Keap vs Freshsales CRM: Boost Your Sales in 2025

Choosing the right CRM can feel like picking out a new car.

There are many options, features, and price points – where do you begin?

If you’re looking to boost sales in 2025 and are considering Keap and Freshsales, you’re in the right place.

This article compares Keap vs Freshsales CRM, helping you decide which is the perfect fit for your business needs.

We’ll explore their strengths, weaknesses, and ideal use cases so you can easily make an informed decision and increase your sales!

Overview

We’ve spent weeks testing both Keap and Freshsales to give you the most accurate comparison.

We’ve explored their features, ease of use, and pricing plans, so you don’t have to!

Now, let’s dive into what makes each CRM unique.

What is Keap?

Keap is like your all-in-one business assistant.

It helps you organize your contacts, automate tasks, and close more deals.

Think of it as a command center for your sales and marketing efforts.

It’s especially great for small businesses and entrepreneurs who want to simplify processes and boost efficiency.

Also, explore our favorite Keap alternatives…

Key Benefits

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $249/month, and chat with them to get their features.

What is Freshsales CRM?

Freshsales is a CRM that focuses on building relationships.

It helps you connect with your customers on a deeper level.

It’s known for its intuitive design and powerful features.

If you’re looking for an easy-to-use CRM that helps you nurture leads, Freshsales is an excellent option.

Also, explore our favorite Freshsales CRM alternatives…

Key Benefits

• Intuitive Interface: Get up and running in minutes; no tech skills required.
• Visual Sales Pipeline: See precisely where your deals stand at a glance.
• Built-in Phone and Email: Connect with customers directly within the platform.
• AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

Freshsales CRM offers four pricing tiers:

• Growth + 500 Marketing Contacts: $9/user/month.
• Pro + 500 Marketing Contacts: $39/user/month.
• Enterprise + 500 Marketing Contacts: $59/user/month.

Feature Comparison

Now, let’s get down to business and compare the core features of Keap and Freshsales.

This head-to-head analysis will help you see how these CRM software solutions stack against each other.

1. Lead Management

Both Keap and Freshsales offer robust lead management features.

You can easily capture leads from various sources, track their interactions, & segment based on their behavior.

However, Keap provides more advanced lead management capabilities with built-in marketing automation tools.

This allows you to nurture leads with automated campaigns and personalized emails, guiding them through the sales process more effectively.

2. Sales Automation

Keap Freshsales offers automated workflows to streamline repetitive tasks.

This frees up your sales teams to focus on building relationships and closing deals.

Keap excels in this area with its visual automation builder, making creating complex workflows easy, even for those with a steep learning curve.

While offering automation, Freshsales takes a more straightforward approach, making it ideal for smaller businesses with straightforward needs.

3. Contact Management

Both platforms provide comprehensive contact management features.

You can store detailed information about your contacts, track their interactions, and segment them for targeted client communication.

Freshsales offers a more visually appealing interface for managing contacts, while Keap provides a deeper level of integration with its marketing & sales tools.

4. User Interface

Freshsales boasts a more modern and user-friendly interface that’s easy to navigate.

Keap, while functional, has a slightly steeper learning curve.

However, Keap’s interface is designed to provide a comprehensive view of your sales process, which can benefit sales reps who need to access a lot of information quickly.

5. Reporting and Analytics

Both CRMs offer reporting and analytics to track the sales performance & identify areas for improvement.

Freshsales provides a good selection of pre-built reports, while Keap allows for more customization and deeper analysis.

6. Communication Tools

Freshsales offers built-in tools for email marketing, phone calls, and even chat.

This allows your sales reps to manage all client communication within the platform features.

Keap offers email marketing and integrations with other communication tools but has a different level of built-in functionality.

7. Integrations

While both Keap and Freshsales integrate with other popular business tools, their approach differs.

• Keap focuses on deep integrations with several applications, ensuring seamless workflows between your key business systems.
• Freshsales, on the other hand, offers a broader range of integrations, giving you more flexibility to connect with various tools.

Ultimately, the perfect choice depends on the specific applications your business relies on.

What to Look for When Choosing a CRM Platform?

• Your business size and needs: A small business might only need essential contact management, while a larger enterprise might require advanced automation and customization.
• Ease of use: Choose a CRM that your team will use. Look for an intuitive interface and helpful support resources.
• Integrations: Ensure the CRM integrates with your essential business tools, just like email marketing platforms & accounting software.
• Scalability: Consider your future needs. Can the CRM grow with your business?
• Mobile access: Do you need to access your CRM on the go? Check for a mobile app with full functionality.
• Budget: Determine your budget and compare pricing plans. Pay attention to features you don’t need.
• Customer support: Look for a CRM provider with excellent customer support if you need assistance.
• Trial period: Use free trials to test the CRM and see if it fits your business well.

Final Verdict

Choosing between Keap and Freshsales ultimately depends on your specific needs and priorities.

If you’re looking for a powerful all-in-one solution with robust automation and a focus on small businesses, Keap is the winner.

However, if you prioritize affordability, a user-friendly interface, and a wide range of integrations, Freshsales takes the crown.

We’ve spent weeks testing these platforms, exploring every nook and cranny to give you this comprehensive comparison.

Trust our expertise to make the best decision for your business and watch your sales soar in 2025!

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
• Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
• Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

More of Freshsales CRM

Here’s a brief comparison of Freshsales CRM with these software solutions:

• Freshsales CRM vs Gohighlevel: Freshsales CRM focuses on AI-driven sales automation and pipeline management, while GoHighLevel is a broader platform offering extensive marketing, sales, and agency automation features.
• Freshsales CRM vs Pipedrive: Freshsales CRM provides a comprehensive sales solution with integrated communication and AI, whereas Pipedrive excels in visual sales pipeline organization and deal tracking.
• Freshsales CRM vs ActiveCampaign: Freshsales CRM is a dedicated sales CRM with built-in phone and email; ActiveCampaign is strong in marketing automation, email campaigns, and advanced segmentation.
• Freshsales CRM vs Hubspot: Freshsales CRM offers AI-powered sales tools and a quicker setup; HubSpot provides an extensive all-in-one suite covering marketing, sales, and customer service.
• Freshsales CRM vs Clickfunnels: Freshsales CRM is a sales-focused CRM for managing customer interactions, whereas ClickFunnels is a specialized tool for building sales funnels and landing pages.
• Freshsales CRM vs Folk: Freshsales CRM offers a comprehensive sales platform with AI and automation; Folk focuses on simple, collaborative contact management and visual pipeline organization.
• Freshsales CRM vs Instantly: Freshsales CRM is a full-fledged sales CRM with robust features; Instantly is primarily an email outreach and cold email automation tool.
• Freshsales CRM vs ClickUp: Freshsales CRM is designed for streamlining sales processes and managing pipelines; ClickUp is a versatile work OS that encompasses project management, tasks, and CRM functionalities.
• Freshsales CRM vs Monday CRM: Freshsales CRM provides a dedicated sales solution with intelligent insights, while Monday CRM offers highly customizable boards for managing workflows, including CRM.
• Freshsales CRM vs Capsule CRM: Freshsales CRM offers a more robust sales CRM with AI features; Capsule CRM focuses on straightforward contact management and sales opportunity tracking.
• Freshsales CRM vs Insightly: Freshsales CRM is a dedicated sales tool with AI and comprehensive sales automation; Insightly provides a broader CRM experience, including strong project management capabilities.
• Freshsales CRM vs Salesforce: Freshsales CRM offers an intuitive, AI-powered sales platform with competitive pricing; Salesforce is a highly customizable, enterprise-grade CRM with an extensive ecosystem and advanced features.
• Freshsales CRM vs Zendesk: Freshsales CRM focuses on sales automation and pipeline management, while Zendesk is primarily a customer service platform with robust ticketing and support features.

Frequently Asked Questions