⚡ Nhận định nhanh:
- Chạy: Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- Phù hợp nhất cho: Folk suits contact management and partnerships. Keap suits sales and marketing tự động hóa.
- Điểm khác biệt chính: Keap adds invoicing and payment processing. Folk keeps things simple.
- Lựa chọn của chúng tôi: Keap for most small businesses that need automation built into their CRM.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your việc kinh doanh.
Toàn cảnh
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
Các cây bút của chúng tôi đã dành thời gian trải nghiệm thực tế cả hai nền tảng.
Những ghi chú đó xuất hiện trong phần "Những điều nhóm chúng tôi nhận thấy" bên dưới.
Everything else comes from published specs, documentation, and G2 reviews.
Keap là gì?
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
Doanh nghiệp nhỏ pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 Người chiến thắng: Keap
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
Giá cả hợp lý
Keap sells a single all-in-one plan. Here is the verified figure.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Keap (Tất cả trong một) | 299 đô la/tháng (Thanh toán hàng năm) | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
Dùng thử miễn phí: Yes. Keap offers a 14-day free trial with access to all features.
Đảm bảo hoàn tiền: Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 Ghi chú: Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Những lợi ích chính của Keap
The keap features below are what justify the higher price:
- Công cụ xây dựng chiến dịch: A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- Thời gian tiết kiệm được: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- Quản lý khách hàng tiềm năng: Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- Khả năng gửi thư: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- Ủng hộ: 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
Những điều nhóm chúng tôi nhận thấy
Của chúng tôi nhà văn signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Ưu điểm và nhược điểm của Keap
✅ Ưu điểm
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- Tích hợp chức năng lập hóa đơn và xử lý thanh toán.
- Số điện thoại riêng dành cho doanh nghiệp để gọi và nhắn tin.
- Free migration and coaching during onboarding
❌ Nhược điểm
- Giá cả khá cao đối với các doanh nhân mới vào nghề.
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
Nhạc dân gian là gì?
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
Dân gian
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
Định giá dân gian
Folk charges per member. Here is what each tier costs.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Tiêu chuẩn | 17,5 đô la/thành viên/tháng | Solo users and small teams managing contacts |
| Phần thưởng | 35 đô la/thành viên/tháng | Teams needing deeper email automation |
| Phong tục | 70 đô la/thành viên/tháng | Agency and larger teams with custom needs |
Pricing verified August 2026.
Dùng thử miễn phí: Yes. Folk CRM offers a 14-day free trial with no sales call required.
Đảm bảo hoàn tiền: None published. The self-serve model lets you cancel from inside the app.
📌 Ghi chú: Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
Những lợi ích chính của văn hóa dân gian
Here is where Folk earns its place:
- Cánh đồng ma thuật: A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- Tiện ích mở rộng Chrome: Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your hộp thư đến and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
Những điều nhóm chúng tôi nhận thấy
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
Ưu điểm và nhược điểm của nhạc dân gian
✅ Ưu điểm
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌ Nhược điểm
- Lacks advanced reporting views for detailed analytics
- Không có tính năng tự động theo dõi cuộc họp hoặc cuộc gọi điện thoại.
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
So sánh tính năng
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| Tính năng | Keap | Dân gian |
|---|---|---|
| Giá khởi điểm | 299 đô la/tháng (hàng năm) | 17,5 đô la/thành viên/tháng |
| Dùng thử miễn phí | ✅ 14 ngày | ✅ 14 ngày |
| Tự động hóa tiếp thị | ✅ | ❌ |
| Ghi điểm dẫn đầu | ✅ | ❌ |
| Công cụ xây dựng trang đích | ✅ | ❌ |
| Lập hóa đơn và thanh toán | ✅ | ❌ |
| Tiện ích mở rộng Chrome | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| Tích hợp | 2,500+ | Core apps only |
| Tốt nhất cho | Tự động hóa bán hàng và tiếp thị | Contact management and partnerships |
1. Quản lý liên hệ
Keap: Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
Dân gian: Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. Quy trình bán hàng
Keap: The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
Dân gian: A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
Keap: Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
Dân gian: Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ Cảnh báo: Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. Tự động hóa và quy trình làm việc
Keap: The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
Dân gian: Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. Các chiến dịch tiếp thị qua email
Keap: Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
Dân gian: Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
Keap: A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
Dân gian: Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
Keap: The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
Dân gian: There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
Keap: Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
Dân gian: Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
Keap: Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
Dân gian: Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. Định giá & Chi phí
Let’s put the plans side by side.
| Cấp độ | Keap | Dân gian |
|---|---|---|
| Lối vào | 299 đô la/tháng (Thanh toán hàng năm) | Standard: $17.5/member/month |
| Giữa | — | Premium: $35/member/month |
| Đứng đầu | — | Custom: $70/member/month |
| Dùng thử miễn phí | 14 ngày | 14 ngày |
Keap: At $299/month billed annually, this is a serious line item for a doanh nghiệp nhỏ. The trade is that invoicing, automation, and email all sit under one bill instead of three.
Dân gian: Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Ngân sách eo hẹp | Dân gian | Costs a fraction per seat |
| Tự động hóa tiếp thị | Keap | Campaign Builder and lead scoring |
| Quản lý liên hệ đơn giản | Dân gian | Spreadsheet-style and fast to learn |
| Lập hóa đơn trực tiếp trong hệ thống CRM | Keap | Thanh toán được tích hợp sẵn |
| Fundraising or partnerships | Dân gian | Multiple use cases beyond sales |
| Mở rộng đội ngũ bán hàng | Keap | Handles complex sales pipelines |
💰 Ngân sách của bạn
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 Bộ công nghệ của bạn
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 Quy trình bán hàng của bạn
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓 Trình độ kinh nghiệm của bạn
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
🆓 Dùng thử và bản demo miễn phí
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 Các tùy chọn hỗ trợ
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
Hướng dẫn chuyển đổi
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ Những lợi ích bạn sẽ nhận được:
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ Những gì bạn sẽ mất:
- Lead scoring and branching automation
- Lập hóa đơn và xử lý thanh toán
- The landing page builder and checkout forms
📋 Cách chuyển đổi:
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ Những lợi ích bạn sẽ nhận được:
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ Những gì bạn sẽ mất:
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋 Cách chuyển đổi:
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
Những điều mà bài đánh giá của chúng tôi chưa đề cập
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | Dân gian |
| 🚀 Tự động hóa | Keap |
| 📇 Liên hệ quản lý | Dân gian |
| 🎯 Quản lý khách hàng tiềm năng | Keap |
| 👶 Dễ sử dụng | Dân gian |
| 🔌 Tích hợp | Keap |
| 💳 Payments and Invoicing | Keap |
| 🛟 Hỗ trợ | Keap |
| 🏆 Người chiến thắng chung cuộc | Keap |
🏆 NGƯỜI CHIẾN THẮNG: KEAP
Keap wins 5 of 8 categories.
Phù hợp nhất cho: Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the CRM tốt nhất pick in this matchup.
So sánh thêm về Keap
Here is how Keap measures up against other CRM tools:
Keap thắng nhờ: Invoicing built in, a dedicated business line, cheaper entry into full automation
HubSpot thắng nhờ: A free forever tier, deeper reporting, a larger app marketplace
So sánh Keap và ActiveCampaign
Keap thắng nhờ: Payments and quotes, guided onboarding, a true all-in-one dashboard
ActiveCampaign thắng nhờ: Lower entry price, sharper email testing, more send-time controls
Keap thắng nhờ: Marketing automation depth, landing pages, e-commerce and checkout
Truyền động đường ống thắng nhờ: Cleaner deal views, faster setup, cheaper per-seat pricing
Keap thắng nhờ: Simpler learning curve, stronger phone support, steadier deliverability
GoHighLevel thắng nhờ: White-label resale, agency sub-accounts, bundled ad reporting
Nhiều bài hát dân gian được so sánh hơn.
Dưới đây là cách Folk so sánh với các công cụ liên lạc khác:
Dân gian vs. Capsule CRM
Dân gian chiến thắng ở: LinkedIn capture, AI-enriched fields, a friendlier grid layout
Capsule thắng nhờ: A free plan, task management, sales reporting depth
Dân gian chiến thắng ở: Faster onboarding, mailbox-native sending, lower cost for tiny teams
CRM thắng lớn vào thứ Hai nhờ: Custom dashboards, project boards, automation recipes
Dân gian chiến thắng ở: Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsales thắng nhờ: Built-in calling, AI deal insights, a usable free tier
Dân gian chiến thắng ở: Setup speed, partnership tracking, a lighter daily interface
Insightly thắng nhờ: Project delivery tools, custom reports, permission controls
Câu hỏi thường gặp
Folk CRM là gì?
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
Keap được dùng để làm gì?
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
Folk có phải là một hệ thống CRM tốt không?
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
Ứng dụng Keap có dễ sử dụng không?
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
Infusionsoft và Keap có những điểm khác biệt gì?
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 