⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- Лучше всего подходит для: Folk suits contact management and partnerships. Keap suits sales and marketing автоматизация.
- Ключевое отличие: Keap adds invoicing and payment processing. Folk keeps things simple.
- Наш выбор: Keap for most small businesses that need automation built into their CRM.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your бизнес.
Обзор
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
Наши авторы лично ознакомились с обеими платформами.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Everything else comes from published specs, documentation, and G2 reviews.
Что такое Keap?
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
Малый бизнес pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 Победитель: Киап
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
Низкие цены
Keap sells a single all-in-one plan. Here is the verified figure.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Keap (Все в одном) | 299 долларов в месяц (при годовой оплате) | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Keap offers a 14-day free trial with access to all features.
Гарантия возврата денег: Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 Примечание: Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Основные преимущества Keap
The keap features below are what justify the higher price:
- Конструктор кампаний: A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- Сэкономленное время: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- Управление лидами: Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- Возможность реализации: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- Поддерживать: 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
Что заметила наша команда
Наш писатель signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Преимущества и недостатки Keap
✅ Плюсы
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- Встроенная система выставления счетов и обработки платежей.
- Выделенная бизнес-линия для звонков и текстовых сообщений.
- Free migration and coaching during onboarding
❌ Минусы
- Для начинающих предпринимателей цены высоки.
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
Что такое фольклор?
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
Народ
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
Народные цены
Folk charges per member. Here is what each tier costs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Solo users and small teams managing contacts |
| Премиум | 35 долларов США/член в месяц | Teams needing deeper email automation |
| Обычай | 70 долларов США/член в месяц | Agency and larger teams with custom needs |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk CRM offers a 14-day free trial with no sales call required.
Гарантия возврата денег: None published. The self-serve model lets you cancel from inside the app.
📌 Примечание: Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
Основные преимущества народной культуры
Here is where Folk earns its place:
- Магические поля: A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- Расширение для Chrome: Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your входящие and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
Что заметила наша команда
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
Народные плюсы и минусы
✅ Плюсы
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌ Минусы
- Lacks advanced reporting views for detailed analytics
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
Сравнение характеристик
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| Особенность | Кеап | Народ |
|---|---|---|
| Начальная цена | 299 долларов в месяц (в год) | 17,5 долларов США/член/месяц |
| Бесплатная пробная версия | ✅ 14 дней | ✅ 14 дней |
| Автоматизация маркетинга | ✅ | ❌ |
| Оценка лидов | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ❌ |
| Выставление счетов и платежи | ✅ | ❌ |
| Расширение Chrome | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| Интеграции | 2,500+ | Core apps only |
| Лучше всего подходит для | Автоматизация продаж и маркетинга | Contact management and partnerships |
1. Управление контактами
Кеап: Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
Народ: Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. Воронка продаж
Кеап: The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
Народ: A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
Кеап: Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
Народ: Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ Предупреждение: Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. Автоматизация и рабочие процессы
Кеап: The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
Народ: Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. Email-маркетинговые кампании
Кеап: Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
Народ: Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
Кеап: A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
Народ: Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
Кеап: The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
Народ: There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
Кеап: Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
Народ: Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
Кеап: Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
Народ: Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. Ценообразование и стоимость
Let’s put the plans side by side.
| Уровень | Кеап | Народ |
|---|---|---|
| Вход | 299 долларов в месяц (при годовой оплате) | Standard: $17.5/member/month |
| Середина | — | Premium: $35/member/month |
| Вершина | — | Custom: $70/member/month |
| Бесплатная пробная версия | 14 дней | 14 дней |
Кеап: At $299/month billed annually, this is a serious line item for a малый бизнес. The trade is that invoicing, automation, and email all sit under one bill instead of three.
Народ: Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Народ | Costs a fraction per seat |
| Автоматизация маркетинга | Кеап | Campaign Builder and lead scoring |
| Простое управление контактами | Народ | Spreadsheet-style and fast to learn |
| Выставление счетов внутри CRM-системы | Кеап | Встроенные платежи |
| Fundraising or partnerships | Народ | Multiple use cases beyond sales |
| Масштабирование отделов продаж | Кеап | Handles complex sales pipelines |
💰 Ваш бюджет
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 Ваш технологический стек
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 Ваш процесс продаж
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓 Ваш уровень опыта
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
🆓 Бесплатные пробные версии и демо-версии
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 Варианты поддержки
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
Руководство по переключению
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ Что вы получите:
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ Что вы потеряете:
- Lead scoring and branching automation
- Выставление счетов и обработка платежей
- The landing page builder and checkout forms
📋 Как переключиться:
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ Что вы получите:
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ Что вы потеряете:
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋 Как переключиться:
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
Что не было рассмотрено в нашем обзоре
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Народ |
| 🚀 Автоматизация | Кеап |
| 📇 Управление контактами | Народ |
| 🎯 Управление лидами | Кеап |
| 👶 Простота использования | Народ |
| 🔌 Интеграции | Кеап |
| 💳 Payments and Invoicing | Кеап |
| 🛟 Поддержка | Кеап |
| 🏆 Общий победитель | Кеап |
🏆 ПОБЕДИТЕЛЬ: KEAP
Keap wins 5 of 8 categories.
Лучше всего подходит для: Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the лучшая CRM pick in this matchup.
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap measures up against other CRM tools:
Кип побеждает по следующим пунктам: Invoicing built in, a dedicated business line, cheaper entry into full automation
HubSpot побеждает по следующим показателям: A free forever tier, deeper reporting, a larger app marketplace
Кип побеждает по следующим пунктам: Payments and quotes, guided onboarding, a true all-in-one dashboard
ActiveCampaign побеждает по: Lower entry price, sharper email testing, more send-time controls
Кип побеждает по следующим пунктам: Marketing automation depth, landing pages, e-commerce and checkout
Пайпдрайв побеждает по: Cleaner deal views, faster setup, cheaper per-seat pricing
Кип побеждает по следующим пунктам: Simpler learning curve, stronger phone support, steadier deliverability
GoHighLevel побеждает по: White-label resale, agency sub-accounts, bundled ad reporting
Больше сравнения фольклора
Вот как Folk выглядит в сравнении с другими инструментами для работы с контактами:
Народ против Капсульная CRM
Народ одерживает победу в: LinkedIn capture, AI-enriched fields, a friendlier grid layout
Capsule побеждает по следующим параметрам: A free plan, task management, sales reporting depth
Народный подход против понедельничной CRM
Народ одерживает победу в: Faster onboarding, mailbox-native sending, lower cost for tiny teams
В понедельник CRM-системы добились успеха в следующих областях: Custom dashboards, project boards, automation recipes
Народные продажи против продаж свежих продуктов CRM
Народ одерживает победу в: Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsales побеждает по следующим показателям: Built-in calling, AI deal insights, a usable free tier
Народный против проницательного
Народ одерживает победу в: Setup speed, partnership tracking, a lighter daily interface
Компания Insightly добивается успеха в следующих областях: Project delivery tools, custom reports, permission controls
Часто задаваемые вопросы
Что такое Folk CRM?
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
Для чего используется Keap?
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
Подходит ли Folk для работы с CRM-системой?
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
Легко ли пользоваться Keap?
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
В чём разница между Infusionsoft и Keap?
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
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