올바른 것을 선택하다 고객 관계 관리(CRM) can feel like picking out a new car. Overwhelmed by options?
당신은 혼자가 아닙니다.
Two of the biggest names in the game are 구입했다 and Salesforce, and both offer potent tools.
This blog post breaks down the key differences between Keap Vs Salesforce, helping you 만들다 an informed decision.
We’ll compare pricing, features, and ease of use so you can choose the 최고의 CRM to boost your sales and improve customer relationships.
개요
We’ve spent weeks testing both Keap and Salesforce to give you the most accurate comparison.
We’ve explored their features, analyzed their pricing plans, and even spoken to real users to understand each platform’s pros and cons.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
가격: You can try it for free. Paid plan starts at $249/month
주요 특징:
- 이메일 마케팅
- 고객 관계 관리(CRM)
- Sales and Marketing Automation
Ready to explore the world’s leading 고객 관계 관리(CRM)? Sign up for a free trial of Salesforce today!
가격: It has a free trial. The premium plan starts at $25/month.
주요 특징:
- Lead management
- Sales forecasting
- Opportunity management
What is Keap?
Keap is like your all-in-one 사업 assistant. It helps you keep track of your customers and potential customers.
Think of it as organizing all your contacts and seeing where they are in your sales process.
Keap also lets you automate tasks, like sending emails, so you can save time and focus on what matters most.
또한 우리가 가장 좋아하는 것을 탐색하세요 Keap alternatives…
우리의 견해
구입했다 is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
주요 이점
- 내장된 이메일 마케팅: 대상 고객에게 타겟팅된 이메일을 보내세요.
- 사용하기 쉬운 자동화: 후속 메시지 전송, 리드 할당 등의 작업을 자동화합니다.
- 영업 파이프라인 관리: 거래를 추적하고 기회를 파악하세요.
- 전자상거래 통합: Keap을 온라인 매장과 연결하여 주문과 고객을 관리하세요.
가격
Keap은 무료 체험판과 간단한 가격 구조를 제공하여 쉽게 시작할 수 있도록 도와줍니다.
- 간단한 계획: 월 249달러(연간 청구)부터 시작하며 2명의 사용자와 1,500개의 연락처를 제공합니다.
장점
단점
What is Salesforce?
Have you ever heard of Salesforce? It’s a big deal in the 고객 관계 관리(CRM) 세계.
Think of it as the ultimate tool for managing your sales, marketing, and customer service.
It’s used by many businesses, from small startups to giant corporations.
It’s super powerful and can be customized to fit any need.
또한 우리가 가장 좋아하는 것을 탐색하세요 Salesforce 대안…
우리의 견해
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.
주요 이점
Salesforce helps businesses connect better with customers. It gives a full view of each customer.
This helps improve sales and service.
- 360-Degree Customer View: See all customer interactions in one place.
- Boosts Sales by 39%: Many users report higher sales and productivity.
- 강력한 자동화: Automate tasks like emails and lead tracking.
- Huge AppExchange: Connects with thousands of other apps.
- Scalable for Growth: Grows with your business, from small to large.
가격
- Starter Suite: $25/user/month.
- Pro Suite: $100/user/month.
- 기업: $165/user/month.
- 제한 없는: $330/user/month.
- Einstein 1 Sales: $500/user/month.
장점
단점
기능 비교
It is time to look closely at the features that define each software platform. Knowing where each one shines is key.
This side-by-side comparison focuses on nine critical areas for modern sales and marketing teams.
1. Ease of Use and Interface
- 구입했다: The platform is generally more user-friendly right away. Its simpler design is perfect for small team members.
- 세일즈포스: It uses the Lightning Experience, which is powerful but much more complex. It often requires dedicated time or an administrator to master.
2. Marketing Automation Power
- 구입했다: Built around simple, visual workflows for core marketing processes. It efficiently handles lead nurturing and follow-up.
- 세일즈포스: Offers deep, enterprise-grade capabilities. This includes its journey 건축업자 for creating sophisticated marketing campaigns across many channels.
3. Sales Automation Tools
- 구입했다: Offers solid sales pipeline management for deals and leads. Its basic sales 오토메이션 features are great for simpler processes.
- 세일즈포스: Provides advanced features for forecasting, territory management, and opportunity tracking. This power is necessary for larger businesses.
4. Landing Pages and Forms
- 구입했다: Provides an easy-to-use editor to create landing pages and lead capture forms. This makes starting your marketing efforts simple and fast.
- 세일즈포스: Creating highly customized landing pages often requires more technical skill or additional software.
5. Reporting and Analytics Depth
- 구입했다: Offers functional, template-based reports useful for tracking key metrics.
- 세일즈포스: Provides deeper analytics. Users can generate highly customizable custom reports and complex dashboards to gain valuable insights into every operations area.
6. Managing Repetitive Tasks
- 구입했다: Makes it easy to automate small, repetitive tasks and communication sequences. This aims to save time for busy small-business owners.
- 세일즈포스: Its process automation platform is excellent, but setting up complex sequences requires more technical input.
7. Highest-Tier Offerings
- 구입했다: The top product is Keap Max Classic. This is an excellent choice for medium-sized businesses needing integrated features.
- 세일즈포스: Its top editions are built to handle thousands of clients and highly complex global system requirements.
8. Customer Support Access
- 구입했다: Shines by offering free, unlimited phone support to all paid users.
- 세일즈포스: Support often depends heavily on your subscription tier. Lower-priced plans may require paying extra for immediate help via phone.
9. Scalability for Growth
- 구입했다: Scales well for small and medium-sized businesses.
- 세일즈포스: Built to grow infinitely and is the industry standard for enterprise companies.
What to Look for When Choosing a CRM Platform?
When selecting a platform, focusing on long-term value and specific business needs is important.
Here are key areas to consider:
- Platform Offers and Functionality: Look for a robust feature set that fully supports your marketing and sales teams. Does the core platform offers a true all-in-one solution, or does it require expensive add-ons?
- 통합: Check the ease and breadth of integrations. A good CRM should seamlessly connect with your existing e-commerce and 회계 software. This prevents messy 데이터 silos.
- Financial Tools: If you sell products or services, ensure the 고객 관계 관리(CRM) can handle invoicing and payment processing directly. This simplifies your financial operations.
- Support and Self-Help: Evaluate the quality of customer support, including direct email support options. Also, check the availability of a comprehensive knowledge base for self-service answers.
- 데이터 보안 and Privacy: Confirm the vendor has strong protocols to protect your sensitive customer data.
- User Review: Always check recent user review scores to gauge real-world usability and the actual customer experience.
최종 판결
So, which 고객 관계 관리(CRM) comes out on top? For us, Salesforce is the more powerful and versatile platform.
It offers a wider range of features, more customization options, and better scalability.
This makes it a great choice for businesses of all sizes, even service-based businesses.
However, Keap is still a solid option, especially for smaller businesses that need an easy-to-use and affordable CRM. It’s simpler to learn and offers excellent customer support.
Ultimately, the best CRM for you depends on your specific needs and budget.
We’ve given you the facts, the insights, and our honest opinions. Now it’s your turn to choose the right tool to help your business thrive.
If you’re still unsure, try out free trials of both Salesforce CRM andKeap to see which one you prefer!
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- 구입했다 대 고하이레벨: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. 곧 specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. 클릭업 is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. 캡슐 CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce 대 Pipedrive: Salesforce is a comprehensive, highly customizable CRM for sales, marketing, and service, while Pipedrive focuses on intuitive visual sales pipeline management for streamlined sales processes.
- Salesforce 대 GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
- Salesforce 대 Keap: Salesforce offers a vast, customizable CRM ecosystem for businesses of all sizes; Keap provides integrated sales and marketing automation, particularly strong for smaller firms.
- Salesforce 대 ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
- Salesforce vs Hubspot: Salesforce emphasizes deep customization and robust reporting for complex business needs, while HubSpot offers an integrated suite of marketing, sales, and service tools with a more user-friendly interface.
- Salesforce vs Clickfunnels: Salesforce is a comprehensive CRM for managing customer relationships and sales; ClickFunnels is specifically designed as a sales funnel builder to guide customers through a conversion path.
- Salesforce vs Folk: Salesforce is a highly scalable, feature-rich CRM for complex operations and large enterprises; Folk provides a simpler, collaborative contact management and relationship-building tool.
- Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated cold email outreach and lead generation for targeted campaigns.
- Salesforce 대 ClickUp: Salesforce is a dedicated, powerful CRM for managing customer interactions and sales processes; ClickUp is a versatile work management platform that includes CRM functionalities within its broader project management tools.
- Salesforce vs Monday: Salesforce is a robust CRM with extensive data models for complex workflows across diverse industries; Monday CRM offers highly customizable visual workflows and is often used by companies already on Monday.com for project management.
- 세일즈포스 대 캡슐: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
- Salesforce vs Insightly: Salesforce provides a comprehensive, highly customizable CRM for diverse business needs; Insightly offers a versatile CRM with integrated project management, often favored by small to mid-sized businesses for its ease of use.
- Salesforce vs Freshsales CRM: Salesforce is a highly customizable and scalable CRM with advanced features for large organizations; Freshsales CRM focuses on AI-driven sales insights and automation for streamlined sales management, often preferred by smaller teams.
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
자주 묻는 질문
Is Keap or Salesforce better for small businesses?
Keap is generally better for 중소기업 due to its simplicity and affordability. It’s easier to learn and use, and its pricing plans are more budget-friendly for smaller companies.
Is Salesforce good for marketing?
Salesforce is excellent for marketing, especially if you opt for the Salesforce Marketing Cloud. It offers advanced marketing automation, email marketing, and campaign management features.
What is Salesforce mainly used for?
Salesforce is primarily used for customer relationship management (CRM). It helps businesses manage their sales, marketing, and customer service interactions.
Does Keap have a free trial?
Yes, Keap offers a 14-day free trial so you can test out the platform before committing to a paid plan.
Is Salesforce easy to use?
Salesforce can have a steeper learning curve than some other CRMs due to its extensive features and customization options. However, Salesforce offers ample resources and tutorials to help users get started.
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