⚡ 간단 평가:
- 가격: Keap plans start around $79/month, while HubSpot offers free CRM tools and paid plans from $15/seat/month.
- 다음과 같은 경우에 가장 적합합니다: Keap suits small businesses wanting all-in-one simplicity. HubSpot caters to growing teams needing advanced marketing.
- 주요 차이점: Keap is the marketing automation tool with built-in payments. HubSpot is the feature-rich CRM platform.
- 저희가 선택한 제품: Keap for most small teams. It bundles sales and marketing into one intuitive CRM at a flat price.
최대 소규모 사업 owners hit the same wall.
They want one tool for sales and marketing, not five.
The Keap vs HubSpot decision usually decides that question.
Both promise customer relationship management with built-in marketing automation.
But they solve different problems for different 사업 필요.
This HubSpot vs Keap guide breaks down both, so you pick right.
개요
This HubSpot vs Keap comparison covers pricing plans, key features, and ease of use.
We also break down who each CRM platform works best for.
Our writers signed up for both Keap and HubSpot directly.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
We also reviewed documentation, pricing pages, and G2 reviews for both.
Keap이란 무엇인가요?
Keap is a CRM software built for small businesses.
It bundles contact management, email marketing, and sales automation in one place.
The platform helps you automate manual tasks and close sales faster.
Keap was once called Infusionsoft, a name many marketers still recognize.
It now focuses on simple automation for solo owners and small teams.
Here’s a quick walkthrough of how the platform works.
킵
An intuitive CRM with built-in payments and easy automation. Keap helps small teams run lead follow-ups, appointments, and invoicing from one dashboard.
가격 유지
Here’s what Keap costs in 2026. Let’s break down the paid plans.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| Pro (entry) | From $79/month (up to 500 contacts) | 1인 기업가 및 소규모 팀 |
| 고급의 | $249/month or more | Teams needing deeper automation |
| Listed plan (annual billing) | 월 299달러 | Full all-in-one access on file |
Pricing verified June 2026.
무료 체험: Yes. Keap offers a 14-day free trial with no credit card needed to start.
환불 보장: Keap provides a money-back window on new paid plans. Check current terms at checkout.
📌 메모: Every Keap paid plan bundles the CRM, email marketing, and automation tools together. There are no separate hub purchases.
⚠️ Pricing discrepancy: Our data on file lists Keap at $299/month (annually billed). Published starting tiers may run lower (around $79/month for 500 contacts). Verify the current Infusionsoft pricing structure on Keap’s site before you buy.
Keap의 주요 이점
Keap을 고려해 볼 만한 이유는 다음과 같습니다.
- 올인원 플랫폼: Keap blends a sales CRM with email marketing and automation. You manage customer relationships without juggling separate marketing tools.
- 내장형 결제 기능: Keap includes payment processing and invoicing. You collect money inside the same CRM platform you use for lead tracking.
- 간편한 자동화: Keap workflows automate manual follow-ups using simple if-this-then-that logic. Automated follow up emails fire without extra setup.
- Top-Rated Mobile App: The Keap mobile app manages your sales pipeline and processes payments on the go.
- Landing Pages & Web Forms: A built-in landing page 건축업자 and web forms help with lead generation and growing customer data.
- Shorter Learning Curve: Keap has a shorter learning curve than HubSpot. The intuitive CRM lines up key features on one navigation menu.
우리 팀이 발견한 점
우리의 작가 signed up for Keap in May 2026 and spent several days exploring the dashboard. Here’s what stood out:
Keap의 장점과 단점
✅ 장점
- All-in-one CRM with sales and marketing in one place
- Built-in payments and invoicing close the sales cycle
- Easy if-this-then-that automation for lead follow-ups
- Highly-rated mobile app for pipelines and payments
❌ 단점
- Basic reporting compared to HubSpot’s depth
- No free plan, only a 14-day free trial
- Fewer native integrations than the HubSpot platform
HubSpot이란 무엇인가요?
HubSpot is a CRM platform for sales and marketing teams.
It started with inbound marketing and grew into a full suite.
The HubSpot CRM connects a Marketing Hub, Sales Hub, and Service Hub.
You can start small and scale by adding modules over time.
HubSpot offers free CRM tools, then paid plans for advanced marketing.
Watch the platform in action before we dig into the details.
허브스팟
A feature-rich CRM platform with a powerful free plan. HubSpot pairs advanced marketing and reporting with a large library of native integrations.
HubSpot 가격 정책
Here’s what HubSpot costs in 2026. The pricing plans split by hub.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | Testing the free CRM tools |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | 솔로 마케터 시작하기 |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | Small teams bundling hubs |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Scaling teams needing advanced marketing |
Pricing verified June 2026.
무료 체험: Not needed. HubSpot has a genuine free plan with no time limit on its core CRM features.
환불 보장: Paid plans bill monthly or annually. Refund terms depend on your contract type.
📌 메모: HubSpot uses both bundled pricing and individual pricing for each hub. You can mix Marketing, Sales, and Service Hubs to fit your marketing efforts.
⚠️ 경고: HubSpot pricing gets expensive fast. Costs can climb past $800/month once you add advanced marketing features and extra seats.
Key Benefits of HubSpot
Here’s what makes HubSpot worth considering:
- Powerful Free CRM: HubSpot’s CRM gives you free CRM tools with contact management and AI-powered features. Many small businesses start here at no cost.
- Advanced Marketing: The Marketing Hub handles email marketing, landing pages, and 소셜 미디어 management. It links your 소셜 미디어 accounts so you can create targeted campaigns from one screen.
- Scalable Analytics: HubSpot provides superior reporting with a Google Analytics tracking ID for attribution. The data scales as your team grows.
- 영업 도구: The HubSpot Sales Hub manages your sales pipeline, lead management, and customer interactions in one CRM platform.
- 통합 기능: HubSpot has more integrations with popular apps than Keap. A large library connects your favorite marketing tools.
- 지원 및 자료: A deep knowledge base, phone support, and a dedicated customer success manager help on higher plans.
우리 팀이 발견한 점
Our writer set up a HubSpot account in May 2026 and tested the free CRM tools. Here’s what stood out:
The short clip below shows more of that hands-on walkthrough.
HubSpot Pros & Cons
✅ 장점
- Powerful free CRM with AI-powered tools
- In-depth reporting and campaign management
- Large library of native integrations
- Scales by adding Marketing, Sales, and Service Hubs
❌ 단점
- Pricing gets expensive very fast
- Some key features are missing on lower plans
- Steeper learning curve than Keap
기능 비교
Ready for a detailed look at HubSpot vs Keap? We’ll cover ten key features so you can match each platform to your business needs.
| 특징 | 킵 | 허브스팟 |
|---|---|---|
| 시작 가격 | ~$79/month | $15/seat/month (paid) |
| 무료 플랜 | ❌ (14일 무료 체험) | ✅ |
| 마케팅 자동화 | ✅ | ✅ |
| 내장형 결제 기능 | ✅ | ❌ |
| 랜딩 페이지 빌더 | ✅ | ✅ |
| 고급 보고 | ❌ 기본 | ✅ |
| 네이티브 통합 | 제한된 | ✅ Large library |
| 모바일 앱 | ✅ Top-rated | ✅ |
| 가장 적합한 대상 | 소규모 사업체 올인원 | Growing teams scaling up |
1. Marketing Automation & Workflows
킵: Keap is the marketing automation tool built for small business simplicity. As marketing automation software, its automation builder uses easy if-this-then-that logic. These workflows automate manual lead follow-ups, appointments, and payments without coding.
허브스팟: HubSpot offers powerful automation capabilities through its workflow tools and AI. The marketing automation platform suits advanced marketing across multiple channels. It rewards teams ready to learn deeper automation features.
⚠️ 경고: HubSpot’s strongest automation tools sit on higher-priced plans. Keap bundles its automation features into every tier.
2. CRM 및 연락처 관리
킵: Keap’s sales CRM keeps customer data and company records in one tidy view. The contact management dashboard tracks every deal, note, and task. The interface resembles 파이프드라이브, with key features on the navigation menu.
허브스팟: HubSpot’s CRM handles contact management and customer relationships at scale. Company records, customer interactions, and lead tracking all sync across hubs. The user friendly interface opens each hub with a single click.
3. 이메일 마케팅
킵: Keap’s email marketing ties straight to your contact records. You build targeted campaigns and let automated follow up emails run on a schedule. It works as a focused email marketing platform for small teams.
허브스팟: HubSpot’s Marketing Hub pairs email marketing with broader campaign management. You create targeted campaigns, run A/B tests, and track marketing campaigns against revenue. Its marketing features run deeper than Keap’s.
4. Email & Text Messaging
킵: Keap adds 텍스트 messaging alongside email in the same automation flow. You reach leads by SMS and email without leaving the CRM. This helps small businesses run lighter marketing activities from one tool.
허브스팟: HubSpot focuses more on inbound marketing channels than native SMS. It leans on integrations for text 쭉 내밀다. For email-led marketing efforts, the HubSpot platform stays strong.
5. 랜딩 페이지 및 웹 양식
킵: Keap’s landing page builder and web forms feed leads straight into the CRM. New contacts trigger automation 곧. It covers everyday lead generation for a small business without extra apps.
허브스팟: HubSpot pairs landing pages with content management and SEO 도구. You build landing pages, web forms, and blog content in one place. This supports a wider inbound marketing strategy.
6. 영업 파이프라인 관리
킵: Keap’s sales pipeline management keeps deals moving with drag-and-drop stages. You see each sales process step at a glance. The top-rated mobile app lets you update the pipeline and take payments anywhere.
허브스팟: The HubSpot Sales Hub adds sales automation, deal scoring, and forecasting. It maps a longer sales cycle for growing teams. Sales and marketing data stays connected across the platform.
7. 리드 관리 및 추적
킵: Keap handles lead management and lead tracking with tags and simple scoring. Every new lead lands in the CRM and starts an automation. This keeps small teams on top of follow-ups.
허브스팟: HubSpot’s lead tracking ties to its reporting and Google Analytics tracking ID. You see where each lead came from and how campaigns perform. The data scales as your CRM systems grow.
8. Pipeline & Deal Stages
킵: Keap’s pipeline management lets you build custom deal stages for your sales process. Automation moves contacts between stages based on their actions. This trims manual data entry for busy owners.
허브스팟: HubSpot supports multiple pipelines for different teams and products. Reporting on each stage feeds the campaign management platform. Larger teams get the structure they need to grow.
9. 보고 및 분석
허브스팟: HubSpot provides in-depth reporting with custom dashboards and revenue attribution. You track marketing efforts down to each campaign. This is where the HubSpot platform pulls clearly ahead of Keap.
킵: Keap’s reporting function is basic next to HubSpot’s. It shows core sales and email metrics, which is enough for most small teams. Heavy data users may want HubSpot’s depth.
10. E-Commerce, Payments & AI
킵: Keap includes built-in e-commerce tools such as payment processing and invoicing. Keap AI drafts emails and suggests copy. This all-in-one setup helps small businesses sell without bolting on extra software.
허브스팟: HubSpot handles e-commerce through integrations and its commerce tools. Advanced e-commerce often needs more complex setups than Keap’s built-in option. Its AI-powered features still add value across the CRM.
11. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 킵 | 허브스팟 |
|---|---|---|
| 무료 | ❌ (14일 무료 체험) | ✅ Free CRM tools |
| 입장료 지불됨 | ~$79/month | 좌석당 월 15달러 |
| Mid / Advanced | $249/month+ | Varies by hub |
| 최상위 | Loading... | 좌석당 월 800달러 |
킵: Keap has a better pricing structure for bundling. One flat plan includes all the key features small teams need, with all the tools in one place. There are no per-seat surprises, which helps a tight small business budget.
허브스팟: HubSpot starts free and scales by the seat. The free plan is generous, but paid plans rise quickly. You pay more as you add hubs and advanced marketing tools.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| All-in-one simplicity | 킵 | Bundled CRM and marketing |
| 무료 플랜 | 허브스팟 | Free CRM tools, no time limit |
| 내장형 결제 기능 | 킵 | Invoicing inside the CRM |
| 고급 보고 | 허브스팟 | 심층 분석 |
| Easy automation | 킵 | If-this-then-that workflows |
| Room to scale | 허브스팟 | Add hubs as you grow |
💰 예산
Keap is often more cost-effective for tight automation. Its flat pricing plans bundle the tools that many CRMs sell separately.
🔌 사용 중인 기술 스택
HubSpot has stronger integration capabilities and more integrations with popular apps. Keap covers the basics but connects to fewer marketing tools.
📣 Your Marketing Activities
HubSpot wins for advanced marketing and campaign management. Keap covers everyday email marketing and automated follow up emails for small teams.
🎓 귀하의 경험 수준
Keap is more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 무료 체험 및 데모
HubSpot has a free plan, while Keap does not. Keap offers a 14-day free trial so you can test it first.
🛟 지원 옵션
Both offer a knowledge base and phone support on paid tiers. HubSpot adds a dedicated customer success manager on higher plans.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 예상되는 사항은 다음과 같습니다.
🔄 Switching from Keap to HubSpot?
✅ 얻게 될 이점:
- A free plan and free CRM tools to start
- In-depth reporting and better customization options
- A larger library of native integrations
❌ 잃게 될 것:
- Built-in payments and invoicing
- The shorter learning curve and flat pricing
- The top-rated mobile app for payments
📋 전환 방법:
- Export your contacts and company records from Keap
- Create a free HubSpot CRM account
- Import contacts and rebuild your workflows in HubSpot
🔄 Switching from HubSpot to Keap?
✅ 얻게 될 이점:
- Built-in payments and invoicing in the CRM
- Flat, bundled pricing with no per-seat costs
- A simpler, more intuitive CRM to learn
❌ 잃게 될 것:
- The free plan and free CRM tools
- In-depth reporting and analytics
- The large set of native integrations
📋 전환 방법:
- Export your customer data from HubSpot
- Start a 14-day Keap free trial
- Import contacts and set up your automation
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and growing teams. We didn’t test enterprise rollouts, custom API builds, or HubSpot’s customer portal at scale. Our notes reflect the June 2026 versions of each CRM platform. If you manage a large sales team, your priorities around the sales cycle may differ from what we’ve covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 및 가치 | 킵 |
| 🆓 Free Entry | 허브스팟 |
| 📊 보고 및 분석 | 허브스팟 |
| ⚙️ Ease of Automation | 킵 |
| 🔌 통합 | 허브스팟 |
| 👶 사용 편의성 | 킵 |
| 🛒 Built-in Payments | 킵 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap은 7개 부문 중 4개 부문에서 우승했습니다.
다음과 같은 경우에 가장 적합합니다: Small business all-in-one CRM, built-in payments, easy automation
HubSpot and Keap solve the same goal in different ways.
The HubSpot Keap matchup really comes down to scale versus simplicity.
Keap is best for small teams wanting one intuitive CRM. It bundles sales and marketing with built-in payments at a flat price.
HubSpot is excellent for teams looking to grow and scale. Its free CRM tools, advanced marketing, and reporting are hard to beat.
If you want depth and room to expand, the HubSpot platform is the safer long-term pick.
But for most small businesses chasing simple, all-in-one automation, Keap edges it.
Keap 비교에서 더 많은 내용
Here’s how Keap stacks up against other CRM systems:
킵 대 액티브캠페인
Keap은 계속해서 승리합니다: Built-in payments, simpler setup, all-in-one small business focus
ActiveCampaign이 다음 분야에서 승리했습니다: Deeper email automation, cheaper entry tiers, more reporting detail
Keap은 계속해서 승리합니다: Built-in email marketing, payment processing, marketing automation in one tool
Pipedrive는 다음 항목에서 승리했습니다: Lower starting price, cleaner deal view, lighter sales-only focus
킵 대 고하이레벨
Keap은 계속해서 승리합니다: Easier learning curve, top-rated mobile app, cleaner contact management dashboard
GoHighLevel이 다음에서 승리했습니다: Agency features, white-label options, broader campaign management platform tools
More of HubSpot Compared
Here’s how HubSpot stacks up against other CRM software:
허브스팟 vs 세일즈포스
HubSpot이 다음 분야에서 우위를 차지했습니다: Easier onboarding, free CRM tools, friendlier interface for small businesses
Salesforce가 다음 분야에서 우위를 점했습니다: Deeper customization, enterprise scale, broader third-party marketplace
HubSpot이 다음 분야에서 우위를 차지했습니다: Stronger inbound marketing, richer reporting, mature marketing hub
월요일 CRM 주요 성과: Flexible boards, lower cost, simpler project-style workflows
HubSpot이 다음 분야에서 우위를 차지했습니다: Larger app marketplace, advanced campaign tools, scalable analytics
Freshsales가 다음 부문에서 승리했습니다: Lower pricing, built-in phone, faster setup for sales-only teams
자주 묻는 질문
HubSpot의 최대 경쟁사는 누구인가요?
Salesforce is widely seen as HubSpot’s biggest competitor. Keap, ActiveCampaign, and Zoho also compete, especially for small businesses wanting marketing automation.
Infusionsoft는 현재 어떤 이름으로 불리나요?
Infusionsoft is now called Keap. The company rebranded to focus on simple, all-in-one CRM and automation for small businesses.
Infusionsoft는 CRM을 제공하나요?
Yes. Under the Keap name, the former Infusionsoft includes a full sales CRM with contact management, pipelines, and built-in automation.
Infusionsoft의 목적은 무엇인가요?
Infusionsoft, now Keap, helps small businesses automate manual tasks, manage leads, and close sales faster from one CRM platform.
Is HubSpot or Keap better for small businesses?
Keap suits small teams wanting simple all-in-one automation. HubSpot fits businesses needing advanced marketing and free CRM tools to scale.
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