⚡ 간단 평가:
- 가격: Keap costs $299/month (annually billed). Capsule CRM starts free, then $18/user/month.
- 다음과 같은 경우에 가장 적합합니다: Keap for sales and marketing 오토메이션 with invoicing and payment processing. Capsule for simple contact management.
- 주요 차이점: Keap includes a landing page builder, lead scoring, and email campaigns. Capsule leaves that to third party tools.
- 저희가 선택한 제품: Keap, because one dashboard replaces three or four separate apps.
이 두 사람 CRM platforms are not built for the same buyer.
Keap CRM bundles customer relationship management with marketing automation and e commerce tools.
Capsule CRM does one job well and stays out of your way.
The price gap between them is wide.
그래서 진짜 질문 is how much automation your business actually needs.
개요
This Keap vs Capsule CRM comparison covers pricing, key features, and ease of use.
We also break down which sales teams each CRM system suits.
우리의 작가 spent hands-on time inside the Keap app.
Notes on Capsule come from its documentation and G2 reviews.
Our Keap CRM editor’s rating sits at 4.2, with Capsule at 4.0.
Keap이란 무엇인가요?
Keap is a CRM platform built for small 사업 sales and marketing automation.
It was formerly known as Infusionsoft and rebranded around small business automation.
The software combines CRM, email marketing, sales automation, and e commerce in one dashboard.
You can score leads, send email campaigns, and collect payments without leaving it.
Keap says setup takes as little as 20 minutes.
The short walkthrough below shows the Keap app in action.
🏆 우승: Keap
Keap automates almost every stage of the sales journey. Customers who use its automated tasks report saving 10 hours a week.
가격 유지
Keap plans are priced by contact volume, not by seat, and billed annually.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킵 | 월 299달러 (연간 청구) | 소규모 사업체 running sales and marketing from one system |
| Extra users | $30 per user per month | Growing sales teams adding seats |
| 전문가 코칭 | 499달러 일회성 | Owners who want guided onboarding |
Pricing verified August 2026.
무료 체험: 14 days, with all the features unlocked during the trial.
환불 보장: None advertised. The trial is your test window, so use it fully.
📌 메모: Onboarding includes free migration, checklists, training webinars, and a dedicated customer success manager on every plan.
⚠️ Pricing conflict flagged: Our CSV lists a single $299/month annual price. Keap’s public site shows three Keap plans instead: Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. We use the CSV figure in every table and card here. Confirm your monthly fee on the checkout page before you pay annually, because the price climbs as your contact list grows.
Keap의 주요 이점
Here is what Keap offers that lighter CRM providers skip:
- 캠페인 빌더: A visual flowchart tool for building campaigns with drag and drop tools. Advanced automations run on simple when-then logic.
- 시간 절약: Keap says automation users save 10 hours per week and report a 38% revenue lift.
- Money in the door: Built-in invoicing and payment processing, plus checkout forms for e commerce businesses.
- Lead capture: Every web form, landing page, and appointment feeds the same contact record.
- Business line: A separate number for calls and texts keeps personal and work messages apart.
- 전달 가능성: Keap claims a 99.5% deliverability rate on email sent through the platform.
- 도달하다: More than 2,500 third party integrations, so your existing stack still works.
우리 팀이 발견한 점
Our writer signed up for Keap and spent several days building campaigns, tagging a new lead, and testing automated actions. Here is what stood out:
Keap의 장점과 단점
✅ 장점
- Automates the full sales process, from lead capture to repeat business
- Invoicing and payment processing are built in, not bolted on
- Free migration, training webinars, and a customer success manager on every plan
- 24/7 chat plus phone support on weekdays for U.S. customers
- Landing page builder and web forms remove the need for extra software
❌ 단점
- Pricing is steep for new small businesses on a tight budget
- The $499 Expert Coaching fee is a real cost for many buyers
- Costs climb once your contact list crosses each threshold
- The user community exists but is not very active
캡슐 CRM이란 무엇인가요?
Capsule CRM is a cloud-based CRM software for small to medium businesses.
It centralizes customer data for people and organisations in one place.
Each contact record holds communication history, notes, and social profiles.
The team calls this approach powerful simplicity, and it shows.
Most teams get running without a dedicated account manager or admin.
Account management, project management, and customer interactions all sit in one screen.
Here is a quick tour of the Capsule account setup.
캡슐 CRM
A great tool for keeping track of deals without training your team. The free version covers 250 contacts and two users.
캡슐 CRM 가격 책정
Capsule CRM cost scales per user, so small teams stay cheap.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | Solo founders with up to 250 contacts and 2 users |
| 기동기 | 사용자당 월 18달러 | First paid plan for a small sales team |
| 성장 | 사용자당 월 36달러 | Teams needing multiple sales pipelines and 보고 도구 |
Pricing verified August 2026.
무료 체험: 14 days on any paid plan, plus a permanent free plan.
환불 보장: None listed. You can downgrade to the free version instead.
📌 메모: The free version caps storage at 50MB and drops reporting features. Paid tiers add contacts, storage, and advanced features.
⚠️ Pricing conflict flagged: Our CSV lists three tiers. Capsule’s site shows five, adding Advanced at $60 and Ultimate at $75 per user per month, with Starter at $21 and Growth at $38 on monthly billing. The $18 and $36 rates apply when you pay annually, which saves up to 15%. Every figure in this article follows the CSV.
캡슐 CRM의 주요 이점
Here is where Capsule earns its place among simple CRM platforms:
- 연락처 관리: One view of every client interaction, so nobody repeats a call. Custom fields and tags shape records around your business.
- 프로젝트 보드: Post-sale delivery work links straight to won sales opportunities.
- Tracks: Templated task lists cover repeatable work like onboarding. Higher tiers add multi-step workflow automations.
- 통합: 제로, 퀵북스, and Mailchimp are native, with 1,000+ more apps through Zapier.
- 구글 워크스페이스: Add contacts and manage tasks from Gmail, plus Microsoft 365 access to events.
- Sales analytics: A dashboard covering conversion rates, pipeline health, and revenue forecasting.
- 모바일 앱: iOS and Android apps handle tasks and contacts away from your desk.
우리 팀이 발견한 점
Note: We have not had extended hands-on time with Capsule yet. Everything above comes from Capsule’s documentation and published user reviews on G2 and Capterra.
캡슐 CRM의 장점과 단점
✅ 장점
- Clean, user friendly layout that needs almost no training
- Free plan covers 250 contacts, which suits startups and non profits
- Contact management and sales pipeline tools are praised in G2 reviews
- Project boards keep delivery work beside the deal that created it
❌ 단점
- Thinner feature set than heavier CRM software in the same market
- Email tracking asks you to BCC an address, which gets tedious
- Support runs on email, with no live chat or help desk line
- Sync with Google Workspace and Microsoft 365 only runs one way
기능 비교
Ten rounds decide this one. Each round covers a job small business owners actually do every week, from lead management to invoicing.
| 특징 | 킵 | 캡슐 CRM |
|---|---|---|
| 시작 가격 | Loading... | 사용자당 월 18달러 |
| 무료 플랜 | ❌ | ✅ |
| 마케팅 자동화 | ✅ | ✅ (기본) |
| 리드 스코어링 | ✅ | ❌ |
| 랜딩 페이지 빌더 | ✅ | ❌ |
| 송장 발행 및 결제 처리 | ✅ | ❌ |
| 프로젝트 보드 | ❌ | ✅ |
| 전화 지원 | ✅ | ❌ |
| 통합 | 2,500+ | 60+ native |
| 가장 적합한 대상 | 영업 및 마케팅 자동화 | 간편한 연락처 관리 |
1. 연락처 관리
킵: Every contact record carries tags, custom fields, and full history. Tags drive the automations, so how you organize customers here decides what the rest of the CRM platform can do.
캡슐 CRM: Capsule centralizes emails, calls, and files in one hub, giving a 360-degree view of each account. Contact records support custom fields too, and the layout stays readable at a glance.
2. 영업 파이프라인 관리
킵: A visual sales pipeline shows deal stages and moves records forward with drag and drop. Stage changes can fire automated tasks, so the sales process keeps moving without a manager chasing it.
캡슐 CRM: You can build multiple sales pipelines that match different sales cycles. Sales opportunities carry values and close dates, and won deals hand off to project boards for delivery.
3. Automation Builder
킵: The Campaign Builder is a flowchart canvas for advanced automations. Ready-made templates cover follow-up, cross sells, and reminders, and automated actions trigger on customer behavior rather than a calendar.
캡슐 CRM: Tracks handle repeatable business processes as templated task lists. Multi-step workflow automations sit on higher tiers, and they cover reminders and handoffs rather than full customer journey branching.
💡 꿀팁: Map your workflow on paper first. Both automation engines punish vague plans, and Keap’s is deep enough to build a mess you will need help unwinding.
4. Email Marketing and Campaigns
킵: Email marketing campaigns run on CRM tags and segments, so messages stay targeted. Broadcasts, sequences, and sales campaigns all live inside the same tool, which helps increase conversions from cold lists.
캡슐 CRM: Marketing campaigns run through the 트랜스폰드 integration or Mailchimp. It works, but you manage email campaigns in a second app instead of one dashboard.
5. Lead Management and Lead Scoring
킵: Lead scoring rates each prospect by engagement, so your sales team calls the warmest names first and lead generation spend works harder. That single feature is why many owners recommend Keap CRM over lighter tools.
캡슐 CRM: There is no automatic lead score here. You score leads yourself with custom fields and tags, which is fine at low volume and painful at high volume.
6. Landing Pages and E-commerce
킵: The landing page builder ships with the plan. You can connect multiple landing pages to one campaign, or run a single offer from one landing page, and checkout forms turn traffic into paid orders.
캡슐 CRM: No landing pages and no e commerce features here. Capsule leans on 60+ native links plus other integrations through Zapier, so third party tools cover the gap.
⚠️ 경고: Capsule’s Google Workspace and Microsoft 365 sync runs one way. Updates you make in Capsule do not flow back, so treat it as a link rather than a full integration.
7. 보고 및 분석
킵: Pipeline management reports show where deals stall and which campaigns bring more leads. The numbers tie back to tags, so you can trace revenue to the automation that earned it.
캡슐 CRM: Core features cover conversion rates, pipeline health, and forecasting. Reporting tools are locked behind paid plans, so the free version cannot generate reports at all.
8. Ease of Use and AI Tools
킵: Keap AI drafts email copy and suggests automations from plain language prompts. The trade-off is depth: more screens, more settings, and a longer first week than lighter tools.
캡슐 CRM: The minimalist layout is the selling point. Reviewers repeatedly call it user friendly, and other team members can pick it up the same afternoon without training.
9. Mobile Apps and Communication
킵: Email and 텍스트 live side by side, and the dedicated business line keeps work numbers separate from personal ones. Automated follow-ups fire from either channel.
캡슐 CRM: The iOS and Android mobile apps handle contacts and tasks on the road. Email tracking still needs a BCC address, which reviewers flag as the clumsiest part of daily use.
10. 가격 및 비용
Here are both price lists side by side, straight from our data file. Our full Keap review and Capsule CRM review pages go deeper on each plan.
| 계획 수준 | 킵 | 캡슐 CRM |
|---|---|---|
| 무료 | ❌ | $0 |
| 유료 플랜 | 월 299달러 (연간 청구) | 사용자당 월 18달러 (스타터 플랜) |
| 상위 티어 | Same plan, priced by contacts | 사용자당 월 36달러 (성장형 요금제) |
| Extra seat | $30 per user per month | 좌석당 가격에 포함되어 있습니다. |
| Onboarding | $499 Expert Coaching (optional) | 셀프 서비스 |
킵: The monthly fee looks brutal next to per-seat CRM providers. It buys marketing automation, e commerce tools, and support, so the fair comparison is Keap against three or four subscriptions combined.
캡슐 CRM: A three-person team on Starter pays $54 a month. Add a mail tool and the total still lands far under Keap, which is why budget-first buyers pick Capsule.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| The lowest cost | 캡슐 CRM | Free plan, then $18 per user |
| Sales and marketing in one app | 킵 | Automation and email included |
| 송장 발행 및 결제 처리 | 킵 | Built into the platform |
| Delivery work after the sale | 캡슐 CRM | Project boards linked to deals |
| 전화 지원 | 킵 | Weekday calls for U.S. customers |
| Fastest team adoption | 캡슐 CRM | No admin or training needed |
💰 예산
Keap’s price is hard for a first-year business to justify. Capsule is the cheaper start, especially for 프리랜서 and non profits.
🔌 사용 중인 기술 스택
Keap connects to more than 2,500 platforms. Capsule covers Xero, QuickBooks, Mailchimp, and Google Workspace, which was called G Suite before the rename.
📈 Your Business Strategy
If growth goals depend on nurturing cold leads, Keap does that work. If your revenue comes from referrals and repeat business, Capsule is enough.
🎓 귀하의 경험 수준
Keap gives you a customer success manager, checklists, and training webinars. Capsule expects you to figure it out, which most people manage in an hour.
🆓 무료 체험 및 데모
Both give you 14 days. Load real customer data during the trial, because empty pipelines make every CRM look identical.
🛟 지원 옵션
Keap runs 24/7 chat, email, and weekday phone lines. Capsule answers by email only, so urgent problems wait in a queue.
전환 가이드
Already on one of them? Here is what changes if you move.
Loading...
✅ 얻게 될 이점:
- A much lower bill, starting with a free plan
- Project boards that carry won deals through delivery
- A simpler screen your whole team will actually open
❌ 잃게 될 것:
- Lead scoring and behavior-based automated tasks
- The landing page builder, web forms, and checkout forms
- Invoicing, payments, and the dedicated business line
📋 전환 방법:
- Export contacts, tags, and notes from Keap as CSV files
- Open a Capsule account and map tags to custom fields
- Rebuild live campaigns in Mailchimp or Transpond before you cancel
Loading...
✅ 얻게 될 이점:
- Marketing automation and email marketing in the same system
- Lead capture pages and payments without extra software
- Free migration help and a customer success manager
❌ 잃게 될 것:
- The free version and the low per-seat cost
- 판매 후 작업용 프로젝트 보드
- The stripped-back screen your team learned in a day
📋 전환 방법:
- Export contacts and sales opportunities from Capsule
- Start the 14-day trial and ask for the free migration
- Rebuild one campaign first, then move the rest
저희 리뷰에서 다루지 않은 내용
We looked at both tools as a small business owner would, not as an enterprise buyer. We did not test API work, bulk licensing, or Capsule’s premium integrations on its top tiers. Our notes reflect the August 2026 versions. If you manage 50 users or run a regulated industry, your priorities will differ from ours.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 캡슐 CRM |
| 🚀 자동화 | 킵 |
| 📧 이메일 마케팅 | 킵 |
| 🎯 리드 관리 | 킵 |
| 👶 사용 편의성 | 캡슐 CRM |
| 🔌 통합 | 킵 |
| 📊 신고 | 묶다 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap wins 4 of 7 categories.
다음과 같은 경우에 가장 적합합니다: sales and marketing automation, e commerce businesses, service firms that bill from the CRM
There is no perfect CRM here, only a fair trade. Keap costs more and asks for a week of setup, then hands you automation, invoicing, and lead scoring in one place.
There is no single 최고의 CRM for every buyer. Use Capsule if you only need somewhere clean to park customer records. It is honest about being simple, and that honesty is why small teams stay on it for years.
We recommend Keap CRM when automation will pay for itself. Ten hours a week back, by Keap’s own numbers, covers the fee for most established businesses.
Keap 비교에서 더 많은 내용
Here is how Keap features hold up against other CRMs buyers shortlist:
Keap은 계속해서 승리합니다: built-in invoicing, a flat price with no per-seat surprise, hands-on onboarding with free migration
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuinely usable free tier, deeper reporting features, a larger library of add ons
킵 대 액티브캠페인
Keap은 계속해서 승리합니다: payments and checkout in the same tool, a dedicated business line, phone support for U.S. accounts
ActiveCampaign이 다음 분야에서 승리했습니다: cheaper entry pricing, finer email split testing, more send-time controls
Keap은 계속해서 승리합니다: marketing automations out of the box, lead scoring, e commerce tools
파이프드라이브 승리 항목: per-user pricing, a faster learning curve, tighter deal forecasting
Keap은 계속해서 승리합니다: a steadier interface, stronger onboarding, clearer contact-based plans
고하이레벨 승리 항목: agency sub-accounts, white labeling, unlimited client workspaces
캡슐 CRM 비교
And here is where Capsule lands against three rival CRM platforms.
캡슐이 승리한 항목: predictable per-seat cost, faster setup, project boards for delivery work
HubSpot이 다음 분야에서 우위를 차지했습니다: marketing automation depth, native email campaigns, richer dashboards
캡슐이 승리한 항목: a cleaner screen, quicker adoption, less setup work before your first deal
Zoho는 다음 부문에서 승리했습니다: lower per-user rates, built-in analytics, a wider suite of connected apps
Capsule CRM과 Freshsales 비교
캡슐이 승리한 항목: simpler daily use, Tracks for repeatable work, Xero and QuickBooks links
Freshsales가 다음 부문에서 승리했습니다: built-in calling, AI deal insights, an in-app help desk channel
자주 묻는 질문
Keap은 무엇에 사용되나요?
Small businesses use it to organize leads, automate follow-up, send email campaigns, and take payments. It replaces several separate apps with one system.
Keap은 사용하기 쉬운가요?
Basic setup takes about 20 minutes. Deeper automation work takes longer, which is why onboarding includes checklists, videos, and a success manager.
Capsule CRM은 무엇에 사용되나요?
It stores contacts, tracks sales opportunities, and manages tasks for small and medium teams. Think tidy record keeping rather than heavy automation.
Capsule CRM 가격은 얼마인가요?
Nothing for up to 250 contacts and two users. Paid tiers run $18 per user monthly on Starter and $36 on Growth.
Keap보다 더 나은 것은 무엇일까요?
Nothing is better for everyone. Capsule beats it on price and simplicity, HubSpot on free features, Pipedrive on pure deal tracking.
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