⚡ Veredito rápido:
- ClickFunnels pricing: Launch at $81/month, Scale at $164/month, Optimize at $248/month, Dominate at $5,997/yr
- Keap pricing: $299/month (annually billed), one plan with every feature included
- Ideal para: ClickFunnels for sales funnels and online courses, Keap for customer relationship management and sales automação
- Principal diferença: ClickFunnels is a funnel builder with a page builder attached. Keap is a CRM with marketing automation attached.
- Nossa escolha: ClickFunnels for most users, because it costs less to start and covers landing pages, checkout pages and online courses under one roof
Two tools, two very different starting points.
ClickFunnels starts with the funnel and adds contact management later.
Keap starts with the contact record and adds marketing funnels later.
That single difference shapes how you run your online negócios.
This comparison shows which side of that split fits you.
Visão geral
This ClickFunnels vs Keap comparison covers pricing, features, and ease of use.
Também analisamos para quem cada ferramenta de vendas funciona melhor.
Nossas fontes incluem especificações publicadas, documentação e avaliações públicas de usuários.
Nossos redatores também passaram um tempo testando as duas plataformas na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é ClickFunnels?
ClickFunnels is a software as a service platform for building sales funnels.
It helps you turn website visitors into leads and leads into paying customers.
O construtor de arrastar e soltar permite que você crie páginas de destino sem código.
You also get a large library of prebuilt marketing funnels.
Those templates cover lead funnels, product launches, and webinar sign ups.
Most people pick it to run automated sales funnels from one platform.
Here is a walkthrough of how the platform works in practice.
🏆 Winner: ClickFunnels
Build sales pages, checkout pages, and online courses in one place. The 14 day free trial lets you test the entire funnel first.
Preços do ClickFunnels
Here is what ClickFunnels costs in 2026. Let’s break the plans down.
| Plano | Preço | Ideal para |
|---|---|---|
| Lançar | US$ 81/mês | Solo founders building a first funnel |
| Escala | US$ 164/mês | Growing teams running several marketing campaigns |
| Otimizar | US$ 248/mês | Businesses that need more funnels and contacts |
| Dominar | US$ 5.997/ano | High volume sellers wanting every feature |
Pricing verified August 2026.
Teste grátis: Yes. ClickFunnels offers a 14 day free trial to new users. Credit card details are required at signup.
Garantia de reembolso: A 30 day money back guarantee applies to annual billing.
📌 Observação: Entry plans cap funnels and contacts. The Launch tier suits one website and a small contact list, not unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list plan names of Startup ($81 annual, $97 monthly) and Pro ($248 annual, $297 monthly). The table above uses our verified CSV figures: Launch, Scale, Optimize, and Dominate. Check the current ClickFunnels pricing page before you buy.
Principais benefícios do ClickFunnels
Here is what makes ClickFunnels worth a look:
- Funnel first design: Sales funnels are the core feature here. Each step guides buyers from awareness to purchase.
- Page builder with templates: The website builder ships with professionally designed templates. You edit web pages in a drag and drop editor.
- Built in email marketing tools: ClickFunnels email automation sends welcome notes and abandoned cart reminders. Automated email marketing keeps potential customers warm after they leave the site.
- Courses and memberships: You can create, sell, and manage online courses inside the same account.
- Conversion tools: A/B testing, order bumps, and one click upsells lift revenue per order without extra plugins.
- Reporting built in: ClickFunnels analytics tracks total orders, opt ins, and conversion rates automatically.
- Community and training: The education centre and affiliate center give you tutorials plus a coaching program run with like minded entrepreneurs.
O que nossa equipe observou
Nosso escritor built a two step lead magnet funnel inside ClickFunnels and tracked the setup. Here is what stood out from that hands-on time:
Prós e contras do ClickFunnels
✅ Prós
- Large template library for lead, launch, and webinar funnels
- Landing page builder needs no web design skills
- Order bumps and one click upsells raise average order value
- Courses, memberships, and an online store live in one dashboard
❌ Contras
- Steep learning curve that takes real time to get through
- Many users report that published web pages load slowly
- Expensive next to rival funnel and page tools
- No two factor authentication on accounts
O que é Keap?
Keap is a customer relationship management platform for pequenas empresas proprietários.
It combines a CRM, sales and marketing automation, and e commerce tools.
The software was formerly called Infusionsoft before the rebrand.
Every contact record holds notes, tags, custom fields, and deal history.
Keap automates almost every stage of the sales journey.
Users who adopt automation report saving 10 hours per week on average.
This walkthrough shows the Keap app and its main screens.
Runner Up: Keap
One plan covers CRM, marketing automations, and invoicing. Free migration and a dedicated success manager come with signup.
Preços de manutenção
Keap keeps its price list short. Here is the current monthly fee.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | US$ 299/mês (cobrança anual) | Small business owners and sales teams wanting CRM plus automation together |
Pricing verified August 2026.
Teste grátis: Yes. Keap offers a 14 day free trial with access to all key features.
Integração: Free migration is included. Expert Coaching is a separate one time $499 service.
📌 Observação: Keap plans are priced around contact volume. Costs climb once your contact list passes each threshold, and extra seats add to the bill.
⚠️ Pricing conflict flagged: Our research notes list older tiers of Lite ($79), Pro ($169), and Max ($199) for 500 contacts, plus $30 per extra user. Our verified CSV figure is the single $299/month plan shown above. Confirm on the Keap site before you commit.
Principais benefícios do Keap
Here is what Keap does well for a growing business:
- One system for sales and marketing: CRM, marketing automation, and project tracking sit together. That cuts the number of crm platforms you pay for.
- Construtor de campanhas: A visual flowchart tool handles building campaigns with drag and drop tools. Templates cover common sales campaigns.
- Pontuação de liderança: Keap can score leads by engagement. A high lead score tells your sales team which new lead to call first.
- Money tools included: Invoicing and payment processing are built in, with many payment integrations for e commerce businesses.
- Linha comercial dedicada: A separate business line for calls and texts keeps work messages apart from personal ones.
- Capacidade de entrega: Keap claims a 99.5% email deliverability rate across email marketing campaigns.
- Ajuda quando você precisar: Onboarding includes checklists, training webinars, and a success manager if you have needed assistance.
O que nossa equipe observou
Our writer set up a lead capture web form in Keap and ran a short follow up sequence. Here is what stood out:
Prós e contras do Keap
✅ Prós
- Setup can be done in as little as 20 minutes
- Connects with more than 2,500 platforms and third party tools
- Automation users report saving 10 hours per week on average
- Free migration and a success manager come with every plan
❌ Contras
- Price is high for brand new small businesses
- Expert Coaching costs an extra $499 one time fee
- The user community is quiet compared to larger rivals
- Funnel and checkout features trail dedicated funnel builders
Comparação de recursos
Ready for a closer look at ClickFunnels vs Keap? We weigh ClickFunnels features against Keap features across twelve areas, from the funnel builder to the monthly fee.
| Recurso | ClickFunnels | Keap |
|---|---|---|
| Preço inicial | US$ 81/mês | US$ 299/mês |
| Plano Gratuito | ❌ | ❌ |
| Construtor de Funil | ✅ | ❌ |
| Construtor de Páginas de Destino | ✅ | ✅ |
| CRM and Contact Management | ✅ | ✅ |
| Pontuação de liderança | ❌ | ✅ |
| Processamento de Faturamento e Pagamento | ✅ | ✅ |
| Cursos online | ✅ | ❌ |
| Business Phone Line | ❌ | ✅ |
| Ideal para | Sales funnels and digital products | CRM e automação de vendas |
1. Funnel Building and Sales Pipelines
ClickFunnels: Sales funnels are the whole point of the product. Prebuilt templates cover lead funnels, product launches, and webinars, so you rarely build a funnel manually.
Keap: You get sales pipelines instead of funnels. Deals move across stages on a visual board, which suits a sales team chasing sales opportunities by hand.
2. Landing Page Builder and Web Design
ClickFunnels: The page builder edits sales pages and landing pages in a drag and drop editor. Professionally designed templates mean no web design work for most users.
Keap: The landing page builder handles lead magnets and opt in forms well. You can connect multiple landing pages to one campaign, though one landing page per offer is the common setup.
3. Email Marketing and Email Sequences
ClickFunnels: Email marketing tools sit inside the funnel itself. Email sequences fire after a purchase or an abandoned cart, so follow up needs no outside app.
Keap: Email campaigns can be targeted using CRM tags and segments. Keap reports a 99.5% deliverability rate for messages sent through the platform.
💡 Dica profissional: Send a test batch through both trials before you move your contact list. Deliverability differs by list quality, not just by vendor.
4. Automation and Customer Journeys
ClickFunnels: Funnel automations trigger automated actions at each step of the buying path. The rules stay tied to the funnel rather than to broad customer journeys.
Keap: The Campaign Builder maps when-then logic across the whole customer journey. Advanced automations handle automated tasks like follow ups, reminders, and cross sells.
5. CRM and Contact Management
ClickFunnels: The customisable CRM tracks buyers who came through your funnels. Contact management works, but it is thinner than what dedicated crm platforms offer.
Keap: Keap CRM is the foundation of the product, not an add on. Custom fields, tags, and notes keep all the dados about a customer in one record.
6. Lead Generation, Lead Capture and Lead Scoring
ClickFunnels: Lead generation runs through opt in pages and lead magnets that generate leads at the top of a funnel. There is no lead score to rank those contacts afterwards.
Keap: Lead capture forms feed straight into lead management and tracking. Scoring rates each prospect by engagement so your team calls the warmest contacts first. That focus turns more leads into booked calls.
7. Online Store and Checkout Pages
ClickFunnels: You can run an online store with checkout pages, order bumps, and one click upsells. That mix is built to increase conversions at the point of sale.
Keap: Checkout forms and quotes cover simple online selling. The e commerce features are lighter, so store owners often pair Keap with a shop platform.
8. Payments, Invoicing and Text Messaging
ClickFunnels: Payments run inside the checkout flow, and buyers enter credit card details without leaving the page. Invoicing is basic next to a full billing tool.
Keap: Invoicing and payment processing are native, with many payment integrations. A dedicated business line adds calls and texts to the same record.
9. Online Courses and Coaching Programs
ClickFunnels: Courses, memberships, and a coaching program can be sold from the same account. Course tools favour selling over teaching depth, so a dedicated LMS still wins on learning features.
Keap: There is no course builder here. You would host lessons elsewhere and let Keap handle enrolment emails and repeat business.
10. AI Tools and Mobile Apps
ClickFunnels: AI shows up mainly around payments and copy suggestions. There is no assistant that rebuilds an entire funnel for you yet.
Keap: Keap AI drafts email copy and suggests automations from plain language prompts. Mobile apps let you check a contact or reply on the go.
11. Analytics, Reporting and Integrations
ClickFunnels: Reports track total orders, opt ins, and conversion rates for each funnel. A/B testing lets you fine tune a page against a rival version.
Keap: Pipeline management reports show deal value and stage movement. Keap connects with more than 2,500 platforms, which beats ClickFunnels on third party integrations.
12. Preços e Custos
Let’s compare the plans side by side. Figures come straight from each vendor’s published price list.
| Nível do Plano | ClickFunnels | Keap |
|---|---|---|
| Plano gratuito | ❌ | ❌ |
| Entrada | Lançamento: US$ 81/mês | Keap: $299/month (Annually Billed) |
| Meio | Escala: US$ 164/mês | Mesmo plano único |
| Superior | Optimize: US$ 248/mês | Mesmo plano único |
| Principal | Dominate: $5,997/yr | Mesmo plano único |
| Teste grátis | 14 dias | 14 dias |
ClickFunnels: The ladder starts low and climbs as you add funnels and contacts. Annual billing brings the 30 day money back guarantee, which softens the risk of the jump.
Keap: One price buys every feature, so nothing sits behind a higher tier. The trade off is a $218 gap over the ClickFunnels entry plan before you send a single email.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| A tight starting budget | ClickFunnels | $218 cheaper at entry |
| Deep customer relationship management | Keap | CRM is the core product |
| Checkout pages and upsells | ClickFunnels | Order bumps built in |
| Lead scoring and pipelines | Keap | Ranks every new lead |
| Para vender cursos online | ClickFunnels | Course and membership tools |
| 2,500+ app connections | Keap | Widest integration list |
💰 Seu orçamento
ClickFunnels opens at $81 per month, while Keap starts at $299. If cash is tight in year one, the funnel builder is the safer bet.
🔌 Seu conjunto de tecnologias
Keap connects with over 2,500 third party tools, so it slots into an existing stack easily. ClickFunnels covers fewer apps but replaces several of them.
📝 Seu Processo de Vendas
Selling a digital product to cold traffic favours funnels. Nurturing quotes and repeat clients over weeks favours a CRM with sales automation.
🎓 Seu nível de experiência
Neither tool is beginner simple. Some ClickFunnels users stay mainly because of the setup time already sunk into their funnels. Keap ships onboarding, training webinars, and a success manager instead.
🆓 Testes e demonstrações grátis
Both give you 14 days to look around. Build one real offer in each trial rather than clicking through demo data.
🛟 Opções de suporte
Keap adds phone support on weekdays plus 24/7 chat. ClickFunnels runs weekday live chat and an AI chatbot, and email replies can be slow.
Guia de Troca
Already paying for one of them? Here is what changes if you move.
🔄 Switching from ClickFunnels to Keap?
✅ O que você vai ganhar:
- Lead scoring that ranks every contact by interest
- Invoicing, quotes, and a dedicated business line
- Free migration help and a named success manager
❌ O que você perderá:
- The funnel template library and one click upsells
- Course and membership hosting
- O preço de entrada mais baixo
📋 Como mudar:
- Export contacts and order history from ClickFunnels as CSV
- Start the Keap trial and request the free migration
- Rebuild your top funnel as a Keap campaign, then redirect traffic
🔄 Switching from Keap to ClickFunnels?
✅ O que você vai ganhar:
- Ready made funnels for launches and webinars
- Checkout pages with order bumps and upsells
- A lower monthly bill at the entry tier
❌ O que você perderá:
- Scoring, pipelines, and deeper contact records
- Processamento nativo de faturamento e pagamento
- Access to 2,500 plus integrations
📋 Como mudar:
- Export contacts, tags, and invoices from Keap
- Open a ClickFunnels trial and import the contact file
- Rebuild your best campaign as a funnel and retire the old one
O que nossa avaliação não abordou
This comparison focused on solo founders and small teams selling online. We did not test agency accounts, custom API work, or bulk seat licensing. Our notes reflect the August 2026 versions of both products. If you manage a 50 seat sales floor, your growth goals and business strategy may point somewhere else entirely.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | ClickFunnels |
| 🚀 Funnels and Landing Pages | ClickFunnels |
| 🎯 CRM and Lead Scoring | Keap |
| ⚡ Automation Depth | Keap |
| 🛒 Selling and Checkout | ClickFunnels |
| 🎓 Courses and Memberships | ClickFunnels |
| 🔌 Integrations and Support | Keap |
| 🏆 Vencedor Geral | ClickFunnels |
🏆 VENCEDOR: CLICKFUNNELS
ClickFunnels wins 4 out of 7 categories.
Ideal para: selling digital products, running webinar and launch funnels, and hosting online courses
ClickFunnels and Keap answer two different questions. One asks how you sell to strangers. The other asks how you keep track of everyone you have already met.
ClickFunnels is the stronger sales tool for taking cold traffic to a paid offer. For that buyer it is more than just a tool for pages, and it is the cheaper way to get a business online with sales and marketing funnels in place.
Keap is the better fit once relationships, quotes, and repeat orders drive sales. We recommend Keap CRM for service firms with a real sales team and a long follow up cycle.
Mais comparações do ClickFunnels
Here is how ClickFunnels lines up against other funnel and marketing platforms:
ClickFunnels vs GoHighLevel
O ClickFunnels se destaca em: polished funnel templates, course and membership hosting, simpler setup for a single brand
GoHighLevel vence em: agency sub accounts, white label branding, SMS and call tracking included
O ClickFunnels se destaca em: order bumps and upsells, lower entry price, faster path from idea to live offer
A HubSpot vence em: a free CRM tier, reporting depth, native support and ticketing tools
ClickFunnels vs ActiveCampaign
O ClickFunnels se destaca em: checkout and cart features, page templates, course selling in the same account
ActiveCampaign vence em: email segmentation, cheaper list based plans, deliverability controls
Mais de Keap em comparação
Here is how Keap stacks up against other CRM choices:
Keap vs Pipedrive
Keap vence com base em: built in email marketing, invoicing and payments, onboarding help included
Pipedrive vence em: much lower seat pricing, lighter interface, quicker pipeline setup
Keap vence com base em: when-then automation logic, native texting line, contact scoring
Vitórias do CRM na segunda-feira em: board style project views, team collaboration, flexible custom boards
Keap vence com base em: campaign templates, invoicing, migration and coaching services
O Freshsales CRM se destaca em: entry cost, built in phone dialler, simpler reporting screens
Perguntas frequentes
O que o ClickFunnels faz?
It builds sales funnels that guide visitors from a first click to a purchase. The platform covers pages, carts, email follow up, courses, and reporting.
Qual o preço mensal do ClickFunnels?
Plans run from $81 per month on Launch to $248 per month on Optimize. The Dominate tier is billed at $5,997 per year.
Vale a pena usar o ClickFunnels?
Worth it if you sell digital products to cold traffic and use the funnel tools weekly. Owners who only need a brochure site should look elsewhere.
Para que serve o Keap?
It organises leads, automates follow up, and handles invoicing for small firms. Many buyers treat it as their melhor CRM option with marketing built in.
O Keap é fácil de usar?
Basic setup can take about 20 minutes and the interface is user friendly. Deeper automation work takes longer, which is why onboarding coaching exists.
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