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How to Use Keap: Setup Sales Pipeline in Minutes in 2026

에 의해서 | Last updated Jan 20, 2026

How to Use Keap

Are you tired of managing your leads?

It is frustrating when you can’t find a phone number or forget to follow up with a potential client.

Without a solid system, valuable deals fall through the cracks every day.

The stress of manual 데이터 entry slows you down and keeps you from growing your business.

You need a reliable way to fix this chaos. Keap is the tool that changes everything.

It acts as your 24/7 sales 어시스턴트 to keep you on track.

In this guide, we will show you exactly how to use Keap.

Let’s get your business organized right now.

Keap CRM

Keap이 과연 그인지 알아볼 준비가 되었습니다. CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your 사업.

Keap Tutorial

그만큼 CRM is the heart of your system.

You cannot automate what you do not organize.

This tool keeps your business data safe. We will import your contact list right now.

Follow these simple steps to get started.

How to Use Keap CRM

그만큼 CRM is the home for all your customer info.

It helps you remember every detail about your leads.

You can see their phone numbers and every email you ever sent. This makes your business look professional.

Let us set it up in three easy steps.

Step 1: Import Your Contact List

  • Prepare your file: Put your contacts into a simple CSV spreadsheet.
  • Click Import: Go to the Contacts menu and select Import Data.
  • Match your fields: Tell Keap which column is the name and which is the email.
  • Finish up: Click the Next button and watch your list appear.

Step 2: Organize with Tags

  • Create labels: Think of tags like digital stickers for your contacts.
  • Add a tag: Click on a person and select Add Tag to label them.
  • Group people: Use tags like New Lead or Past Customer to sort them.
  • 정리정돈을 잘 하세요: This helps you find the right people fast when you need them.
Keap CRM

Step 3: Use the Contact Record

  • Open a profile: Click on a name to see everything about that person.
  • Add notes: Type a quick note after a call so you do not forget it.
  • Check history: Look at the Activity Feed to see past messages.
  • 시간 절약: Having all info in one spot stops you from searching through old emails.

How to Use Keap Pipeline Management

A pipeline helps you see your money in real time. It is like a map for your sales journey.

You can track every lead from the first hello to the final sale.

This helps you avoid losing deals by accident.

Use your computer to set this up in your keap account right now.

Step 1: Sign in to Your Account

  • Open your web browser on your computer.
  • Go to the Keap website to sign in.
  • Enter your login details to reach the home screen.
  • Look for the Sales menu to find your pipeline.

Step 2: Create Your Deal Stages

  • Each user can name their own stages.
  • Click the Pipeline button to see the default stages.
  • Edit the names to match your business steps.
  • Use names like New Lead or Quote Sent to stay organized.
Keap pipeline management

Step 3: Add Your First Deal

  • Click the plus sign to 만들다 a new deal card.
  • Type in the person’s name and how much the deal is worth.
  • Drag the card with your mouse as the deal moves forward.
  • Update the details often so you always know your sales total.

How to Use the Automation Builder

오토메이션 is a great way to save time in your business.

It does the boring work for you so you can focus on things you love. You can even use it to connect with tools like Infusionsoft to keep your data moving.

This part of the application is where you build your 24/7 sales assistant.

Step 1: Choose a Trigger

  • Open the 오토메이션 menu in your keap account and click Create.
  • Select a When trigger, like a form being submitted by a user.
  • This is the starting line for all the automated things that will happen.
  • You can also trigger it when a specific tag is added to a lead.

Step 2: Add Actions

  • Drag a Then sequence onto the screen to provide the next steps.
  • Use this to send an email or a 텍스트 message automatically.
  • You can also create a task requiring a team member to follow up.
  • This keeps your sales process moving without you doing manual work.
Keap CRM 자동화 빌더

Step 3: Test and Launch

  • Review the flow to make sure the details are correct.
  • Send a trial email to your own phone to see how it looks.
  • Check for any red dots that might provide a warning of an error.
  • Hit the Publish button to turn on your brand new system.

대안

다음은 몇 가지입니다. Keap 대안 각각에 대한 간략한 개요와 함께:

  • 고하이레벨: 대행사와 기업을 위해 설계된 올인원 마케팅 및 영업 플랫폼으로, 퍼널 구축, 이메일 마케팅, SMS 자동화, 고객 관리 등 포괄적인 도구를 제공합니다.
  • 파이프드라이브: 판매 중심적인 CRM 직관적인 시각적 영업 파이프라인으로 유명하며, 팀이 거래를 관리하고 진행 상황을 효율적으로 추적할 수 있도록 지원합니다.
  • 허브스팟: 널리 인정받는 플랫폼으로, 영업, 마케팅, 고객 서비스, 콘텐츠 관리 및 운영을 위한 다양한 "허브"를 제공하며, 통합 솔루션을 찾는 기업에 이상적입니다.
  • 클릭퍼널즈: 주로 판매 퍼널 및 랜딩 페이지 제작 도구이며, 일부 리드 수집 및 기본적인 이메일 마케팅 기능도 포함하고 있어 전환율 향상에 초점을 맞춘 온라인 캠페인을 지원합니다.
  • 사람들: 간단하고, 통합적이며, 능동적인 CRM 영업 파이프라인, 이메일 캠페인, 연락처 관리 및 워크플로 자동화와 같은 기능을 제공합니다.
  • : 이 회사는 잠재 고객 발굴에 집중하고 있습니다. 콜드 이메일 아웃리치고객 관계 관리, 잠재 고객 추적 및 판매 프로세스 자동화 기능을 제공합니다.
  • 클릭업: 다양한 기능을 갖춘 업무 관리 플랫폼으로, CRM처럼 활용할 수 있도록 맞춤 설정이 가능하며, 연락처 관리, 영업 파이프라인 보기, 이메일 통합, 맞춤형 대시보드 등의 기능을 제공합니다.
  • 월요일 CRM: 스프레드시트와 유사한 구조로 되어 있어 맞춤 설정이 매우 용이하며, 잠재 고객 관리, 판매 예측, 이메일 동기화 및 활동 추적 등 전체 마케팅 주기 관리가 가능합니다.
  • 캡슐 CRM: 간편함을 염두에 두고 설계된 성장 지향적인 CRM으로, 여러 파이프라인 및 작업 관리와 같은 기능을 통해 기업이 연락처를 관리하고, 판매 거래를 추적하고, 고객 관계를 유지할 수 있도록 지원합니다.
  • 통찰력 있게: A CRM 중소기업에 적합하며, 연락처 및 프로젝트 관리, 워크플로 자동화, 강력한 보고 기능은 물론 사용자 친화적인 인터페이스를 제공합니다.
  • 프레쉬세일즈 CRM: 영업팀을 위한 광범위한 기능을 제공하는 비용 효율적인 옵션으로, 잠재 고객 커뮤니케이션, 전환 도구, AI 기반 잠재 고객 점수화 및 강력한 통합 기능을 포함합니다.
  • 세일즈포스: 업계를 선도하는 강력한 CRM 플랫폼으로, 영업, 마케팅 및 서비스를 위한 광범위한 기능을 제공하며, 특히 대규모 기업에 적합한 높은 맞춤 설정 기능과 확장성으로 잘 알려져 있습니다.
  • 젠데스크: 주로 고객 서비스 및 지원 플랫폼이지만, 강력한 CRM 기능도 제공하여 고객 상호 작용 관리 및 분석을 처음부터 끝까지 지원합니다.

비교 유지

Keap과 다양한 대안들을 비교해 보겠습니다.

  • Keap vs Pipedrive: Keap은 마케팅 자동화 및 통합 판매 분야에서 탁월한 성능을 자랑합니다. Pipedrive는 시각적인 영업 파이프라인 관리 및 거래 추적에 더욱 집중합니다.
  • vs 고하이레벨: GoHighLevel은 에이전시를 위한 올인원 플랫폼으로, 화이트 라벨 옵션과 광범위한 자동화 기능을 제공합니다.
  • Keap vs ActiveCampaign: Keap은 서비스 기반 중소기업을 위한 올인원 비즈니스 자동화 솔루션을 제공합니다. ActiveCampaign은 정교한 이메일 마케팅 및 고객 경험 자동화에 특화되어 있습니다.
  • Keap vs HubSpot: Keap은 중소기업을 위한 CRM, 마케팅 자동화 및 전자상거래 통합 솔루션을 제공합니다. HubSpot은 다양한 규모의 기업에 적합한 영업, 마케팅, 서비스 및 콘텐츠를 위한 더욱 폭넓은 허브 제품군을 제공합니다.
  • Keap vs ClickFunnels: Keap은 CRM, 마케팅 자동화 및 전자상거래 기능을 제공합니다. ClickFunnels는 주로 판매 퍼널 및 랜딩 페이지 빌더이며 일부 리드 수집 기능도 제공합니다.
  • 킵 vs 포크: Keap은 심층적인 맞춤 설정 기능을 갖춘 강력한 영업 및 마케팅 자동화 솔루션을 제공합니다. Folk는 협업 기반 연락처 관리에 중점을 둔 더욱 간편하고 사용자 친화적인 인터페이스를 제공합니다.
  • Keep vs Instantly: Keap은 영업 및 마케팅을 위한 종합적인 CRM 및 자동화 플랫폼입니다.  아웃바운드 영업 활동 및 잠재 고객 발굴을 전문으로 합니다.
  • Keap vs ClickUp: Keap은 강력한 영업 및 마케팅 자동화 기능을 갖춘 전용 CRM입니다. 클릭업 다양한 기능을 갖춘 프로젝트 관리 도구이며, CRM으로도 구성할 수 있습니다.
  • Keap vs 월요일 CRM: Keap은 중소기업의 영업 및 마케팅 자동화에 특화된 CRM 솔루션입니다. Monday CRM은 협업 워크플로우를 위한 강력한 맞춤형 CRM 기능을 갖춘 유연한 업무용 운영 체제입니다.
  • Keap vs Capsule CRM: Keap은 고급 마케팅 자동화 및 통합 비즈니스 솔루션을 제공합니다. 캡슐 CRM은 간편하고 경제적인 가격으로 설계되어 중소기업에 이상적입니다.
  • Keap vs Insightly: Keap은 강력한 마케팅 자동화 및 리드 관리에 중점을 둡니다. Insightly는 워크플로 자동화를 통해 연락처 및 프로젝트 관리를 제공하며, 중소기업에 적합합니다.
  • Keap vs Freshales CRM: Keap은 강력한 자동화 기능을 제공하며 중소기업에 적합합니다. Freshsales CRM은 저렴한 가격, 사용자 친화적인 인터페이스 및 폭넓은 통합 기능으로 잘 알려져 있습니다.
  • Keap vs Salesforce: Keap은 중소기업 CRM 및 마케팅 자동화에 최적화되어 있습니다. Salesforce는 모든 규모의 기업, 특히 대기업을 위한 고도로 맞춤 설정 가능하고 확장 가능한 업계 최고의 CRM입니다.
  • Keap vs Zendesk: Keap은 영업 및 마케팅 자동화와 전자상거래 분야에서 탁월한 성능을 자랑합니다. Zendesk는 강력한 티켓팅 및 협업 기능을 갖춘 고객 서비스 및 지원 플랫폼입니다.

결론

Setting up your Keap account is the first step toward better business growth.

You now know how to organize leads with CRM software and manage a visual sales pipeline.

Using marketing automation will save you hours of work every week.

These tools help 소규모 사업체 remain organized and close more deals without the stress.

It is a great way to ensure no lead falls through the cracks.

Always check your details and keep your data clean. Start using these features today to see your productivity soar.

Your success is just a few clicks away!

자주 묻는 질문

What is Keap used for?

Keap is a comprehensive platform designed for small business growth. It combines Customer Relationship Management (CRM), marketing automation, and e-commerce into one suite. Users rely on it to capture leads, nurture them via email/text automation, and manage sales pipelines efficiently.

What did Keap used to be called?

Keap was formerly known as 인퓨전소프트. The company rebranded in 2019 to signal a shift toward a more user-friendly interface and a broader focus on small business automation, though the legacy “classic” software is still often referred to by long-time users.

Is Keap easy to use?

Modern Keap editions (Pro and Max) are designed with usability in mind, offering drag-and-drop 건축업자 and intuitive dashboards. However, the platform is powerful. Mastering its advanced automation logic and “Max Classic” features may require a steeper learning curve compared to simpler tools.

Does Infusionsoft have a CRM?

Yes, CRM is the core of the system. Infusionsoft (now Keap) is built entirely around managing contacts. It tracks client interactions, scores leads based on behavior, and triggers automated follow-ups, ensuring no potential customer slips through the cracks.

What is better than Keap?

구체적인 필요에 따라 다릅니다. 허브스팟 is often preferred for larger scaling operations, while 액티브캠페인 is praised for advanced email logic at a lower entry price. Agencies often lean toward 고하이레벨 for its all-in-one white-label capabilities.

What is the difference between Infusionsoft and Keap?

Technically, they are the same company. “Infusionsoft” refers to the legacy product (now called Keap Max Classic), known for complex power. “Keap” refers to the modern, streamlined product line (Keap Pro/Max) developed to be more accessible to everyday small business owners.

How does Infusionsoft work?

It works by “if/then” automation. When a contact performs an action (like filling out a form or clicking a link), the software automatically triggers a sequence of events—such as sending an email, assigning a task to a salesperson, or updating a deal stage.

More Facts about Keap

  • Smart Labeling: You can use “tags” to label customers based on what they do. This helps you send them emails they actually want to read.
  • Automatic Feedback: You can set up the system to automatically send surveys and follow-up messages. This helps you learn what customers think and keeps them coming back.
  • Tracking Success: Keap has reports that show you how well your emails and ads are working.
  • All-in-One Customer View: You can save every detail about a lead or customer in one place so you have the full picture of who they are.
  • New Customer Welcome: You can use automation tools to immediately send a “Welcome” email to new people and remind them about appointments so they don’t miss them.
  • Ready-to-Use Plans: There are over 30 pre-made templates and “plays” (strategies) to help you find new customers and sell to them.
  • 영업 도구: The software has sales tools built right in to help you save time on daily work.
  • Visual Sales Board: You can use a board with cards (like a Kanban board) to organize your sales. When you drag a card to a new spot, the system can automatically do tasks for you.
  • Keys to Success: To get the most out of Keap, focus on letting the computer handle follow-ups, grouping your customers into lists, and checking your data to see what works.
  • Free Learning: Keap offers free online classes to teach you how to grow your business.
  • Live Training: You can attend live events and training sessions to learn how to use all the features properly.
  • Building Automation: The “automation builder” is a strong tool that helps you create automatic steps for your business.
  • Custom Home Screen: You can change your dashboard (home screen) to show only the numbers and charts you care about.
  • 이메일 마케팅: Sending automatic emails is a main feature of the software (formerly called Infusionsoft).
  • Adding Contacts: It is very important to bring your list of contacts into the system correctly to make email marketing work.
  • Smart Tagging Strategy: Planning how you use tags can make your marketing much better.
  • Email Broadcasts: You can easily send one email to many people at once. This is great for newsletters, coupons, or sale announcements.
  • Web Forms: You can put forms on your website that automatically save new people into your system and send them a welcome message .
  • Clean Lists: You should make sure your list of email addresses is clean and correct before you add it to the system.
  • Getting Started Help: Keap gives you checklists to help you know what to do first when you sign up.
  • 모바일 앱: You can add new people to your list by typing them in or importing them using the 아이폰 앱.
  • Video Guides: There is a library of videos to show you exactly how to set up your account.
  • Connecting Apps: You can connect Keap to over 5,000 other computer programs you already use.
  • For Programmers (API): Developers can use a special tool called an API to make Keap talk to other software.
  • 안전한 연결: The system uses a secure method called OAuth so servers can talk to your account without needing a password every time.
  • Coding Tools: There are special tools (like the PHP SDK) that help programmers build custom connections faster.
  • Website Tools: You can put different parts of Keap directly on your own website to help collect information from visitors.
  • Small Business Focus: Keap is a leading tool made just for small businesses to keep track of customers, sales, and marketing all in one spot.

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