



Are you tired of your marketing emails going straight to the spam folder?
It’s a frustrating problem that all email marketers face.
You pour hours into crafting the perfect message, only to have it vanish into the digital abyss.
The problem isn’t your content; it’s your deliverability.
But what if you could ensure your emails always land in the primary inbox?
We’re going to dive into the best inbox placement tools that solve this exact problem, helping you boost your open rates and see real results from your campaigns.
What Are the Best Inbox Placement Tools?
It can be a pain trying to figure out which tool is right for you.
They all promise to get your emails into the inbox.
But which ones actually work?
We’ve done the heavy lifting and compared the top options.
Here is our list of the 9 best inbox placement tools to help you get more opens and clicks.
1. Instantly (⭐4.8)
Instantly is a cold email tool that focuses on deliverability.
It helps you send emails that actually land in the inbox. Instantly has features like unlimited email accounts and automated email warm-up.
This means your emails get a good reputation and avoid spam filters.
It’s all about making sure your message gets seen. It’s a great choice for teams that want to scale their outreach.
Libere su potencial con nuestro Tutorial instantáneo.
Nuestra opinión
Instantly es una herramienta valiosa para las empresas que quieren aumentar sus esfuerzos de captación. Sin embargo, es importante tener en cuenta que se trata principalmente de una plataforma de difusión, no de una solución CRM completa.
Principales ventajas
- Alcance multicanal: Conéctese con clientes potenciales a través del correo electrónico, LinkedIn, Twitter, etc.
- Mensajes personalizados: Adapte sus mensajes a cada destinatario.
- Seguimiento automatizado: Manténgase en primera línea sin mover un dedo.
- Análisis detallados: Siga sus progresos e identifique lo que funciona.
Precios
- CRM de crecimiento: $37,9/mes, plazas ilimitadas.
- Hiper CRM: $77,6/mes, plazas ilimitadas.
Pros
Contras
2. Lemlist (⭐4.5)
Lemlist is a powerful tool for multichannel outreach.
It’s not just for emails. It lets you connect with people on LinkedIn, WhatsApp, and more.
A key feature is “lemwarm,” its email warm-up tool.
It helps you build a powerful and wide sender reputation and ensures your emails don’t get stuck in the spam folder.
It’s perfect for reaching out to prospects on their preferred channels.
Libere su potencial con nuestro Lemlist tutorial.
Nuestra opinión
Engage with lemlist! Users report a 26% increase in reply rates and a +270% conversion rate with their advanced personalization. See your sales opportunities multiply!
Principales ventajas
- Create personalized emails with custom landing pages and videos.
- Automate your outreach with personalized sequences.
- Track your performance with detailed analytics.
- Se integra con CRM y herramientas de automatización de ventas.
- Ofrece una prueba gratuita para probar la plataforma.
Precios
Lemlist offers four paid plans:
- Email Pro: $55 per month.
- Multichannel Expert: $79 per month.
- Empresa: Precios personalizados.
Pros
Contras
3. Apollo (⭐4.0)
Apollo is a sales intelligence & engagement platform.
It helps you find and connect with the right people. It has a massive database of contacts.
You can also use it to set up email sequences and track your results.
This tool helps you target the best leads and see what’s working. It’s a one-stop-shop for finding leads and engaging with them.
Libere su potencial con nuestro Apollo tutorial.
Nuestra opinión
Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.
Principales ventajas
- Access a database of over 250 million contacts with verified email addresses.
- Use advanced filters to find the ideal customers.
- Automate your outreach with personalized sequences and follow-ups.
- Track your progress with detailed analytics & reporting.
- Se integra con CRM y herramientas de automatización de ventas.
Precios
Apollo has a free plan and three paid plans:
- Gratis: Unlimited email credits.
- Básico: $49 per month for 900 mobile credits/year.
- Profesional: $79 per month for 1200 mobile credits/year.
- Organization: $119 per month for 2400 mobile credits/year.
Pros
Contras
4. Snov (⭐3.8)
Snov is a platform for finding leads and sending emails. It’s a great all-in-one solution.
You can find professional email addresses and verify them to prevent bounces.
It also has features for cold email campaigns and email warm-up.
It’s designed to make your outreach simple and effective. It’s an essential tool for any sales team.
Libere su potencial con nuestro Snov tutorial.
Nuestra opinión
Snov gets a high rating due to its comprehensive features, user-friendly interface, and substantial value for the price. The forever-free plan is a huge plus, allowing users to test the platform before buying a paid subscription.
Principales ventajas
- Find verified emails with 98% accuracy.
- Automate your outreach with personalized sequences.
- Track email opens, clicks, and replies in real time.
- Integrates seamlessly with popular CRM and sales tools.
- Forever-free plans are available for small businesses.
Precios
Snov offers a variety of plans to fit different needs and budgets.
- Juicio: $0/mo – Perfect for getting started, this plan includes 50 monthly credits.
- Arranca: $30 per month for 1,000 credits.
- Pro: $75 per month for 5,000 credits.
Pros
Contras
5. Reply IO (⭐3.5)
Reply io is a sales engagement platform.
It’s great for both inbound and outbound sales. You can use it to create multi-channel sequences across email, redes sociales, and calls.
It has a free email verification and warm-up tool.
This helps you reach your prospects no matter where they are.
It’s a perfect tool to streamline your sales processes.
Libere su potencial con nuestro Reply io tutorial.
Nuestra opinión
Drive sales with Reply.io! Clients report 80% open rates and 25% response rates in case studies. Some users even generate over $1,000,000 in sales opportunities. Join 10,000+ users.
Principales ventajas
- Automate multi-channel outreach across email, LinkedIn, and WhatsApp.
- Personalize your messages with dynamic variables.
- Track your performance with detailed analytics.
- Se integra con CRM y herramientas de automatización de ventas.
- Offers a trial to test the platform.
Precios
Reply IO offers three paid plans:
- Email Volume: $49 per month for one user.
- Multichannel: $89 per month per user.
- High Jason AI SDR: $300 per month per user.
Pros
Contras
6. Mailshake (⭐3.2)
Mailshake is a simple and powerful tool for cold outreach.
It focuses on helping you send personalized campaigns at scale.
It has a built-in email deliverability tool.
This helps you clean your list and avoid spam filters. It’s a great option for getting more replies and booking more meetings.
You can use it to automate your outreach without being spammy.
Libere su potencial con nuestro Mailshake tutorial.
Nuestra opinión
Mailshake is a good option for businesses looking to simplify their cold email outreach. However, some users may be concerned about its limited features and potential for spam flagging.
Principales ventajas
- Create and send personalized email campaigns.
- Automate follow-up emails to increase engagement.
- Track your performance with detailed analytics.
- Se integra con las herramientas de CRM y automatización de ventas más conocidas.
- Ofrece una prueba gratuita para probar la plataforma.
Precios
Mailshake offers three paid plans:
- Arranca: $25 per month per user.
- Email Outreach: $45 per month for 2 users.
- Sales Engagement: $85 per month for 5 users.
Pros
Contras
7. Smartlead (⭐3.0)
Smartlead is a cold emailing tool with a unique focus on deliverability.
It offers unlimited mailboxes and automated warm-up.
It even has unique IP servers for each campaign. This helps protect your sender reputation.
It’s built to turn your cold emails into a steady stream of revenue.
It’s a great way to ensure your emails are always delivered.
Libere su potencial con nuestro Smartlead tutorial.
Nuestra opinión
Smartlead es una buena opción para las empresas preocupadas por la entregabilidad del correo electrónico. Vea cómo smartlead aumenta sus tasas de respuesta en más de 20% y convierte 50% de respuestas en acuerdos cerrados. Únase a más de 31.000 empresas que han alcanzado el éxito.
Principales ventajas
- Mejore la entregabilidad del correo electrónico con la optimización basada en IA.
- Automatice el calentamiento del correo electrónico para crear una reputación de remitente.
- Personalice los calendarios de envío para maximizar el compromiso.
- Se integra con CRM y herramientas de automatización de ventas.
- Ofrece una prueba gratuita para probar la plataforma.
Precios
Smartlead ofrece tres planes de pago:
- Plan básico: $32,5 al mes por 2000 clientes potenciales activos.
- Pro plan: $78,3 al mes por 30.000 clientes potenciales activos.
Pros
Contras
8. Warmbox (⭐2.8)
Warmbox is a specialized email warm-up tool.
It’s all about one thing: deliverability. It uses AI to interact with your emails like a real person.
This helps build your inbox’s reputation.
It’s a great choice if you want to make sure your emails never end up in the spam folder.
It’s an easy and effective way to warm up your email accounts.
Libere su potencial con nuestro Warmbox tutorial.
Nuestra opinión
Warmbox is a valuable tool for improving email deliverability, but its limited features and potential performance issues may be drawbacks for some users.
Principales ventajas
- Warm up the email accounts to improve deliverability.
- Automate the process of sending & receiving emails.
- Monitor your sender’s reputation and identify potential issues.
- Integrates with popular email providers.
- Ofrece una prueba gratuita para probar la plataforma.
Precios
Warmbox offers four paid plans:
- Solo: $15 per month for one inbox warm-up.
- Start-up: $69 per month for three inbox warm-up.
- Crecimiento: $139 per month for six inbox warm-up.
- Equipo: Custom pricing.
Pros
Contras
9. Woodpecker (⭐2.5)
Woodpecker is a cold email tool designed for a personal touch.
It’s perfect for sales teams that want to send emails that look like they were sent by hand.
It’s focused on making sure your emails are highly personalized.
This helps you build real relationships with your prospects. It’s a tool that helps you create more human connections at scale.
Libere su potencial con nuestro Woodpecker tutorial.
Nuestra opinión
Boost your outreach with Woodpecker! Users report seeing a 250% jump in email replies, with some campaigns achieving an impressive 80% open rate. Join thousands of businesses seeing real results. Try Woodpecker today!
Principales ventajas
- Improve email deliverability with warm-up features.
- Personalize your emails with dynamic variables.
- Realice pruebas A/B de sus campañas para optimizar el rendimiento.
- Se integra con CRM y herramientas de automatización de ventas.
- Ofrece una prueba gratuita para probar la plataforma.
Precios
Woodpecker offers a flexible pricing model based on the number of email accounts:
- 7-Day Free Trial: $0 – Try all features for the without any commitment.
- Arranca: $20/month – Stored prospects 2000.
- Crecimiento: $126/month – Stored Prospects 40,000.
- Escala: $903/month – Stored Prospects 400,000.
- Max: $6,666/month -Unlimited Stored prospects.
Pros
Contras
What to look for when Choosing The Best Inbox Placement Tools?
- Inbox placement test: Look for a tool that can test where your emails land across major mailbox providers like Gmail, Outlook, and Yahoo.
- Comprehensive email delivery analysis: Go beyond simple deliverability. You need to see if your emails are landing in the main inbox, promotions, or spam folder.
- Email sender reputation monitoring: The tool should actively monitor your domain’s health and tell you how mailbox providers view you.
- Actionable insights: Don’t just get datos; get recommendations on how to improve. The best tools tell you what to fix.
- Authentication checks: The tool should verify your spf dkim and dmarc records to ensure your emails are seen as legitimate.
- Automated features: Tools that offer automated warm-up and inbox placement monitoring save you time and keep your deliverability consistent.
- Free inbox placement test: Some platforms offer a free trial or a one-time test, which is a great way to start.
How can Inbox Placement Tools benefit you?
- Improve Deliverability: These tools help you understand why your emails aren’t reaching the inbox. They show you if your email service provider or email providers are having issues.
- Boost Inbox Placement Rates: By testing your emails on global mailbox providers, you can see if you’re landing in the main inbox or the spam folder. This allows you to fix problems and get better results.
- Prevent Issues: The tools help you identify common problems like spam trigger words and invalid email addresses before you hit send. This keeps your sender reputation clean.
- Fix Errors: They can detect email header errors and other technical issues. By catching these problems early, your emails land in the right place, ensuring your message gets to your audience.
Guía del comprador
We understand that choosing the right tool is a big decision. To find the best options, we followed a careful research process.
Here’s a breakdown of how we evaluated each product and what we looked for:
- Precios: We looked at how much each product cost, considering different plans and what was included. We wanted to find a good value for your investment.
- Características: We dug into the features of each tool, paying close attention to things like automated tests, blacklist monitoring, and email validation. We also checked for spf dkim and other proper authentication protocols.
- Aspectos negativos: No tool is perfect, so we looked at what was missing from each one. We searched for common deliverability issues and looked at the effectiveness of their reputation monitoring and email validation features.
- Asistencia o reembolso: We examined the support options, including community forums, customer service, and refund policies. We wanted to ensure you’re covered if something goes wrong.
- Email Placement Results: We prioritized tools that provide detailed insights into where an email’s placement lands. We looked at inbox placement results across various mailbox providers, including the dreaded promotions tab.
- Spam Engines: We checked how well each tool performs on different spam engines and how they help reduce spam complaints.
- Email Campaign Optimization: We looked for tools that provide data you can use to improve your overall email program and campaign performance.
- Sending IP Addresses: We checked to see if tools offered dedicated or shared sending ip addresses and how that affected deliverability.
Conclusión
Finding the right tool is the key to better email delivery.
We’ve given you a detailed breakdown of the top choices so you can proactively test your campaigns.
Before you hit send, use the email previews and insights provided to fine-tune your email content and subject line.
While many tools offer paid plans, the investment is worth it for the returns you’ll see.
Remember, getting into the main inbox isn’t just about a good reputation; it’s about having the right strategy.
The delivery center of your email program will thank you!
Preguntas frecuentes
What is a seed list for emails?
Seed lists are a group of test email addresses used to check email performance before sending a campaign to your full list of subscribers.
What causes most email deliverability issues?
Email deliverability issues are often caused by poor sender reputation, a high number of spam complaints, and a large number of invalid emails.
How can new users improve their email deliverability?
New users can warm up their email accounts and use an inbox placement tool to see a test email and make necessary adjustments before sending.
What is the difference between Mailgun Send and Mailgun Optimize?
Mailgun Send is for sending emails through an API, while Mailgun Optimize is a suite of additional features for improving deliverability and email performance.
How do inbox placement tools work?
These tools send an email to a variety of addresses in their seed lists and report back where the message landed, providing crucial insights.