Hoe gebruik je ActiveCampaign: CRM – e-mailmarketing in 2026?

Snelstart

Deze handleiding behandelt alle functies van ActiveCampaign:

• Aan de slag — Create your new account and set up your first list
• Hoe e-mailmarketing te gebruiken — Build and send your first email campaign with a drag-and-drop editor
• Hoe gebruik je aangepaste landingspagina's? — Capture new contacts on a hosted page without a separate website builder
• Hoe dynamische inhoud te gebruiken — Show different blocks to different readers inside one single email
• Hoe geïntegreerde AI te gebruiken — Draft copy and predict the best send date for every contact
• Hoe segmentatie en targeting te gebruiken — Group contacts by behavior, tags, and custom fields in seconds
• Hoe geavanceerde CRM te gebruiken — Track deals and customers in a pipeline linked to email data
• Hoe gebruik je autonome marketing? — Run always-on automated workflows triggered by real contact behavior
• Hoe contentcreatie te gebruiken — Store reusable brand assets, blocks, and copy your whole team shares
• Hoe analyse en rapportage te gebruiken — See opens, clicks, revenue, and automation performance in one dashboard

Benodigde tijd: 5 minuten per film

Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven

Waarom zou je deze gids vertrouwen?

I have run my own ActiveCampaign account for over three years.

I tested every feature in this full tutorial on live campaigns.

Nothing here is copied from vendor marketing pages.

ActiveCampaign is one of the most capable marketing automation platforms available today.

Most users only ever touch the campaign builder.

This How to Use ActiveCampaign tutorial shows you how to use every major feature.

Stap voor stap, met screenshots en professionele tips.

ActiveCampaign-handleiding

This article walks you through the whole ActiveCampaign platform.

You get started with your first email campaign, then move to advanced automated workflows.

ActiveCampaign

Turn one contact list into automated revenue. ActiveCampaign pairs email marketing with a real CRM, so every message reacts to what your customers actually do. Start free — no credit card required.

PROBEER ACTIVECAMPAIGN NU →

LEES DE VOLLEDIGE RECENSIE →

ALTERNATIEVEN VOOR ACTIVECAMPAIGN →

Aan de slag met ActiveCampaign

Before any feature works, finish this one-time setup.

It takes about ten minutes.

Here is my personal experience with the platform first:

Laten we nu elke stap eens nader bekijken.

Stap 1: Maak uw account aan

Go to the ActiveCampaign website and click Start gratis proefperiode.

Enter your email, business name, and the other necessary information.

No credit card required for the trial period.

Don’t worry if your first list is still empty.

✓ Controlepunt: Check your inbox for the confirmation email.

Step 2: Create Your First List

Klik Lists in the top menu, then Create a list.

Keep a few high-level lists like General Marketing and Newsletter.

Zo ziet het dashboard eruit:

✓ Controlepunt: Your new list should appear on the Lists page.

Step 3: Add Tags and Import Contacts

Klik Contacten, Dan Tags, to create your first tag.

Tags label your contacts, which makes organizing your audience simple.

Once created, a tag works across every list you own.

Then import contacts from a CSV file and map your fields.

Add an import tag so you can find information about that group later.

Follow the on-screen instructions to finish the import.

How to Use ActiveCampaign Email Marketer

E-mailmarketing lets you build a full email campaign without touching code.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Stap 1: Open het tabblad Campagnes

Klik Campagnes in the left menu, then Maak een campagne aan.

Kiezen E-mail as your campaign type and name it clearly.

Stap 2: Ontwerp je e-mail

Pick a template, then edit the text, images, and buttons.

Zo ziet het eruit:

✓ Controlepunt: Your email preview should render cleanly on mobile and desktop.

Step 3: Test and Send

Send a test email to yourself, then click Send Now.

Hoe gebruik je aangepaste landingspagina's in ActiveCampaign?

Aangepaste landingspagina's lets you collect contacts without building anything on your own site.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open the Pages Builder

Ga naar Website, Dan Pagina's, and click Creëren.

Pick a goal such as lead capture or a product offer.

Step 2: Customize the Layout

Drag blocks to edit headlines, images, and the signup form.

Zo ziet het eruit:

✓ Controlepunt: The live page URL should load and accept a test submission.

Step 3: Publish and Connect

Publish the page and connect the form to your first list.

How to Use ActiveCampaign Dynamic Content Creator

Dynamische inhoud shows each reader a version of your email that fits them.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Select a Content Block

Open any email, then click the block you want to vary.

Look for the conditional content icon in the block settings.

Step 2: Add Your Conditions

Set a rule based on a tag, list, or custom field.

Zo ziet het eruit:

✓ Controlepunt: Each preview should swap correctly when you change the test contact.

Step 3: Preview Each Version

Use preview mode to check every variation before sending.

Hoe gebruik je de geïntegreerde AI van ActiveCampaign?

Geïntegreerde AI helps you write faster and send at smarter times.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Stap 1: Open de AI-assistent

Click the AI icon inside the campaign or automation editor.

Describe your offer, audience, and tone in one short prompt.

Step 2: Review the Draft

Edit the generated subject lines and body copy in your own stem.

Zo ziet het eruit:

✓ Controlepunt: The send settings panel should show predictive sending as active.

Step 3: Turn On Predictive Sending

Enable predictive sending so each contact gets the email at their best time.

Hoe gebruik je segmentatie en targeting in ActiveCampaign?

Segmentatie en targeting turns one big contact database into focused audience groups.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open Contacts

Klik Contacten in the top menu, then open the search filters.

The platform uses a master list, so tags do most of the sorting.

Step 2: Build Your Conditions

Add filters like opened an email, clicked a link, or has tag.

For example, group everyone interested in one product line.

Zo ziet het eruit:

✓ Controlepunt: The contact count should update as soon as you add each filter.

Stap 3: Sla het segment op.

Name and save the segment so you can reuse it in campaigns.

Hoe ActiveCampaign Advanced CRM te gebruiken

Geavanceerd CRM is the ActiveCampaign CRM, and it turns contacts into a sales pipeline.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open the Deals Area

Klik Aanbiedingen and create your first pipeline.

Name each stage after a real step in your sales process.

Step 2: Add Your Deals

Create deals from existing contacts and assign an owner and value.

Zo ziet het eruit:

✓ Controlepunt: Each deal card should show the linked contact and its stage.

Step 3: Automate Stage Moves

Set rules that move deals when a contact takes an action.

How to Use ActiveCampaign Autonomous Marketer

Autonoom Marketing keeps your marketing automation running while you work on other things.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Create Your First Automation

Klik Automatiseringen, Dan Create an automation.

The Setup Wizard walks you through the starting trigger.

Stap 2: Kies een trigger

Pick a trigger like subscriber joins list or contact clicks a link.

Zo ziet het eruit:

✓ Controlepunt: The automation map should show a clear path from trigger to exit.

Stap 3: Acties toevoegen en activeren

Add emails, waits, and tags, then switch the automation on.

How to Use ActiveCampaign Content Creator

Contentcreatie keeps your brand assets in one place instead of scattered files.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open the Content Library

Find the content manager inside the campaign editor sidebar.

Upload your logo, colors, and product images once.

Step 2: Save a Reusable Block

Build a block, then save it to reuse in future campaigns.

Zo ziet het eruit:

✓ Controlepunt: Saved blocks should appear in the sidebar of any new email.

Stap 3: Deel met je team

Set permissions so teammates can edit approved assets only.

How to Use ActiveCampaign Analyzer & Reporter

Analysis & Reporting shows you which campaigns actually earn money.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Stap 1: Rapporten openen

Klik Rapporten in the left menu of the platform.

Start with campaign reports before moving to automation reports.

Step 2: Pick Your Report Type

Choose campaign, automation, deal, or contact trend reports.

Zo ziet het eruit:

✓ Controlepunt: Your report should show opens, clicks, and revenue per campaign.

Stap 3: Google Analytics koppelen

Enable Google Analytics and check that conversion tracking is active.

ActiveCampaign Pro Tips en Sneltoetsen

After three years on this platform, here are the tips I actually use.

Toetsenbord sneltoetsen

Verborgen functies die de meeste mensen over het hoofd zien

• Link Click actions: Apply a tag when someone clicks a link, then trigger a follow-up automation.
• Sunset automations: Automatically unsubscribe contacts who have not engaged in 90 or more days.
• Free migration: Support will move your gegevens over from another provider at no cost.
• Trainingsbibliotheek: Multilingual courses, webinar replays, and quick videos build your knowledge fast.
• App directory: Connect the apps and services you already pay for, like Shopify or Stripe.

Veelvoorkomende fouten in ActiveCampaign die je moet vermijden

Mistake #1: Creating a New List for Everything

Mistake #2: Emailing Contacts Who Never Opted In

Mistake #3: Never Cleaning the Database

Probleemoplossing voor ActiveCampaign

Problem: Emails Land in the Spam Folder

Oorzaak: Missing domain authentication or a list with too many dead addresses.

Repareren: Add your DKIM and SPF records, then remove contacts who never open.

Problem: My Automation Never Triggers

Oorzaak: The automation is still in draft, or the trigger only fires once per contact.

Repareren: Switch the automation to active and check the runs multiple times setting.

Problem: Imported Contacts Are Missing Details

Oorzaak: Your CSV columns were not mapped to the matching custom fields.

Repareren: Re-import the same file and map every column before you confirm.

📌 Opmerking: Als geen van deze oplossingen uw probleem verhelpt, neem dan contact op met de ondersteuning van ActiveCampaign.

Wat is ActiveCampaign?

ActiveCampaign is a marketing automation and CRM platform for businesses that sell to a list.

Think of it like a mailing list that watches what people do and reacts.

Bekijk deze korte recensie:

Het omvat de volgende belangrijke kenmerken:

• E-mailmarketing: Send broadcast and follow-up emails from a drag-and-drop builder
• Aangepaste landingspagina's: Build hosted pages that collect contacts and feed your lists
• Dynamische inhoud: Swap blocks inside one email based on tags or contact details
• Geïntegreerde AI: Draft subject lines and pick send times with built-in AI
• Segmentatie en targeting: Filter contacts into groups using behavior, tags, and fields
• Geavanceerde CRM: Manage deals and customers in a pipeline tied to email data
• Autonome marketing: Run always-on workflows triggered by real contact behavior
• Contentcreatie: Store reusable blocks, images, and brand assets in one library
• Analyse en rapportage: Track opens, clicks, revenue, and automation results in one place

Voor een volledige recensie, zie onze ActiveCampaign-recensie.

ActiveCampaign-prijzen

Dit zijn de kosten van ActiveCampaign in 2026:

Gratis proefperiode: Yes, with no credit card required at signup.

Geld-terug-garantie: No, but you can cancel before the trial ends.

💰 Beste prijs-kwaliteitverhouding: Plus — it adds the CRM, landing pages, and deeper automation.

ActiveCampaign versus alternatieven

Hoe verhoudt ActiveCampaign zich tot de concurrentie? Hier is een overzicht van de concurrentie:

Snelle keuzes:

• Beste overall: ActiveCampaign — automation depth at a small business price.
• Beste budget: Pipedrive — cheap seats if you only need a pipeline.
• Het meest geschikt voor beginners: Monday CRM — visual boards need almost no training.
• Het meest geschikt voor bureaus: GoHighLevel — client accounts and channels bundled together.

🎯 Alternatieven voor ActiveCampaign

Op zoek naar alternatieven voor ActiveCampaign? Dit zijn de beste opties:

• 🚀 GoHighLevel: All-in-one agency platform with CRM, funnels, and SMS bundled under one flat account fee.
• 💰 Pijpleiding: Cheaper pipeline-first CRM for small sales teams that send few marketing campaigns.
• 🎨 Keap: Small business automation with built-in invoicing and payments alongside email.
• ⚡ HubSpot: Free CRM tier and deep reporting, but marketing seats get costly fast.
• 🔒 ClickFunnels: Funnel building first, email second, best for course and offer launches.
• 🧠 Volk: Lightweight contact manager for relationship-led teams that hate heavy CRM setup.
• 👶 Meteen: Cold outreach at scale with inbox warm-up and strong email deliverability tooling.
• 🏢 Klik omhoog: Project work plus basic CRM views, good if tasks matter more than campaigns.
• 🔧 Maandag CRM: Visual boards your whole team can read without any CRM training.
• 🌟 Capsule CRM: Simple, low-cost CRM for service businesses tracking a handful of deals.
• ⭐ Inzichtelijk: CRM with project delivery built in, useful after the sale closes.
• 🎯 Freshsales CRM: Built-in phone, chat, and AI scoring for inside sales teams.
• 💼 Salesforce: Enterprise power and endless apps, at enterprise price and setup effort.
• 📊 Zendesk: Support-led choice when ticket volume matters more than marketing automation.

Voor de volledige lijst, zie onze Alternatieven voor ActiveCampaign gids.

⚔️ ActiveCampaign vergeleken

Hieronder een vergelijking van ActiveCampaign met de concurrenten:

• ActiveCampaign versus GoHighLevel: GoHighLevel bundles more channels for agencies, but ActiveCampaign wins on email deliverability and automation depth.
• ActiveCampaign versus Pipedrive: Pipedrive is the better pure sales CRM, while ActiveCampaign wins when email marketing drives the pipeline.
• ActiveCampaign versus Keap: Keap adds invoicing and payments, but ActiveCampaign offers cleaner automated workflows and lower entry pricing.
• ActiveCampaign versus HubSpot: HubSpot has stronger reporting, though ActiveCampaign delivers similar automation for a fraction of the cost.
• ActiveCampaign versus ClickFunnels: ClickFunnels builds better funnels, while ActiveCampaign handles ongoing customers and lifecycle campaigns far better.
• ActiveCampaign versus Folk: Folk is faster to set up, but ActiveCampaign scales when you need real marketing automation.
• ActiveCampaign versus Instantly: Instantly owns cold outreach, while ActiveCampaign is built for people who opted into your list.
• ActiveCampaign versus ClickUp: ClickUp manages the work, ActiveCampaign manages the customer, so most teams end up using both.
• ActiveCampaign versus Monday CRM: Monday CRM is friendlier for beginners, though ActiveCampaign gives you far more email and automation control.
• ActiveCampaign versus Capsule CRM: Capsule costs less per seat, but ActiveCampaign combines CRM and campaigns in one platform.
• ActiveCampaign versus Insightly: Insightly is stronger after the sale, while ActiveCampaign is stronger at winning the sale.
• ActiveCampaign versus Freshsales CRM: Freshsales includes calling, though ActiveCampaign remains ahead on email design and segmentation.
• ActiveCampaign versus Salesforce: Salesforce fits large enterprises, while ActiveCampaign suits teams who want value without a consultant.
• ActiveCampaign versus Zendesk: Zendesk is a support tool first, so pick ActiveCampaign when marketing automation is the goal.

Begin nu met het gebruik van ActiveCampaign.

Je hebt geleerd hoe je alle belangrijke functies van ActiveCampaign kunt gebruiken:

• ✅ E-mailmarketing
• ✅ Aangepaste landingspagina's
• ✅ Dynamische inhoud
• ✅ Geïntegreerde AI
• ✅ Segmentatie en targeting
• ✅ Geavanceerde CRM
• ✅ Autonome marketing
• ✅ Contentcreatie
• ✅ Analyse & Rapportage

Volgende stap: Kies één functie en probeer die nu uit.

De meeste mensen beginnen met e-mailmarketing.

Het duurt minder dan 5 minuten.

Veelgestelde vragen

Waarvoor wordt ActiveCampaign gebruikt?

ActiveCampaign is used for email marketing, marketing automation, and CRM work. Businesses send campaigns, score leads, and run automated workflows from one account.

Is ActiveCampaign gebruiksvriendelijk?

Yes, for basic campaigns. The Setup Wizard and templates get you sending fast. Automations and segmentation take a few hours of practice.

Hoe gebruik je ActiveCampaign als CRM?

Open Deals, create a pipeline, and name each stage after your sales process. Then add automations that move deals when contacts click or reply.

How to setup an ActiveCampaign?

Create your account, build your first list, and add tags. Then import contacts by CSV and create a form.

What is ActiveCampaign good for?

It is best for behavior-driven email marketing. Tags, segmentation, and automated workflows let small teams send personal campaigns without extra staff.