⚡ 간단 평가:
- 가격: Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- 다음과 같은 경우에 가장 적합합니다: Folk suits contact management and partnerships. Keap suits sales and marketing 오토메이션.
- 주요 차이점: Keap adds invoicing and payment processing. Folk keeps things simple.
- 저희가 선택한 제품: Keap for most small businesses that need automation built into their CRM.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your 사업.
개요
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
저희 필진들은 두 플랫폼 모두를 직접 사용해 보는 시간을 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
Everything else comes from published specs, documentation, and G2 reviews.
Keap이란 무엇인가요?
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
소규모 사업체 pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 우승: Keap
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
가격 유지
Keap sells a single all-in-one plan. Here is the verified figure.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| Keap (올인원) | 월 299달러 (연간 청구) | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
무료 체험: Yes. Keap offers a 14-day free trial with access to all features.
환불 보장: Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 메모: Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Keap의 주요 이점
The keap features below are what justify the higher price:
- 캠페인 빌더: A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- 시간 절약: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- 리드 관리: Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- 전달 가능성: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- 지원하다: 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
우리 팀이 발견한 점
우리의 작가 signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Keap의 장점과 단점
✅ 장점
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- 내장형 송장 발행 및 결제 처리 기능
- 통화 및 문자 전용 업무용 회선
- Free migration and coaching during onboarding
❌ 단점
- 초보 창업가에게는 가격이 너무 높다.
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
Folk란 무엇인가요?
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
사람들
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
민속 가격
Folk charges per member. Here is what each tier costs.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기준 | 회원당 월 17.5달러 | Solo users and small teams managing contacts |
| 프리미엄 | 회원당 월 35달러 | Teams needing deeper email automation |
| 관습 | 회원당 월 70달러 | Agency and larger teams with custom needs |
Pricing verified August 2026.
무료 체험: Yes. Folk CRM offers a 14-day free trial with no sales call required.
환불 보장: None published. The self-serve model lets you cancel from inside the app.
📌 메모: Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
민속의 주요 이점
Here is where Folk earns its place:
- 마법의 들판: A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- 크롬 확장 프로그램: Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your 받은 편지함 and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
우리 팀이 발견한 점
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
민속 예술의 장점과 단점
✅ 장점
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌ 단점
- Lacks advanced reporting views for detailed analytics
- 회의나 전화 통화를 자동으로 추적하지 않습니다.
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
기능 비교
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| 특징 | 킵 | 사람들 |
|---|---|---|
| 시작 가격 | Loading... | 회원당 월 17.5달러 |
| 무료 체험 | ✅ 14일 | ✅ 14일 |
| 마케팅 자동화 | ✅ | ❌ |
| 리드 스코어링 | ✅ | ❌ |
| 랜딩 페이지 빌더 | ✅ | ❌ |
| 청구 및 결제 | ✅ | ❌ |
| 크롬 확장 프로그램 | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| 통합 | 2,500+ | Core apps only |
| 가장 적합한 대상 | 영업 및 마케팅 자동화 | Contact management and partnerships |
1. 연락처 관리
킵: Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
사람들: Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. 영업 파이프라인
킵: The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
사람들: A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
킵: Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
사람들: Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ 경고: Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. 자동화 및 워크플로우
킵: The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
사람들: Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. 이메일 마케팅 캠페인
킵: Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
사람들: Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
킵: A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
사람들: Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
킵: The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
사람들: There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
킵: Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
사람들: Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
킵: Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
사람들: Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. 가격 및 비용
Let’s put the plans side by side.
| 층 | 킵 | 사람들 |
|---|---|---|
| 기입 | 월 299달러 (연간 청구) | Standard: $17.5/member/month |
| 중간 | — | Premium: $35/member/month |
| 맨 위 | — | Custom: $70/member/month |
| 무료 체험 | 14일 | 14일 |
킵: At $299/month billed annually, this is a serious line item for a 소규모 사업. The trade is that invoicing, automation, and email all sit under one bill instead of three.
사람들: Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 빠듯한 예산 | 사람들 | Costs a fraction per seat |
| 마케팅 자동화 | 킵 | Campaign Builder and lead scoring |
| 간편한 연락처 관리 | 사람들 | Spreadsheet-style and fast to learn |
| CRM 내 청구서 발행 | 킵 | 결제 기능 내장 |
| Fundraising or partnerships | 사람들 | Multiple use cases beyond sales |
| 영업팀 확장 | 킵 | Handles complex sales pipelines |
💰 예산
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 사용 중인 기술 스택
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 귀사의 영업 프로세스
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓 귀하의 경험 수준
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
🆓 무료 체험 및 데모
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 지원 옵션
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
전환 가이드
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ 얻게 될 이점:
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ 잃게 될 것:
- Lead scoring and branching automation
- 송장 발행 및 결제 처리
- The landing page builder and checkout forms
📋 전환 방법:
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ 얻게 될 이점:
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ 잃게 될 것:
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋 전환 방법:
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
저희 리뷰에서 다루지 않은 내용
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 사람들 |
| 🚀 자동화 | 킵 |
| 📇 연락처 관리 | 사람들 |
| 🎯 리드 관리 | 킵 |
| 👶 사용 편의성 | 사람들 |
| 🔌 통합 | 킵 |
| 💳 Payments and Invoicing | 킵 |
| 🛟 지원 | 킵 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap wins 5 of 8 categories.
다음과 같은 경우에 가장 적합합니다: Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the 최고의 CRM pick in this matchup.
Keap 비교에서 더 많은 내용
Here is how Keap measures up against other CRM tools:
Keap은 계속해서 승리합니다: Invoicing built in, a dedicated business line, cheaper entry into full automation
HubSpot이 다음 분야에서 우위를 차지했습니다: A free forever tier, deeper reporting, a larger app marketplace
Keap은 계속해서 승리합니다: Payments and quotes, guided onboarding, a true all-in-one dashboard
액티브캠페인 승리 항목: Lower entry price, sharper email testing, more send-time controls
Keap은 계속해서 승리합니다: Marketing automation depth, landing pages, e-commerce and checkout
파이프드라이브 승리 항목: Cleaner deal views, faster setup, cheaper per-seat pricing
Keap은 계속해서 승리합니다: Simpler learning curve, stronger phone support, steadier deliverability
고하이레벨 승리 항목: White-label resale, agency sub-accounts, bundled ad reporting
더 많은 사람들이 비교됩니다
Folk가 다른 연락 도구와 비교했을 때 어떤지 살펴보겠습니다.
민속 vs 캡슐 CRM
Folk는 다음에서 승리합니다: LinkedIn capture, AI-enriched fields, a friendlier grid layout
캡슐이 승리한 항목: A free plan, task management, sales reporting depth
Folk는 다음에서 승리합니다: Faster onboarding, mailbox-native sending, lower cost for tiny teams
월요일 CRM 주요 성과: Custom dashboards, project boards, automation recipes
Folk는 다음에서 승리합니다: Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsales가 다음 부문에서 승리했습니다: Built-in calling, AI deal insights, a usable free tier
Folk는 다음에서 승리합니다: Setup speed, partnership tracking, a lighter daily interface
Insightly는 다음 항목에서 우위를 점합니다: Project delivery tools, custom reports, permission controls
자주 묻는 질문
Folk CRM이란 무엇인가요?
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
Keap은 무엇에 사용되나요?
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
Folk는 좋은 CRM인가요?
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
Keap은 사용하기 쉬운가요?
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
Infusionsoft와 Keap의 차이점은 무엇인가요?
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
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