⚡ Quick Verdict:
- ClickFunnels pricing: Launch at $81/month, Scale at $164/month, Optimize at $248/month, Dominate at $5,997/yr
- Keap pricing: $299/month (annually billed), one plan with every feature included
- Best for: ClickFunnels for sales funnels and online courses, Keap for customer relationship management and sales automation
- Key difference: ClickFunnels is a funnel builder with a page builder attached. Keap is a CRM with marketing automation attached.
- Our pick: ClickFunnels for most users, because it costs less to start and covers landing pages, checkout pages and online courses under one roof
Two tools, two very different starting points.
ClickFunnels starts with the funnel and adds contact management later.
Keap starts with the contact record and adds marketing funnels later.
That single difference shapes how you run your online business.
This comparison shows which side of that split fits you.
Overview
This ClickFunnels vs Keap comparison covers pricing, features, and ease of use.
We also break down who each sales tool works best for.
Our sources include published specs, documentation, and public user reviews.
Our writers also spent hands-on time inside both platforms.
Those notes appear in the “What Our Team Noticed” sections below.
What is ClickFunnels?
ClickFunnels is a software as a service platform for building sales funnels.
It helps you turn website visitors into leads and leads into paying customers.
The drag and drop builder lets you create landing pages without code.
You also get a large library of prebuilt marketing funnels.
Those templates cover lead funnels, product launches, and webinar sign ups.
Most people pick it to run automated sales funnels from one platform.
Here is a walkthrough of how the platform works in practice.
🏆 Winner: ClickFunnels
Build sales pages, checkout pages, and online courses in one place. The 14 day free trial lets you test the entire funnel first.
ClickFunnels Pricing
Here is what ClickFunnels costs in 2026. Let’s break the plans down.
| Plan | Price | Best For |
|---|---|---|
| Launch | $81/month | Solo founders building a first funnel |
| Scale | $164/month | Growing teams running several marketing campaigns |
| Optimize | $248/month | Businesses that need more funnels and contacts |
| Dominate | $5,997/yr | High volume sellers wanting every feature |
Pricing verified August 2026.
Free trial: Yes. ClickFunnels offers a 14 day free trial to new users. Credit card details are required at signup.
Money back guarantee: A 30 day money back guarantee applies to annual billing.
📌 Note: Entry plans cap funnels and contacts. The Launch tier suits one website and a small contact list, not unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list plan names of Startup ($81 annual, $97 monthly) and Pro ($248 annual, $297 monthly). The table above uses our verified CSV figures: Launch, Scale, Optimize, and Dominate. Check the current ClickFunnels pricing page before you buy.
Key Benefits of ClickFunnels
Here is what makes ClickFunnels worth a look:
- Funnel first design: Sales funnels are the core feature here. Each step guides buyers from awareness to purchase.
- Page builder with templates: The website builder ships with professionally designed templates. You edit web pages in a drag and drop editor.
- Built in email marketing tools: ClickFunnels email automation sends welcome notes and abandoned cart reminders. Automated email marketing keeps potential customers warm after they leave the site.
- Courses and memberships: You can create, sell, and manage online courses inside the same account.
- Conversion tools: A/B testing, order bumps, and one click upsells lift revenue per order without extra plugins.
- Reporting built in: ClickFunnels analytics tracks total orders, opt ins, and conversion rates automatically.
- Community and training: The education centre and affiliate center give you tutorials plus a coaching program run with like minded entrepreneurs.
What Our Team Noticed
Our writer built a two step lead magnet funnel inside ClickFunnels and tracked the setup. Here is what stood out from that hands-on time:
ClickFunnels Pros & Cons
✅ Pros
- Large template library for lead, launch, and webinar funnels
- Landing page builder needs no web design skills
- Order bumps and one click upsells raise average order value
- Courses, memberships, and an online store live in one dashboard
❌ Cons
- Steep learning curve that takes real time to get through
- Many users report that published web pages load slowly
- Expensive next to rival funnel and page tools
- No two factor authentication on accounts
What is Keap?
Keap is a customer relationship management platform for small business owners.
It combines a CRM, sales and marketing automation, and e commerce tools.
The software was formerly called Infusionsoft before the rebrand.
Every contact record holds notes, tags, custom fields, and deal history.
Keap automates almost every stage of the sales journey.
Users who adopt automation report saving 10 hours per week on average.
This walkthrough shows the Keap app and its main screens.
Runner Up: Keap
One plan covers CRM, marketing automations, and invoicing. Free migration and a dedicated success manager come with signup.
Keap Pricing
Keap keeps its price list short. Here is the current monthly fee.
| Plan | Price | Best For |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small business owners and sales teams wanting CRM plus automation together |
Pricing verified August 2026.
Free trial: Yes. Keap offers a 14 day free trial with access to all key features.
Onboarding: Free migration is included. Expert Coaching is a separate one time $499 service.
📌 Note: Keap plans are priced around contact volume. Costs climb once your contact list passes each threshold, and extra seats add to the bill.
⚠️ Pricing conflict flagged: Our research notes list older tiers of Lite ($79), Pro ($169), and Max ($199) for 500 contacts, plus $30 per extra user. Our verified CSV figure is the single $299/month plan shown above. Confirm on the Keap site before you commit.
Key Benefits of Keap
Here is what Keap does well for a growing business:
- One system for sales and marketing: CRM, marketing automation, and project tracking sit together. That cuts the number of crm platforms you pay for.
- Campaign Builder: A visual flowchart tool handles building campaigns with drag and drop tools. Templates cover common sales campaigns.
- Lead scoring: Keap can score leads by engagement. A high lead score tells your sales team which new lead to call first.
- Money tools included: Invoicing and payment processing are built in, with many payment integrations for e commerce businesses.
- Dedicated business line: A separate business line for calls and texts keeps work messages apart from personal ones.
- Deliverability: Keap claims a 99.5% email deliverability rate across email marketing campaigns.
- Help when you need it: Onboarding includes checklists, training webinars, and a success manager if you have needed assistance.
What Our Team Noticed
Our writer set up a lead capture web form in Keap and ran a short follow up sequence. Here is what stood out:
Keap Pros & Cons
✅ Pros
- Setup can be done in as little as 20 minutes
- Connects with more than 2,500 platforms and third party tools
- Automation users report saving 10 hours per week on average
- Free migration and a success manager come with every plan
❌ Cons
- Price is high for brand new small businesses
- Expert Coaching costs an extra $499 one time fee
- The user community is quiet compared to larger rivals
- Funnel and checkout features trail dedicated funnel builders
Feature Comparison
Ready for a closer look at ClickFunnels vs Keap? We weigh ClickFunnels features against Keap features across twelve areas, from the funnel builder to the monthly fee.
| Feature | ClickFunnels | Keap |
|---|---|---|
| Starting Price | $81/month | $299/month |
| Free Plan | ❌ | ❌ |
| Funnel Builder | ✅ | ❌ |
| Landing Page Builder | ✅ | ✅ |
| CRM and Contact Management | ✅ | ✅ |
| Lead Scoring | ❌ | ✅ |
| Invoicing and Payment Processing | ✅ | ✅ |
| Online Courses | ✅ | ❌ |
| Business Phone Line | ❌ | ✅ |
| Best For | Sales funnels and digital products | CRM and sales automation |
1. Funnel Building and Sales Pipelines
ClickFunnels: Sales funnels are the whole point of the product. Prebuilt templates cover lead funnels, product launches, and webinars, so you rarely build a funnel manually.
Keap: You get sales pipelines instead of funnels. Deals move across stages on a visual board, which suits a sales team chasing sales opportunities by hand.
2. Landing Page Builder and Web Design
ClickFunnels: The page builder edits sales pages and landing pages in a drag and drop editor. Professionally designed templates mean no web design work for most users.
Keap: The landing page builder handles lead magnets and opt in forms well. You can connect multiple landing pages to one campaign, though one landing page per offer is the common setup.
3. Email Marketing and Email Sequences
ClickFunnels: Email marketing tools sit inside the funnel itself. Email sequences fire after a purchase or an abandoned cart, so follow up needs no outside app.
Keap: Email campaigns can be targeted using CRM tags and segments. Keap reports a 99.5% deliverability rate for messages sent through the platform.
💡 Pro Tip: Send a test batch through both trials before you move your contact list. Deliverability differs by list quality, not just by vendor.
4. Automation and Customer Journeys
ClickFunnels: Funnel automations trigger automated actions at each step of the buying path. The rules stay tied to the funnel rather than to broad customer journeys.
Keap: The Campaign Builder maps when-then logic across the whole customer journey. Advanced automations handle automated tasks like follow ups, reminders, and cross sells.
5. CRM and Contact Management
ClickFunnels: The customisable CRM tracks buyers who came through your funnels. Contact management works, but it is thinner than what dedicated crm platforms offer.
Keap: Keap CRM is the foundation of the product, not an add on. Custom fields, tags, and notes keep all the data about a customer in one record.
6. Lead Generation, Lead Capture and Lead Scoring
ClickFunnels: Lead generation runs through opt in pages and lead magnets that generate leads at the top of a funnel. There is no lead score to rank those contacts afterwards.
Keap: Lead capture forms feed straight into lead management and tracking. Scoring rates each prospect by engagement so your team calls the warmest contacts first. That focus turns more leads into booked calls.
7. Online Store and Checkout Pages
ClickFunnels: You can run an online store with checkout pages, order bumps, and one click upsells. That mix is built to increase conversions at the point of sale.
Keap: Checkout forms and quotes cover simple online selling. The e commerce features are lighter, so store owners often pair Keap with a shop platform.
8. Payments, Invoicing and Text Messaging
ClickFunnels: Payments run inside the checkout flow, and buyers enter credit card details without leaving the page. Invoicing is basic next to a full billing tool.
Keap: Invoicing and payment processing are native, with many payment integrations. A dedicated business line adds calls and texts to the same record.
9. Online Courses and Coaching Programs
ClickFunnels: Courses, memberships, and a coaching program can be sold from the same account. Course tools favour selling over teaching depth, so a dedicated LMS still wins on learning features.
Keap: There is no course builder here. You would host lessons elsewhere and let Keap handle enrolment emails and repeat business.
10. AI Tools and Mobile Apps
ClickFunnels: AI shows up mainly around payments and copy suggestions. There is no assistant that rebuilds an entire funnel for you yet.
Keap: Keap AI drafts email copy and suggests automations from plain language prompts. Mobile apps let you check a contact or reply on the go.
11. Analytics, Reporting and Integrations
ClickFunnels: Reports track total orders, opt ins, and conversion rates for each funnel. A/B testing lets you fine tune a page against a rival version.
Keap: Pipeline management reports show deal value and stage movement. Keap connects with more than 2,500 platforms, which beats ClickFunnels on third party integrations.
12. Pricing & Cost
Let’s compare the plans side by side. Figures come straight from each vendor’s published price list.
| Plan Level | ClickFunnels | Keap |
|---|---|---|
| Free plan | ❌ | ❌ |
| Entry | Launch: $81/month | Keap: $299/month (Annually Billed) |
| Mid | Scale: $164/month | Same single plan |
| Upper | Optimize: $248/month | Same single plan |
| Top | Dominate: $5,997/yr | Same single plan |
| Free trial | 14 days | 14 days |
ClickFunnels: The ladder starts low and climbs as you add funnels and contacts. Annual billing brings the 30 day money back guarantee, which softens the risk of the jump.
Keap: One price buys every feature, so nothing sits behind a higher tier. The trade off is a $218 gap over the ClickFunnels entry plan before you send a single email.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A tight starting budget | ClickFunnels | $218 cheaper at entry |
| Deep customer relationship management | Keap | CRM is the core product |
| Checkout pages and upsells | ClickFunnels | Order bumps built in |
| Lead scoring and pipelines | Keap | Ranks every new lead |
| To sell online courses | ClickFunnels | Course and membership tools |
| 2,500+ app connections | Keap | Widest integration list |
💰 Your Budget
ClickFunnels opens at $81 per month, while Keap starts at $299. If cash is tight in year one, the funnel builder is the safer bet.
🔌 Your Tech Stack
Keap connects with over 2,500 third party tools, so it slots into an existing stack easily. ClickFunnels covers fewer apps but replaces several of them.
📝 Your Sales Process
Selling a digital product to cold traffic favours funnels. Nurturing quotes and repeat clients over weeks favours a CRM with sales automation.
🎓 Your Experience Level
Neither tool is beginner simple. Some ClickFunnels users stay mainly because of the setup time already sunk into their funnels. Keap ships onboarding, training webinars, and a success manager instead.
🆓 Free Trials and Demos
Both give you 14 days to look around. Build one real offer in each trial rather than clicking through demo data.
🛟 Support Options
Keap adds phone support on weekdays plus 24/7 chat. ClickFunnels runs weekday live chat and an AI chatbot, and email replies can be slow.
Switching Guide
Already paying for one of them? Here is what changes if you move.
🔄 Switching from ClickFunnels to Keap?
✅ What you’ll gain:
- Lead scoring that ranks every contact by interest
- Invoicing, quotes, and a dedicated business line
- Free migration help and a named success manager
❌ What you’ll lose:
- The funnel template library and one click upsells
- Course and membership hosting
- The lower entry price
📋 How to switch:
- Export contacts and order history from ClickFunnels as CSV
- Start the Keap trial and request the free migration
- Rebuild your top funnel as a Keap campaign, then redirect traffic
🔄 Switching from Keap to ClickFunnels?
✅ What you’ll gain:
- Ready made funnels for launches and webinars
- Checkout pages with order bumps and upsells
- A lower monthly bill at the entry tier
❌ What you’ll lose:
- Scoring, pipelines, and deeper contact records
- Native invoicing and payment processing
- Access to 2,500 plus integrations
📋 How to switch:
- Export contacts, tags, and invoices from Keap
- Open a ClickFunnels trial and import the contact file
- Rebuild your best campaign as a funnel and retire the old one
What Our Review Didn’t Cover
This comparison focused on solo founders and small teams selling online. We did not test agency accounts, custom API work, or bulk seat licensing. Our notes reflect the August 2026 versions of both products. If you manage a 50 seat sales floor, your growth goals and business strategy may point somewhere else entirely.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | ClickFunnels |
| 🚀 Funnels and Landing Pages | ClickFunnels |
| 🎯 CRM and Lead Scoring | Keap |
| ⚡ Automation Depth | Keap |
| 🛒 Selling and Checkout | ClickFunnels |
| 🎓 Courses and Memberships | ClickFunnels |
| 🔌 Integrations and Support | Keap |
| 🏆 Overall Winner | ClickFunnels |
🏆 WINNER: CLICKFUNNELS
ClickFunnels wins 4 out of 7 categories.
Best for: selling digital products, running webinar and launch funnels, and hosting online courses
ClickFunnels and Keap answer two different questions. One asks how you sell to strangers. The other asks how you keep track of everyone you have already met.
ClickFunnels is the stronger sales tool for taking cold traffic to a paid offer. For that buyer it is more than just a tool for pages, and it is the cheaper way to get a business online with sales and marketing funnels in place.
Keap is the better fit once relationships, quotes, and repeat orders drive sales. We recommend Keap CRM for service firms with a real sales team and a long follow up cycle.
More of ClickFunnels Compared
Here is how ClickFunnels lines up against other funnel and marketing platforms:
ClickFunnels vs GoHighLevel
ClickFunnels wins on: polished funnel templates, course and membership hosting, simpler setup for a single brand
GoHighLevel wins on: agency sub accounts, white label branding, SMS and call tracking included
ClickFunnels wins on: order bumps and upsells, lower entry price, faster path from idea to live offer
HubSpot wins on: a free CRM tier, reporting depth, native support and ticketing tools
ClickFunnels vs ActiveCampaign
ClickFunnels wins on: checkout and cart features, page templates, course selling in the same account
ActiveCampaign wins on: email segmentation, cheaper list based plans, deliverability controls
More of Keap Compared
Here is how Keap stacks up against other CRM choices:
Keap vs Pipedrive
Keap wins on: built in email marketing, invoicing and payments, onboarding help included
Pipedrive wins on: much lower seat pricing, lighter interface, quicker pipeline setup
Keap wins on: when-then automation logic, native texting line, contact scoring
Monday CRM wins on: board style project views, team collaboration, flexible custom boards
Keap wins on: campaign templates, invoicing, migration and coaching services
Freshsales CRM wins on: entry cost, built in phone dialler, simpler reporting screens
Frequently Asked Questions
What does ClickFunnels do?
It builds sales funnels that guide visitors from a first click to a purchase. The platform covers pages, carts, email follow up, courses, and reporting.
How much do ClickFunnels cost per month?
Plans run from $81 per month on Launch to $248 per month on Optimize. The Dominate tier is billed at $5,997 per year.
Are ClickFunnels worth it?
Worth it if you sell digital products to cold traffic and use the funnel tools weekly. Owners who only need a brochure site should look elsewhere.
What is Keap used for?
It organises leads, automates follow up, and handles invoicing for small firms. Many buyers treat it as their best CRM option with marketing built in.
Is Keap easy to use?
Basic setup can take about 20 minutes and the interface is user friendly. Deeper automation work takes longer, which is why onboarding coaching exists.
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