빠른 시작

이 가이드에서는 Keap의 모든 기능을 다룹니다.
- 시작하기 — Create your Keap account and finish basic setup
- Automation Builder 사용 방법 — Build when-then follow-ups that run on their own
- CRM 사용 방법 — Keep every lead and customer record in one place
- 이메일과 문자 메시지 사용 방법 — Send one-off emails and texts from any contact record
- 랜딩 페이지 사용 방법 — Capture lead data with pages and web forms
- 영업 파이프라인 사용 방법 — Set up a visual Kanban-style board for your deals
- 리드 관리 및 추적 사용 방법 — See where leads come from and what they do next
- Keap AI 사용 방법 — Launch campaigns fast with 30+ pre-built plays
- 이메일 마케팅 활용 방법 — Send targeted broadcasts to tagged segments
- 파이프라인 관리 사용 방법 — Move deals daily and let tasks fire themselves
소요 시간: 각 작품당 5분
이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안
이 가이드를 신뢰해야 하는 이유
I’ve used Keap for eight months and tested every feature covered here. This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Keap은 가장 강력한 것 중 하나입니다. CRM and automation tools for small businesses today.
하지만 대부분의 사용자는 이 기기가 할 수 있는 일의 극히 일부분만 활용할 뿐입니다.
이 가이드는 모든 주요 기능 사용 방법을 안내합니다.
단계별 설명과 스크린샷, 전문가 팁을 함께 제공합니다.
Keap 튜토리얼
This complete How to Use Keap tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

킵
Keap puts CRM, email, texts, and automation in one place. Small businesses use it to capture leads and follow up on autopilot. Try it free — no credit card needed to start.
Keap 시작하기
어떤 기능을 사용하기 전에 먼저 이 일회성 설정을 완료하십시오.
약 3분 정도 걸립니다.
Here’s a look at my own setup experience:

이제 각 단계를 하나씩 살펴보겠습니다.
Step 1: Create Your Keap Account
Go to keap.com and click “Try free.”
Sign up with your work email and create a password.
Loading...
✓ 검문소: 확인하세요 받은 편지함 for a confirmation email, then sign in.
Step 2: Open the Keap Application
Keap runs in your browser, so nothing installs on your computer.
You can also grab the mobile iOS application to add contacts on the go.
Log in with your new Keap account.
Here’s what you get once you’re inside:

✓ 검문소: 메인 대시보드가 보일 겁니다.
3단계: 초기 설정 완료
Keap provides an onboarding checklist plus a video library to guide your setup.
Work through it: connect your email, import contacts, and customize your dashboard.
You can also plug in your existing tech stack through 5,000+ integrations.
✅ 완료: 이제 아래의 모든 기능을 사용할 준비가 되었습니다.
Keap Automation Builder 사용 방법
자동화 빌더 lets you build when-then follow-ups that run without you.
다음은 단계별 사용 방법입니다.
1단계: 자동화 탭을 엽니다.
Click “Automations” in the left menu, then hit “Create.”
Pick Easy Automations to start, or grab a template.
Step 2: Set Your When and Then
Choose a trigger, like “when a form is submitted.”
Then add actions: send an email, fire a text, or create a task.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your trigger and actions connect on the visual canvas.
3단계: 미리 보기 및 게시
Run the preview, fix anything odd, then publish.
✅ 결과: New leads now get instant follow-ups while you sleep.
💡 꿀팁: Prioritize a Welcome Campaign first, then add Appointment Reminders to cut no-shows.
Keap CRM 사용 방법
CRM lets you capture all lead and customer info in one place.
다음은 단계별 사용 방법입니다.
Step 1: Add Your Contacts
Open “Contacts” and click “Add Contact,” or import a CSV.
Clean your list before importing to avoid duplicates and dead emails.
Step 2: Open a Contact Record
Click any name to see the full picture.
Every record holds contact details, emails, notes, tasks, and payments.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: You get a 360-degree view of that relationship on one screen.
Step 3: Tag and Segment
Apply tags like “hot lead” or “customer” straight from the record.
✅ 결과: Your CRM now organizes itself around how you actually sell.
💡 꿀팁: Customize your dashboard to show the CRM data you check daily.
Keap 이메일 및 문자 메시지 사용 방법
Email & Text lets you send one-off emails and texts from any contact record.
다음은 단계별 사용 방법입니다.
Step 1: Pick a Contact
Open the record and click “Email” or “Text.”
Step 2: Write Your Message
Type it out, then add merge fields for the first name.
Personal touches lift reply rates fast.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your draft shows the merged preview before sending.
3단계: 전송 또는 예약
Hit send now, or schedule it for business hours.
✅ 결과: The message logs on the record automatically, so nothing gets lost.
💡 꿀팁: Text replies land back in Keap, so answer them there to keep the full history.
Keap 랜딩 페이지 사용 방법
랜딩 페이지 lets you capture lead data with pages and web forms.
다음은 단계별 사용 방법입니다.
Step 1: Create a Page
Go to “Marketing,” open Landing Pages, and pick a template.
You’ll find templates for lead magnets, webinars, and checkouts.
Step 2: Add Your Form
Edit the text and images, then drop in a web form.
Keep it short: name, email, and one qualifying 질문.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The form fields map to your CRM automatically.
Step 3: Publish and Connect
Publish the page and attach a welcome automation to the form.
✅ 결과: Every submission becomes a contact and triggers follow-up immediately.
💡 꿀팁: Embed Keap forms on your own website too, so every page can capture leads.
Keap 영업 파이프라인 사용 방법
영업 파이프라인 lets you build a visual Kanban-style board for your deals.
다음은 단계별 사용 방법입니다.
Step 1: Open the Pipeline
Click “Sales,” then “Pipeline,” and create your first board.
Step 2: Name Your Stages
Match stages to your real process: New, Contacted, Quoted, Won.
Keap folds sales tools right into the CRM workflow, which saves real time.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your stages appear as columns across the board.
Step 3: Add Deals
Create a deal, set its value, and link the contact.
✅ 결과: You can now see your whole sales process at a glance.
💡 꿀팁: Keep stages under seven so the board stays readable on one screen.
How to Use Keap Lead Manager & Tracker
리드 관리 및 추적 lets you track where leads come from and what they do next.
다음은 단계별 사용 방법입니다.
Step 1: Set Lead Sources
Open settings and list your sources: ads, referrals, webinars, walk-ins.
Step 2: Tag by Behavior
Use tags and behavior-based data to group leads by what they click and buy.
Those segments feed targeted emails later.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each new lead shows a source and a growing tag history.
Step 3: Check the Reports
열려 있는 보고 to track campaign success and engagement.
✅ 결과: You now know which sources provide the best leads.
💡 꿀팁: Review source reports monthly, then spend more on the channels that convert.
Keap AI 사용 방법
Keap AI lets you draft content and build campaigns with AI help.
다음은 단계별 사용 방법입니다.
1단계: AI 어시스턴트를 엽니다.
Click the AI Automation Assistant from your dashboard.
Step 2: Pick a Play
Choose from 30+ pre-built campaign templates and plays.
They cover lead generation, conversion, and re-engagement.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The assistant loads a ready-made campaign you can edit.
Step 3: Edit and Launch
Rewrite the AI draft in your own 목소리, then launch.
✅ 결과: A campaign that used to take days now takes minutes.
💡 꿀팁: Treat AI copy as a first draft. Your voice is what makes it great.
How to Use Keap Email Marketer
이메일 마케팅 lets you send targeted broadcasts and automated campaigns.
다음은 단계별 사용 방법입니다.
Step 1: Create a Broadcast
Go to “Marketing,” then “Email Broadcasts,” and click create.
Broadcasts work for newsletters, coupon codes, and seasonal sale reminders.
Step 2: Choose a Segment
Send to a tagged segment, not your whole list.
Segmented sends protect deliverability and lift opens.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your recipient count matches the tag you picked.
Step 3: Send and Measure
Schedule the send, then watch opens and clicks in reporting.
✅ 결과: Targeted emails go out without blasting everyone.
💡 꿀팁: Set up automated surveys after purchases to gather feedback and build loyalty.
How to Use Keap Pipeline Manager
파이프라인 관리 lets you manage deals daily and automate the busywork.
다음은 단계별 사용 방법입니다.
Step 1: Drag Deals Forward
Move each card to its current stage as things progress.
Moving a deal can trigger automated tasks, so updates do real work.
Step 2: Add Context
Note the next action and date on every card.
Future you will thank present you.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each card shows its owner, value, and next step.
Step 3: Review Weekly
Filter by stage or owner and clear out stalled deals.
✅ 결과: No deal sits forgotten in your pipeline again.
💡 꿀팁: Tie a task automation to your proposal stage so follow-ups fire themselves.
Keap 사용 팁 및 단축키
After testing Keap for eight months, here are my best tips.
키보드 단축키
| 행동 | 지름길 |
|---|---|
| Find any contact or page | Click the search icon in the top bar |
| Undo in the email builder | Ctrl + Z (Cmd + Z) 스코틀랜드 사람) |
| Copy an email block | Ctrl + C, then Ctrl + V |
| Add a contact fast | Click the + icon in the top navigation |
대부분의 사람들이 놓치는 숨겨진 기능들
- Free courses and live events: Keap runs free online training that clarifies your next growth step. Its formula is software, strategy, and support.
- Automated surveys: Tailored follow-ups after a survey turn feedback into loyalty without extra work.
- 개발자 API: Connect custom applications with the API and PHP SDK. OAuth makes server requests to a single Keap account without requiring user authentication each time.
흔히 저지르는 실수를 피하세요
Mistake #1: Importing a Messy Contact List
❌ 틀림: Dumping an old, unclean list straight into Keap.
✅ 오른쪽: Ensure your contact list is clean first. Remove dead emails and duplicates, then import.
두 번째 실수: 태그 전략을 건너뛰는 것
❌ 틀림: Tagging randomly, or not at all, then wondering why segments fail.
✅ 오른쪽: Strategize your tags on day one: source, status, and interest. Segmentation depends on it.
Mistake #3: Building Giant Campaigns First
❌ 틀림: Spending week one on a 40-step automation nobody tested.
✅ 오른쪽: Start small and get quick wins. A welcome sequence and reminders beat a monster build.
문제 해결 유지
문제: 이메일이 스팸으로 분류됨
원인: Your sending domain isn’t authenticated yet.
고치다: Add the SPF and DKIM records Keap gives you, then re-test.
Problem: Imported Contacts Are Missing Details
원인: CSV columns didn’t map to the right Keap fields.
고치다: Re-import and match each column during the mapping step.
Problem: An Automation Never Fires
원인: The automation is unpublished, or its trigger tag never applies.
고치다: Publish it, check the tag spelling, and test with your own email.
📌 메모: If none of these fix your issue, contact Keap support.
Keap이란 무엇인가요?
킵 is a leading all-in-one CRM and automation platform built for small businesses.
It brings customer data, sales pipelines, and marketing together under one login.
Think of it like a tireless assistant who remembers every lead and never forgets to follow up.
The company started as Infusionsoft and rebranded to Keap in 2019.
이 간단한 개요를 시청하세요:
이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.
- 자동화 빌더: Visual when-then campaigns that run themselves
- 고객 관계 관리(CRM): Every lead and customer record in one place
- 이메일 및 문자 메시지: Direct messages from any contact record
- 랜딩 페이지: Pages and forms that capture lead data
- 영업 파이프라인: A Kanban-style board for deals
- 리드 관리 및 추적: Sources, tags, and behavior data
- Keap AI: 30+ pre-built plays and drafted copy
- 이메일 마케팅: Broadcasts and campaigns for tagged segments
- 파이프라인 관리: Daily deal moves that trigger tasks
자세한 내용은 저희 웹사이트를 참조하세요. Keap 리뷰.

가격 유지
다음은 2026년 Keap의 비용입니다.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킵 | 월 299달러 (연간 청구) | Small businesses that want CRM, marketing, and sales automation in one system |
무료 체험: 네, 14일 이내, 신용카드 정보 필요 없음.
환불 보장: No standard guarantee. Cancel before renewal instead.

💰 최고의 가성비: There’s one plan, and it includes everything. Costs scale with contacts and users as you grow.
Keap vs 대안
Keap은 다른 제품과 비교했을 때 어떤가요? 경쟁 구도는 다음과 같습니다.
| 도구 | 가장 적합한 대상 | 가격 | 평가 |
|---|---|---|---|
| 킵 | All-in-one small business automation | 월 299달러 | ⭐ 4.2 |
| 고하이레벨 | Agencies and white-label | 월 97달러 | ⭐ 4.5 |
| 허브스팟 | 무료 CRM으로 시작하세요 | 월 15달러 | ⭐ 4.4 |
| 액티브캠페인 | Email automation depth | 월 15달러 | ⭐ 4.5 |
| 파이프드라이브 | 간단한 판매 파이프라인 | 월 14달러 | ⭐ 4.5 |
| 클릭퍼널즈 | 판매 퍼널 | 월 97달러 | ⭐ 4.6 |
| 월요일 CRM | Visual team workflows | 월 12달러 | ⭐ 4.6 |
| 세일즈포스 | 엔터프라이즈 규모 | 월 25달러 | ⭐ 4.4 |
빠른 추천:
- 종합 최고상: Keap — CRM, email, texts, and automation in one system
- 최고의 가성비: Pipedrive — clean pipelines from $14/mo
- 초보자에게 가장 적합: HubSpot — free CRM tier to learn on
- 에이전시에 가장 적합합니다: GoHighLevel — 고객을 위한 모든 화이트 라벨 솔루션
🎯 Keap 대안
Keap 대안을 찾고 계신가요? 최고의 옵션들을 소개합니다:
- 🚀 고하이레벨: Agency-focused platform with funnels, CRM, and white-label reselling built in.
- 💰 파이프드라이브: Affordable, no-nonsense sales pipeline that new reps learn in an afternoon.
- ⚡ 액티브캠페인: Deeper email automation logic at a lower entry price.
- 🌟 허브스팟: Free CRM tier with a huge upgrade path as you scale.
- 🎨 클릭퍼널즈: Funnel-first builder for launches, offers, and checkout pages.
- 👶 사람들: Lightweight, modern CRM for founders who find big tools heavy.
- 🔥 곧: 콜드 이메일 outreach at scale with warm-up built in.
- 🔧 클릭업: Project management with CRM templates for ops-minded teams.
- 📊 월요일 CRM: Visual boards and automations your whole team will actually use.
- 💼 캡슐 CRM: Simple contact management with a generous free plan.
- 🎯 통찰력 있게: CRM plus project delivery for service businesses.
- 🧠 프레쉬세일즈 CRM: AI scoring and built-in phone at friendly prices.
- 🏢 세일즈포스: The enterprise standard when you outgrow everything else.
- ⭐ 젠데스크: Support-first suite with a capable sales CRM attached.
전체 목록은 다음을 참조하세요. Keap 대안 가이드.
⚔️ 비교 유지
Keap이 각 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
- Keap vs GoHighLevel: GoHighLevel wins for agencies. Keap wins for owner-run small businesses.
- Keap vs Pipedrive: Pipedrive is cheaper for pure sales. Keap adds marketing automation.
- Keap vs ActiveCampaign: ActiveCampaign wins on email depth. Keap wins on all-in-one texting and invoicing.
- Keap vs HubSpot: HubSpot starts free. Keap costs less once HubSpot add-ons pile up.
- Keap vs ClickFunnels: ClickFunnels builds better funnels. Keap manages the relationship after the sale.
- Keap vs Folk: Folk is simpler for tiny teams. Keap automates far more.
- Keap vs Instantly: Instantly rules cold outreach. Keap nurtures warm leads and customers.
- Keap vs ClickUp: ClickUp runs projects. Keap runs your sales and marketing engine.
- Keap vs Monday CRM: Monday suits collaborative teams. Keap suits automated follow-up.
- Keap vs Capsule CRM: Capsule is lighter and cheaper. Keap does much more per contact.
- Keap vs Insightly: Insightly adds project delivery. Keap wins on marketing automation.
- Keap vs Freshsales CRM: Freshsales includes calling cheaply. Keap wins on campaigns.
- Keap vs Salesforce: Salesforce scales to enterprises. Keap stays simpler for small teams.
- Keap vs Zendesk: Zendesk leads in support tickets. Keap leads in lead capture and nurture.
지금 바로 Keap을 사용해 보세요
여러분은 Keap의 모든 주요 기능을 사용하는 방법을 배웠습니다.
- ✅ 자동화 빌더
- ✅ CRM
- ✅ 이메일 및 문자
- ✅ 랜딩 페이지
- ✅ 영업 파이프라인
- ✅ 리드 관리 및 추적
- ✅ Keap AI
- ✅ 이메일 마케팅
- ✅ 파이프라인 관리
다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.
Most people start with the Automation Builder.
5분도 채 걸리지 않습니다.
자주 묻는 질문
Keap은 사용하기 쉬운가요?
Yes for daily CRM work. The automation builder takes practice. Keap provides onboarding checklists, a video library, and free courses to get new users started fast.
Keap은 무엇에 사용되나요?
Keap is an all-in-one CRM and automation platform for small businesses. It handles contacts, email marketing, texts, landing pages, sales pipelines, and automated follow-ups.
Keap보다 더 나은 것은 무엇일까요?
It depends on your needs. HubSpot has a free CRM, GoHighLevel suits agencies, and ActiveCampaign wins on email pricing. Keap is stronger as one combined system.
Keap에서 제품을 어떻게 생성하나요?
Open settings, then Products. Click Add Product, enter the name, price, and description, then save. Attach products to invoices, orders, and checkout forms.
Keap은 예전에 뭐라고 불렸나요?
Keap was called Infusionsoft. The company rebranded to Keap in 2019, and the legacy Infusionsoft product became Keap Max Classic.
빠른 시작

이 가이드에서는 Keap의 모든 기능을 다룹니다.
- 시작하기 — Create your Keap account and finish basic setup
- Automation Builder 사용 방법 — Build when-then follow-ups that run on their own
- CRM 사용 방법 — Keep every lead and customer record in one place
- 이메일과 문자 메시지 사용 방법 — Send one-off emails and texts from any contact record
- 랜딩 페이지 사용 방법 — Capture lead data with pages and web forms
- 영업 파이프라인 사용 방법 — Set up a visual Kanban-style board for your deals
- 리드 관리 및 추적 사용 방법 — See where leads come from and what they do next
- Keap AI 사용 방법 — Launch campaigns fast with 30+ pre-built plays
- 이메일 마케팅 활용 방법 — Send targeted broadcasts to tagged segments
- 파이프라인 관리 사용 방법 — Move deals daily and let tasks fire themselves
소요 시간: 각 작품당 5분
이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안
이 가이드를 신뢰해야 하는 이유
I’ve used Keap for eight months and tested every feature covered here. This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Keap is one of the most powerful CRM and automation tools for small businesses today.
하지만 대부분의 사용자는 이 기기가 할 수 있는 일의 극히 일부분만 활용할 뿐입니다.
이 가이드는 모든 주요 기능 사용 방법을 안내합니다.
단계별 설명과 스크린샷, 전문가 팁을 함께 제공합니다.
Keap 튜토리얼
이 완벽한 Keap 튜토리얼은 초기 설정부터 고급 사용자 팁까지 모든 기능을 단계별로 안내하여 여러분을 파워 유저로 만들어 드립니다.

킵
Keap puts CRM, email, texts, and automation in one place. Small businesses use it to capture leads and follow up on autopilot. Try it free — no credit card needed to start.
Keap 시작하기
어떤 기능을 사용하기 전에 먼저 이 일회성 설정을 완료하십시오.
약 3분 정도 걸립니다.
Here’s a look at my own setup experience:

이제 각 단계를 하나씩 살펴보겠습니다.
Step 1: Create Your Keap Account
Go to keap.com and click “Try free.”
Sign up with your work email and create a password.
Loading...
✓ 검문소: Check your inbox for a confirmation email, then sign in.
Step 2: Open the Keap Application
Keap runs in your browser, so nothing installs on your computer.
You can also grab the mobile iOS application to add contacts on the go.
Log in with your new Keap account.
Here’s what you get once you’re inside:

✓ 검문소: 메인 대시보드가 보일 겁니다.
3단계: 초기 설정 완료
Keap provides an onboarding checklist plus a video library to guide your setup.
Work through it: connect your email, import contacts, and customize your dashboard.
You can also plug in your existing tech stack through 5,000+ integrations.
✅ 완료: 이제 아래의 모든 기능을 사용할 준비가 되었습니다.
Keap Automation Builder 사용 방법
자동화 빌더 lets you build when-then follow-ups that run without you.
다음은 단계별 사용 방법입니다.
1단계: 자동화 탭을 엽니다.
Click “Automations” in the left menu, then hit “Create.”
Pick Easy Automations to start, or grab a template.
Step 2: Set Your When and Then
Choose a trigger, like “when a form is submitted.”
Then add actions: send an email, fire a text, or create a task.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your trigger and actions connect on the visual canvas.
3단계: 미리 보기 및 게시
Run the preview, fix anything odd, then publish.
✅ 결과: New leads now get instant follow-ups while you sleep.
💡 꿀팁: Prioritize a Welcome Campaign first, then add Appointment Reminders to cut no-shows.
Keap CRM 사용 방법
CRM lets you capture all lead and customer info in one place.
다음은 단계별 사용 방법입니다.
Step 1: Add Your Contacts
Open “Contacts” and click “Add Contact,” or import a CSV.
Clean your list before importing to avoid duplicates and dead emails.
Step 2: Open a Contact Record
Click any name to see the full picture.
Every record holds contact details, emails, notes, tasks, and payments.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: You get a 360-degree view of that relationship on one screen.
Step 3: Tag and Segment
Apply tags like “hot lead” or “customer” straight from the record.
✅ 결과: Your CRM now organizes itself around how you actually sell.
💡 꿀팁: Customize your dashboard to show the CRM data you check daily.
Keap 이메일 및 문자 메시지 사용 방법
Email & Text lets you send one-off emails and texts from any contact record.
다음은 단계별 사용 방법입니다.
Step 1: Pick a Contact
Open the record and click “Email” or “Text.”
Step 2: Write Your Message
Type it out, then add merge fields for the first name.
Personal touches lift reply rates fast.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your draft shows the merged preview before sending.
3단계: 전송 또는 예약
Hit send now, or schedule it for business hours.
✅ 결과: The message logs on the record automatically, so nothing gets lost.
💡 꿀팁: Text replies land back in Keap, so answer them there to keep the full history.
Keap 랜딩 페이지 사용 방법
랜딩 페이지 lets you capture lead data with pages and web forms.
다음은 단계별 사용 방법입니다.
Step 1: Create a Page
Go to “Marketing,” open Landing Pages, and pick a template.
You’ll find templates for lead magnets, webinars, and checkouts.
Step 2: Add Your Form
Edit the text and images, then drop in a web form.
Keep it short: name, email, and one qualifying question.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The form fields map to your CRM automatically.
Step 3: Publish and Connect
Publish the page and attach a welcome automation to the form.
✅ 결과: Every submission becomes a contact and triggers follow-up immediately.
💡 꿀팁: Embed Keap forms on your own website too, so every page can capture leads.
Keap 영업 파이프라인 사용 방법
영업 파이프라인 lets you build a visual Kanban-style board for your deals.
다음은 단계별 사용 방법입니다.
Step 1: Open the Pipeline
Click “Sales,” then “Pipeline,” and create your first board.
Step 2: Name Your Stages
Match stages to your real process: New, Contacted, Quoted, Won.
Keap folds sales tools right into the CRM workflow, which saves real time.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your stages appear as columns across the board.
Step 3: Add Deals
Create a deal, set its value, and link the contact.
✅ 결과: You can now see your whole sales process at a glance.
💡 꿀팁: Keep stages under seven so the board stays readable on one screen.
Keap 리드 관리 및 추적 사용 방법
리드 관리 및 추적 lets you track where leads come from and what they do next.
다음은 단계별 사용 방법입니다.
Step 1: Set Lead Sources
Open settings and list your sources: ads, referrals, webinars, walk-ins.
Step 2: Tag by Behavior
Use tags and behavior-based data to group leads by what they click and buy.
Those segments feed targeted emails later.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each new lead shows a source and a growing tag history.
Step 3: Check the Reports
Open reporting to track campaign success and engagement.
✅ 결과: You now know which sources provide the best leads.
💡 꿀팁: Review source reports monthly, then spend more on the channels that convert.
Keap AI 사용 방법
Keap AI lets you draft content and build campaigns with AI help.
다음은 단계별 사용 방법입니다.
1단계: AI 어시스턴트를 엽니다.
Click the AI Automation Assistant from your dashboard.
Step 2: Pick a Play
Choose from 30+ pre-built campaign templates and plays.
They cover lead generation, conversion, and re-engagement.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The assistant loads a ready-made campaign you can edit.
Step 3: Edit and Launch
Rewrite the AI draft in your own voice, then launch.
✅ 결과: A campaign that used to take days now takes minutes.
💡 꿀팁: Treat AI copy as a first draft. Your voice is what makes it great.
Keap 이메일 마케팅 사용 방법
이메일 마케팅 lets you send targeted broadcasts and automated campaigns.
다음은 단계별 사용 방법입니다.
Step 1: Create a Broadcast
Go to “Marketing,” then “Email Broadcasts,” and click create.
Broadcasts work for newsletters, coupon codes, and seasonal sale reminders.
Step 2: Choose a Segment
Send to a tagged segment, not your whole list.
Segmented sends protect deliverability and lift opens.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your recipient count matches the tag you picked.
Step 3: Send and Measure
Schedule the send, then watch opens and clicks in reporting.
✅ 결과: Targeted emails go out without blasting everyone.
💡 꿀팁: Set up automated surveys after purchases to gather feedback and build loyalty.
Keap 파이프라인 관리 사용 방법
파이프라인 관리 lets you manage deals daily and automate the busywork.
다음은 단계별 사용 방법입니다.
Step 1: Drag Deals Forward
Move each card to its current stage as things progress.
Moving a deal can trigger automated tasks, so updates do real work.
Step 2: Add Context
Note the next action and date on every card.
Future you will thank present you.
이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each card shows its owner, value, and next step.
Step 3: Review Weekly
Filter by stage or owner and clear out stalled deals.
✅ 결과: No deal sits forgotten in your pipeline again.
💡 꿀팁: Tie a task automation to your proposal stage so follow-ups fire themselves.
Keap 사용 팁 및 단축키
After testing Keap for eight months, here are my best tips.
키보드 단축키
| 행동 | 지름길 |
|---|---|
| Find any contact or page | Click the search icon in the top bar |
| Undo in the email builder | Ctrl + Z (Mac에서는 Cmd + Z) |
| Copy an email block | Ctrl + C, then Ctrl + V |
| Add a contact fast | Click the + icon in the top navigation |
대부분의 사람들이 놓치는 숨겨진 기능들
- Free courses and live events: Keap runs free online training that clarifies your next growth step. Its formula is software, strategy, and support.
- Automated surveys: Tailored follow-ups after a survey turn feedback into loyalty without extra work.
- 개발자 API: Connect custom applications with the API and PHP SDK. OAuth makes server requests to a single Keap account without requiring user authentication each time.
흔히 저지르는 실수를 피하세요
Mistake #1: Importing a Messy Contact List
❌ 틀림: Dumping an old, unclean list straight into Keap.
✅ 오른쪽: Ensure your contact list is clean first. Remove dead emails and duplicates, then import.
두 번째 실수: 태그 전략을 건너뛰는 것
❌ 틀림: Tagging randomly, or not at all, then wondering why segments fail.
✅ 오른쪽: Strategize your tags on day one: source, status, and interest. Segmentation depends on it.
Mistake #3: Building Giant Campaigns First
❌ 틀림: Spending week one on a 40-step automation nobody tested.
✅ 오른쪽: Start small and get quick wins. A welcome sequence and reminders beat a monster build.
문제 해결 유지
문제: 이메일이 스팸으로 분류됨
원인: Your sending domain isn’t authenticated yet.
고치다: Add the SPF and DKIM records Keap gives you, then re-test.
Problem: Imported Contacts Are Missing Details
원인: CSV columns didn’t map to the right Keap fields.
고치다: Re-import and match each column during the mapping step.
Problem: An Automation Never Fires
원인: The automation is unpublished, or its trigger tag never applies.
고치다: Publish it, check the tag spelling, and test with your own email.
📌 메모: If none of these fix your issue, contact Keap support.
Keap이란 무엇인가요?
킵 is a leading all-in-one CRM and automation platform built for small businesses.
It brings customer data, sales pipelines, and marketing together under one login.
Think of it like a tireless assistant who remembers every lead and never forgets to follow up.
The company started as Infusionsoft and rebranded to Keap in 2019.
이 간단한 개요를 시청하세요:
이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.
- 자동화 빌더: Visual when-then campaigns that run themselves
- 고객 관계 관리(CRM): Every lead and customer record in one place
- 이메일 및 문자 메시지: Direct messages from any contact record
- 랜딩 페이지: Pages and forms that capture lead data
- 영업 파이프라인: A Kanban-style board for deals
- 리드 관리 및 추적: Sources, tags, and behavior data
- Keap AI: 30+ pre-built plays and drafted copy
- 이메일 마케팅: Broadcasts and campaigns for tagged segments
- 파이프라인 관리: Daily deal moves that trigger tasks
자세한 내용은 저희 웹사이트를 참조하세요. Keap 리뷰.

가격 유지
다음은 2026년 Keap의 비용입니다.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킵 | 월 299달러 (연간 청구) | Small businesses that want CRM, marketing, and sales automation in one system |
무료 체험: 네, 14일 이내, 신용카드 정보 필요 없음.
환불 보장: No standard guarantee. Cancel before renewal instead.

💰 최고의 가성비: There’s one plan, and it includes everything. Costs scale with contacts and users as you grow.
Keap vs 대안
Keap은 다른 제품과 비교했을 때 어떤가요? 경쟁 구도는 다음과 같습니다.
| 도구 | 가장 적합한 대상 | 가격 | 평가 |
|---|---|---|---|
| 킵 | All-in-one small business automation | 월 299달러 | ⭐ 4.2 |
| 고하이레벨 | Agencies and white-label | 월 97달러 | ⭐ 4.5 |
| 허브스팟 | 무료 CRM으로 시작하세요 | 월 15달러 | ⭐ 4.4 |
| 액티브캠페인 | Email automation depth | 월 15달러 | ⭐ 4.5 |
| 파이프드라이브 | 간단한 판매 파이프라인 | 월 14달러 | ⭐ 4.5 |
| 클릭퍼널즈 | 판매 퍼널 | 월 97달러 | ⭐ 4.6 |
| 월요일 CRM | Visual team workflows | 월 12달러 | ⭐ 4.6 |
| 세일즈포스 | 엔터프라이즈 규모 | 월 25달러 | ⭐ 4.4 |
빠른 추천:
- 종합 최고상: Keap — CRM, email, texts, and automation in one system
- 최고의 가성비: Pipedrive — clean pipelines from $14/mo
- 초보자에게 가장 적합: HubSpot — free CRM tier to learn on
- 에이전시에 가장 적합합니다: GoHighLevel — 고객을 위한 모든 화이트 라벨 솔루션
🎯 Keap 대안
Keap 대안을 찾고 계신가요? 최고의 옵션들을 소개합니다:
- 🚀 고하이레벨: Agency-focused platform with funnels, CRM, and white-label reselling built in.
- 💰 파이프드라이브: Affordable, no-nonsense sales pipeline that new reps learn in an afternoon.
- ⚡ 액티브캠페인: Deeper email automation logic at a lower entry price.
- 🌟 허브스팟: Free CRM tier with a huge upgrade path as you scale.
- 🎨 클릭퍼널즈: Funnel-first builder for launches, offers, and checkout pages.
- 👶 사람들: Lightweight, modern CRM for founders who find big tools heavy.
- 🔥 곧: Cold email outreach at scale with warm-up built in.
- 🔧 클릭업: Project management with CRM templates for ops-minded teams.
- 📊 월요일 CRM: Visual boards and automations your whole team will actually use.
- 💼 캡슐 CRM: Simple contact management with a generous free plan.
- 🎯 통찰력 있게: CRM plus project delivery for service businesses.
- 🧠 프레쉬세일즈 CRM: AI scoring and built-in phone at friendly prices.
- 🏢 세일즈포스: The enterprise standard when you outgrow everything else.
- ⭐ 젠데스크: Support-first suite with a capable sales CRM attached.
전체 목록은 다음을 참조하세요. Keap 대안 가이드.
⚔️ 비교 유지
Keap이 각 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
- Keap vs GoHighLevel: GoHighLevel wins for agencies. Keap wins for owner-run small businesses.
- Keap vs Pipedrive: Pipedrive is cheaper for pure sales. Keap adds marketing automation.
- Keap vs ActiveCampaign: ActiveCampaign wins on email depth. Keap wins on all-in-one texting and invoicing.
- Keap vs HubSpot: HubSpot starts free. Keap costs less once HubSpot add-ons pile up.
- Keap vs ClickFunnels: ClickFunnels builds better funnels. Keap manages the relationship after the sale.
- Keap vs Folk: Folk is simpler for tiny teams. Keap automates far more.
- Keap vs Instantly: Instantly rules cold outreach. Keap nurtures warm leads and customers.
- Keap vs ClickUp: ClickUp runs projects. Keap runs your sales and marketing engine.
- Keap vs Monday CRM: Monday suits collaborative teams. Keap suits automated follow-up.
- Keap vs Capsule CRM: Capsule is lighter and cheaper. Keap does much more per contact.
- Keap vs Insightly: Insightly adds project delivery. Keap wins on marketing automation.
- Keap vs Freshsales CRM: Freshsales includes calling cheaply. Keap wins on campaigns.
- Keap vs Salesforce: Salesforce scales to enterprises. Keap stays simpler for small teams.
- Keap vs Zendesk: Zendesk leads in support tickets. Keap leads in lead capture and nurture.
지금 바로 Keap을 사용해 보세요
여러분은 Keap의 모든 주요 기능을 사용하는 방법을 배웠습니다.
- ✅ 자동화 빌더
- ✅ CRM
- ✅ 이메일 및 문자
- ✅ 랜딩 페이지
- ✅ 영업 파이프라인
- ✅ 리드 관리 및 추적
- ✅ Keap AI
- ✅ 이메일 마케팅
- ✅ 파이프라인 관리
다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.
Most people start with the Automation Builder.
5분도 채 걸리지 않습니다.
자주 묻는 질문
Keap은 사용하기 쉬운가요?
Yes for daily CRM work. The automation builder takes practice. Keap provides onboarding checklists, a video library, and free courses to get new users started fast.
Keap은 무엇에 사용되나요?
Keap is an all-in-one CRM and automation platform for small businesses. It handles contacts, email marketing, texts, landing pages, sales pipelines, and automated follow-ups.
Keap보다 더 나은 것은 무엇일까요?
It depends on your needs. HubSpot has a free CRM, GoHighLevel suits agencies, and ActiveCampaign wins on email pricing. Keap is stronger as one combined system.
Keap에서 제품을 어떻게 생성하나요?
Open settings, then Products. Click Add Product, enter the name, price, and description, then save. Attach products to invoices, orders, and checkout forms.
Keap은 예전에 뭐라고 불렸나요?
Keap was called Infusionsoft. The company rebranded to Keap in 2019, and the legacy Infusionsoft product became Keap Max Classic.













