⚡ 快速结论：
- 定价： Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- 最适合： Folk suits contact management and partnerships. Keap suits sales and marketing 自动化.
- 主要区别： Keap adds invoicing and payment processing. Folk keeps things simple.
- 我们的选择： Keap for most small businesses that need automation built into their 客户关系管理.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your 商业.
概述
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
我们的撰稿人亲自体验了这两个平台。
这些笔记出现在下面的“我们的团队注意到”部分中。
Everything else comes from published specs, documentation, and G2 reviews.
Keap是什么？
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
小型企业 pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 获胜者：基普
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
Keap定价
Keap sells a single all-in-one plan. Here is the verified figure.
| 计划 | 价格 | 最适合 |
|---|---|---|
| Keap（一体化） | 每月 299 美元（按年计费） | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
免费试用： Yes. Keap offers a 14-day free trial with access to all features.
退款保证： Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 笔记： Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Keap的主要优势
The keap features below are what justify the higher price:
- 活动创建器： A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- 节省时间： Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- 线索管理： Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- 交付能力： Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- 支持： 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
我们的团队注意到了什么
我们的 作家 signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Keap 的优缺点
✅ 优点
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- 内置发票和支付处理功能
- 用于通话和短信的专用商务线路
- Free migration and coaching during onboarding
❌缺点
- 对于入门级创业者来说，定价过高。
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
什么是民俗？
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
民间
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
民间定价
Folk charges per member. Here is what each tier costs.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 标准 | 每位会员每月 17.5 美元 | Solo users and small teams managing contacts |
| 优质的 | 每位会员每月 35 美元 | Teams needing deeper email automation |
| 风俗 | 每位会员每月 70 美元 | Agency and larger teams with custom needs |
Pricing verified August 2026.
免费试用： Yes. Folk CRM offers a 14-day free trial with no sales call required.
退款保证： None published. The self-serve model lets you cancel from inside the app.
📌 笔记： Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
民间的主要优势
Here is where Folk earns its place:
- 魔法领域： A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- Chrome扩展程序： Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your 收件箱 and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
我们的团队注意到了什么
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
民间利弊
✅ 优点
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌缺点
- Lacks advanced reporting views for detailed analytics
- 不会自动跟踪会议或电话
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
功能对比
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| 特征 | 基普 | 民间 |
|---|---|---|
| 起价 | 每月 299 美元（年付） | 每位会员每月 17.5 美元 |
| 免费试用 | ✅ 14天 | ✅ 14天 |
| 营销自动化 | ✅ | ❌ |
| 领先得分 | ✅ | ❌ |
| 落地页生成器 | ✅ | ❌ |
| 发票和付款 | ✅ | ❌ |
| Chrome 扩展程序 | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| 集成 | 2,500+ | Core apps only |
| 最适合 | 销售和营销自动化 | Contact management and partnerships |
1. 联系人管理
Keap： Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
民间： Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. 销售渠道
Keap： The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
民间： A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
Keap： Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
民间： Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ 警告： Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. 自动化和工作流程
Keap： The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
民间： Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. 电子邮件营销活动
Keap： Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
民间： Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
Keap： A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
民间： Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
Keap： The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
民间： There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
Keap： Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
民间： Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
Keap： Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
民间： Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. 定价与成本
Let’s put the plans side by side.
| 层级 | 基普 | 民间 |
|---|---|---|
| 入口 | 每月 299 美元（按年计费） | Standard: $17.5/member/month |
| 中 | — | Premium: $35/member/month |
| 顶部 | — | Custom: $70/member/month |
| 免费试用 | 14天 | 14天 |
Keap： At $299/month billed annually, this is a serious line item for a 小型企业. The trade is that invoicing, automation, and email all sit under one bill instead of three.
民间： Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 预算紧张 | 民间 | Costs a fraction per seat |
| 营销自动化 | 基普 | Campaign Builder and lead scoring |
| 简易联系人管理 | 民间 | Spreadsheet-style and fast to learn |
| CRM系统中的发票功能 | 基普 | 内置支付功能 |
| Fundraising or partnerships | 民间 | Multiple use cases beyond sales |
| 扩大销售团队 | 基普 | Handles complex sales pipelines |
💰 您的预算
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 您的技术栈
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 您的销售流程
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓您的经验水平
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
🆓 免费试用和演示
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 支持选项
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
切换指南
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ 你将获得：
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ 你会失去什么：
- Lead scoring and branching automation
- 发票和付款处理
- The landing page builder and checkout forms
📋 如何切换：
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ 你将获得：
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ 你会失去什么：
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋 如何切换：
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
我们的评测没有涵盖的内容
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 民间 |
| 🚀 自动化 | 基普 |
| 📇 联系人管理 | 民间 |
| 🎯 线索管理 | 基普 |
| 👶 易用性 | 民间 |
| 🔌 集成 | 基普 |
| 💳 Payments and Invoicing | 基普 |
| 🛟 支持 | 基普 |
| 🏆 总冠军 | 基普 |
🏆 获胜者：KEAP
Keap wins 5 of 8 categories.
最适合： Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the 最佳客户关系管理 pick in this matchup.
Keap 的比较
Here is how Keap measures up against other CRM tools:
Keap 获胜理由： Invoicing built in, a dedicated business line, cheaper entry into full automation
HubSpot 在以下方面胜出： A free forever tier, deeper reporting, a larger app marketplace
Keap 获胜理由： Payments and quotes, guided onboarding, a true all-in-one dashboard
ActiveCampaign 获胜方式： Lower entry price, sharper email testing, more send-time controls
Keap 获胜理由： Marketing automation depth, landing pages, e-commerce and checkout
管道驱动 获胜方式： Cleaner deal views, faster setup, cheaper per-seat pricing
Keap 获胜理由： Simpler learning curve, stronger phone support, steadier deliverability
GoHighLevel 获胜方式： White-label resale, agency sub-accounts, bundled ad reporting
与更多民间人士相比
以下是 Folk 与其他联系工具的对比：
民间与 胶囊客户关系管理
民间获胜理由： LinkedIn capture, AI-enriched fields, a friendlier grid layout
Capsule 胜出： A free plan, task management, sales reporting depth
民间获胜理由： Faster onboarding, mailbox-native sending, lower cost for tiny teams
周一 CRM 胜出： Custom dashboards, project boards, automation recipes
Folk vs Freshsales 客户关系管理
民间获胜理由： Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsales 在以下方面胜出： Built-in calling, AI deal insights, a usable free tier
民间获胜理由： Setup speed, partnership tracking, a lighter daily interface
Insightly 在以下方面胜出： Project delivery tools, custom reports, permission controls
常见问题解答
什么是民间CRM？
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
Keap是做什么用的？
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
人脉资源是好的客户关系管理系统吗？
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
Keap容易使用吗？
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
Infusionsoft 和 Keap 有什么区别？
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
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