Быстрый старт
В этом руководстве описаны все функции ActiveCampaign:
- Начиная — Create your new account and set up your first list
- Как использовать email-маркетинг — Build and send your first email campaign with a drag-and-drop editor
- Как использовать пользовательские целевые страницы — Capture new contacts on a hosted page without a separate website builder
- Как использовать динамический контент — Show different blocks to different readers inside one single email
- Как использовать интегрированный ИИ — Draft copy and predict the best send date for every contact
- Как использовать сегментацию и таргетинг — Group contacts by behavior, tags, and custom fields in seconds
- Как использовать расширенную CRM-систему — Track deals and customers in a pipeline linked to email data
- Как использовать автономный маркетинг — Run always-on automated workflows triggered by real contact behavior
- Как использовать инструменты для создания контента — Store reusable brand assets, blocks, and copy your whole team shares
- Как использовать аналитику и отчетность — See opens, clicks, revenue, and automation performance in one dashboard
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I have run my own ActiveCampaign account for over three years.
I tested every feature in this full tutorial on live campaigns.
Nothing here is copied from vendor marketing pages.
ActiveCampaign is one of the most capable marketing automation platforms available today.
Most users only ever touch the campaign builder.
This How to Use ActiveCampaign tutorial shows you how to use every major feature.
Пошаговая инструкция со скриншотами и полезными советами.
Учебное пособие по ActiveCampanion
This article walks you through the whole ActiveCampaign platform.
You get started with your first email campaign, then move to advanced automated workflows.
ActiveCampaign
Turn one contact list into automated revenue. ActiveCampaign pairs email marketing with a real CRM, so every message reacts to what your customers actually do. Start free — no credit card required.
Начало работы с ActiveCampaign
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is my personal experience with the platform first:
Теперь давайте разберем каждый шаг.
Шаг 1: Создайте свою учетную запись
Go to the ActiveCampaign website and click Начать бесплатную пробную версию.
Enter your email, business name, and the other necessary information.
No credit card required for the trial period.
Don’t worry if your first list is still empty.
✓ Контрольная точка: Check your inbox for the confirmation email.
Step 2: Create Your First List
Нажмите Lists in the top menu, then Create a list.
Keep a few high-level lists like General Marketing and Newsletter.
Вот как выглядит панель управления:
✓ Контрольная точка: Your new list should appear on the Lists page.
Step 3: Add Tags and Import Contacts
Нажмите Контакты, затем Теги, to create your first tag.
Tags label your contacts, which makes organizing your audience simple.
Once created, a tag works across every list you own.
Then import contacts from a CSV file and map your fields.
Add an import tag so you can find information about that group later.
Follow the on-screen instructions to finish the import.
✅ Готово: Вы готовы использовать любую из функций ниже.
How to Use ActiveCampaign Email Marketer
Email-маркетинг lets you build a full email campaign without touching code.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте вкладку «Кампании».
Нажмите Кампании in the left menu, then Создать кампанию.
Выбирать Электронная почта as your campaign type and name it clearly.
Шаг 2: Создайте свой электронный адрес
Pick a template, then edit the text, images, and buttons.
Вот как это выглядит:
✓ Контрольная точка: Your email preview should render cleanly on mobile and desktop.
Step 3: Test and Send
Send a test email to yourself, then click Send Now.
✅ Результат: Your first email campaign is live and tracking opens and clicks.
💡 Полезный совет: Always include one clear call-to-action per email so subscribers know the next step.
Как использовать пользовательские целевые страницы ActiveCampaign
Пользовательские целевые страницы lets you collect contacts without building anything on your own site.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Pages Builder
Перейти к Веб-сайт, затем Страницы, and click Создавать.
Pick a goal such as lead capture or a product offer.
Step 2: Customize the Layout
Drag blocks to edit headlines, images, and the signup form.
Вот как это выглядит:
✓ Контрольная точка: The live page URL should load and accept a test submission.
Step 3: Publish and Connect
Publish the page and connect the form to your first list.
✅ Результат: You have a working landing page feeding contacts into your account.
💡 Полезный совет: Add a tag on submission to see which page sent each contact.
How to Use ActiveCampaign Dynamic Content Creator
Динамический контент shows each reader a version of your email that fits them.
Вот пошаговая инструкция по его использованию.
Step 1: Select a Content Block
Open any email, then click the block you want to vary.
Look for the conditional content icon in the block settings.
Step 2: Add Your Conditions
Set a rule based on a tag, list, or custom field.
Вот как это выглядит:
✓ Контрольная точка: Each preview should swap correctly when you change the test contact.
Step 3: Preview Each Version
Use preview mode to check every variation before sending.
✅ Результат: One campaign now speaks to several audience groups at once.
💡 Полезный совет: Start with two variations only, then add more once the results make sense.
Как использовать интегрированный ИИ в ActiveCampaign
Интегрированный ИИ helps you write faster and send at smarter times.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте ИИ-помощника
Click the AI icon inside the campaign or automation editor.
Describe your offer, audience, and tone in one short prompt.
Step 2: Review the Draft
Edit the generated subject lines and body copy in your own голос.
Вот как это выглядит:
✓ Контрольная точка: The send settings panel should show predictive sending as active.
Step 3: Turn On Predictive Sending
Enable predictive sending so each contact gets the email at their best time.
✅ Результат: Your campaigns now go out when each person is most likely to open.
💡 Полезный совет: Never publish AI copy unedited, since generic wording hurts reply rates badly.
Как использовать сегментацию и таргетинг в ActiveCampaign
Сегментация и таргетинг turns one big contact database into focused audience groups.
Вот пошаговая инструкция по его использованию.
Step 1: Open Contacts
Нажмите Контакты in the top menu, then open the search filters.
The platform uses a master list, so tags do most of the sorting.
Step 2: Build Your Conditions
Add filters like opened an email, clicked a link, or has tag.
For example, group everyone interested in one product line.
Вот как это выглядит:
✓ Контрольная точка: The contact count should update as soon as you add each filter.
Шаг 3: Сохраните сегмент
Name and save the segment so you can reuse it in campaigns.
✅ Результат: You can now target campaigns at people who actually want them.
💡 Полезный совет: Segment on recent activity dates, not just tags, to protect email deliverability.
Как использовать ActiveCampaign Advanced CRM
Расширенная CRM-система is the ActiveCampaign CRM, and it turns contacts into a sales pipeline.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Deals Area
Нажмите Сделки and create your first pipeline.
Name each stage after a real step in your sales process.
Step 2: Add Your Deals
Create deals from existing contacts and assign an owner and value.
Вот как это выглядит:
✓ Контрольная точка: Each deal card should show the linked contact and its stage.
Step 3: Automate Stage Moves
Set rules that move deals when a contact takes an action.
✅ Результат: Your sales team and your email marketing now share one record.
💡 Полезный совет: Log every call and note on the deal so nothing depends on memory.
How to Use ActiveCampaign Autonomous Marketer
Автономный Маркетинг keeps your marketing automation running while you work on other things.
Вот пошаговая инструкция по его использованию.
Step 1: Create Your First Automation
Нажмите Автоматизация, затем Create an automation.
The Setup Wizard walks you through the starting trigger.
Шаг 2: Выберите триггер
Pick a trigger like subscriber joins list or contact clicks a link.
Вот как это выглядит:
✓ Контрольная точка: The automation map should show a clear path from trigger to exit.
Шаг 3: Добавьте действия и активируйте
Add emails, waits, and tags, then switch the automation on.
✅ Результат: Your first automation now runs If This, Then That logic on its own.
💡 Полезный совет: Test the entire automation path with a dummy contact before you activate it.
How to Use ActiveCampaign Content Creator
Создание контента keeps your brand assets in one place instead of scattered files.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Content Library
Find the content manager inside the campaign editor sidebar.
Upload your logo, colors, and product images once.
Step 2: Save a Reusable Block
Build a block, then save it to reuse in future campaigns.
Вот как это выглядит:
✓ Контрольная точка: Saved blocks should appear in the sidebar of any new email.
Шаг 3: Поделитесь с вашей командой
Set permissions so teammates can edit approved assets only.
✅ Результат: Every campaign now starts from on-brand pieces instead of a blank page.
💡 Полезный совет: Name saved blocks by where they are used, like footer or product grid.
How to Use ActiveCampaign Analyzer & Reporter
Analysis & Reporting shows you which campaigns actually earn money.
Вот пошаговая инструкция по его использованию.
Шаг 1: Открытие отчетов
Нажмите Отчеты in the left menu of the platform.
Start with campaign reports before moving to automation reports.
Step 2: Pick Your Report Type
Choose campaign, automation, deal, or contact trend reports.
Вот как это выглядит:
✓ Контрольная точка: Your report should show opens, clicks, and revenue per campaign.
Шаг 3: Подключите Google Analytics
Enable Google Analytics and check that conversion tracking is active.
✅ Результат: You can now prove which emails grow your business and which do not.
💡 Полезный совет: Compare reports by send date, since seasonality moves open rates more than copy.
Советы и сочетания клавиш для ActiveCampaign Pro
After three years on this platform, here are the tips I actually use.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Save the current email | Ctrl + S |
| Отменить последнее изменение | Ctrl + Z |
| Поиск контактов | / |
| Duplicate a selected block | Ctrl + D |
Скрытые функции, которые большинство людей упускают из виду.
- Link Click actions: Apply a tag when someone clicks a link, then trigger a follow-up automation.
- Sunset automations: Automatically unsubscribe contacts who have not engaged in 90 or more days.
- Free migration: Support will move your данные over from another provider at no cost.
- Библиотека обучающих материалов: Multilingual courses, вебинар replays, and quick videos build your knowledge fast.
- App directory: Connect the apps and services you already pay for, like Shopify or Stripe.
Распространенные ошибки ActiveCampaign, которых следует избегать.
Mistake #1: Creating a New List for Everything
❌ Неправильно: Building a separate list for each offer, lead magnet, and event.
✅ Справа: Use one master list and sort people with tags and segments instead.
Mistake #2: Emailing Contacts Who Never Opted In
❌ Неправильно: Uploading a bought list and sending your first campaign to it.
✅ Справа: Only send to contacts who consented, which protects your sender reputation.
Mistake #3: Never Cleaning the Database
❌ Неправильно: Keeping every contact forever because the numbers look better.
✅ Справа: Remove inactive contacts regularly to keep email deliverability healthy.
Устранение неполадок ActiveCampaign
Problem: Emails Land in the Spam Folder
Причина: Missing domain authentication or a list with too many dead addresses.
Исправить: Add your DKIM and SPF records, then remove contacts who never open.
Problem: My Automation Never Triggers
Причина: The automation is still in draft, or the trigger only fires once per contact.
Исправить: Switch the automation to active and check the runs multiple times setting.
Problem: Imported Contacts Are Missing Details
Причина: Your CSV columns were not mapped to the matching custom fields.
Исправить: Re-import the same file and map every column before you confirm.
📌 Примечание: Если ни один из этих способов не решит вашу проблему, обратитесь в службу поддержки ActiveCampaign.
Что такое ActiveCampaign?
ActiveCampaign is a marketing automation and CRM platform for businesses that sell to a list.
Think of it like a mailing list that watches what people do and reacts.
Посмотрите этот короткий обзор:
В его состав входят следующие ключевые особенности:
- Email-маркетинг: Send broadcast and follow-up emails from a drag-and-drop builder
- Пользовательские целевые страницы: Build hosted pages that collect contacts and feed your lists
- Динамический контент: Swap blocks inside one email based on tags or contact details
- Интегрированный ИИ: Draft subject lines and pick send times with built-in AI
- Сегментация и таргетирование: Filter contacts into groups using behavior, tags, and fields
- Расширенная CRM-система: Manage deals and customers in a pipeline tied to email data
- Автономный маркетинг: Run always-on workflows triggered by real contact behavior
- Создание контента: Store reusable blocks, images, and brand assets in one library
- Анализ и отчетность: Track opens, clicks, revenue, and automation results in one place
Полный обзор смотрите в нашем разделе Обзор ActiveCampanion.
Цены на ActiveCampaign
Вот сколько будет стоить ActiveCampaign в 2026 году:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 15 долларов в месяц | New users testing email campaigns |
| Плюс | 49 долларов в месяц | Small teams needing the CRM and landing pages |
| Про | 79 долларов в месяц | Growing brands using predictive sending |
| Предприятие | 145 долларов в месяц | Large teams needing support and custom reporting |
Бесплатная пробная версия: Yes, with no credit card required at signup.
Гарантия возврата денег: No, but you can cancel before the trial ends.
💰 Лучшее соотношение цены и качества: Plus — it adds the CRM, landing pages, and deeper automation.
ActiveCampaign против альтернатив
Как ActiveCampaign выглядит на фоне конкурентов? Вот конкурентная среда:
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| ActiveCampaign | Email marketing plus CRM | 15 долларов в месяц | ⭐ 4.0 |
| HubSpot | Reporting and scale | 20 долларов в месяц | ⭐ 4.5 |
| GoHighLevel | Агентства | 97 долларов в месяц | ⭐ 4.4 |
| Кеап | Малый бизнес продажи | 249 долларов в месяц | ⭐ 4.1 |
| Пайпдрайв | Pipeline tracking | 14 долларов в месяц | ⭐ 4.5 |
| Понедельник CRM | Начинающие | 12 долларов в месяц | ⭐ 4.6 |
| Salesforce | Корпоративные команды | 25 долларов в месяц | ⭐ 4.4 |
| Немедленно | Холодные контакты | 37 долларов в месяц | ⭐ 4.5 |
Краткий выбор:
- Лучший вариант в целом: ActiveCampaign — automation depth at a small business price.
- Оптимальный бюджет: Pipedrive — cheap seats if you only need a pipeline.
- Лучший вариант для начинающих: Monday CRM — visual boards need almost no training.
- Лучший вариант для агентств: GoHighLevel — client accounts and channels bundled together.
🎯 Альтернативы ActiveCampaign
Ищете альтернативы ActiveCampaign? Вот лучшие варианты:
- 🚀 GoHighLevel: All-in-one agency platform with CRM, funnels, and SMS bundled under one flat account fee.
- 💰 Pipedrive: Cheaper pipeline-first CRM for small sales teams that send few marketing campaigns.
- 🎨 Кеап: Small business automation with built-in invoicing and payments alongside email.
- ⚡ HubSpot: Free CRM tier and deep reporting, but marketing seats get costly fast.
- 🔒 ClickFunnels: Funnel building first, email second, best for course and offer launches.
- 🧠 Народ: Lightweight contact manager for relationship-led teams that hate heavy CRM setup.
- 👶 Немедленно: Cold outreach at scale with inbox warm-up and strong email deliverability tooling.
- 🏢 ClickUp: Project work plus basic CRM views, good if tasks matter more than campaigns.
- 🔧 CRM в понедельник: Visual boards your whole team can read without any CRM training.
- 🌟 Капсульная CRM-система: Simple, low-cost CRM for service businesses tracking a handful of deals.
- ⭐ Insightly: CRM with project delivery built in, useful after the sale closes.
- 🎯 Freshsales CRM: Built-in phone, chat, and AI scoring for inside sales teams.
- 💼 Salesforce: Enterprise power and endless apps, at enterprise price and setup effort.
- 📊 Zendesk: Support-led choice when ticket volume matters more than marketing automation.
Полный список смотрите в нашем Альтернативы ActiveCampaign гид.
⚔️ Сравнение ActiveCampaign
Вот как ActiveCampaign выглядит в сравнении с каждым из конкурентов:
- ActiveCampaign против GoHighLevel: GoHighLevel bundles more channels for agencies, but ActiveCampaign wins on email deliverability and automation depth.
- ActiveCampaign против Pipedrive: Pipedrive is the better pure sales CRM, while ActiveCampaign wins when email marketing drives the pipeline.
- ActiveCampaign против Keap: Keap adds invoicing and payments, but ActiveCampaign offers cleaner automated workflows and lower entry pricing.
- ActiveCampaign против HubSpot: HubSpot has stronger reporting, though ActiveCampaign delivers similar automation for a fraction of the cost.
- ActiveCampaign против ClickFunnels: ClickFunnels builds better funnels, while ActiveCampaign handles ongoing customers and lifecycle campaigns far better.
- ActiveCampaign против Folk: Folk is faster to set up, but ActiveCampaign scales when you need real marketing automation.
- ActiveCampaign против Instantly: Instantly owns cold outreach, while ActiveCampaign is built for people who opted into your list.
- ActiveCampaign против ClickUp: ClickUp manages the work, ActiveCampaign manages the customer, so most teams end up using both.
- ActiveCampaign против Monday CRM: Monday CRM is friendlier for beginners, though ActiveCampaign gives you far more email and automation control.
- ActiveCampaign против Capsule CRM: Capsule costs less per seat, but ActiveCampaign combines CRM and campaigns in one platform.
- ActiveCampaign против Insightly: Insightly is stronger after the sale, while ActiveCampaign is stronger at winning the sale.
- ActiveCampaign против Freshsales CRM: Freshsales includes calling, though ActiveCampaign remains ahead on email design and segmentation.
- ActiveCampaign против Salesforce: Salesforce fits large enterprises, while ActiveCampaign suits teams who want value without a consultant.
- ActiveCampaign против Zendesk: Zendesk is a support tool first, so pick ActiveCampaign when marketing automation is the goal.
Начните использовать ActiveCampaign прямо сейчас!
Вы научились использовать все основные функции ActiveCampaign:
- ✅ Email-маркетинг
- ✅ Пользовательские целевые страницы
- ✅ Динамический контент
- ✅ Интегрированный ИИ
- ✅ Сегментация и таргетинг
- ✅ Расширенная CRM-система
- ✅ Автономный маркетинг
- ✅ Создание контента
- ✅ Анализ и отчетность
Следующий шаг: Выберите одну функцию и попробуйте прямо сейчас.
Большинство людей начинают с email-маркетинга.
Это займет меньше 5 минут.
Часто задаваемые вопросы
Для чего используется ActiveCampaign?
ActiveCampaign is used for email marketing, marketing automation, and CRM work. Businesses send campaigns, score leads, and run automated workflows from one account.
Легко ли использовать ActiveCampaign?
Yes, for basic campaigns. The Setup Wizard and templates get you sending fast. Automations and segmentation take a few hours of practice.
Как использовать ActiveCampaign в качестве CRM-системы?
Open Deals, create a pipeline, and name each stage after your sales process. Then add automations that move deals when contacts click or reply.
How to setup an ActiveCampaign?
Create your account, build your first list, and add tags. Then import contacts by CSV and create a form.
What is ActiveCampaign good for?
It is best for behavior-driven email marketing. Tags, segmentation, and automated workflows let small teams send personal campaigns without extra staff.
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