⚡ Veredito rápido:
- Preços: Keap plans start around $79/month, while HubSpot offers free CRM tools and paid plans from $15/seat/month.
- Ideal para: Keap suits small businesses wanting all-in-one simplicity. HubSpot caters to growing teams needing advanced marketing.
- Principal diferença: Keap is the marketing automation tool with built-in payments. HubSpot is the feature-rich CRM platform.
- Nossa escolha: Keap for most small teams. It bundles sales and marketing into one intuitive CRM at a flat price.
Maioria pequenas empresas owners hit the same wall.
They want one tool for sales and marketing, not five.
The Keap vs HubSpot decision usually decides that question.
Both promise customer relationship management with built-in marketing automation.
But they solve different problems for different negócios precisa.
This HubSpot vs Keap guide breaks down both, so you pick right.
Visão geral
This HubSpot vs Keap comparison covers pricing plans, key features, and ease of use.
We also break down who each CRM platform works best for.
Our writers signed up for both Keap and HubSpot directly.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
We also reviewed documentation, pricing pages, and G2 reviews for both.
O que é Keap?
Keap is a CRM software built for small businesses.
It bundles contact management, email marketing, and sales automation in one place.
The platform helps you automate manual tasks and close sales faster.
Keap was once called Infusionsoft, a name many marketers still recognize.
It now focuses on simple automation for solo owners and small teams.
Here’s a quick walkthrough of how the platform works.
Keap
An intuitive CRM with built-in payments and easy automation. Keap helps small teams run lead follow-ups, appointments, and invoicing from one dashboard.
Preços de manutenção
Here’s what Keap costs in 2026. Let’s break down the paid plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Pro (entry) | From $79/month (up to 500 contacts) | Empreendedores individuais e pequenas equipes |
| Avançado | $249/month or more | Teams needing deeper automation |
| Listed plan (annual billing) | US$ 299/mês | Full all-in-one access on file |
Pricing verified June 2026.
Teste grátis: Yes. Keap offers a 14-day free trial with no credit card needed to start.
Garantia de reembolso: Keap provides a money-back window on new paid plans. Check current terms at checkout.
📌 Observação: Every Keap paid plan bundles the CRM, email marketing, and automation tools together. There are no separate hub purchases.
⚠️ Pricing discrepancy: Our data on file lists Keap at $299/month (annually billed). Published starting tiers may run lower (around $79/month for 500 contacts). Verify the current Infusionsoft pricing structure on Keap’s site before you buy.
Principais benefícios do Keap
Eis o que torna Keap uma opção a ser considerada:
- Plataforma Tudo-em-Um: Keap blends a sales CRM with email marketing and automation. You manage customer relationships without juggling separate marketing tools.
- Pagamentos integrados: Keap includes payment processing and invoicing. You collect money inside the same CRM platform you use for lead tracking.
- Automação fácil: Keap workflows automate manual follow-ups using simple if-this-then-that logic. Automated follow up emails fire without extra setup.
- Top-Rated Mobile App: The Keap mobile app manages your sales pipeline and processes payments on the go.
- Landing Pages & Web Forms: A built-in landing page construtor and web forms help with lead generation and growing customer data.
- Shorter Learning Curve: Keap has a shorter learning curve than HubSpot. The intuitive CRM lines up key features on one navigation menu.
O que nossa equipe observou
Nosso escritor signed up for Keap in May 2026 and spent several days exploring the dashboard. Here’s what stood out:
Prós e contras do Keap
✅ Prós
- All-in-one CRM with sales and marketing in one place
- Built-in payments and invoicing close the sales cycle
- Easy if-this-then-that automation for lead follow-ups
- Highly-rated mobile app for pipelines and payments
❌ Contras
- Basic reporting compared to HubSpot’s depth
- No free plan, only a 14-day free trial
- Fewer native integrations than the HubSpot platform
O que é o HubSpot?
HubSpot is a CRM platform for sales and marketing teams.
It started with inbound marketing and grew into a full suite.
The HubSpot CRM connects a Marketing Hub, Sales Hub, and Service Hub.
You can start small and scale by adding modules over time.
HubSpot offers free CRM tools, then paid plans for advanced marketing.
Watch the platform in action before we dig into the details.
HubSpot
A feature-rich CRM platform with a powerful free plan. HubSpot pairs advanced marketing and reporting with a large library of native integrations.
Preços do HubSpot
Here’s what HubSpot costs in 2026. The pricing plans split by hub.
| Plano | Preço | Ideal para |
|---|---|---|
| Ferramentas gratuitas | $ 0/mês | Testing the free CRM tools |
| Centro de Marketing Inicial | US$ 15 por assento por mês | Profissionais de marketing individuais em início de carreira |
| Plataforma Inicial para Clientes | US$ 15 por assento por mês | Small teams bundling hubs |
| Profissional de Hub de Marketing | US$ 800 por assento por mês | Scaling teams needing advanced marketing |
Pricing verified June 2026.
Teste grátis: Not needed. HubSpot has a genuine free plan with no time limit on its core CRM features.
Garantia de reembolso: Paid plans bill monthly or annually. Refund terms depend on your contract type.
📌 Observação: HubSpot uses both bundled pricing and individual pricing for each hub. You can mix Marketing, Sales, and Service Hubs to fit your marketing efforts.
⚠️ Aviso: HubSpot pricing gets expensive fast. Costs can climb past $800/month once you add advanced marketing features and extra seats.
Key Benefits of HubSpot
Here’s what makes HubSpot worth considering:
- Powerful Free CRM: HubSpot’s CRM gives you free CRM tools with contact management and AI-powered features. Many small businesses start here at no cost.
- Advanced Marketing: The Marketing Hub handles email marketing, landing pages, and mídias sociais management. It links your mídias sociais accounts so you can create targeted campaigns from one screen.
- Scalable Analytics: HubSpot provides superior reporting with a Google Analytics tracking ID for attribution. The data scales as your team grows.
- Ferramentas de Vendas: The HubSpot Sales Hub manages your sales pipeline, lead management, and customer interactions in one CRM platform.
- Capacidades de integração: HubSpot has more integrations with popular apps than Keap. A large library connects your favorite marketing tools.
- Suporte e recursos: A deep knowledge base, phone support, and a dedicated customer success manager help on higher plans.
O que nossa equipe observou
Our writer set up a HubSpot account in May 2026 and tested the free CRM tools. Here’s what stood out:
The short clip below shows more of that hands-on walkthrough.
HubSpot Pros & Cons
✅ Prós
- Powerful free CRM with AI-powered tools
- In-depth reporting and campaign management
- Large library of native integrations
- Scales by adding Marketing, Sales, and Service Hubs
❌ Contras
- Pricing gets expensive very fast
- Some key features are missing on lower plans
- Steeper learning curve than Keap
Comparação de recursos
Ready for a detailed look at HubSpot vs Keap? We’ll cover ten key features so you can match each platform to your business needs.
| Recurso | Keap | HubSpot |
|---|---|---|
| Preço inicial | ~$79/month | $15/seat/month (paid) |
| Plano Gratuito | ❌ (Teste gratuito de 14 dias) | ✅ |
| Automação de marketing | ✅ | ✅ |
| Pagamentos integrados | ✅ | ❌ |
| Construtor de Páginas de Destino | ✅ | ✅ |
| Relatórios avançados | ❌ Básico | ✅ |
| Integrações nativas | Limitado | ✅ Large library |
| Aplicativo móvel | ✅ Top-rated | ✅ |
| Ideal para | Pequena empresa tudo-em-um | Growing teams scaling up |
1. Marketing Automation & Workflows
Keap: Keap is the marketing automation tool built for small business simplicity. As marketing automation software, its automation builder uses easy if-this-then-that logic. These workflows automate manual lead follow-ups, appointments, and payments without coding.
HubSpot: HubSpot offers powerful automation capabilities through its workflow tools and AI. The marketing automation platform suits advanced marketing across multiple channels. It rewards teams ready to learn deeper automation features.
⚠️ Aviso: HubSpot’s strongest automation tools sit on higher-priced plans. Keap bundles its automation features into every tier.
2. CRM e Gestão de Contatos
Keap: Keap’s sales CRM keeps customer data and company records in one tidy view. The contact management dashboard tracks every deal, note, and task. The interface resembles Pipedrive, with key features on the navigation menu.
HubSpot: HubSpot’s CRM handles contact management and customer relationships at scale. Company records, customer interactions, and lead tracking all sync across hubs. The user friendly interface opens each hub with a single click.
3. Marketing por e-mail
Keap: Keap’s email marketing ties straight to your contact records. You build targeted campaigns and let automated follow up emails run on a schedule. It works as a focused email marketing platform for small teams.
HubSpot: HubSpot’s Marketing Hub pairs email marketing with broader campaign management. You create targeted campaigns, run A/B tests, and track marketing campaigns against revenue. Its marketing features run deeper than Keap’s.
4. Email & Text Messaging
Keap: Keap adds texto messaging alongside email in the same automation flow. You reach leads by SMS and email without leaving the CRM. This helps small businesses run lighter marketing activities from one tool.
HubSpot: HubSpot focuses more on inbound marketing channels than native SMS. It leans on integrations for text divulgação. For email-led marketing efforts, the HubSpot platform stays strong.
5. Páginas de destino e formulários web
Keap: Keap’s landing page builder and web forms feed leads straight into the CRM. New contacts trigger automation imediatamente. It covers everyday lead generation for a small business without extra apps.
HubSpot: HubSpot pairs landing pages with content management and ferramentas de SEO. You build landing pages, web forms, and blog content in one place. This supports a wider inbound marketing strategy.
6. Gestão do Pipeline de Vendas
Keap: Keap’s sales pipeline management keeps deals moving with drag-and-drop stages. You see each sales process step at a glance. The top-rated mobile app lets you update the pipeline and take payments anywhere.
HubSpot: The HubSpot Sales Hub adds sales automation, deal scoring, and forecasting. It maps a longer sales cycle for growing teams. Sales and marketing data stays connected across the platform.
7. Gestão e Rastreamento de Leads
Keap: Keap handles lead management and lead tracking with tags and simple scoring. Every new lead lands in the CRM and starts an automation. This keeps small teams on top of follow-ups.
HubSpot: HubSpot’s lead tracking ties to its reporting and Google Analytics tracking ID. You see where each lead came from and how campaigns perform. The data scales as your CRM systems grow.
8. Pipeline & Deal Stages
Keap: Keap’s pipeline management lets you build custom deal stages for your sales process. Automation moves contacts between stages based on their actions. This trims manual data entry for busy owners.
HubSpot: HubSpot supports multiple pipelines for different teams and products. Reporting on each stage feeds the campaign management platform. Larger teams get the structure they need to grow.
9. Relatórios e análises
HubSpot: HubSpot provides in-depth reporting with custom dashboards and revenue attribution. You track marketing efforts down to each campaign. This is where the HubSpot platform pulls clearly ahead of Keap.
Keap: Keap’s reporting function is basic next to HubSpot’s. It shows core sales and email metrics, which is enough for most small teams. Heavy data users may want HubSpot’s depth.
10. E-Commerce, Payments & AI
Keap: Keap includes built-in e-commerce tools such as payment processing and invoicing. Keap AI drafts emails and suggests copy. This all-in-one setup helps small businesses sell without bolting on extra software.
HubSpot: HubSpot handles e-commerce through integrations and its commerce tools. Advanced e-commerce often needs more complex setups than Keap’s built-in option. Its AI-powered features still add value across the CRM.
11. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | Keap | HubSpot |
|---|---|---|
| Livre | ❌ (Teste gratuito de 14 dias) | ✅ Free CRM tools |
| Entrada paga | ~$79/month | US$ 15 por assento por mês |
| Mid / Advanced | $249/month+ | Varies by hub |
| Nível superior | US$ 299/mês (anual) | US$ 800 por assento por mês |
Keap: Keap has a better pricing structure for bundling. One flat plan includes all the key features small teams need, with all the tools in one place. There are no per-seat surprises, which helps a tight small business budget.
HubSpot: HubSpot starts free and scales by the seat. The free plan is generous, but paid plans rise quickly. You pay more as you add hubs and advanced marketing tools.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| All-in-one simplicity | Keap | Bundled CRM and marketing |
| Um plano gratuito | HubSpot | Free CRM tools, no time limit |
| Pagamentos integrados | Keap | Invoicing inside the CRM |
| Relatórios avançados | HubSpot | Análises detalhadas |
| Easy automation | Keap | If-this-then-that workflows |
| Room to scale | HubSpot | Add hubs as you grow |
💰 Seu orçamento
Keap is often more cost-effective for tight automation. Its flat pricing plans bundle the tools that many CRMs sell separately.
🔌 Seu conjunto de tecnologias
HubSpot has stronger integration capabilities and more integrations with popular apps. Keap covers the basics but connects to fewer marketing tools.
📣 Your Marketing Activities
HubSpot wins for advanced marketing and campaign management. Keap covers everyday email marketing and automated follow up emails for small teams.
🎓 Seu nível de experiência
Keap is more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 Testes e demonstrações grátis
HubSpot has a free plan, while Keap does not. Keap offers a 14-day free trial so you can test it first.
🛟 Opções de suporte
Both offer a knowledge base and phone support on paid tiers. HubSpot adds a dedicated customer success manager on higher plans.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Keap to HubSpot?
✅ O que você vai ganhar:
- A free plan and free CRM tools to start
- In-depth reporting and better customization options
- A larger library of native integrations
❌ O que você perderá:
- Built-in payments and invoicing
- The shorter learning curve and flat pricing
- The top-rated mobile app for payments
📋 Como mudar:
- Export your contacts and company records from Keap
- Create a free HubSpot CRM account
- Import contacts and rebuild your workflows in HubSpot
🔄 Switching from HubSpot to Keap?
✅ O que você vai ganhar:
- Built-in payments and invoicing in the CRM
- Flat, bundled pricing with no per-seat costs
- A simpler, more intuitive CRM to learn
❌ O que você perderá:
- The free plan and free CRM tools
- In-depth reporting and analytics
- The large set of native integrations
📋 Como mudar:
- Export your customer data from HubSpot
- Start a 14-day Keap free trial
- Import contacts and set up your automation
O que nossa avaliação não abordou
This comparison focused on small businesses and growing teams. We didn’t test enterprise rollouts, custom API builds, or HubSpot’s customer portal at scale. Our notes reflect the June 2026 versions of each CRM platform. If you manage a large sales team, your priorities around the sales cycle may differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços e Valor | Keap |
| 🆓 Free Entry | HubSpot |
| 📊 Relatórios e análises | HubSpot |
| ⚙️ Ease of Automation | Keap |
| 🔌 Integrações | HubSpot |
| 👶 Facilidade de uso | Keap |
| 🛒 Built-in Payments | Keap |
| 🏆 Vencedor Geral | Keap |
🏆 VENCEDOR: KEAP
Keap vence 4 de 7 categorias.
Ideal para: Small business all-in-one CRM, built-in payments, easy automation
HubSpot and Keap solve the same goal in different ways.
The HubSpot Keap matchup really comes down to scale versus simplicity.
Keap is best for small teams wanting one intuitive CRM. It bundles sales and marketing with built-in payments at a flat price.
HubSpot is excellent for teams looking to grow and scale. Its free CRM tools, advanced marketing, and reporting are hard to beat.
If you want depth and room to expand, the HubSpot platform is the safer long-term pick.
But for most small businesses chasing simple, all-in-one automation, Keap edges it.
Mais de Keap em comparação
Here’s how Keap stacks up against other CRM systems:
Keap vs ActiveCampaign
Keap vence com base em: Built-in payments, simpler setup, all-in-one small business focus
ActiveCampaign vence em: Deeper email automation, cheaper entry tiers, more reporting detail
Keap vence com base em: Built-in email marketing, payment processing, marketing automation in one tool
Pipedrive vence em: Lower starting price, cleaner deal view, lighter sales-only focus
Keap vs GoHighLevel
Keap vence com base em: Easier learning curve, top-rated mobile app, cleaner contact management dashboard
GoHighLevel vence em: Agency features, white-label options, broader campaign management platform tools
More of HubSpot Compared
Here’s how HubSpot stacks up against other CRM software:
HubSpot vs Salesforce
A HubSpot vence em: Easier onboarding, free CRM tools, friendlier interface for small businesses
A Salesforce se destaca em: Deeper customization, enterprise scale, broader third-party marketplace
A HubSpot vence em: Stronger inbound marketing, richer reporting, mature marketing hub
Vitórias do CRM na segunda-feira em: Flexible boards, lower cost, simpler project-style workflows
A HubSpot vence em: Larger app marketplace, advanced campaign tools, scalable analytics
Freshsales vence em: Lower pricing, built-in phone, faster setup for sales-only teams
Perguntas frequentes
Quem é o maior concorrente da HubSpot?
Salesforce is widely seen as HubSpot’s biggest competitor. Keap, ActiveCampaign, and Zoho also compete, especially for small businesses wanting marketing automation.
Qual é o nome atual do Infusionsoft?
Infusionsoft is now called Keap. The company rebranded to focus on simple, all-in-one CRM and automation for small businesses.
A Infusionsoft possui um CRM?
Yes. Under the Keap name, the former Infusionsoft includes a full sales CRM with contact management, pipelines, and built-in automation.
Qual é a finalidade do Infusionsoft?
Infusionsoft, now Keap, helps small businesses automate manual tasks, manage leads, and close sales faster from one CRM platform.
Is HubSpot or Keap better for small businesses?
Keap suits small teams wanting simple all-in-one automation. HubSpot fits businesses needing advanced marketing and free CRM tools to scale.
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