⚡ Veredicto rápido:
- Precios: Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- Ideal para: Folk suits contact management and partnerships. Keap suits sales and marketing automatización.
- Diferencia clave: Keap adds invoicing and payment processing. Folk keeps things simple.
- Nuestra elección: Keap for most small businesses that need automation built into their CRM.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your negocio.
Descripción general
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
Nuestros redactores dedicaron tiempo a familiarizarse con ambas plataformas.
Esas notas aparecen en las secciones "Lo que nuestro equipo observó" a continuación.
Everything else comes from published specs, documentation, and G2 reviews.
¿Qué es Keap?
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
Pequeñas empresas pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 Ganador: Keap
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
Precios de Keap
Keap sells a single all-in-one plan. Here is the verified figure.
| Plan | Precio | Mejor para |
|---|---|---|
| Keap (Todo en uno) | $299/mes (facturación anual) | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
Prueba gratuita: Yes. Keap offers a 14-day free trial with access to all features.
Garantía de devolución de dinero: Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 Nota: Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Principales ventajas de Keap
The keap features below are what justify the higher price:
- Creador de campañas: A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- Tiempo ahorrado: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- Gestión de liderazgo: Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- Capacidad de entrega: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- Apoyo: 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
Lo que nuestro equipo observó
Nuestro escritor signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Ventajas y desventajas de Keap
✅ Ventajas
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- Procesamiento de facturación y pagos integrado
- Línea telefónica comercial exclusiva para llamadas y mensajes de texto.
- Free migration and coaching during onboarding
❌ Contras
- Los precios son elevados para los emprendedores principiantes.
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
¿Qué es Folk?
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
Gente
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
Precios populares
Folk charges per member. Here is what each tier costs.
| Plan | Precio | Mejor para |
|---|---|---|
| Estándar | 17,5 dólares por miembro al mes. | Solo users and small teams managing contacts |
| De primera calidad | $35 por miembro al mes | Teams needing deeper email automation |
| Costumbre | $70 por miembro al mes | Agency and larger teams with custom needs |
Pricing verified August 2026.
Prueba gratuita: Yes. Folk CRM offers a 14-day free trial with no sales call required.
Garantía de devolución de dinero: None published. The self-serve model lets you cancel from inside the app.
📌 Nota: Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
Beneficios clave de la música folk
Here is where Folk earns its place:
- Campos mágicos: A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- Extensión de Chrome: Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your bandeja de entrada and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
Lo que nuestro equipo observó
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
Ventajas y desventajas del folk
✅ Ventajas
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌ Contras
- Lacks advanced reporting views for detailed analytics
- No se realiza un seguimiento automático de las reuniones ni de las llamadas telefónicas.
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
Comparación de características
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| Característica | Keap | Gente |
|---|---|---|
| Precio inicial | $299/mes (anual) | 17,5 dólares por miembro al mes. |
| Prueba gratuita | ✅ 14 días | ✅ 14 días |
| Automatización de marketing | ✅ | ❌ |
| Puntuación de clientes potenciales | ✅ | ❌ |
| Creador de páginas de destino | ✅ | ❌ |
| Facturación y pagos | ✅ | ❌ |
| Extensión de Chrome | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| Integraciones | 2,500+ | Core apps only |
| Mejor para | Automatización de ventas y marketing | Contact management and partnerships |
1. Gestión de contactos
Mantener: Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
Gente: Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. Canal de ventas
Mantener: The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
Gente: A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
Mantener: Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
Gente: Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ Advertencia: Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. Automatización y flujos de trabajo
Mantener: The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
Gente: Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. Campañas de marketing por correo electrónico
Mantener: Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
Gente: Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
Mantener: A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
Gente: Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
Mantener: The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
Gente: There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
Mantener: Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
Gente: Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
Mantener: Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
Gente: Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. Precios y costos
Let’s put the plans side by side.
| Nivel | Keap | Gente |
|---|---|---|
| Entrada | $299/mes (facturación anual) | Standard: $17.5/member/month |
| Medio | — | Premium: $35/member/month |
| Arriba | — | Custom: $70/member/month |
| Prueba gratuita | 14 días | 14 días |
Mantener: At $299/month billed annually, this is a serious line item for a pequeña empresa. The trade is that invoicing, automation, and email all sit under one bill instead of three.
Gente: Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Presupuesto ajustado | Gente | Costs a fraction per seat |
| Automatización de marketing | Keap | Campaign Builder and lead scoring |
| Gestión de contactos sencilla | Gente | Spreadsheet-style and fast to learn |
| Facturación dentro del CRM | Keap | Pagos integrados |
| Fundraising or partnerships | Gente | Multiple use cases beyond sales |
| Ampliación de los equipos de ventas | Keap | Handles complex sales pipelines |
💰 Tu presupuesto
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 Tu conjunto de tecnologías
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 Tu proceso de ventas
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓 Tu nivel de experiencia
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
Pruebas y demostraciones gratuitas 🆓
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 Opciones de soporte
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
Guía de cambio
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ Lo que ganarás:
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ Lo que perderás:
- Lead scoring and branching automation
- Procesamiento de facturación y pagos
- The landing page builder and checkout forms
📋 Cómo cambiar:
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ Lo que ganarás:
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ Lo que perderás:
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋 Cómo cambiar:
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
Lo que nuestra reseña no cubrió
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Gente |
| 🚀 Automatización | Keap |
| 📇 Gestión de contactos | Gente |
| 🎯 Gestión de clientes potenciales | Keap |
| 👶 Facilidad de uso | Gente |
| 🔌 Integraciones | Keap |
| 💳 Payments and Invoicing | Keap |
| 🛟 Soporte | Keap |
| 🏆 Ganador absoluto | Keap |
🏆 GANADOR: KEAP
Keap wins 5 of 8 categories.
Ideal para: Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the mejor CRM pick in this matchup.
Más de Keap comparado
Here is how Keap measures up against other CRM tools:
Sigue ganando: Invoicing built in, a dedicated business line, cheaper entry into full automation
HubSpot triunfa en: A free forever tier, deeper reporting, a larger app marketplace
Sigue ganando: Payments and quotes, guided onboarding, a true all-in-one dashboard
Campaña activa Gana en: Lower entry price, sharper email testing, more send-time controls
Sigue ganando: Marketing automation depth, landing pages, e-commerce and checkout
Pipedrive Gana en: Cleaner deal views, faster setup, cheaper per-seat pricing
Sigue ganando: Simpler learning curve, stronger phone support, steadier deliverability
GoHighLevel Gana en: White-label resale, agency sub-accounts, bundled ad reporting
Más de Folk Compared
Así es como Folk se compara con otras herramientas de contacto:
Folklore vs. CRM de cápsula
El público gana en: LinkedIn capture, AI-enriched fields, a friendlier grid layout
Capsule gana en: A free plan, task management, sales reporting depth
CRM popular frente a CRM de lunes
El público gana en: Faster onboarding, mailbox-native sending, lower cost for tiny teams
El CRM del lunes triunfa en: Custom dashboards, project boards, automation recipes
El público gana en: Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsales gana en: Built-in calling, AI deal insights, a usable free tier
El público gana en: Setup speed, partnership tracking, a lighter daily interface
Insightly gana en: Project delivery tools, custom reports, permission controls
Preguntas frecuentes
¿Qué es el CRM folk?
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
¿Para qué se utiliza Keap?
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
¿Es Folk un buen CRM?
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
¿Es fácil usar Keap?
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
¿Cuál es la diferencia entre Infusionsoft y Keap?
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
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