is designed to do just that! It lets you manage tons of email accounts and helps you warm them up safely.

Plus, they have great deliverability features to ensure your emails reach the inbox.

Principaux avantages

• 99% deliverability rate (that’s huge!).
• Alimenté par l'IA échauffement for new email accounts.
• Analyses avancées to track your progress.
• Nombre illimité de comptes de messagerie.
• Dedicated IP addresses for better sender reputation.

Tarifs

• Croissance: $37/month for 5000 emails.
• Hypercroissance : $97/month for 100,000 emails.
• Vitesse de la lumière : $358/month for 500,000 emails.

2. Smartlead

Have you ever wished your emails could learn and get better over time?

That’s what Smartlead does! It uses AI to help your emails avoid spam filters and reach more people. 

Plus, it’s very easy to use, even for beginners.

Principaux avantages

• Améliorez la délivrabilité des e-mails grâce à l'optimisation basée sur l'IA.
• Automatisez le préchauffage des e-mails pour renforcer la réputation de l'expéditeur.
• Personnalisez les calendriers d'envoi pour maximiser l'engagement.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Smartlead propose trois formules payantes :

• Basique: $39 per month for 2000 active leads.
• Pro: $94 per month for 30,000 active leads.
• Coutume: $174 per month for up to 12M active lead credits.

3. Liste de contrôle

Want to send emails that feel personal? 

Lemlist is your new best friend. They’re known for making it easy to create emails that look like they were sent just to you.

Think of custom images, videos, and even personalized landing pages. 

Plutôt cool, non ?

Principaux avantages

• Create personalized emails with custom landing pages and videos.
• Automate your outreach with personalized sequences.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Lemlist offers four paid plans:

• Plan gratuit : $0 per month.
• Email Starter: $39 per month.
• Email Pro: $69 par mois.
• Multichannel Expert: $99 per month.
• Outreach Sales: $159 per month.

4. Réponse IO

Imagine having a personal assistant for your email outreach.

That’s Reply IO!

It helps you automate everything from sending emails to following up across multiple channels, such as email, LinkedIn, and even calls.

Principaux avantages

• Automate multi-channel outreach across email, LinkedIn, and WhatsApp.
• Personalize your messages with dynamic variables.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux populaires CRM et des outils d’automatisation des ventes.
• Offers a trial to test the platform.

Tarifs

Reply IO offers three paid plans:

• Email Volume: $59 per month for one user.
• Multichannel: $99 per month per user.
• Agence: $210 per month per user.

5. Snov

Do you need to find more leads and verify their contact information?

Snov.io is an excellent tool for that! It helps you build targeted lists and ensures your emails reach real people.

Principaux avantages

• Find verified emails with 98% accuracy.
• Automate your outreach with personalized sequences.
• Track email opens, clicks, and replies in real time.
• Integrates seamlessly with popular CRM and sales tools.
• Forever-free plans are available for petites entreprises.

Tarifs

Snov offers a variety of plans to fit different needs and budgets.

• Trial: Perfect for getting started, this plan includes 50 monthly credits.
• Démarreur: $39 per month for 1,000 credits.
• Pro: $99 per month for 5,000 credits.

6. Apollon

Apollo.io is like a supercharged database for finding and contacting potential customers.

It helps you find the right people and provides tons of information to personalize your outreach.

Principaux avantages

• Accédez à une base de données de plus de 250 millions de contacts avec des adresses électroniques vérifiées.
• Utilisez des filtres avancés pour trouver les clients idéaux.
• Automatisez votre prise de contact avec des séquences et des suivis personnalisés.
• Suivez vos progrès grâce à des analyses et des rapports détaillés.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.

Tarifs

Apollo propose une formule gratuite et trois formules payantes :

• Gratuit: Crédits e-mail illimités.
• Basique: $49 par mois pour 900 crédits mobiles/an.
• Professionnel: $79 par mois pour 1200 crédits mobiles/an.
• Organisation: $119 par mois pour 2400 crédits mobiles/an.

7. Chasseur IO

Do you need to find someone’s email address quickly?

Hunter.io est une sorte de détective pour les adresses électroniques.

It helps you find the correct contact information for anyone at any company.

Principaux avantages

• Trouvez des adresses électroniques en quelques secondes avec une grande précision.
• Vérifier les adresses électroniques pour éviter les rebonds.
• Envoyez des campagnes de sensibilisation avec des courriels personnalisés.
• Integrates with popular CRM and email marketing tools.
• Un plan gratuit est disponible pour les besoins à petite échelle.

Tarifs

Hunter propose un plan gratuit et trois plans payants :

• Gratuit: 25 recherches par mois.
• Démarreur: $49 per month for 500 searches per month.
• Croissance: $149 per month for 5000 searches per month.
• Entreprise: $499 per month for 50,000 searches per month.

8. Uplead

Uplead is like having a whole sales team in one tool.

It helps you find leads, verify their information, and send personalized emails to them. Benefits.

Principaux avantages

• Accédez à une base de données de plus d'un million de contacts B2B.
• Filtrez les prospects selon plus de 50 critères.
• Vérifier les adresses électroniques en temps réel.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.
• Offers a trial to test the platform.

Tarifs

Uplead propose trois formules payantes :

• Gratuit: $0 pendant 7 jours. 5 crédits.
• Essentiel: $99 par mois pour 170 crédits.
• Plus: $199 par mois pour 400 crédits.
• Professionnel: Tarification personnalisée.

9. Mailshake

Mailshake keeps things simple and focuses on helping you send personalized cold emails that get replies.

It’s a great option if you’re new to cold email outreach.

Principaux avantages

• Créez et envoyez des campagnes email personnalisées.
• Automatisez les e-mails de suivi pour augmenter l'engagement.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Mailshake propose trois forfaits payants :

• Démarreur: $29 per month per user.
• Sensibilisation par courrier électronique : $49 per month for 2 users.
• Engagement commercial : $99 per month for 5 users.

10. Pic

Woodpecker is all about sending cold emails that feel warm and friendly.

They focus on helping you build relationships, not just blast out generic messages.

Principaux avantages

• Improve email deliverability with warm-up features.
• Personalize your emails with dynamic variables.
• A/B tests your campaigns to optimize performance.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Woodpecker offers a flexible pricing model based on the number of email accounts:

• Cold Email: $29/month for 500 Contacted prospects.
• Agence: $49/month for 1000 Contacted prospects.
• Coutume: Tarification personnalisée.

11. Saleshandy

Saleshandy is like a Swiss Army knife for sales outreach.

It includes tools to help you connect with prospects, track your progress, and close more deals.

Principaux avantages

• Track email opens, clicks, and replies in real time.
• Automatisez les e-mails de suivi pour augmenter l'engagement.
• Personalize your emails with dynamic variables.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.
• Offre un plan gratuit pour les besoins de base.

Tarifs

Saleshandy propose un plan gratuit et quatre plans payants :

• Gratuit: Fonctionnalités limitées.
• Démarrage de l'action sociale : $36 per month.
• Outreach Pro: $99 per month.
• Échelle de sensibilisation: $199 per month.
• Barème de proximité Plus: $299 per month.

12. Klenty

Klenty is designed to help sales teams automate their outreach and close more deals.

It’s a powerful tool with many features for managing your sales pipeline.

Principaux avantages

• Créez des campagnes d'e-mailing hautement personnalisées.
• Utiliser des variables dynamiques et une logique conditionnelle.
• Automate your outreach with personalized sequences.
• Suivez vos performances avec des analyses détaillées.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.

Tarifs

Klenty propose trois formules payantes :

• Démarrer: $60 per month.
• Croissance: $85 per month.
• Plus: $119 per month.

13. Warmbox

Are you worried about your emails ending up in spam?

Warmbox vous aide à réchauffer vos comptes de messagerie et à améliorer votre réputation d'expéditeur.

Principaux avantages

• Warm up the email accounts to improve deliverability.
• Automate the process of sending & receiving emails.
• Monitor your sender’s reputation and identify potential issues.
• Integrates with popular email providers.
• Propose un essai gratuit pour tester la plateforme.

Tarifs

Warmbox offers four paid plans:

• Solo: 19 $ par mois pour un préchauffage de boîte de réception.
• Start-up: $79 per month for three inbox warm-up.
• Croissance: 159 $ par mois pour six périodes de préchauffage de la boîte de réception.
• Équipe: Tarification personnalisée.

14. Maildoso

Maildoso is designed to help you send personalized cold emails at scale.

Its features help you create unique, stand-out emails.

Principaux avantages

• Créez des campagnes d'e-mailing hautement personnalisées.
• Utiliser des variables dynamiques et une logique conditionnelle.
• A/B tests your campaigns to optimize performance.
• Suivez les ouvertures, les clics et les réponses à vos courriels.
• S'intègre aux outils CRM et d'automatisation des ventes populaires.

Tarifs

Maildoso propose un plan gratuit et quatre plans payants :

• Gratuit: Limited features for one user.
• Petit: $99 every 3 months for 12 email accounts.
• Démarreur: $299 every 3 months for 40 email accounts.
• Croissance: $999 every 3 months for 140 email accounts.
• Pro: $2,199 every 3 months for 400 email accounts.

What to Look For in Cold Email Automation Software?

• Facilité d'utilisation : How simple is setting up campaigns and getting started? Look for intuitive interfaces and helpful tutorials.
• Deliverability: Does the software have features to help the emails land in inboxes, not spam folders? (Warm-up tools, email validation, etc.)
• Personalization: Can you easily customize emails with names, company info, and other details to make them feel personal?
• Intégrations : Does it connect with your other tools, like your CRM (customer relationship management) software?
• Tarifs : Choose a plan that fits the budget and the size of your business.
• Soutien: Look for companies that offer good customer support if you need help.
• Caractéristiques uniques : Some tools, such as AI writing assistance or advanced analysts,ics have distinctive features. Consider which features are most important to you.

How Can Cold Email Outreach Software Boost Your Sales?

When done correctly, cold email can be a powerful way to reach new customers & grow your business.

However, sending personalized emails to thousands of people takes time and effort.

That’s where cold email outreach software comes in.

These tools automate the process so you can easily focus on other essential tasks.

They help you create compelling email sequences, personalize your messages, and track your results to see what’s working.

This means more people open your emails, click your links, and ultimately become paying customers.

Plus, features like automated follow-ups allow you to stay in touch with potential clients without constantly checking your inbox.

Guide d'achat

We investigated the world of cold email tools and outreach to find the best cold email software for you. 

We wanted to ensure you have all the information you need to choose the right cold email platform for your campaigns. 

Voici comment nous l'avons fait :

1. Caractéristiques clés identifiées : We started by pinpointing the essential features of any good cold emailing software. These include email personalization, automated follow-up emails, and the ability to automate cold email tasks. We also looked for email service integrations and email marketing features.
2. Explored Different Cold Email Software Options: To give you a complete picture, we examined various cold email software options, from simple email service providers to comprehensive sales engagement platforms. We also examined both free email tools and paid options.
3. Prix ​​comparés : We carefully analyzed the pricing of each cold email tool, considering the features offered and the value provided. We looked at per-email costs, monthly subscriptions, & any limitations on number of emails you can send.
4. Fonctionnalités évaluées : We examined each cold outreach tool’s features, paying close attention to how they can improve your cold email marketing and outreach campaigns. We discussed things like email content creation tools, email personalization options, and the ability to send many cold emails efficiently.
5. Considered Negatives: We also looked at the negatives of each outil d'automatisation, identifying any missing features or limitations that could impact your cold outreach efforts.
6. Assessed Support and Refund Policies: We checked if each email provider offered a support community, helpful documentation, and a clear refund policy.
7. Tested Deliverability: We investigated how each cold outreach platform helps you improve email deliverability and avoid spam filters. This is crucial for ensuring your sales emails reach the intended recipients.
8. Avis des utilisateurs analysés : We read many cold email software reviews from real users to understand their experiences and identify common issues or benefits.
9. Used Our Expertise: We combined our research with our own experience using cold email and running email outreach campaigns to provide you with informed recommendations.

Considering all these factors, we’ve created a comprehensive guide to the best cold email automation software in 2025.

Whether you’re just starting with cold email marketing or looking to improve your existing outreach campaigns, we’ve got you covered.

Pour conclure

That’s a wrap on our guide to the best cold email automation software!

We’ve covered a lot of ground, from email outreach tools with basic features to full-blown sales engagement platforms.

Remember, the right choice depends on the needs and budget.

We’ve done the heavy lifting by researching and testing these tools, including email deliverability, ease of use, and unique features. 

Now it’s your turn to explore and find the perfect fit to boost your sales and streamline your outreach. Happy automating!

Questions fréquemment posées