Picking the right tools for your online business can feel like a maze, right?
You’re trying to grow, but figuring out if ClickFunnels vs Keap is best for you is tough.
You need a system that handles sales and customer stuff, but which one?
Good news!
We’re breaking down ClickFunnels vs Keap: CRM Breakdown in 2025 so you can decide which tool helps you win.
Overview
To give you the straight facts, we didn’t just read about these tools.
We got our hands dirty.
Our team spent weeks using both ClickFunnels and Keap, running tests, and seeing how they worked for real businesses.
This comparison comes from our direct experience.
Generate more leads & boost your sales with ClickFunnels. See how ClickFunnels can transform your business.
Pricing: It has a free plan. Paid plan starts at $81/month
Key Features:
- Landing page builder
- Sales funnel templates
- A/B testing
What is ClickFunnels?
ClickFunnels helps you build sales funnels.
Think of it like a path for your customers.
You guide them to buy your stuff. It’s all about making sales online.
Also, explore our favorite ClickFunnels alternatives…
Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.
Key Benefits
- Drag-and-drop builder: Easily create high-converting pages without any coding.
- Pre-built templates: Get a head start with proven funnel designs for various industries.
- A/B testing: Optimize your funnels for maximum conversions.
- Email marketing integrations: Connect with your audience and nurture leads.
- Affiliate management tools: Build your army of promoters to boost sales.
Pricing
All the plans will be billed annually.
- Startup: $81/month, 3 Brand Workspaces, 3 Team Members.
- Pro: $248/month, 10 Brand Workspaces, 10 Team Members.
Pros
Cons
What is Keap?
Keap is a CRM. That means it helps manage customer relationships.
It keeps all your customer info in one place.
It helps you automate sales and marketing.
Also, explore our favorite Keap CRM alternatives…
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business.
Key Benefits
Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.
- Email marketing: Easily create and send targeted emails to your audience.
- Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
- Sales pipeline management: Visualize your sales process and track deals from start to finish.
- Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
- Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.
Pricing
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
Feature Comparison
Let’s break down the key features of ClickFunnels and Keap.
We’ll compare them side by side. This helps you see which tool fits your needs best.
1. Marketing and Sales Automation
ClickFunnels focuses on building sales funnels.
It’s strong for creating landing pages and guiding customers through sales.
Keap, formerly Infusionsoft, is a robust automation platform.
It excels at automating marketing and sales tasks. Keap helps manage customer relationships and follow-ups.
2. CRM and Contact Management
Keap shines in this area.
It’s designed as a CRM that manages customer data. ClickFunnels has basic contact management.
Keap allows for detailed contact profiles and segmentation.
This is crucial for small business growth.
3. E-commerce Functionality
ClickFunnels lets you sell products through its funnels.
It handles payments and order forms. Keap also supports e-commerce, with features to create quotes and invoices.
Both tools offer ways to sell online, but ClickFunnels is more funnel-focused.
4. Integrations
Both tools offer integration with other apps.
Keap connects with many business tools.
ClickFunnels integrates with email and payment processors.
Keap might have more extensive integration options.
5. Management
ClickFunnels is built for funnel building.
It lets you create complex sales funnels.
Keap focuses on campaign management. It helps you automate marketing campaigns.
Keap is better for longer-term customer journeys.
6. Pricing and Free Trial
ClickFunnels has a 14-day free trial.
Keap also offers a trial, but the length can vary.
ClickFunnels’ pricing is funnel-centric. Keap pricing is based on contact numbers. Both can be expensive.
Consider your needs. HubSpot is another option to compare.
7. Subscriber and Lead Management
Keap is excellent at managing subscriber lists and leads.
It allows for detailed segmentation and tagging.
ClickFunnels focuses more on capturing leads within funnels.
Keap offers more advanced lead management.
What to Look For When Choosing a CRM Tool?
- Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges?
- Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows?
- Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software.
- Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration.
- Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption.
- Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.
Final Verdict
After thorough testing, we lean towards Keap for businesses prioritizing robust CRM and marketing automation.
If managing detailed customer relationships and long-term campaigns is your focus, Keap’s features are invaluable.
ClickFunnels excels at rapid funnel building and is ideal for quick sales.
However, Keap’s comprehensive approach to customer management and automation gives it an edge for sustained growth.
We’ve seen firsthand how its tools streamline operations and enhance customer engagement.
Trust our experience; choosing Keap can significantly impact your business’s success.
More of ClickFunnels
Here’s a brief comparison of ClickFunnels with these software solutions:
- ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
- ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
- ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
- ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
- ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
- ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
- ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
- ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
- ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
- ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
- ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
- ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
- ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
Frequently Asked Questions
Is ClickFunnels or Keap better for a small business?
Keap tends to be better for small business owners needing strong CRM and automation. If you focus on complex funnels for quick sales, ClickFunnels might work. However, Keap’s customer management features often provide more long-term value.
Does Keap offer a free trial?
Yes, Keap offers a free trial. The length of the trial can vary, so it’s best to check their website for current offers. This allows you to test Keap’s features before committing to a paid plan.
Which platform is better for e-commerce?
ClickFunnels is designed with e-commerce sales funnels in mind. It simplifies creating landing pages and handling payments. Keap also offers e-commerce features, but ClickFunnels is often preferred for rapid online sales.
How does ClickFunnels compare to Keap for marketing automation?
Keap is a dedicated automation platform with extensive marketing automation capabilities. ClickFunnels focuses on automating sales funnels. While both have automation, Keap offers deeper customer journey and campaign automation.
Can ClickFunnels or Keap integrate with other tools?
Both platforms offer integration with various tools. Keap integrates with various business applications, including CRM and marketing tools. ClickFunnels focuses on integrating with payment processors and email marketing services.
